• Journal of Fashion Business
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• v.26 no.3
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• pp.155-167
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• 2022

Hanbok, a traditional Korean clothing, became a hip culture for young people in the late 2010s. As hanbok brands for young people appeared and distribution channels changed for them, hanbok appeared on the crowdfunding platform. This study summarized characteristics of hanbok provided as rewards by funding projects in Wadiz, the largest crowdfunding platform in Korea. Results of this study are as follows. First, since the first successful crowdfunding in 2015, it has shown rapidly growth. Second, as a result of examining the name of reward hanbok, 167 reward hanbok appeared. They could be divided into three periods: women's hanbok, unisex hanbok and trendy hanbok period. Third, looking at characteristics of reward hanbok from each period, feminine Chollic onepiece during the women's Hanbok period adopted the feminine interpretation of the original men's Hanbok. Characteristics of reward hanbok during the Unisex Hanbok period are in the direction of the closure. By adopting the direction of the closure of hanbok that both men and women can use, unisex hanbok is appeared. Finally, reward hanbok during the trendy hanbok period reflected trends such as genderless and hip. Hanbok reflected various trends from home culture to COVID-19 that occurred around the world at that time.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.8
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• pp.1378-1385
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• 2001

Textile The purpose of this research is to develop the design for activation of women s hanbok focused on functionality and convenience as well as on keeping the traditional beauty, and then to produce them. As a result of these explorations, I have reached conclusions as follows. first, the transformation of jackets and skirts are mainly limited to partial change in elements of the dress design-width and length of a jacket string and the upper strip on the outside of a jacket, change in width, and granting of symbolic meaning. Second, aesthetic features and formative beauty of traditional hanbok that the harmonization of mainstream colors and highlighting colors and curved silhouettes evoke were mental by products created as our people wished to become friendly to and to harmonize with nature. Third, grounded upon study of lines form and survey on brands, I have developed designs that maintain hanbok’superiority and at the same time incorporate functionality and convenience to fit modern life. I believe that the outcome of these of these explorations will contribute greatly to carrying the traditional beauty of Korean dresses to the maximun, and to developing and popularizing functional and practical living-fitted Korean dresses.

• Journal of the Korean Society of Costume
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• v.57 no.4 s.113
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• pp.45-60
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• 2007

Characteristics of Hanbok's traditional coloration have been carried on, based on social/cultural background of the past. Today, Hanbok is classified as traditional Hanbok, improved Hanbok, living Hanbok. Their designs, materials and colorations show significant differences. In this study, first, we have categorized and arranged the coloration trend of the women's Hanbok according to the types of coloration since 2000s. Secondly, Hanbok is classified as traditional Hanbok, improved Hanbok, and living Hanbok. And then examining their coloration trend and coloration characteristics of different types of Hanbok, so we can find the purpose far increasing understanding of various color beauty and coloration of today's Hanbok. The findings of this research are summarized as follows; 1. Traditional Hanbok coloration is influenced by the modern rotor and tone, and is apt to show the trend of emphasizing individuality. 2. Hanbok coloration of middle period in 2000's has become to use high value and chroma, giving more bright and luxurious impression then the early period. 3. For this study, we have categorized the total of 277 women's Hanboks by their coloration trends, through studying traditional Hanbok catalogues that enclosed vividly colored pure silk samples. As a result, it shows the order of contrary coloration(149), tone on tone coloration(56), similar coloration(23), monochrome coloration(20), tone in tone coloration(17), and 화학섬유chrome coloration(12). 4. Traditional, improved and living Hanbok show differences not only in their designs or materials but also in colorations. Using of traditional coloration is applied to traditional Hanbok and improved Hanbok in that order, and mostly the value and chroma of living Hanbok colorations are low, which emphasizes easiness to move and practicality.

• Journal of Fashion Business
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• v.27 no.2
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• pp.140-152
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• 2023

In this study, in-depth interviews with Hanbok experts on the development direction of the Hanbok culture industry were performed to listen to professional and future-oriented opinions for the development of Hanbok culture and the Hanbok industry. Interviews were conducted with 12 experts to identify the perception of the Hanbok culture industry and to confirm the possibility of sustainable development of Hanbok as a global culture. First, the results of this study should be preceded by the establishment of concepts such as traditional Hanbok, daily Hanbok, fusion Hanbok, and new Hanbok, and design, education, and government support suitable for each field are required. Second, the responsible craftsmanship of the Hanbok industry, the development of Hanbok design with the aesthetics and convenience of Hanbok designers, multi-dimensional research with high academic use, and systematic support for various Hanbok-related programs and events by the government are needed. Third, the government should promote and actively wear Hanbok through various media to revitalize the Hanbok culture, such as establishing a Hanbok wearing day, reviving etiquette education in school, and providing local-based Hanbok wearing experience education. Fourth, in order to cultivate professional manpower, detailed Hanbok education by field is necessary, and specialized education tools, such as distribution, VMD, and stylist are proposed.

• Journal of the Korean Society of Costume
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• v.60 no.10
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• pp.100-117
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• 2010

This thesis has three main purposes: first, will show kinds, patterns, types, expression techniques of modern korean women's trimmings by every ten years. Second, it is to trace the effect of each decade on women's Hanbok trimming designs. Third, it will point out factors. that caused the change of modern Korean women's Hanbok trimming design patterns. Henceforth, there comes the result of the research and analysis. Trimming design patterns of modern women's Hanbok can be divided into three categories temporally: The first period of from 1910s to the first half of 1950s saw that design patterns did not changed much from traditional ones. It is because there were many catastrophes such as the invasion of Japanese Empire and Korean War. The compound design had expressed people's wish to earn many sons and babies at the end of Joseon Dynasty. But it turned to wishing luck for individuals affected by individualism and liberalism imported from the west. Realistic designs are the most frequently used and the least lines made up patterns. The second period of from the latter half of 1950s to 1970s saw that women wore their Jeogories and Chimas as suits. Screen printing technique enabled for various design patterns to come out. And the development of textile industry introduced various expression techniques such as making lace, meshing, flocking, burn-out etc cetera. The third period of 1980s saw that Hanbok became a kind of luxurious clothe as people's living standard rose. Hanbok again came into the spotlight, Hanbok designers came forward and their individualities are respected. The characteristic expression technique of grey-dying and geometric design patterns are more frequently used for the simple and modern beauty.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.61-77
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• 2002

The purpose of this study is to investigate difference and likeness on the form in women's Hanbok between the later Chosun Dynasty and modern times based on Belong's observing system for 'Apparel-Body Construct'. Belong's framework is composed 5 pairs of contrast word -'Closed or Open', 'Whole or Par', 'Planar Separation or Planar integration'. 'Flat or Rounded', and 'Determinate or Indeterminate'. Major findings of this study are as follows. First, the form of women's Hanbok in later Chosun Dynasty is 'Variably Closed', 'Part' and 'Rounded', whereas that in modern is 'Open', 'Whole' and 'Flat' Women's Hanbok of modern is lesser convex, and more open than that of later Chosun Dynasty according to increasing use of transparent textiles. Moreover, in comparison with old style, that of modern has the tendency of perceiving primarily whole feature by organic linkage of parts. Because of loose fit of Jeogori and rigid DongJong etc, characteristic of 'Plat' strengthened in modern Hanbok. Secondly, women's Hanbok in the later Chosun Dynasty and modern has common properties of 'Planar Seperation' and 'Determinate'. Women's Hanbok belongs to 'Planar Seperation', because the effect cognized to figure and ground. can be found between small parts and whole of Jegori, or can be found between the head and face. Jeuori and waist band, and Chima and under ware. Further more. it can be classified into 'Determinate'. because it use textiles which have no pattern un it or which show a subtle surface effect by texture changing.

• Journal of Fashion Business
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• v.22 no.3
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• pp.109-121
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• 2018

Recently, it is one of the popular fashion and cultural events that people of the younger generation put on a hanbok and take a picture together with communicating by SNS. For this reason, the rent-hanbok market takes a big part of the Korean traditional costume market. Therefor, the recognition of hanbok is changed from the style of uncomfortable and ceremonial clothes, to becoming popular as everyday dress in the younger generation. The various designs of the rental hanbok show two different opinions. One is the increasing popular and general public interest and demand for wearing and showing off traditional hanbok fashions in a positive outlook. Another is the case of the wrong stereotype and knowledge for traditional costume which results in a negative outlook for this type of fashion statement. This study is to look into renting hanbok jeogori for women in Seoul and in Junju. There are 39 styles available in joegori. That being noted, the traditional jeogori has seop and git with dongjung. But it is seen that rental jeogoris do not have the seop, or have the dongjung position as similar to the Po as seen on the men's coat. The showy and colorful materials feel bad and are poorly ventilated. And excessive price competition causes a decreased quality of renting hanbok. Now the rental hanbok business needs to change; to have to make renting hanbok with the correct historical understanding, and it is necessary to have to stop the indiscriminate acceptance of foreign culture.

• International Journal of Costume and Fashion
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• v.4
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• pp.113-130
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• 2004

Korea may have the social environment that has a high interest and demand for the fashion industry, but the relative importance that the Hanbok industry occupies in the fashion industry is very low. It can be found that this is attributed to the difficulty in identifying the trends of Hanbok due to the smallness of Hanbok material producers and Hanbok producers, a change in consumers' consciousness of Hanbok, the difficulty of ties and integration between Hanbok-related organizations, the lack of support from government and the like. Given the recent trend that the principal factor that enables the Korean fashion industry to be competitive in the world fashion business community is based on the beauty of Hanbok, this indifference to the Korean Hanbok industry would be the roadblock to internationalizing the Korean fashion industry. Accordingly, this study attempted to identify the problem of Hanbok-rela1ed department as the basic work for the development of the Hanbok industry and present the plan to activate it, thereby providing basic materials for exploiting the new arena of the Hanbok cultural industry the domestic and foreign fashion market in the 21st century.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.657-675
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• 2020

This study suggests a direction for design development through an analysis of the experiential rental Hanbok design in Jeonju Hanok Village. As a research method, 268 outfit photographs of tourists wearing experiential rental Hanbok for women were collected as design analysis data from Jeonju Hanok Village. Frequency analysis was then performed by dividing into form, color, material·pattern, and detail. The controversy over the design of experiential rental Hanbok revolves around how and how much tradition is reflected. This is a very important part of the design analysis and development direction. If necessary, traditionality was discussed using the Hanbok style of the Joseon Dynasty as a standard. Development directions derived from the analysis are summarized as follows. First, avoid the distorted shape of skirts. Second, develop underwear for traditional silhouettes. Third, expand traditional colorations and avoid the excessive use of accent colors. Fourth, it is necessary to develop rental Hanbok materials with decorative features. Fifth, there is a need to design flat pattern construction for rental Hanbok that reflects a standardized production method and a changed aesthetics.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.106-114
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• 2006

This research aims to identify the recent changes in construction, design, and technical vocabularies between North and South Korea of the Korean woman's top(Jeogori), which is a main part of her traditional costume(Hanbok). After Korea War, Korea was divided into two countries(the division), and there was little communication between the two until 1972(the interexchange). Thus, this study will compare two time periods: 1953-1972 and 1972 to recent times. Hanbok construction books published in both Koreas are evaluated here to see what similarities and differences existed during these two periods. Women in the North continued to wear their traditional costume(renamed the Chosunot in the North) as daily clothing, but women in the South began saving the Hanbok only for parties and ceremonies. As the North Korean government controlled its peoples dress and continued to make changes, the North kept developing new technical vocabularies, but the South continued to use the same terms fur the Hanbok. From the end of the 1990s, the Chosunot had become more and more similar to the Hanbok in colors, shapes, and materials.