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Effects of Aesthetics on Credibility in Web Site Design  

Kim, Ki Eun (세종사이버대학교 컴퓨터정보통신학과)
Publication Information
Convergence Security Journal / v.13, no.6, 2013 , pp. 43-49 More about this Journal
Abstract
Web sites provide the first impression of an organization. For many organizations, web sites are crucial to ensure sales or to procure services within. When a person opens a web site, the first impression is probably made in a few seconds, and the user will either say or move on to the next site on the basis of many factors. One of the factors that may influence users to stay or go is the page aesthetics. Another reason may involve a user's judgment of the site's credibility. Our findings indicate that when the same content is presented using different levels of aesthetic treatment, the content with a higher aesthetic content credibility. Our study suggests that this effect is operational within the first few seconds in which a user views a web page. Given the same content, a higher aesthetic treatment will increase perceived credibility.
Keywords
Credibility; Aesthetics; Web design; Human perception and judgment;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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