• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.9
• /
• pp.1472-1482
• /
• 2009

This study identifies how website attributes impact consumer loyalty to websites. For this purpose, the study tested covariance of a structural model which set relationships among independent variables (trust and site stickiness), meditated variables (relationship commitment), and dependent variables (website loyalty). The data were collected from a sample of 239 female college internet student shoppers. The covariance structural model and research hypothesis are analyzed using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is significantly accepted. Second, trust and stickiness have a positive influence on the relationship commitment. Third, trust, stickiness, and relationship commitment have a positive impact on website loyalty. Forth, even if stickiness has no positive influence on website loyalty, it has a significant effect on website loyalty through the relationship commitment.

• Management & Information Systems Review
• /
• v.9
• /
• pp.117-137
• /
• 2002

As attention to the Internet from both companies and individuals is rapidly on the increase, hundreds of new websites are opening in a single day. Along with such a high attention to the Internet, to set up an effective website needs efficient evaluation and reliable evaluation criterions for the website. The existing homepage contests and evaluation models are limited to certain websites in a special field or to the systemic side and to the contents, which in fact weakened the development of detailed evaluation sections and items possibly measured. This study is designed to integrate and seek out methods and success factors that should be considered when a website is built up, discovering evaluation criterions and making evaluation models objectively possible to be measured. The study focused on investigation into a new measurement standard and model by considering the previous studies, in order to suggest the followings: Centering the 7 top evaluation sections by type of each website such as (1) Service, (2) Mechanism, (3) Structure & Navigation, (4) Usability, (5) Contents (6) Community, (7) Communication, the study suggests an objective and reasonable website evaluation model on a basis of common factors considered in an integral and optimum view.

• Knowledge Management Research
• /
• v.9 no.3
• /
• pp.125-140
• /
• 2008

In this study, we try to explain the impacts of self-directedness and self-efficacy on individual knowledge building process and website loyalty. To verify empirically the proposed research model. first, we reviewed literatures on self-directedness, self-efficacy, knowledge building process, and website loyalty. Second, we performed a survey with questionnaires to undergraduate school students, graduate school students, professionals, and office workers who search information frequently using website. Third, on the basis of collected 221 data, measurement model and structural goodness-of-fit of the research model were verified with, SEM analysis using Lisrel 8.54 version. We found important results such that self-directedness impacted information sharing and elaboration, self-efficacy affected information sharing and knowledge building, and information sharing and knowledge building improved website loyalty.

• Korean Management Science Review
• /
• v.23 no.1
• /
• pp.43-61
• /
• 2006

This research is an empirical investigation into the dimensions determining the website quality of domestic online shopping malls. A research model that has been formed to find the website quality dimensions is based on DeLone and McLean's information system success model that we adapted to fit the B2C electronic commerce environment by incorporating existing research on IS service quality and website quality. The model incorporates three quality dimensions including the information quality, system quality and service quality, and an attempt was made to empirically examine the relationship between variables of these dimensions and the revisit intent. The results of the study revealed that five quality-related variables were found to importantly contribute to the user's intent to revisit a site : the information accuracy and relevancy, system reliability, ease of use, and on-line support. The paper concludes that the three quality dimensions can serve as a useful framework to evaluate the quality of online shopping mall websites in an attempt to improve the website revisit rate.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.30 no.2
• /
• pp.81-104
• /
• 2005

In the past days, most of studies about users' behavior in online environments have been mainly focused on the adoption of website and internet shopping or shopping mall. But the generic model of website usage behavior has not been made and the leading theory of website usage behavior has not been existed. The purpose of this study consists of two parts: (1) to find the determinant variables of the website users' continuous using Intention in a certain website, (2) to examine the relative influences of the variables influencing the users' behavior in online environments. The framework of this study is based on the combination of some theories - Davis(1989)'s TAM, Fishbein(1975)'s TRA, Hoffman et al.(1997), Schneiderman(2000), Yoon(2002), Lee and Turban(2001), Sultan et al.(2002), Shankar et al.(2002a, 2002b), McKnight et al.(2002), Chen and Dhillon(2003), Heijden(2003) and so on. Major findings of this research are summarized as fellows: First, determinant of website continuous using intention was affected by 1) the-attitude and 2) the trust of the website except of perceived usefulness. Second, the website attitude was affected by the perceived usefulness, design, experience, reputation. But perceived ease of use did not affect the website attitude. Third, the website trust was affected by the perceived usefulness, perceived ease of use, design, experience of website. But the reputation of website did not determine the trust of Website in this research model.

• Asia pacific journal of information systems
• /
• v.14 no.4
• /
• pp.99-122
• /
• 2004

In the past days, most of studies about website behavior and website advertisement have been mainly focused on the effectiveness of website advertisement and advertisement attitude. But the generic model of website click behavior via website advertisement has not been made and the leading theory of that has not been existed. This purpose of this research is to explore the effects of internet advertisement in website click behavior. Specially, I deal with the influence of advertisement attributes(informativeness, entertainment, attentiveness, uneasiness, website attitude and advertising attitude) which is gradually being increased or decreased to attract the website click behavior of internet users. Added to this, it is to examine the influence of two attitudes(advertisement attitude and website attitude) as mediating variables on website click behavior. Major findings of this research are summarized as follows: First, mediating effects of website attitude and advertisement attitude were tested significantly in affecting the website click behavior by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). Second, the website attitude was affected by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). And the advertisement attribute(except of entertainment and attentiveness) such as informativeness and uneasiness did significantly affected in the website click behavior. Also, the website click behavior was not affected but the website advertisement attitude, however the mediating effect was tested significantly.

• International journal of advanced smart convergence
• /
• v.12 no.4
• /
• pp.344-352
• /
• 2023

The purpose of this study is to empirically grasp the relationship between website immersion and website attitude by the attribute factors of the Taekwondo information website and provide it as basic data for effective operation of the Taekwondo information website. The subjects of this study were Taekwondo athletes enrolled in high schools and universities affiliated with the Korean Taekwondo Association, and the sampling method was sampled using the convient sampling method, a non-probability sampling method. Of the 820 questionnaires finally obtained, 789 were processed using PASW Statistics 20.0 and AMOS, except for 31 that were deemed to have poor respondents' contents or were not valuable as data. For data analysis, the statistical analysis techniques used in this study were frequency analysis, factor analysis, Cronbach's α test, correlation analysis, and structural equation model analysis (SEM), and the significance level of the research hypothesis was α=.It was verified at 05. The following conclusions were drawn through such research methods and procedures. First, information, entertainment, structure, cognition, searchability, and connectivity of Taekwondo information website attributes affect website immersion. Second, website immersion is affecting website attitudes.

• International Journal of Advanced Culture Technology
• /
• v.11 no.2
• /
• pp.358-365
• /
• 2023

As the Internet is used as a major channel for marketing and sales, the top ranking of search engine results is becoming a key competitor among websites. Various methods exist to maintain the top ranking of websites in search engines, typically investing heavily in organic coding or search engine optimization. The purpose of this paper, we present the ranking by recognizing factors that should be removed as negative factors when designing a web page in consideration of website visibility (SEO) because if website visibility is not met, the ranking may fall behind or be completely removed from the search engine index. The experiments that recognized and ranked the negative factors of website visibility proposed in this paper were provided through theory and experiments based on the existing website visibility analysis model. The models analyzed in this paper, we expressed or quantified as scores based on the methodology of each model, and 10 items were selected as negative factors through experiments and ranked as high scores. Therefore, when designing a website, it should be considered that the website is not removed from the search engine index as it is designed by excluding high-ranking items, which are negative factors.

• Journal of Information Technology Applications and Management
• /
• v.10 no.1
• /
• pp.91-110
• /
• 2003

The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

• Asia pacific journal of information systems
• /
• v.20 no.4
• /
• pp.81-100
• /
• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.