• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.12a
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• pp.443-446
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• 2002

In this research, we suggest a Web-based hybrid recommendation mechanism using CBR (Case-Based Reasoning) and web data mining. Data mining is used as an efficient mechanism in reasoning for relationship between goods, customers' preference and future behavior. CBR systems are normally used in problems for which it is difficult to define rules. We use CBR as an AI tool to recommend the similar purchase case. A Web-log data gathered in real-world Internet shopping mall was given to illustrate the quality of the proposed mechanism. The results showed that the CBR and web data mining-based hybrid recommendation mechanism could reflect both association knowledge and purchase information about our former customers.

• Journal of KIISE:Software and Applications
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• v.32 no.5
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• pp.416-427
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• 2005

Web navigation mining is a method of discovering Web navigation patterns by analyzing the Web access log data. However, it is admitted that the log data contains noisy information that leads to the incorrect recognition of user navigation path on the Web's hyperlink structure. As a result, previous Web navigation mining systems that exploited solely the log data have not shown good performance in discovering correct Web navigation patterns efficiently, mainly due to the complex pre-processing procedure. To resolve this problem, this paper proposes a technique of amalgamating the Web's hyperlink structure information with the Web access log data to discover navigation patterns correctly and efficiently. Our implemented Web navigation mining system called SPMiner produces a WebTree from the hyperlink structure of a Web site that is used trl eliminate the possible noises in the Web log data caused by the user's abnormal navigational activities. SPMiner remarkably reduces the pre-processing overhead by using the structure of the Web, and as a result, it could analyze the user's search patterns efficiently.

• Journal of Information Technology Applications and Management
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• v.15 no.2
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• pp.1-14
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• 2008

The distinguished prosperity of information technologies from great progress of e-business during the last decade has unavoidably made software development for active data mining to discovery hidden predictive information regarding business trends and behavior from vary large databases. Therefore this paper develops an active mining object(ADMO) component, which provides real-time predictive information from web databases. The ADMO component is to extended ADO(ActiveX Data Object) component to active data mining component based on COM(Component Object Model) for application program interface(API). ADMO component development made use of window script component(WSC) based on XML(eXtensible Markup Language). For the purpose of investigating the application environments and the practical schemes of the ADMO component, experiments for diverse practical applications were performed in this paper. As a result, ADMO component confirmed that it could effectively extract the analytic information of classification and aggregation from vary large databases for Web services.

• Journal of Intelligence and Information Systems
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• v.7 no.1
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• pp.97-121
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• 2001

Until now, we have believed that one of advantages of cyber market is that it can virtually display and sell goods because it does not necessary maintain expensive physical shops and inventories. But, in a highly competitive environment, business model that does away with goods in stock must be modified. As we know in the case of AMAZON, leading companies already consider merchandise management as a critical success factor in their business model. That is, a solution to compete against one's competitors in a highly competitive environment is merchandise management as in the traditional retail market. Cyber market has not only past sales data but also web log data before sales data that contains information of path that customer search and purchase on cyber market as compared with traditional retail market. So if we can correctly analyze the characteristics of before sales patterns using web log data, we can better prepare for the potential customers and effectively manage inventories and merchandises. We introduce a systematic analysis method to extract useful data for merchandise management - demand forecasting, evaluating & selecting - using web mining that is the application of data mining techniques to the World Wide Web. We use various techniques of web mining such as clustering, mining association rules, mining sequential patterns.

• Korean Journal of Cognitive Science
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• v.13 no.3
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• pp.33-46
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• 2002

Recently, unstructured random data such as website logs, texts and tables etc, have been flooding in the internet. Among these unstructured data there are potentially very useful data such as bulletin boards and e-mails that are used for customer services and the output from search engines. Various text mining tools have been introduced to deal with those data. But most of them lack accuracy compared to traditional data mining tools that deal with structured data. Hence, it has been sought to find a way to apply data mining techniques to these text data. In this paper, we propose a text mining system which can incooperate existing data mining methods. We use text mining as a preprocessing tool to generate formatted data to be used as input to the data mining system. The output of the data mining system is used as feedback data to the text mining to guide further categorization. This feedback cycle can enhance the performance of the text mining in terms of accuracy. We apply this method to categorize web sites containing adult contents as well as illegal contents. The result shows improvements in categorization performance for previously ambiguous data.

• Journal of the Korean Data and Information Science Society
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• v.16 no.1
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• pp.157-163
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• 2005

In the Web, the data is generally gathered automatically by Web servers and collected in server or access logs. However, as users access larger and larger amounts of data, query response times to extract information inevitably get slower. A method to resolve this issue is the use of summary tables. In this short note, we design a prototype of summary tables that can efficiently extract information from Web log data. We also present the relative performance of the summary tables against a sampling technique and a method that uses raw data.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.236-244
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• 2006

Many attempts have been made to track the web usage patterns and provide suggestions that might help web operators get the information they need. These tracking mechanisms rely on mining web log files for usage patterns. The purpose of this study is to verify a web agent prototype that was built for mining web log files. The web agent for this paper was made by Java and ASP and the agent came into being as part of a cookie for a short-term data storage. For long-term data storage, the agent used a My-SQL as a Data Base. This agent system could inform that if the data comes from the web data mining agent, it could be a rapid information providing method rather than the case of data coming into a data mining tool. Therefore, the developed tool in this study will be helpful as a new kind of decision making system and expert system.

• Journal of the Korea Society of Computer and Information
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• v.13 no.2
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• pp.113-119
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• 2008

The World Wide Web is a dynamic collection of pages that includes a huge number of hyperlinks and huge volumes of usage informations. The resulting growth in online information combined with the almost unstructured web data necessitates the development of powerful web data mining tools. Recently, a number of approaches have been developed for dealing with specific aspects of web usage mining for the purpose of automatically discovering user profiles. We analyze sequence data, such as web-logs, protein sequences, and retail transactions. In our approach, we propose the clustering algorithm for sequence data using rough set theory. We present a simple example and experimental results using a splice dataset and synthetic datasets.

• Knowledge Management Research
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• v.19 no.1
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• pp.119-132
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• 2018

Many advanced products and services are emerging in the market thanks to data-based technologies such as Internet (IoT), Big Data, and AI. The construction of a system for data processing under the IoT network environment is not simple in configuration, and has a lot of restrictions due to a high cost for constructing a high performance server environment. Therefore, in this paper, we will design a development environment for large data analysis computing platform using open source with low cost and practicality. Therefore, this study intends to implement a big data processing system using Raspberry Pi, an ultra-small PC environment, and open source API. This big data processing system includes building a portable server system, building a web server for web mining, developing Python IDE classes for crawling, and developing R Libraries for NLP and visualization. Through this research, we will develop a web environment that can control real-time data collection and analysis of web media in a mobile environment and present it as a curriculum for non-IT specialists.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.408-411
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• 2006

Currently, the nano economy threatens the mass economy. This is based on the internet business models. In the nano business models based on internet, the diversely personalized services are needed. Many researches of the personalization on the web have been studied. The web usage mining using click stream data is a tool for personalization model. In this paper, we propose an internet business model using evolutionary support vector machine and web response survey as a web usage mining. After analyzing click stream data for web usage mining, a personalized service model is constructed in our work. Also, using an approach of web response survey, we improve the performance of the customers' satisfaction. From the experimental results, we verify the performance of proposed model using two data sets from KDD Cup 2000 and our web server.