• Journal of Korean Society for Quality Management
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• v.30 no.3
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• pp.20-37
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• 2002

In this paper, we studied the purpose of this paper is like that; the first one is to find the factors associated with operational strategy by variable website types classified into information-providing type, product-providing type and service- providing type by user approach purposes. The second one is to propose the successful operational strategy through analyzing the factors affecting the financial and non-financial performance of websites. A framework of research model including above factors is developed and tested statistically. The data are collected from Internet website experts of 80 Korean firms through survey. The main results of this research are as follows. First, in information-providing websites, the community factor is regarded as the most important factor But for the Improvement of the performance, not only community factor but also user interface, customization, total quality and playfulness factors should be regarded as important factors equally. Second, in product-providing websites, customization, total quality and visual design factors are regarded as important factors. But for the improvement of the performance, community and visual design factors should be regarded as important factors. Third, in service-providing websites, user interface, customization and community factors should be regarded as important factors in order to improve the performance.

• Journal of the Korean Society for information Management
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• v.18 no.1
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• pp.43-64
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• 2001

The purpose of this study is to examine the features of Internet bookshops in order to suggest the most effective website model for them. Seven Internet bookshop websites are analyzed. The evaluating criteria includes: interface layout, contents, function aspects. The results show that a suggested model should include various aspects: 1) user-centered menu structure, 2) effective search methodlsubject directory, and 3) various and good quality review.

• Convergence Security Journal
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• v.16 no.1
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• pp.81-87
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• 2016

In this paper, we propose a forgery/falsification detection technique of web site using the images. The proposed system captures images of the web site when a user accesses to the forgery/falsification web site that has the financial information deodorizing purpose. The captured images are compared with those of normal web site images to detect forgery/falsification. The proposed system calculates similarity factor of normal site image with captured one to detect whether the site is normal or not. If it is determined as normal, analysis procedure is finished. But if it is determined as abnormal, a message informs the user to prevent additional financial information spill and further accidents from the forgery web site.

• International Commerce and Information Review
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• v.18 no.1
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• pp.3-27
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• 2016

The purpose of this study is to analyze satisfaction and repurchase intention at the website of overseas direct purchase by customers characteristics and Site characteristics. There are two independent variables, one of the variable is customer characteristics that defined innovativeness, perceived risk, benefit recognition and shopping orientation. The other variable is site characteristics that defined assortment of stock, convenience, trust, customer service. This research results show that customers characteristics including perceived risk, and benefit recognition effect on customer's satisfaction and the site characteristics such as assortment of stock, trust, customer service are significantly influence on customer's satisfaction. Lastly, analysis on how customer's satisfaction influences on repurchase was verified.

• Journal of Korea Multimedia Society
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• v.19 no.9
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• pp.1710-1722
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• 2016

With the advancement of information and communications technologies and the universal dissemination of smartphones, ICT-utilizing education is also getting the limelight. In the recent ICT-utilizing education, teachers and learners produce massive digital data by consulting massive information on the Internet, and the produced data is filtered in the process of education and utilized for the current and next educational programs. In order to construct the data well-suited for education from massive data available on the Internet, it is important to verify the quality of the educational data. To this end, we propose an educational website that can provide the data satisfying visual needs demanded by learners in terms of utilizing a digital curation system. In this paper, we also present a design and implementation of the website that non-ICT majors can easily use, which in turn enables them to conduct the education of creative personality utilizing image and video contents.

• Journal of Information Technology Services
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• v.8 no.3
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• pp.15-33
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• 2009

Web 2.0 which is characterized by openness, sharing with others and users' active participation has a strong impact on Individual and business environments. New technology such as open-API, RSS, collective intelligence gives various benefits to the website user. Recently, the Web 2.0 paradigm has also affected the public service. Many public service organizations are also adopting Web 2.0 applications to improve their ability for serving users more effectively. However, there is a contradiction between value of public service and that of web 2.0. Web 2.0 which pursues openness and freedom of expression can impair the accuracy and reliability of public information in the public sites. We conducted a case study on EBS which reflects the Web 2.0 strategy for websites renewal. To cope with environmental changes, EBS began reorganization of the web site and applied Web 2.0 strategy for leveraging an easy to use and user satisfaction. This research shows that how to Implement the Web 2.0 strategy and what is the limitation of it. The findings of this study suggest practical implications for Web 2.0 strategy in public web sites, especially for educational fields.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.271-274
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• 2022

몇 년 전부터 유행하고 있는 성격 유형 검사는 여전히 MZ세대들 사이에서 인기를 끌고 있다. 본래는 학교나 군대에서 성격 유형과 적성 파악을 위해 활용하던 검사였지만, 과학적 근거가 있으면서도 자신의 성격 유형을 쉽게 확인할 수 있어 하나의 문화로 자리 잡았다. 이에 마케팅 시장에서는 유형 검사를 활용하여 브랜드·제품 홍보에도 쓰이고 있다. 본 논문에서는 연애와 관련된 유형 검사 사이트를 구현하고 참여한 사용자들이 입력한 정보와 선택한 설문, 결과를 바탕으로 전체 사용자, 남녀로 구분 지어 유형별 선호하는 데이트 스타일을 분석하고자 한다. 유형별에 맞는 데이트 장소를 추천하는 시스템을 개발하고, 이러한 시스템을 통해 데이트 장소를 정할 때 사용자들의 편의성을 도모하고 분석한 내용이 마케팅 시장의 브랜드·제품 홍보와 이벤트에 유용하게 사용될 것으로 기대된다.

• The Journal of Society for e-Business Studies
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• v.22 no.2
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• pp.61-77
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• 2017

Recently, the number of academic conference information on the Internet has rapidly increased, the automatic classification of academic conference information according to research subjects enables researchers to find the related academic conference efficiently. Information provided by most conference listing services is limited to title, date, location, and website URL. However, among these features, the only feature containing topical words is title, which causes information insufficiency problem. Therefore, we propose methods that aim to resolve information insufficiency problem by utilizing web contents. Specifically, the proposed methods the extract main contents from a HTML document collected by using a website URL. Based on the similarity between the title of a conference and its main contents, the topical keywords are selected to enforce the important keywords among the main contents. The experiment results conducted by using a real-world dataset showed that the use of additional information extracted from the conference websites is successful in improving the conference classification performances. We plan to further improve the accuracy of conference classification by considering the structure of websites.

• Economic and Environmental Geology
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• v.45 no.4
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• pp.431-440
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• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.

• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.