• Title/Summary/Keyword: women in the metropolitan area

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The Effect of Price and Brand Names on the Evaluation of Cosmetics (가격 및 인지도가 화장품 평가에 미치는 영향)

  • Lim, Hyo-Jung;Kim, Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.33 no.2
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    • pp.117-126
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    • 2007
  • This study investigated the effect of the price and brand name on the consumer's evaluation of cosmetics. 363 women from 20's to 50's living in Seoul and the metropolitan area were asked to use and describe the given samples of cosmetic products for one week with different information of price and brand name. The results of this study are as follows: First, the assessment of the facial toner, moisturizer and cream does not show a significant statistical difference between the group of 'renowned' and 'renownless'. Second, the assessment of the facial toner, moisturizer, and cream shows a significant statistical difference between the user groups which received the prior information whether the cosmetics are 'high price' or 'low price'. Third, the assessment of the users' satisfaction of the 3 kinds of cosmetic products mentioned above is influenced by 'renown' an 'price'. Finally, the interaction of the factor 'renown' and 'price' influences on the cosmetics' effectiveness significantly. From this study, it was discovered that the evaluation and the degree of satisfaction on cosmetics were influenced by the price and brand names. This will improve the understanding of consumers' behavior and personal decision-making, which in be the key of marketing strategy.

Factors associated with Anxiety and Depression among University Students during the COVID-19 Pandemic in Korea

  • Moo-Sik Lee;Yeon-Kyung Seo;Kyung-Tae Kim;Tae-Jun Lee;Achangwa Chiara;Jung-Hee Park
    • International Journal of Advanced Culture Technology
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    • v.11 no.1
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    • pp.1-11
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    • 2023
  • Backgrounds: As the COVID-19 pandemic continues, the university students population is one of the high risk and vulnerable groups. This study analyzed the status of student's mental health, including anxiety and depression caused by COVID-19, and its related factors among a university students in Korea. Methods : Our study subjects included university students in Korea. The survey items included general characteristics, teaching methods, physical activity, eating habits (SDBQ-L), weight-related questions, general anxiety disorder-7(GAD-7), and depression symptoms checklist. Frequency analysis, chi-square test, and logistic regression analysis were performed and data was analyzed using R version 4.1.2 program. Results : The prevalence of anxiety complaints was 5.5%, while the prevalence of depression complaints was 30.8%. In the multivariable logistic regression analysis of factors influencing anxiety, anxiety occurred 19.081 times (95% confidence interval (CI): 2.352-154.807) in the group with unhealthy diet (p<0.01). While in the multivariable analysis to identify factors affecting depression, women were 2.607 times significantly higher (95% CI: 1.255-5.415) than men, 0.407 times (95% CI:0.197-0.840) for residents of the metropolitan area, 3.418 times higher (95% CI:1.633-7.198) for unhealthy dietary people, and 2.225 times higher (95% CI: 1.080-4.582) for weight gainers (p<0.05). The type of class had no effect. Conclusions: COVID-19 and its associated interventions had negative effects on the mental health status including anxiety and depression in university students in Korea. Based on our results we recommend developing mental health interventions and prevention strategies for students in all universities in Korea.

Study of the influential factors of repurchase intention and word-of-mouth intention of men in their 20's and 30's in social commerce - Focused on social commerce characteristics and consumers' personal characteristics - (소셜커머스에서 20~30대 남성의 재구매 의도와 구전 의도에 영향을 미치는 요인 연구 - 소셜커머스 특성과 소비자 개인 특성을 중심으로 -)

  • Shin, Su-Yun
    • The Research Journal of the Costume Culture
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    • v.25 no.1
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    • pp.1-15
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    • 2017
  • Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

The Influence of the Suitability of the Chronic Regulatory Focus and the Advertising Message Type on the Evaluation of the Beauty Product (성향조절초점과 광고메시지유형의 적합성이 미용제품평가에 미치는 영향)

  • Ko, Sung-Hyun;Hwang, Sun-Jin
    • Journal of Fashion Business
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    • v.15 no.2
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    • pp.1-11
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    • 2011
  • The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

A study of oral health behavior of urban laborer in Metropolitan area (도시지역 근로자의 구강보건 행태에 관한 연구)

  • Yoo, Young-Jae
    • Journal of Korean society of Dental Hygiene
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    • v.10 no.5
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    • pp.861-876
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    • 2010
  • Objectives : The purpose of this study is understanding the behavior of the laborer relating oral health. Oral health is one of the most important requirement in the healthy life of the laborer. Also it is important to supply the welfare of the people. Methods : For this purpose survey to 400 urban laborer was carried out with questionnaire from October to November, 2009. Among them, 346 available responses were analysed with SPSS 12.0 statistic package. Results : The major findings of the study were as follows:First, Monthly income of 76.6 % of the laborer investigated was below 2500,000 won. Second, 56.1 % of the laborer investigated has the experience to visit dental clinic in the last two years. Third, 35.6 % of the laborer investigated has no experience to visit dental clinic in the last three years. Fourth, The average number of absent days due to oral disease were 0.11 day in a year. Fifth, The average number of the days fail to finish the work of the day due to oral disease were 0.32 day in a year. Sixth, 56.5% of the laborer investigated had no experience of oral health education, because of having no chance. Seventh, Factory bulletin and internet service is preferred as the source of the information on the oral health education. Eighth, In order to improve the status of oral health of laborer, periodical oral health examination and oral health education is needed. Conclusions : In order to improve the oral health of laborer, better public health policy is required, and it is made from understanding the behavior of the laborer relating oral health.

Perceived Equity, Role Stress and Life Satisfaction of Married Working-Mother Salesclerks (판매직 주부의 공평성인지도 ${\cdot}$ 역할스트레스 및 생활만족도에 관한 연구)

  • Jeong, Jin-Hee;Lee, Jeong-Woo
    • Journal of the Korean Home Economics Association
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    • v.43 no.2
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    • pp.81-103
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    • 2005
  • The main purpose of the research was to prove, in a practical sense, the relationship among perceived equity, role stress and life satisfaction of employed wives working in sales departments. The subjects were employed wives working in sales departments who have at least one child and a spouse, living in Seoul and the Metropolitan area. The final data analysis used 487 out of 668 questionnaires. Statistical analyses were carried out using SPSS/PC WIN which included frequencies, mean, percentages, Pearson's correlation, Cronbach's ${\alpha}$, factor analysis, multiple regression analysis. The findings of the study were as follows: 1) As their education level was low, the education level of their spouse was high, the communication level between couples was high, and the self-oriented perfectionism was low, their perceived emotional relationship was equal. As they were old, the communication level between couples was high, and the self-oriented perfectionism was low, their perceived position in sharing household chores was equal. On the other hand, as they were younger, the education level of their spouse was high, the reason for getting a job lay in supporting the family, and overtime hours worked, there was a higher level of role stress. 2) The influential variables which affect the life satisfaction, in order of importance, were communication level between couples, mother's role stress, age, non-financial reason of getting a job, and sharing household works. For relative contribution degree about life satisfaction, psychological variables among independent variables were revealed as the most influential ones. Thus, efficient communication between couples affected the life satisfaction to a great degree. Furthermore, the study proved that not only role stress variables but also perceived equity variables contributed to the life satisfaction.

Dental hygiene students self-efficacy and satisfaction with clinical practice (치위생과 학생의 자기효능감과 임상실습만족도)

  • Lee, Seong-Sook;Cho, Myung-Sook
    • Journal of Korean Dental Hygiene Science
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    • v.2 no.2
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    • pp.1-11
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    • 2019
  • Objectives: The purpose of this study was to examine the relationship between the self-efficacy of dental hygiene students and their satisfaction with clinical practice to provide information for developing programs aimed at instilling self-efficacy and boosting satisfaction with clinical practice. Methods: A self-reported survey was conducted with dental hygiene students in the metropolitan area. Of those surveys distributed, 243 questionnaires were analyzed. Results: The results of this study are as follows: 1. Regarding self-efficacy, the subjects had a mean result of 2.96(out of five points), and 3.09 points in satisfaction with clinical practice. 2. As for the subfactors of self-efficacy, the students who got higher grades, whose awareness of dental hygienists was better and whose awareness of dental hygienists after on-site clinical practice was better scored higher in terms of confidence and self-regulation. In task difficulty preference, the students who were more satisfied with majoring in dental hygiene and whose awareness of dental hygienists was better scored higher. In terms of motivation for choosing the dental hygiene department, the students scored higher when the department was their preferred option. 3. In satisfaction with clinical practice, the students who were aware of dental hygienists at the time of college entrance was better. Those whose awareness of dental hygienists after experiencing clinical practice was better and who were more satisfied with majoring in dental hygiene expressed more satisfaction with clinical practice. 4. Satisfaction with clinical practice was higher when self-efficacy was better. Conclusions: Based on the above results, it is thought that developing programs that can enhance self-efficacy and include on-site clinical practice would be beneficial as higher self-efficacy levels were related to higher clinical practice satisfaction.

A Study of Consumer's Advertising Attitude Related to Mobile Fashion Advertising and Involvement (모바일 의류광고유형 및 소비자 관여에 따른 광고태도에 관한 연구)

  • Park, Jae-Ok;Lee, Kyung-Hoon;Lee, An-Nie
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.1 s.160
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    • pp.131-140
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    • 2007
  • The purpose of this study was to clarify differences in consumer's advertising attitude related to type of mobile fashion advertising and level of apparel and advertising involvement groups. This study surveyed consumers who have an experience of receiving mobile fashion advertising. The subjects of this study were men and women aged 10-20 years of age, living in the metropolitan area and judgments sampling was employed. The data were obtained from 480 questionnaires. The measurement instruments were modified and made up by researcher on the basis of previous studies in the same field. Data were statistically analyzed using SPSS 11. Major statistical methods were Cronbach's ${\alpha}$, t-test, regression analysis, and descriptive statistics. The results were as follows: First, differences in effectiveness of fashion ads in both images ad and text messages ad were shown in this study. Respondents preferred images ad to left messages ad only. Also purchase intentions were more preferred by images ad. Second, the differences of consumer's advertising attitude were shown according to level of apparel and advertising involvement groups. The high apparel and ad involvement group was more likely to have a preferable attitude to the ads than the low apparel and ad involvement group. Third, consumer's purchase intentions were influenced by consumer's advertising attitude on two type's ad. The conclusion is that images ad will have great potential for fashion ads by mobile phones in the future. Also consumer attitude between other mobile advertising types must be studied in order to gain further insight into fashion advertising by mobile phone.

Criteria of Evaluating Clothing and Web Service on Internal Shopping Mall Related to Purchase Experience (인터넷 쇼핑몰 이용자의 의류제품 구매경험에 따른 의류제품 및 웹 서비스 평가기준에 관한 연구)

  • 이경훈;박재옥
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.5
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    • pp.603-614
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    • 2004
  • The purpose of this study was to investigate the criteria of evaluating clothing and web service on internet shopping malls related to consumers' shopping behavior, This study surveyed consumers who have an experience of buying products on the internet shopping mall and the questionnaire and judgment sampling was used. The subjects were 305 men and women living in the metropolitan area. Method of data analysis were factor analysis, t-test, ANOVA, Duncan test and descriptive statistics. The results were as follows: the items buy from the internet were t-shirts, blouses, knits, skirts and pants. The reasons for buying clothing on the internet were good prices, time saving, door-to-door delivery, while the reasons for not buying on the internet were worries about differences between the product shown on the screen and the actual one, quality guarantee, delivery accident and inconvenience in exchange and refund. Among the differences of clothing evaluation criteria according to internet shopping behavior, significant differences were found in the esthetic criteria and the quality performance criteria according to internet using hours, and in the esthetic criteria according to buying experiences. Among the differences of web service evaluation criteria according to internet shopping behavior, the differences among the groups were found in the reliance criteria, the product reference criteria, the order processing criteria and the handling after purchase criteria according to internet using hours. The significant differences were found in the handling after purchase criteria and the promotion$.$policy criteria according to buying experience, and in the promotion$.$policy criteria according to times of purchase.

Deriving the Effective Improvement Elements of the Emergency Room in Large General Hospitals (신종 감염병 환자의 효율적 처치를 위한대형병원 응급실 관리요소의 중요도 도출)

  • Yoon, Songyi
    • Journal of Korean Critical Care Nursing
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    • v.8 no.2
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    • pp.66-79
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    • 2015
  • Purpose: This study aimed to derive the elements for effectively improving the management of emerging infectious diseases in the emergency room in large general hospitals. Methods: This research involved an analytic hierarchy process analysis of 10 experienced nurses working in a large general hospital located in the Seoul metropolitan area. The weighted values of the criteria for evaluating the importance of the management elements of patients with emerging infectious diseases in the emergency room of large general hospitals were derived using an analytic hierarchy process survey. Results: The results of the analytic hierarchy process analysis showed that experts considers responsiveness (0.291) as most important with respect to the criteria for the policy for isolation and control of infectious patients. The order of importance of the criteria for the policy for isolation and control of infectious patients were as follows: responsiveness (0.291), economical efficiency (0.257), feasibility (0.242), and sustainability (0.209). Subsequently, the weighted values of the management of the policy elements were determined based on the derived importance of the criteria mentioned above. These were, in order of priority, the construction of communication channels with the government authorities when dealing with emerging infectious diseases (15.9%), the equipment and provision of personal protective equipment to protect nurses from infection and dissemination of material (14.6%), and the operation of the isolation room and patient separation systems (14.1%). Conclusion: This study suggests critical strategies for infection control during a pandemic of emerging infectious disease.