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A Study on Body Cathexis, Satisfaction with Apparel Fit and Appearance- Management Behaviors according to Physical figure  

Su, Hwa-Sook (Dept. of Clothing Design, Sangju University)
Song, Jung-A (Dept. of Clothing Design, Sangju University)
Publication Information
Fashion & Textile Research Journal / v.6, no.3, 2004 , pp. 329-335 More about this Journal
Abstract
The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.
Keywords
body cathexis; appearance management behavior; satisfaction with apparel fit; physical figure;
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