• Korean Journal of Human Ecology
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• v.6 no.1
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• pp.35-44
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• 2003

In Anthropology, ceremonies which human should pass in lives are difined as ‘Rites of Passage’. Each Rite has its own Clothing style, which is little different from general Clothing in shape, composition, color, meaning, etc. This Study shows composition and characters on Birth Ceremony Clothing through Documents and Survey around Chonnam Area. Survey Area is subdivided into 3 parts : Koksung(A Basin of Sumjin River-Eastern Area of Chonnam), Na-ju( A Basin of Yeongsan River-Western Area of Chonnam), and Kangjin(Southern Area of Chonnam). This Study analyses characters on Baenaet Jogori, 100th-day Clothing and First-birthday Clothing in Chonnam Area. In case of Baenaet Jogori, its shape in Survey is similiar to that of documents. In case of 100th-day Clothing, New Jogori and Baji have been made usually. First-Birthday(called “Dol”) Clothing shows difference between male and female infant. Male clothing consists of Pungcha Baji, Jokki, Magoja, Doltti while Female clothing consists of Pungcha Baji, Chima, Jumoni, and Doltti. In making of infant Clothing, 5-colors(Blue. Red, Yellow, White, Black) which consists of basic color in the Theory of the cosmic dual forces and Shape of Letters such as 壽ㆍ福ㆍ亞ㆍ卍 are used usually. This kind of colors and Shape of letters symbolize longevity and fortune. As a result of study, I find what Ritual Clothing in Birth has many symbolic meaning which reflects life-style culture. This study lay meaning on that deals infant clothings as a kind of Ritual Clothing.

• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.104-115
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• 2008

Party is an important communication method in the 21st century and this tendency is not exceptional in Korea. With this noteworthy phenomenon, this study summarized the concept and history of party first, and then analysed "belief - attitude - behavioral intention" model based on the one-dimensional attitude theory. The variables included in this research were western culture familiarity as belief factor, three variables evaluating the party culture(i.e., non-popularity of party, marketability of party, sociability of party) as attitude factor, and dress code receptiveness as behavioral intention factor. The samples of this study were 498 women in twenties and thirties from metropolitan areas in South Korea. SPSS 12.0 and AMOS 4.0 packages were used for statistical analysis. The results of this research are as follows: First, western culture familiarity had a significant effect on attitude toward party culture. Specifically, western culture familiarity negatively influenced the non-popularity dimension of party and positively influenced the marketability and sociability dimension of party. Second, attitude toward party culture significantly influenced the dress code receptiveness. Consecutively, all of three dimensions about attitude toward party culture positively influenced the dress code receptiveness. Managerial implications were provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.3
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• pp.607-620
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• 1997

The purpose of this study was to identify the variables which could predict advertisement preference and intention to purchase product in sexuality-oriented fashion advertising. The data were collected using questionnaires which contained nine advertisements of Guess jeans, selected from Vogue magazine published from 1990 to 1996.441 college students (female= 225, male=216) living in Seoul, Korea participated in the study. The data were analyzed by factor analysis and stepwise elimination method of multiful regression analysis. The results of this study were as follows: First, seven factors of New Young Generation oriented characteristics were identified: fashion, individuality, preferences of caffa or reggae bar with affective mood, expression of emotion, individualism, preferences of a foreign-made product/western culture oriented tastes and activity of fan club/chatting through personal computers. Three factors of fashion advertising involvement were identified: social involvement, hedonic involvement and utilitarian involvement. Second, the variables which predicted preferences of advertisements in sexuality-oriented fashion advertising were perceived eroticism levels, hedonic involvenent, prior brand attitude and preference of a foreign-made product/western culture oriented tastes in the case of females, while perceived eroticism levels, hedonic involvenent prior brand attitude, preference of a foreign-made product/western culture oriented tastes and activity of fan club/ chatting through personal computers were identified as predictor variables for males. Third, the intention to purchase product was predicted by preference of a foreign-made product/western culture oriented tastes, prior brand attitude, hedonic involvenent and fashion for females, and by perceived eroticism levels, fashion opinion leadership, hedonic involvenent and prior brand attitude in the case of males.

• The International Journal of Costume Culture
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• v.13 no.2
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• pp.160-168
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• 2010

This paper examines a particular period in Japanese history. when clothing was systemically changed through government policy. It demonstrates the complex relationships between an Eastern nation and a Western clothing system. It also explores the complexity of roles which clothing plays in society, clothing which brands a nation as masculine, but which resists the discourses of modernity, which were found on native clothing. It demonstrates that native, Japanese clothing has always been developing to meet the needs of its wearers, according to technology, sumptuary laws and prevailing tastes, and therefore that fashion is not any more a product of Europe than it is of the East. It reveals the Japanese fashion system as a complex and multi-dimensional one, about surface design rather than change in shape, bur also being about inner and deep surfaces as well as outer surfaces for public presentation, and thus being a carrier for private as well as public discourses. This examination also demonstrates that whilst fashion may be intimately bound up with the forces of society and also politics, it is also a force which resists outside control, and develops because of the signification with which the embodied wearers endow it.

• Journal of the Korean Society of Costume
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• v.50 no.3
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• pp.145-159
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• 2000

The first introduction of reformed Korean traditional cloth in was started in the age of civilization and until liberation from imperialism it was made a reformation in faculty from Korean traditional clothing. And by 1980s western style costume took lead but after Asian Game in 1986 and Seoul Olympic in 1988 Korean traditional beauty was added to costume and there were various attempt to produce truly reformed Korean traditional clothing. The present condition of reformed Korean traditional clothing in 1990s are like this : 1) Most of reformed Korean traditional clothing ships could not fractionalize customers. So it needs to subdivide and specialize customer and investment to improvement of design. 2) A large percentage of reformed Korean traditional clothing is ordinary dresses. So it should develop various sorts and color, design and textile and be in harmony with international trend. 3) Most of shops handled a coordinate goods like a bag and shoes. 4) In the investigation customers they wanted various colors, high quality in design , logical price and a periodical sale. So four pieces of the reformed Korean traditional costumes were designed and produced based on the present condition.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.483-503
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• 1995

The purpose of this study was to clarify the origin which have misused terms, analyze Its meanings and suggest the unified terms. The content of this study are as follows. The origin of the terms in western dress is different with the areas of cultural influence. Japanese occupied much more than other languages in the apparel industry after the civilization. and English has dominated in the educational filed since 1945 the Liberalization. French, German, Portuguese, Spanish, Dutch are added. These languages came to the clothing field via Japanese and English or directly from the countries. 망토(manteau프), 메리야스(medias스), 러닝셔츠(일) 라사(raxa네), 오트 쿠튀르(Haute Couture 프), 비로드(veludo 포), etc. However the words of foreign origin have misused or corrupted until now a days. 마이 (재킷, 상의), 노 슬립, 소데나시 (슬리브리스, 민소매) 넌라쟈(브래지어), 노타이, 노타이샤쓰(오픈칼라 셔츠, 넥타이를 매지 않은 셔츠) 와이샤쓰(드레스 ttu츠), etc. And also these terms are confused in using because of the word's diversity, the different nationality, change of the marking rules, and the difference between the education and production field terms. On the others hand, this study explained the differences between western costume and Korean costume as the clothing manufacture terms were translated to Korean. bodice-길, collar, neckline-깃, belt, sash-(허리)띠 And then the untied terms were suggested through the comparison production field and educational area (including schools and institutes). lapel, 라펠(학교용어) (학원용어), 가에리 (일) (의류산업 현장용어), 아랫깃(통일어) By the way, this study involved the origin of and misused teams in sewing and presented the unified terms. 미까시 (X)-미 카에시(일) - 안단($\bigcirc$), 이새(X)―홈줄임 ($\bigcirc$) As the above , the characteristics of clothing terms which have misused are Japans,;e, corrupt Japanese, false reports foreign words via Korean, Japanese, compound words of Korean and Japanese, compound words of English and Japanese. And also the words of foreign origin in clothing had the following tendency in the marking system. There are ellipsis of form, sex, timber, grammatical case '-ing', '-ed' in adjective and long vowels express to short vowels. We can see this phenomena as the rule of curtailment labor.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.14-28
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• 2009

Exoticism, by definition, is 'the charm of the unfamiliar', usually because of associations with a distant country. In the western-centric world, exoticism implies non-western or oriental style. The purpose of this study was to identify Koreans' perception of "Exoticism", and to compare the perception of exotic fashion image according to gender and education differences. Empirical study was composed of two parts focusing on gender and education effects respectively. For the first part, data were collected by self-administered questionnaires distributed to 280 respondents at 2 universities and 2 high schools during August and September 2005. The sample was consisted of 140 male and 140 female. A measurement, including 24 image adjectives to evaluate 16 fashion stimuli, was developed. Data were analyzed by descriptive statistics, correlations, t-test, and MDS. There was no difference in the perception of exotic fashion image according to gender. Both gender groups perceived exotic image as western image and non-exotic image as oriental image. Thus it could be said that Koreans perceive western-based fashion as foreign and exotic. This finding implies the relativity of "Exoticism." In the second part, the measurement and the analysis methods were the same with the first part. The respondents were consisted of 70 fashion majored female students and 70 non-fashion majored female students. There was considerable difference between fashion and non-fashion major groups in their perception of exotic fashion image. Whereas non-fashion major group perceived exotic image as western image and non-exotic image as oriental image, fashion major group perceived exotic image as both western and oriental image. This result suggested that fashion major group have western-centered conception as well as general perception character of Korean.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.123-131
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• 1998

This research was investigated the improved changes of Korean traditional costume after introducing the western costumes in this society. For this study microfilms of Chosun llbo, the popular newspaper since 1920s, and costume magazines for 1950s and 1960s were examined. The periods of the improved changing of Korean traditional costume were divided by the characteristics of qualitative and quantitative changes. Those were two, such as passive period and active period of change. At passive period, the change was not far from the original from of traditional costume and it was limited to the waist of skirt, length and width. But at active period, there was distinctive change from the previous period. Active period is divided by 2 sub-period again. In 1950s, the concept of darts of western costume was accepted to Korean costume and there was the western clothing for everyday costume, the characteristics of Korean costume were added to the base of the western clothing. It was named 'Arirang dress'. Original Korean costume had worn for special occasions since late 1950s.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.275-277
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• 2004

• Proceedings of the Korea Society of Costume Conference
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• 2002.10a
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• pp.36-37
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• 2002