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A Study on the Operational Strategy and the Performance of Internet Web Sites  

김형욱 (홍익대학교 경영학과)
정혁남 (홍익대학교 경영학과)
한종범 (홍익대학교 경영학과)
Publication Information
Journal of Korean Society for Quality Management / v.30, no.3, 2002 , pp. 20-37 More about this Journal
Abstract
In this paper, we studied the purpose of this paper is like that; the first one is to find the factors associated with operational strategy by variable website types classified into information-providing type, product-providing type and service- providing type by user approach purposes. The second one is to propose the successful operational strategy through analyzing the factors affecting the financial and non-financial performance of websites. A framework of research model including above factors is developed and tested statistically. The data are collected from Internet website experts of 80 Korean firms through survey. The main results of this research are as follows. First, in information-providing websites, the community factor is regarded as the most important factor But for the Improvement of the performance, not only community factor but also user interface, customization, total quality and playfulness factors should be regarded as important factors equally. Second, in product-providing websites, customization, total quality and visual design factors are regarded as important factors. But for the improvement of the performance, community and visual design factors should be regarded as important factors. Third, in service-providing websites, user interface, customization and community factors should be regarded as important factors in order to improve the performance.
Keywords
인터넷;인터넷비즈니스;웹사이트;운영전략;성과측정;웹사이트평가;품질경영전략;
Citations & Related Records
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