The Impacts of Self-directedness and Self-efficacy on Knowledge Building Process and Website Loyalty

자기주도성과 자기효능감이 지식구축 프로세스와 웹사이트 충성도에 미치는 영향

In this study, we try to explain the impacts of self-directedness and self-efficacy on individual knowledge building process and website loyalty. To verify empirically the proposed research model. first, we reviewed literatures on self-directedness, self-efficacy, knowledge building process, and website loyalty. Second, we performed a survey with questionnaires to undergraduate school students, graduate school students, professionals, and office workers who search information frequently using website. Third, on the basis of collected 221 data, measurement model and structural goodness-of-fit of the research model were verified with, SEM analysis using Lisrel 8.54 version. We found important results such that self-directedness impacted information sharing and elaboration, self-efficacy affected information sharing and knowledge building, and information sharing and knowledge building improved website loyalty.