• Journal of Fashion Business
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• v.12 no.3
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• pp.72-86
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• 2008

This study was aimed at providing some information about Chinese adult women's body measurements and standard body types to the Korean apparel businesses who have advanced into the Chinese apparel markets, while endeavoring to localize their businesses, and thereby, conducing to development and production of women's apparel well fitting the Chinese consumers in terms of measurements and shapes. To this end, the researchers sampled the Chinese adult women in Beijing and Shanghai aged between 19 and 20 and therewith, surveyed their upper body measurements and changes over time and thereupon, determined their standard body types.

• Journal of Fashion Business
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• v.6 no.6
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• pp.34-42
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• 2002

Anthropometric studies and multicultural research on body changes are fundamental and important data for domestic apparel industry and for globalization of women's clothing marketing. The objective of this study is to compare the general body measurements and shoulder angles of Korean and U. S. elderly women to supply basic data for the apparel design. The anthropometric data was collected including both direct and indirect measurements of 272 women over the age of 55 in Korean (subject = 123) and the U.S (subject = 149). The statistical methods used for the analysis of measurement data are the factor and cluster analysis respectively. The results of the factor analysis indicated that 5 factors can be extracted in Korean and 4 factors can be extracted in the U. S. from 15 body measurements to explain the variance. The results of cluster analysis by shoulder slope angle and forward displacement of the shoulder of Korean and the U. S. women classified them in three groups, cluster 1, cluster 2 and cluster 3 respectively.

• Journal of Fashion Business
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• v.13 no.3
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• pp.99-108
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• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• Journal of Fashion Business
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• v.4 no.4
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• pp.97-106
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• 2000

The purpose of the study was to investigate the differences in risk recognition regarding purchase of apparel goods according to internet shoppers' sex, age, and purchasing group and characteristics of apparel goods. For the measurement, a questionaire was developed by the researchers. The questionnaire consisted of questions regarding characteristics of the sample and apparel goods and risk on buying apparel through internet. Data analyses were performed by frequency analysis, factor analysis, t-test, ANOVA, and Tukey's test. The result of the study was that significant differences showed in risk recognition of internet shoppers according to their sex, purchasing group, and fit of apparel goods.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.170-181
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• 1999

The aim of this paper was to look at the distribution intensity for the women's formal wear industry. Most of the previous works on the distribution design have stressed product characteristics and consumer's shopping behaviours. The firm especially in women's aopparel industry recently has had difficulty in how to decide and to select the distribution numbers in the domestic market. Thus five hypothesis were set based on the data in '98Korea Fashion Guide describing the brand of women's wear in detail. It has been published by Korea Fashion Association in 1997. The variables of this study were the price the total sale the launching period the target customer's age and brand origins related with domestic or foreign. 579 brands had been analyzed with percentage anova duncan's test pearson's correlation and t-test. the results were as follows: In general the higher the price of the product is the less intensive the distribution of the women's apparel industry is. The higher the total sale is and the younger the target customer's age is the more intensive the distribution of the women's apparel industry is Besides there is difference between the domestic brand and the foreign brand in the distribution intensity. There is no relationship between the launching period of the brand and the distribution intensity. In addition four brand types were classified into the national brand the designer brand the licensed brand and the imported brand. Satatistically variables have shown different relations in terms of each brand type.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.337-347
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• 2010

The purpose of this study was to figure out consumer's recognition on brand's peculiar style on Korean contemporary women's apparel brand. The contemporary women's apparel brands show advanced and stylish merchandise at better price points. This segment of the Korean ready-to-wear market has been growing fast in last decades. Four contemporary women's apparel brands(I, K, M, and T) were participated in this study. The data(n=216) were collected with questionnaire survey at 24 apparel retail shops in metro Seoul area. The questionnaire measured the consumers' recognition on each brand's peculiar style. The subjects evaluated each brand's typical silhouette, materials, and style image. The results of the survey showed that the style image factors were 'stylish', 'simple', 'casual', 'feminine', and 'classic'. The style image of each brand was differentiated from others. The brand T had classic image, the brand K had simple and casual image, brand M had stylistic image, and the brand I had feminine image. The features of materials that used at the four brands were not very different by the brands. They used the high valued materials. The common features of the materials were 'smooth', 'thin' and 'light weight.'

• Journal of the Korean Society of Costume
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• v.52 no.2
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• pp.139-150
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• 2002

The purpose of this study was to explore the effects of meteorological factors on sales of apparel products. Basic fiat came out daily meteorological data and sales data of apparel products in department store from 1998 to 2000. Four factors(the average temperature, rainfall, wind velocity, sunshine duration) from the nine meteorological factors were selected and were collected with Korea Meteorological Administration. Sales data were collected with business strategy department of H (department store in Seoul. The sales data were divided into six classifications, which are woman's wear, men's wear, children's wear, golf wear, sports wear, and inner wear. The results of this study were as follows: 1) Sales of apparel products were significantly correlated with the average temperature, rainfall, wind velocity, sunshine duration. Among the meteorological factors, temperature turned out to be the most influential in apparel sales and then the amount of rainfall, sunshine duration affected sales according to apparel classifications differently. 2) There were some differences among the apparel classifications in the effect of meteorological factors on the sales of apparel. In the spring. the higher the temperature was, the higher the sales of women's wear and golf wear were, but the lower the sales of children's wear, sports wear and inner wear were. In the summer, The higher the amount of rainfall was, the lower the sales of all the apparel classification were. The higher the temperature was, the higher the sales of sports wear were. In the fall, the lower the temperature was, the higher the sales of all the apparel classification except snorts wear were. In the winter, the meteorological factors had little effect on the sales of women's wear, men's wear and children's wear. The higher the temperature was, the higher the sales of golf wear were. The lower the temperature was, the higher the sales of sports wear were.

• The International Journal of Costume Culture
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• v.2 no.2
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• pp.71-79
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• 1999

The purposes of this study were to 1) identify types and usage levels of production 2) classify apparel manufacturers based on production systems and 3) investigate relationship between characteristics of apparel manufacturers and production system. Apparel manufacturer's characteristics included product line and the number of employees. For this study, the questionnaires were administered to 215 apparel manufacturers in metropolitan area from Feb. to Mar. 1998. Employing a sample of 201, data were analyzed by using factor analysis, descriptive statistics, cluster analysis, discriminant analysis, and multivariate analysis of variance(MANOVA). The following are the results or this study : 1. The production system was identified as three types of production system such as the management centered system, the product centered system and the worker centered system. 2. Based on the three types of the production system, apparel manufacturer were classified into manager centered and product centered groups. 3. With respect to product line, men's wear manufactures were operated the most frequently by manager centered and product centered groups. 3. With respect to product line, men's wear manufacturers were operated the most frequently by management centered system and women's wear manufacturers were operated the most frequently by worker centered system. With respect to the number of employees, apparel manufacturers comprising 5∼19 employees were performed the least frequently worker centered system, while those comprising 50∼99 and 100∼299 employees the least frequently worker centered system.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1369-1380
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• 2005

This study suggests a strategy of providing apparel product information from the wearers' perspective on Internet shopping malls, as a way of compensating for the lack of opportunities to try on the actual product. On an actual Internet shopping mall that sells apparel product, the 'trial-experience information' (the experiential information provided by the fit models who tried on the products) was provided for 83 different items from four women's wear brands. The traffic and sales performances (number of visitors, page view, gross sales of goods, conversion rate, and the numbers of customer transactions) of the apparel product websites that contain trial-experience information were compared to the performances of the brand's websites before this information was implemented. The changes in percent contribution of these brands in women's wear category were also noted. The specific results are as follows: First, all the four performance measures as well as the percent contribution of the experiment products in women's wear category increased noticeably throughout the experiment period (11 to $103\%$). Second, when the percent contribution of these brands in women's wear category in terms of traffic and sales performances were compared to the previous year, these measures increased between $497\%\;and\;2851\%$. Third, the amount of customer transactions also increased after the trial-information was provided, yet to a relatively smaller extent $(29.04\%\;to\;55.25\%)$. The findings showed that trial-experience information provided on the Internet shopping malls may reduce customers' risk perception and lead to increased sales of apparel product and improve the site use ratio.

• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.329-335
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• 2004

The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.