• Title/Summary/Keyword: web site evaluation

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A Multimodal Profile Ensemble Approach to Development of Recommender Systems Using Big Data (빅데이터 기반 추천시스템 구현을 위한 다중 프로파일 앙상블 기법)

  • Kim, Minjeong;Cho, Yoonho
    • Journal of Intelligence and Information Systems
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    • v.21 no.4
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    • pp.93-110
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    • 2015
  • The recommender system is a system which recommends products to the customers who are likely to be interested in. Based on automated information filtering technology, various recommender systems have been developed. Collaborative filtering (CF), one of the most successful recommendation algorithms, has been applied in a number of different domains such as recommending Web pages, books, movies, music and products. But, it has been known that CF has a critical shortcoming. CF finds neighbors whose preferences are like those of the target customer and recommends products those customers have most liked. Thus, CF works properly only when there's a sufficient number of ratings on common product from customers. When there's a shortage of customer ratings, CF makes the formation of a neighborhood inaccurate, thereby resulting in poor recommendations. To improve the performance of CF based recommender systems, most of the related studies have been focused on the development of novel algorithms under the assumption of using a single profile, which is created from user's rating information for items, purchase transactions, or Web access logs. With the advent of big data, companies got to collect more data and to use a variety of information with big size. So, many companies recognize it very importantly to utilize big data because it makes companies to improve their competitiveness and to create new value. In particular, on the rise is the issue of utilizing personal big data in the recommender system. It is why personal big data facilitate more accurate identification of the preferences or behaviors of users. The proposed recommendation methodology is as follows: First, multimodal user profiles are created from personal big data in order to grasp the preferences and behavior of users from various viewpoints. We derive five user profiles based on the personal information such as rating, site preference, demographic, Internet usage, and topic in text. Next, the similarity between users is calculated based on the profiles and then neighbors of users are found from the results. One of three ensemble approaches is applied to calculate the similarity. Each ensemble approach uses the similarity of combined profile, the average similarity of each profile, and the weighted average similarity of each profile, respectively. Finally, the products that people among the neighborhood prefer most to are recommended to the target users. For the experiments, we used the demographic data and a very large volume of Web log transaction for 5,000 panel users of a company that is specialized to analyzing ranks of Web sites. R and SAS E-miner was used to implement the proposed recommender system and to conduct the topic analysis using the keyword search, respectively. To evaluate the recommendation performance, we used 60% of data for training and 40% of data for test. The 5-fold cross validation was also conducted to enhance the reliability of our experiments. A widely used combination metric called F1 metric that gives equal weight to both recall and precision was employed for our evaluation. As the results of evaluation, the proposed methodology achieved the significant improvement over the single profile based CF algorithm. In particular, the ensemble approach using weighted average similarity shows the highest performance. That is, the rate of improvement in F1 is 16.9 percent for the ensemble approach using weighted average similarity and 8.1 percent for the ensemble approach using average similarity of each profile. From these results, we conclude that the multimodal profile ensemble approach is a viable solution to the problems encountered when there's a shortage of customer ratings. This study has significance in suggesting what kind of information could we use to create profile in the environment of big data and how could we combine and utilize them effectively. However, our methodology should be further studied to consider for its real-world application. We need to compare the differences in recommendation accuracy by applying the proposed method to different recommendation algorithms and then to identify which combination of them would show the best performance.

Evaluation of Customer Satisfaction on the Internee Apparel Shopping Mall - Focused on Apparel Sizing System - (인터넷 의류 쇼핑몰에 대한 소비자 만족도 평가 -의류 치수체계를 중심으로 -)

  • 이경화;조재희
    • Journal of the Korean Society of Costume
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    • v.51 no.3
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    • pp.129-139
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    • 2001
  • The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.

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Development of an Obesity Management Program for Elementary School Children - Based on Keller's Motivation Theory - (초등학생 비만관리프로그램 개발을 위한 예비연구 - Keller의 동기이론을 중심으로 -)

  • Kim, Min-Jeong;Kim, Hee-Soon;Kim, Sun-Ah;Kim, Duk-Hee
    • Child Health Nursing Research
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    • v.13 no.3
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    • pp.257-264
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    • 2007
  • Purpose: The purpose of this study was to develop an effective obesity management program for elementary school children, based on the motivation theory. Method: This study was a methodological study. A child obesity management program, based on the motivation theory was developed, a web site was made and children with obesity participated in the internet program. After the children finished the program, they evaluated the clinical validity of the program. The clinical validity was tested from Jun 12 to 16, 2006. The participants were 6 students. The evaluation tool was Keller's IMMS(Instructional Material Motivation Survey). Data were evaluated using $means{\pm}SD$ for four major components A,R,C,S (Attention, Relevance, Confidence, Satisfaction), based on ARCS in the motivation theory. Results: The program developed in this study was named 'ARCS children obesity escape', and the URL is 'http://www.119kid.co.kr'. Regarding the four components of ARCS, the overall reaction of participants showed that they were very highly motivated by this program. Conclusion: Utilizing the ARCS motivation strategies for solving obesity problems for children is an effective method to motivate the management of obesity, and can increase achievement motivation, attention, relevance, confidence, and satisfaction with the management of obesity. Thus, the program developed in this study is expected to reduce obesity in children, and become an important guide for obesity management and health improvement for children.

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Effect of DEM Resolution in USLE LS Factor (USLE LS 인자 구축시 DEM 해상도가 미치는 영향)

  • Koo, Ja-Young;Yoon, Dae-Soon;Lee, Dong Jun;Han, Jeong Ho;Jung, Younghun;Yang, Jae E;Lim, Kyoung Jae
    • Journal of Korean Society on Water Environment
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    • v.32 no.1
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    • pp.89-97
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    • 2016
  • Digital Elevation Models (DEMs) have been used to represent the effects of topography on soil erosion. A DEM of 30 m resolution is frequently used in hydrology and soil erosion studies because the National Water Management Information System (WAMIS) provides a 30 m resolution DEM at national scale on its web site. However, the Ministry of Environment recommends the use of a DEM with 10 m resolution for evaluation of soil erosion due to the fact that soil erosion estimation is to some degree affected by the spatial resolution of DEM. In this regard, a DEM with 5 m resolution was resampled for 10 × 10 m, 20 × 20 m, 30 × 30 m, 50 × 50 m, 70 × 70 m, and 100 × 100 m resolutions, respectively. USLE LS factors and soil erosion values were evaluated using these datasets. Use of a DEM with at least 30 m resolution provided reasonable LS factors and soil erosion values at a watershed.

Fish Community and Stream Health Assessment in Lake Chungju and its Tributaries (충주호의 어류상과 유입하천의 생태건강성 평가)

  • Choi, Myung-Jae;Park, Hae-Kyung;Yun, Seuk-Hwan;Lee, Jangho
    • Journal of Korean Society on Water Environment
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    • v.28 no.2
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    • pp.185-196
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    • 2012
  • The fish community within the lake and 5 tributaries of Lake Chungju in spring and autumn, 2009 was surveyed. In this study, the total 128,506 individuals were collected belonging to 11 families 29 genera 34 species. The most dominant species was Squalidus japonicus coreanus that account for 91.6% of population and 49% of biomass of fish community. In the point of population, dominant species were small-sized species, which became the prey of big-sized predatory species. In the point of biomass, dominant species were predatory species which were large-sized. The most dominant species in lacustrine area was S. japonicus coreanus which accounted for 92.2% of total population and 49.1% of total biomass. The most dominant species of tributary streams was Tridentiger brevispinis which accounted for 66.4% of total population and 55.1% of total biomass. The site of C3 in lacustrine area and Dongdal-cheon in tributary streams collected the most number of species. Through ecological health evaluation of five tributary streams using 8 metric index of biological integrity (IBI) model, two streams (Dongdal-cheon, Kwang-cheon were evaluated as, "B", "good" condition, and Jangsung-cheon obtained grade C indicating "Fair" condition, Jecheon-cheon obtained grade D indicating "Poor" condition based on IBI model. Lepomis macrochirus which was designated as a domestic ecosystem-disturbing alien species with wide food niche have shown tendency to increase the number of individuals since 1991 indicating the adverse effect on not only fish community but also aquatic ecosystem food web of Lake Chungju.

The Blog Polarity Classification Technique using Opinion Mining (오피니언 마이닝을 활용한 블로그의 극성 분류 기법)

  • Lee, Jong-Hyuk;Lee, Won-Sang;Park, Jea-Won;Choi, Jae-Hyun
    • Journal of Digital Contents Society
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    • v.15 no.4
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    • pp.559-568
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    • 2014
  • Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.

Development of an Educational Illustration on a Complete Airway Obstruction Maneuver for Elementary School Students Grade 1 through 3 (초등학교 저학년생을 위한 이물질에 의한 완전기도폐쇄 응급처치 교육용 일러스트레이션 개발)

  • Kim, Mi-Seon
    • The Korean Journal of Emergency Medical Services
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    • v.10 no.3
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    • pp.61-70
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    • 2006
  • Purpose: The purpose of this study is to develop a realistic illustration using watercolors on a complete airway obstruction maneuver that is at an appropriate level for elementary school students from the first grade through the third. The illustration is a series of cuts divided into specific frames designed to illustrate the method to be followed in an action or a practical skill that would otherwise be too difficult to explain in written form. Methods: The fundamental theory of the Jeong In-Sung's instruction learning program based on the WEB to construct an appropriate site of instruction learning was used after modification. In this study analysis, design, and production stages were realized. Results: 1. In Stage 1, impressions of the illustration, in sketch form, were received. In Stage 2, results of impressions from a modified illustration were received. After an appropriate level of understanding and accuracy in the practical steps for emergency maneuvers were achieved the illustrations entering Stage 3 and color was added to the sketches. 2. In Stage 3, the illustration was completed by adding color to the contents for the practical steps in the complete airway obstruction maneuver. 3. For composition evaluation, a result of 100% appropriateness was obtained for both items of harmony between illustration and subject being studied and sufficiency in quantity of illustrations. Also high results for appropriateness in items such as clarity, creating interest, illustration size, and tone preference as related to content were achieved and thus completed the production stages. Conclusion: The Complete Airway Obstruction Maneuver Illustration developed specifically for the characteristics and cognitive level of elementary school students grade 1 through grade 3 was appropriate for teaching and learning. There is a need for future research on developed illustrations aimed at elementary school students grade 1 through 3 on the complete airway obstruction maneuver. There is also a need for continued effort in developing certified evaluating tools that can judge the suitability of illustrations and developing illustrations related to emergency maneuvers for various subjects and appropriate for learner level.

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Evaluation of Seismic Performances on Prestressed Composite Coupling Beams with Discontinuous Webs (불연속웨브가 도입된 프리스트레스트 합성연결보에 대한 내진성능 평가)

  • Oh, Jae Yuel;Lee, Deuck Hang;Choi, Seung Ho;Kim, Kang Su;Yi, Seong Tae
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.17 no.1
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    • pp.133-142
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    • 2013
  • The shear wall system with coupling beams has been known as an effective means for moderate and high rise buildings up to 40 stories, because this structural system can provide the enhanced lateral stiffness compared to individual shear walls. Typical reinforced concrete coupling beams have difficulties in construction due to complicated reinforcing work on site, and steel coupling beams also have disadvantages in economical point of view because of a large number of stiffeners required for its stability under lateral loading. To overcome these disadvantages in existing coupling beam systems, this study developed the prestressed composite coupling beam with discontinuous webs, which have improved constructability, economic feasibility, and reduced sectional size. The reversed cyclic loading test on two prestressed composite coupling beams with discontinuous webs having different shear reinforcement ratios have been conducted to investigate their structural performances, and test results showed that the proposed composite coupling beams had good seismic performances.

Usability of the National Science and Technology Information System (웹 사용성 개선에 관한 연구 - 국가과학기술정보시스템을 중심으로 -)

  • Park, Min-Soo;Hyun, Mi-Hwan
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.4
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    • pp.5-19
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    • 2011
  • The purpose of this study is to identify possible needs for system improvements and reflect them on the operation and development of the system as a result of the usability assessment of an information site in science and technology. For this study, a variety of data collection techniques, including search logs, interviews, and think-alouds, were used. The search log data was processed to quantify four evaluation aspects, which were the effectiveness, efficiency, satisfaction, and errors. The verbal data collected by think-alouds and post-interviews were used to identify possible needs of enhancement in a qualitative analysis. The comparison of the usability before and after the system enhancement revealed an increase of 15 points for effectiveness, 35 seconds decrease in efficiency, 5 points increase in satisfaction, and 1.1 errors decreased, implying an overall improvement of the usability of the current system.

Study on the Unsuitable Case for the Hierarchy of the Curriculum through the Analysis of the Science Teaching-Learning Lesson Plan Focused on 'Three States of Matter' Unit of the 7th Grade (과학과 교수.학습 과정안의 분석을 통한 교육 과정 위계 부적합 사례 연구 - 7학년 물질의 세 가지 상태)

  • Seo, Min-Hee;Choi, Won-Ho
    • Journal of the Korean Chemical Society
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    • v.53 no.6
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    • pp.784-792
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    • 2009
  • In this study, we investigated the unsuitable cases for the hierarchy of the curriculum in science 'teaching-learning lesson plan' which is on the web site of the each city's support center for teaching and learning and Seoul Science Park with a purpose of giving helpful data for science teachers at lessons. The investigation is limited to 'Three states of matter' unit for the 7th grade and the content elements used at analysis was the "state changes of matter", "molecule" and "molecular model". The case found for unsuitable case for the hierarchy of the curriculum was phase equilibrium, ice crystal theory, peculiar property of water, classification of solid, thermal energy and physical change at the "state changes of matter". While the "molecular model" showed molecular motion and density. On the other hand, no case was found at "molecule".