• Title/Summary/Keyword: website evaluation

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A Comparative Study of Phishing Websites Classification Based on Classifier Ensembles

  • Tama, Bayu Adhi;Rhee, Kyung-Hyune
    • Journal of Multimedia Information System
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    • v.5 no.2
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    • pp.99-104
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    • 2018
  • Phishing website has become a crucial concern in cyber security applications. It is performed by fraudulently deceiving users with the aim of obtaining their sensitive information such as bank account information, credit card, username, and password. The threat has led to huge losses to online retailers, e-business platform, financial institutions, and to name but a few. One way to build anti-phishing detection mechanism is to construct classification algorithm based on machine learning techniques. The objective of this paper is to compare different classifier ensemble approaches, i.e. random forest, rotation forest, gradient boosted machine, and extreme gradient boosting against single classifiers, i.e. decision tree, classification and regression tree, and credal decision tree in the case of website phishing. Area under ROC curve (AUC) is employed as a performance metric, whilst statistical tests are used as baseline indicator of significance evaluation among classifiers. The paper contributes the existing literature on making a benchmark of classifier ensembles for web phishing detection.

Evaluating Usability of E-government Web Sites Using the AHP (AHP를 이용한 전자청부 웹사이트의 사용성 평가 방법론)

  • Byun, Dae-Ho
    • Journal of Digital Convergence
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    • v.8 no.3
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    • pp.19-37
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    • 2010
  • One of the core issues in the realization of e-government is the effective implementation of a website. The current trend of e-government is developing individual web sites and portals, covering such fields as education, tax, economics, real estate, travel, and health. Evaluating e-government web sites is essential for improving web sites. These principles can be included in usability in a broader concept. Website usability has attracted considerable research on website evaluation and has been regarded as one of the most important criteria for measuring and evaluating websites. Usable e-government web sites make citizens willing to search for helpful information or solve their civil applications. The objective of this paper is to suggest an Analytic Hierarchy Process (AHP) method for evaluating e-government web sites. The proposed AHP method has two special characteristics compared to general AHP approaches. First, all citizens who are e-government users can evaluate both the usability criteria and the web sites, but the weighting mechanism differs between criteria and web sites. Secondly, a pairwise comparison is time-consuming and not cost effective with many criteria. Therefore for evaluating a website with respect to a sub-criterion, we develop checklist items as measure scales with a seven-point rating. This method is efficient as it enable us to avoid the pairwise comparison mechanism between sub-criteria. A new computation procedure for the AHP is developed that combines and synthesizes priorities of portals in the case that two decision maker groups are involved.

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An Evaluation of Website Information Architecture for Old Adults: Focused on Organization and Labeling System (고령층을 위한 웹 사이트 정보 구조 평가: 조직화 체계와 레이블링 체계를 중심으로)

  • Seo, Jiwoong;Kim, Heesop
    • Journal of the Korean Society for information Management
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    • v.33 no.1
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    • pp.181-196
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    • 2016
  • The objective of this study is to evaluate the organization system and the labeling system of information architecture of a website for the elderly. To achieve this aims, we selected a representative website, i.e., Naver, and the participants were conducted given three types of search tasks using their own information literacy skills and they were answered to the questionnaire and an additional interview, if necessary. A total of 74 valid data were collected through the experiment, and we analyzed the data using SPSS Ver. 20. It revealed that Naver received a positive evaluation in the organization system aspect, particularly its systematic subject categorization and chronological browsing mechanisms. Old adults were preferred the icon-based labeling than the text-based labeling system, and showed a significant difference among their academic backgrounds.

Designing a Micro-Learning-Based Learning Environment and Its Impact on Website Designing Skills and Achievement Motivation Among Secondary School Students

  • Almalki, Mohammad Eidah Messfer
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.335-343
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    • 2021
  • The study aimed to elucidate how to design a learning environment on the premise of micro-learning (ML) and investigate its impact on website designing skills and achievement motivation among secondary school students. Adopting the experimental approach, data were collected through an achievement test, a product evaluation form, and a test to gauge motivation for achievement. The sample was divided into two experimental groups. Results revealed statistically significant differences at 0.05≥α between the mean scores of the two groups that experienced ML, irrespective of the two modes of presenting the video in the pre-test and post-test, as for the test of websites design skills, product evaluation form, and achievement motivation test. Besides, there have been statistically significant differences at 0.05≥α between the mean scores of the first experimental group that had exposure to ML using the split-video presentation style and the scores of the second experimental group that underwent ML using continuous video presentation style in the post cognitive test of website design and management skills in favor of the group that had segmented-video-presentation ML. Another salient finding is the nonexistence of significant differences at 0.05≥α between the mean scores of the first experimental group that underwent segmented-video-presentation ML and the grades of the second experimental group that received ML with continuous video presentation style in the post-application of the product scorecard of websites designing skills and the motivation test. In light of these salient findings, the study recommended using ML in teaching computer courses at different educational stages in Saudi Arabia, training computer and information technology teachers to harness ML in their teaching and using ML in designing courses at all levels of education.

An Investigation of The Online Travel Agencies' Usability

  • Lee, Kwang-Woo
    • Culinary science and hospitality research
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    • v.24 no.2
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    • pp.44-50
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    • 2018
  • This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

A Study on the Preference of the Website Structure Related the Culture -with Emphasis on the Usability Testing of the Prototype of Each Country. (문화권별 웹 사이트 구조의 선호에 관한 연구 - 프로토타입의 사용성 평가를 통한 검증을 중심으로)

  • 김정하;이건표
    • Archives of design research
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    • v.16 no.2
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    • pp.161-170
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    • 2003
  • This study aims to understanding the effects of culture on websites with emphasis on the website structure and navigation. The website is inherently‘cultural’because anyone around the world can access to website if he or she is equipped with appropriate equipment. For the importance of cultural role in website, various researches have been conducted to understand the relationship between culture and website. However they tended to focus mainly on phenomenal matters such as color, layout, icon etc. There have been not so many thorough attempts to causal relationships between website and‘thick culture’in depth. The study conducted cross-cultural usability testing of websites between Korea and America. At first, representative I-commerce websites of Korea and America were selected and they were analyzed by the selected frameworks such as layout, display type, element type, and the relationship with homepage and sub-page navigation. The results were used to construct typical prototypes of website for Korea and America for experiment. Two websites were used for cross-cultural usability testing though specially-developed remote testing. 20 users from each country participated in the usability testing. The result shows that Korean users peformed better usability testing for Korean style structure of website while American counterparts showed better performances in American style of websites. Other various significant findings were revealed.

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A Comparative Analysis of Official Medical Tourism Websites : Korea, Thailand, Malaysia (국가별 의료관광 정부 공식 웹사이트 비교 분석 : 한국, 태국, 말레이시아)

  • Jin, Ki-Nam;Lee, Eun-Joo
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.408-418
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    • 2015
  • The purpose of this study is to evaluate the official medical tourism websites in several countries. We compared the websites of three countries using the 4 criteria(e.g.,contents, convenience, design, interactivity). The evaluation of accessibility and subjective perception were conducted by websites users. Total 77 cases were used for the analysis. For the statistical analysis of data, MANOVA was used. According to the MANOVA analysis, The Malaysia website received the highest mark in accessibility and subjective perception. Each of the evaluations showed a significant difference among countries.

A Study on the Evaluating Standards On-Line Service for Archives (기록관의 온라인 서비스 향상을 위한 웹사이트 평가기준설계에 관한 연구)

  • Lee, Yoon-Ju
    • The Korean Journal of Archival Studies
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    • no.16
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    • pp.147-200
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    • 2007
  • Archives provide users with easier and more convenient access to and use of archival data through their Internet websites. Now, archival websites function not only as a tool of information provision or marketing, or as a gateway of Internet-based materials, but also as cyber space for all services of archives, providing users with information and knowledge and direct accessibility to the services in the archives. At present, Korean archives are proceeding with establishing websites or upgrading existing websites, and the use rates and reliability of web services by users are becoming higher. However, although there have been various studies for the evaluation of general websites, few are found with regard to the evaluation of archival websites. It is necessary for archival websites that provide information service to users of every stripe to make more efforts and have more interest in user-centered convenience, right to know, and information provision-centered service. Accordingly, needless to say, it is necessary to study evaluation criteria of websites so that high quality archival websites can be established. With this background, this study establishes evaluation criteria for archival websites, which are appropriate to their objectives and functions and directly evaluates archives, presenting ways to establish and redevelop archival websites. More detailed purposes are as follows: First, analyzes existing theories of evaluation through reviews on previous literature and elicits evaluation criteria for websites, which are appropriate to archives; Second, based on the elicited evaluation criteria for archival websites, examines the current state of domestic archival websites through analytic evaluation; and Third, presents ways to improve archival websites that may be helpful in establishing or improving them in the future. The expectancy effects of this study are as follows: First, it will be helpful when one wishes to identify the current state of archival websites and to improve or redevelop existing websites, or to develop online service through website; Second, it will function as a checklist when a developer who is to establish an archival website wishes to develop evaluation criteria; and Third, it may be used as an inspection tool when an archives contracts out the establishment of its website.

A Study Comparing Public and Medical Librarians' Perceptions of Evaluation Guidelines for Health & Medical Information (건강정보원 평가기준에 대한 공공도서관 및 의학도서관 사서간 인식비교 연구)

  • Noh, Younghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.107-129
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    • 2014
  • Providing reliable and high quality information sources will be one of the basic skills of librarians in the future. Therefore, this study proposed evaluation criteria for health-related information sources based on a survey of public and medical librarians. As a result, a total of 21 items were selected as evaluation items, in three groups. The first, the health information content group, had 13 evaluation items, including accuracy, recency, medical expertise, regular updates, consideration of audience, objectivity, ease of understanding, plain (non-scientific or technical) language, completeness, relevance to the topic, verifiability, citation of information sources, and specification of precautions or warnings. The second group, the health-information sources group, had 5 evaluation items including clarity of health information for achieving its purpose, clarification of the responsibility of health information, compliance to the privacy policy, fairness of health information providers, and ethics of health information providers. The third group was the health-information website design group, and featured 4 evaluation criteria: ease of access, search capabilities, website ease of use, and query-response services.