Browse > Article

Effects of Gender and Education on the Perception of the Exotic Fashion Image  

Jeong, Yoo-Jene (Dept. of Textile and Fashion Engineering, Kumoh National Institute of Technology)
Chung, Ihn-Hee (School of Advanced Materials and Systems Engineering, Ktunoh National Institute of Technology)
Choi, Soo-Hyun (Dept. of Clothing and Textiles, Seoul National University)
Publication Information
Journal of the Korean Society of Costume / v.59, no.1, 2009 , pp. 14-28 More about this Journal
Abstract
Exoticism, by definition, is 'the charm of the unfamiliar', usually because of associations with a distant country. In the western-centric world, exoticism implies non-western or oriental style. The purpose of this study was to identify Koreans' perception of "Exoticism", and to compare the perception of exotic fashion image according to gender and education differences. Empirical study was composed of two parts focusing on gender and education effects respectively. For the first part, data were collected by self-administered questionnaires distributed to 280 respondents at 2 universities and 2 high schools during August and September 2005. The sample was consisted of 140 male and 140 female. A measurement, including 24 image adjectives to evaluate 16 fashion stimuli, was developed. Data were analyzed by descriptive statistics, correlations, t-test, and MDS. There was no difference in the perception of exotic fashion image according to gender. Both gender groups perceived exotic image as western image and non-exotic image as oriental image. Thus it could be said that Koreans perceive western-based fashion as foreign and exotic. This finding implies the relativity of "Exoticism." In the second part, the measurement and the analysis methods were the same with the first part. The respondents were consisted of 70 fashion majored female students and 70 non-fashion majored female students. There was considerable difference between fashion and non-fashion major groups in their perception of exotic fashion image. Whereas non-fashion major group perceived exotic image as western image and non-exotic image as oriental image, fashion major group perceived exotic image as both western and oriental image. This result suggested that fashion major group have western-centered conception as well as general perception character of Korean.
Keywords
exotic fashion; exoticism; clothing image; effect of education;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 본 연구에서는 ‘ethnic’을 민족적이라는 용어로 번역하여 사용하였다.
2 정인희, 이은영 (1992). 앞의 책   과학기술학회마을
3 Kennett, F. (1995). Ethnic Dress. New York: Facts On File.
4 정옥분 (1998). 청년발달의 이해. 서울: 학지사, p. 156.
5 동아TV 패션뷰티 (2005). 앞의 책, p. 310.
6 동아TV 패션뷰티 (2004). 앞의 책, p. 126.
7 정인희, 이은영 (1992). 앞의 책.   과학기술학회마을
8 패션인사이트 (2004). 앞의 책, p. 153.
9 패션인사이트 (2004). 앞의 책, p. 105.
10 크레이크. 앞의 책, p. 50.
11 2002 Spring & Summer Collections Paris(패션인사이트):
12 권유진 (1998). 오리엔탈룩의 패션체계. 서울대학교대학원 석사학위논문, p. 18.
13 김수경 (2003). 이국취향의 요인과 현대패션에 나타난 이국취향. 복식문화연구, 11(3). p. 387.   과학기술학회마을
14 정인회, 이은영 (1999). 의복 착용 동기와 유행 현상의 상호작용에 관한 질적 연구. 한국의류학회지, 23(1). p. 130.
15 2004 Spring & Summer Collections Paris/Milan/NewYork/London(패션인사이트).
16 동아TV 패션뷰티 (2004). 2005 Spring & Summer Paris/Milan Collection, p. 84.
17 표준국어대사전. 국립국어원. retrieved 2008, July 20, from http://www.korean.go.kr
18 ‘exoticism’은 이국주의 외에도 이국취향, 이국정취, 이국정서, 이국취미 등으로 번역되어 사용된다.
19 동아TV 패션뷰티 (2003). 2004 Spring & Summer Paris/Milano Collection, p. 90.
20 정인희, 이은영 (1992). 의복 이미지의 구성요인과 평가차원에 대한 연구. 한국의류학회지, 16(4), pp. 379-391.   과학기술학회마을
21 2002 Spring & Summer Collections Paris/Milan/Seoul(패션인사이트);
22 크레이크, 제니퍼 (1993). The Face of Fashion. 정인회, 함연자, 정수진, 김경원 역 (2001). 패션의 얼굴. 서울: 푸른솔. p. 50.
23 패션인사이트 (2001). Fashion Insight Collections -2002 Spring & Summer : Paris-. Insght Books, p. 304.
24 최종 선정된 사진의 출처는 2004 Spring & Summer Collection Paris/Milan(동아TV 패션뷰티)
25 권이종, 김용구 (2006). 청소년이해론. 서울: 교육과학사, pp. 23-4.
26 크레이크. 앞의 책, p. 49.
27 Harold. R.. and Legg, P. (1999). Folk Costumes of The World. New York: Sterling Pub Co. Inc.
28 Kawamura, Y. (2004). The Japanese Revolution in Paris Fashion. Fashion Theory, 8(2). p. 196.
29 김수경. 앞의 책. p. 388.   과학기술학회마을
30 패션인사이트 (2004). Fashion Insight Collections -2004 Spring Summer Best Collections : Paris, Milan, New York, London-. Insight Books, pp. 90-91.
31 2005 Spring & Summer Collection Paris/Milan(동아TV패션뷰티)
32 송명진 (1991). 현대 서양복식에 나타난 이국취향(Exoticism)에 관한 연구 -1980년대 중반~1991년의 서양복식을 중심으로-. 숙명여자대학교 대학원 석사학위논문, p. 25.
33 홍나영, 신혜성, 최지희 (2004). 아시아 전통복식. 서울: 교문사.
34 동아TV 패션뷰티 (2005). 05-06 Fall & Winter Paris/Milan Collection, p. 142.
35 패션인사이트 (2001). 앞의 책, p. 326.