• The Journal of Information Systems
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• v.10 no.1
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.110-117
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• 2007

We analyzed 18 representative Korean health information related web-sites for assessing confidence and satisfaction. The 18 representative web-sites are selected by rank information of a ranking web-site for Korean web-sites. In order to analyze confidence and satisfaction degrees on the 18 web-sites, we used 19 assessment criteria and 5 important elements of our former research paper. In the results, we found out the present states of confidence and satisfaction degrees of Korean health information web-sites and we presented methods for utilizing these results for web-site administrators and health consumers.

• Science of Emotion and Sensibility
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• v.14 no.4
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• pp.581-592
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• 2011

In this research, a study on a shopping web site design for elderly users is performed in order for them to purchase silver products easily. Issues discussed in this study are the menu design in the product-searching stage, the method of image placement and the method of instruction offering in the product-selecting stage, and the way of payment in the purchasing stage of products. Firstly, the present conditions of domestic shopping web sites for silver products were investigated and the evaluation models were designed and developed. With these developed models, a test group of 61 elderly users were given a task of searching for and purchasing a blood pressure gauge (sphygmomanameter). Afterwards, a comprehensive survey and an in-depth interview on their preferences concerning the web site design proposed. Based on the results of the preference study, a convenient and comfortable shopping web site design for elderly users is proposed when they purchase silver products through internet.

• Convergence Security Journal
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• v.13 no.6
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• pp.43-49
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• 2013

Web sites provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the user will either say or move on to the next site on the basis of many factors. One of the factors that may influence users to stay or go is the page aesthetics. Another reason may involve a user's judgment of the site's credibility. Our findings indicate that when the same content is presented using different levels of aesthetic treatment, the content with a higher aesthetic content credibility. Our study suggests that this effect is operational within the first few seconds in which a user views a web page. Given the same content, a higher aesthetic treatment will increase perceived credibility.

• Archives of design research
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• v.17 no.1
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• pp.265-276
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• 2004

User experience in web site is beyond Usability, and should be understood in a context. However, the concrete contextual factors of web site experience is not systematically established enough. Therefore, the objective of this research is to establish a framework of mapping experiential context factors with analyzing real web site use cases, and to propose how it is can be applied in the process of web site contents planning. First of all, theoretical framework for the web experience and contextual factors was prepared by secondary research. Second, user experience on music casting sites was collected through web diary method, self-video recording method, and group interview. Then, collected experience was re-constructed with scenarios. Scenarios are analyzed into contextual factors and these factors are categorized, given hierarchies and located into context map. Third, the possibility of applying the context map of web site experience was discussed. The systematical and concrete sample of context map based on practical use cases can be applied in the innovative and cross-genre web contents planning process.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10b
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• pp.46-48
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• 2001

현재 수많은 웹사이트들이 웹상에 존재하며 서비스를 하고 있다. 사용자는 여러 웹사이트 중에서 접속하기 편하고 잘 구성된 웹사이트에 접속하기 마련이므로, 잘 구성된 웹사이트 운영은 그 웹사이트의 생존 전략이며 방문자 유지에 필수적이다. 이를 위해 사용자들이 웹사이트에 접속한 기록이 남아 있는 웹서버 로그데이터(이하 웹 로그파일)를 분석하여 사용자들의 브라우징 패턴과 접속 경향, 웹 서버의 에러발생 정보 등을 파악할 수 있다. 본 논문에서는 Web Usage Mining 과 Web Structure Mining 작업으로 로그파일 분석과 웹사이트 구조분석을 수행하여 페이지들의 연관 관계와 웹사이트의 구조 정보를 발견해서 웹사이트의 구조를 개선하는 방안을 제안하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.8 no.1
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• pp.76-83
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• 2003

CRM technology, which increase the benefit with the improvement of customer loyalty, has been one of the important strategies of industry. At the same time it is essential to evaluate the CRM characteristics to activate the CRM technology in the educational sites. So in this study, CRM technology concept and Web-site evaluation trend is mentioned ahead. By using Web-site CRM, that is one of the latest quantitative global evaluation method, CRM characteristics evaluation model is designed. So CRM service contents of currently operational academic sites are compared and analyzed. And through students'point of view CRM characteristics evaluation base and quantitative model is proposed to improve customer loyalty and customer satisfaction. Computed results of proposed CRM evaluation model for the educational site is included partially.

• Journal of Information Management
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• v.38 no.3
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• pp.59-80
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• 2007

In this study, we analyzed the web site navigation of law school libraries in terms of global, local, context, support navigation. The recommendations for good web site design were as follows. First, global navigation should provide the consistent navigation and be able to access to the important site and function. Second, quick links of local navigation need to provide the movement of scroll bar. The number of menu and type of link in context navigation should provide the least number. Finally, the site map and index should provide with qualified contents and minimal errors.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.140-141
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• 2002

• The KIPS Transactions:PartA
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• v.15A no.3
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• pp.181-188
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• 2008

Nowadays, most web sites are developed using dynamic web pages where web pages are generated and transmitted by web application programs. Therefore, the ratio of attacks injecting malevolent strings to vulnerable web applications is increasing. In this paper, we present a static program analyzer which analyzes whether a web application program has vulnerabilities to the SQL injection attack and the cross site scripting(XSS) attack. To analyze programs using abstract interpretation framework, we designed an abstract domain which models potential string set along with excluded strings and developed an abstract interpreter for the PHP language. Also, based on them, we implemented a static analyzer. According to our experiments, our analyzer has competitive analysis speed and accuracy compared with related research results.