• Title/Summary/Keyword: web adoption

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The Adoption and Diffusion of Semantic Web Technology Innovation: Qualitative Research Approach (시맨틱 웹 기술혁신의 채택과 확산: 질적연구접근법)

  • Joo, Jae-Hun
    • Asia pacific journal of information systems
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    • v.19 no.1
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    • pp.33-62
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    • 2009
  • Internet computing is a disruptive IT innovation. Semantic Web can be considered as an IT innovation because the Semantic Web technology possesses the potential to reduce information overload and enable semantic integration, using capabilities such as semantics and machine-processability. How should organizations adopt the Semantic Web? What factors affect the adoption and diffusion of Semantic Web innovation? Most studies on adoption and diffusion of innovation use empirical analysis as a quantitative research methodology in the post-implementation stage. There is criticism that the positivist requiring theoretical rigor can sacrifice relevance to practice. Rapid advances in technology require studies relevant to practice. In particular, it is realistically impossible to conduct quantitative approach for factors affecting adoption of the Semantic Web because the Semantic Web is in its infancy. However, in an early stage of introduction of the Semantic Web, it is necessary to give a model and some guidelines and for adoption and diffusion of the technology innovation to practitioners and researchers. Thus, the purpose of this study is to present a model of adoption and diffusion of the Semantic Web and to offer propositions as guidelines for successful adoption through a qualitative research method including multiple case studies and in-depth interviews. The researcher conducted interviews with 15 people based on face-to face and 2 interviews by telephone and e-mail to collect data to saturate the categories. Nine interviews including 2 telephone interviews were from nine user organizations adopting the technology innovation and the others were from three supply organizations. Semi-structured interviews were used to collect data. The interviews were recorded on digital voice recorder memory and subsequently transcribed verbatim. 196 pages of transcripts were obtained from about 12 hours interviews. Triangulation of evidence was achieved by examining each organization website and various documents, such as brochures and white papers. The researcher read the transcripts several times and underlined core words, phrases, or sentences. Then, data analysis used the procedure of open coding, in which the researcher forms initial categories of information about the phenomenon being studied by segmenting information. QSR NVivo version 8.0 was used to categorize sentences including similar concepts. 47 categories derived from interview data were grouped into 21 categories from which six factors were named. Five factors affecting adoption of the Semantic Web were identified. The first factor is demand pull including requirements for improving search and integration services of the existing systems and for creating new services. Second, environmental conduciveness, reference models, uncertainty, technology maturity, potential business value, government sponsorship programs, promising prospects for technology demand, complexity and trialability affect the adoption of the Semantic Web from the perspective of technology push. Third, absorptive capacity is an important role of the adoption. Fourth, suppler's competence includes communication with and training for users, and absorptive capacity of supply organization. Fifth, over-expectance which results in the gap between user's expectation level and perceived benefits has a negative impact on the adoption of the Semantic Web. Finally, the factor including critical mass of ontology, budget. visible effects is identified as a determinant affecting routinization and infusion. The researcher suggested a model of adoption and diffusion of the Semantic Web, representing relationships between six factors and adoption/diffusion as dependent variables. Six propositions are derived from the adoption/diffusion model to offer some guidelines to practitioners and a research model to further studies. Proposition 1 : Demand pull has an influence on the adoption of the Semantic Web. Proposition 1-1 : The stronger the degree of requirements for improving existing services, the more successfully the Semantic Web is adopted. Proposition 1-2 : The stronger the degree of requirements for new services, the more successfully the Semantic Web is adopted. Proposition 2 : Technology push has an influence on the adoption of the Semantic Web. Proposition 2-1 : From the perceptive of user organizations, the technology push forces such as environmental conduciveness, reference models, potential business value, and government sponsorship programs have a positive impact on the adoption of the Semantic Web while uncertainty and lower technology maturity have a negative impact on its adoption. Proposition 2-2 : From the perceptive of suppliers, the technology push forces such as environmental conduciveness, reference models, potential business value, government sponsorship programs, and promising prospects for technology demand have a positive impact on the adoption of the Semantic Web while uncertainty, lower technology maturity, complexity and lower trialability have a negative impact on its adoption. Proposition 3 : The absorptive capacities such as organizational formal support systems, officer's or manager's competency analyzing technology characteristics, their passion or willingness, and top management support are positively associated with successful adoption of the Semantic Web innovation from the perceptive of user organizations. Proposition 4 : Supplier's competence has a positive impact on the absorptive capacities of user organizations and technology push forces. Proposition 5 : The greater the gap of expectation between users and suppliers, the later the Semantic Web is adopted. Proposition 6 : The post-adoption activities such as budget allocation, reaching critical mass, and sharing ontology to offer sustainable services are positively associated with successful routinization and infusion of the Semantic Web innovation from the perceptive of user organizations.

Factors Influencing Adoption of Corporate Web Site Over Time : Innovation Diffusion Theory Perspective (기업의 웹 사이트 채택 시기에 영향을 미치는 요인 - 혁신확산이론 관점에서 -)

  • Lee, Dong-Man;Chang, Myung-Hee;Yoo, Ji-Young
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.257-277
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    • 2003
  • Recently, organizations intend to adopt new information technology for acquiring relative advantages in competitive business environment. Especially, many companies have paid attention to web-based electronic commerce. But research in this area has largely been performed to the operational and technical aspects of web site. Also the World Wide Web(web) has become one of the most widely used information technologies, but research indicates that there are many firm that are still considering whether to establish a web presence. This study examines factors influencing adoption of corporate web site over time. To examine why companies adopt web site, this study regards web site as an innovation and finds out these reason through Innovation Diffusion Theory. Independent variables of this research are composed of innovation characteristics, organizational characteristics and environmental characteristics. By the result of logistic regression analysis, we find that there are significant differences between early adopters and late adopters of web site for three adoption factors : top management support, organization size, environmental uncertainty. These findings confirm the theoretical frame for adoption of corporate web site. Also this study will provide good guidelines to the companies and the vendors in shaping the strategies of IT adoption and IT diffusion respectively.

Discriminative Factors of Buying Intention in Fashion Internet Shopping (인터넷 쇼핑몰에서의 패션상품 구매의도 결정요인)

  • 김효신;이선재
    • Journal of the Korean Society of Costume
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    • v.51 no.6
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    • pp.117-128
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    • 2001
  • The purposes of this study was to investigate discriminative factors of clothing buying intention on Internet shopping mall. The sample included 435 male(44.8%) and female(55.2% ) adults, and an instrument was developed based on previous studies. The statistical analysis used for this study were factor analysis, 1-test, and LISREL. The results of factor analysis showed that consumers evaluated apparel internet shopping attributes based on perceptional dimensions of internet shopping consisted of clothing quality and value. web service quality and value, and adoption of internet shopping. Each dimension has sub-factors as follows: (1) clothing quality was perceived as 'artistry' 'sociality' and 'practicality'. (2) web interface service quality was perceived as 'visuality', 'advantage', 'response', 'dependability' and 'buying-confidence'. (3) internet shopping adoption was perceived as 'usefulness' and 'convenience'. T-test revealed that consumer's buying intention, re-entry intention, and store attitude were differed concerning all sub-factors including 'usefulness' and 'convenience' in adoption of Internet shopping dimension. As a result of LISREL, clothing buying intention path model was set up as following path. (1) 'artistry', 'sociality' and 'practicality' of clothing quality affected clothing value perception positively. (2) 'visuality', 'advantage', 'response' and 'buying-confidence' of web service quality affected web service value perception positively. (3) clothing and web service value perception affected store attitude positively. (4) store attitude affected clothing buying intention positively. However, Adoption of Internet shopping dimension that was perceived as usefulness and convenience did not affect clothing buying intention path model. Therefore, consumers buying, intention model in internet circumstance could be used nearly the same as real market circumstance.

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Understanding the Determinants of Behavioral Intentions towards Adoption of Web 2.0 Tools in Workplaces : An Empirical Study

  • Wang, Tao;Jung, Chul-Ho;Chung, Young-Soo
    • Journal of Information Technology Applications and Management
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    • v.18 no.3
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    • pp.73-89
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    • 2011
  • More and more employees are implementing the use of emerging Web 2.0 tools such as blogs, wikis, social networks, etc in workplaces. However, their attitudes towards adoption of Web 2.0 tools in workplaces still lack theoretical support. The purpose of this study aims to provide a conceptual examination of the determinants that influence the intention to use Web 2.0 applications in workplaces in Korea. To achieve this objective, this study selected the theory of reasoned action (TRA) as a theoretical basis to explain variation in behavioral intentions. Structural equation modeling was employed to analyze data collected from 269 workers distributed in 5 companies in Korea. In addition, we classified respondents into extroverts and introverts and delineated the different factors for these two types of respondents that affect their intentions to use Web 2.0 tools in workplaces. The findings of this research could provide a theoretical foundation for academics on the validation of technology adoption. This research will also serve as a guideline for service providers in designing the Web 2.0 services.

User Adoption Model under Service Competitive Market Structure for Next-Generation Media Services

  • Jeon, Hyo-Ri;Shin, Yong-Hee;Choi, Mun-Kee;Rho, Jae-Jeung;Kim, Myung-Seuk
    • ETRI Journal
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    • v.33 no.1
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    • pp.110-120
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    • 2011
  • As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.

Diffusion of Web 2.0 Applications in Academic Libraries in the U.S. (미국 대학 도서관에서의 웹 2.0 어플리케이션 확산에 관한 연구)

  • Kim, Soo-Jung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.3
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    • pp.19-33
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    • 2012
  • This paper examines the extent and rate of adoption of five Web 2.0 applications (RSS, blog, tagging, podcast, and wiki) in 111 American Research Association (ARL) libraries and identifies institutional factors associated with Web 2.0 adoption. The popularity of Web 2.0 continues to grow, both in terms of the total number of adopting libraries and the adoption rate. Wiki adopter libraries are in larger universities, have larger professional staff, and are more acceptable to electronic resources than the non-adopters.

Factors Affecting Sustainable Web Technology Adoption : Pro-social Behavior Perspectives (지속가능한 웹 기술 수용에 영향을 미치는 요인에 관한 연구 : 친사회적 행동 관점)

  • Kim, Sunhee;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
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    • v.19 no.4
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    • pp.205-229
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    • 2014
  • Examination of the various impact factors on adoption sustainable IT can influence on the potential for creating sustainable businesses in today's society. However, the societal factor out of environmental factors, which stimulates customer intention to use sustainable IT, has seldom been investigated. In this paper, we examine the adoption of sustainable web technology from the pro-social behavior perspective. The concept of sustainable IT is theoretically examined based on social exchange theory. An empirical investigation is conducted into customer intention to use new sustainable IT. The results indicate that customers care about the social responsibility and usefulness of the sustainable IT-based services they choose. In this study, the social features of web technology and their influences on adoption are verified empirically for the first time. In addition, pro-sociality is identified as necessary to a perception of the socially responsible features of information technology. Furthermore, pro-social adoption behavior in the beginning stages of sustainable IT use is elucidated.

The SemanticWeb Technology and its Applications (시맨틱웹 기술과 활용방안)

  • 오삼균
    • Journal of the Korean Society for information Management
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    • v.19 no.4
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    • pp.298-319
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    • 2002
  • The Semantic Web is a new technology that attempts to achieve effective retrieval, automation, integration, and reuse of web resources by constructing knowledge bases that are composed of machine-readable definitions and associations of resources that express the relationships among them. To have this kind of Semantic Web in place, it is necessary to have the following infrastructures: capability to assign unchangeable and unique identifier (URI) to each resource, adoption of XML namespace concept to prevent collision of element and attribute names defined by various institutions, widespread use of RDF to describe resources so that diverse metadata can be interoperable, use of RDF schema to define the meaning of metadata elements and the relationships among them, adoption of DAML+OIL that is built upon RDF(S) to increase reasoning capability and expressive power, and finally adoption of OWL that is built upon DAML+OIL by removing unnecessary constructors and adding new ones based on experience of using DAML+OIL. The purpose of this study is to describe the central concepts and technologies related to the Semantic Web and to discuss the benefits of metadata interoperability based on XML/RDF schemas and the potential applications of diverse ontologies.

Determinants of Adoption and Use of Open Access Publishing by Academic Staff in Nigeria Universities

  • Bashorun, Musediq Tunji;Jain, Priti;Sebina, Peter M.;Kalusopa, Trywell
    • Journal of Information Science Theory and Practice
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    • v.4 no.4
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    • pp.49-63
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    • 2016
  • The emergence of the World Wide Web (WWW) has changed the scholarly publishing system. Today, Open Access (OA) scholarly publishing offers free access and wide dissemination for research findings anytime and anywhere as an additional value for scholarly content. Despite the potentials of OA publishing, its adoption and use is still low.This paper determines factors influencing the adoption and use of OA publishing by academic staff in universities in Nigeria using an adapted Unified Theory of Acceptance and Use Technology (UTAUT). The study applies methodological triangulation by combining quantitative and qualitative approaches. The empirical data were collected from 317 academic staff in universities in southwest Nigeria. The questionnaire forms were analyzed using the Statistical Package for Social Sciences (IBM-SPSS) 19.0 version to generate descriptive statistics, Analysis of Variance, and Hierarchical Multiple Regression. Thematically, analysis also applies to the interviews. The results show that awareness, attitude, performance expectancy, Internet self-efficacy, and facilitating conditions significantly influenced the adoption and use of OA publishing. The study also reveals that due to lack of OA policy, most of the respondents did not know about OA. The findings further establish that all predictors and moderating variables jointly contributed 64.4% total variance towards the adoption and use of OA publishing. One of the implications of this study is that there is a need for adequate facilities to support adoption and use of OA publishing. The findings inform the proposed framework for improving and evaluating the adoption and use of OA publishing. The findings also have theoretical, societal, and methodological significance to all stakeholders.

An Integrative Approach for Strengthening Continual Adoption of e-Government Services : An Empirical Study (전자정부 서비스의 지속적 수용 강화를 위한 통합적 접근 : 실증연구)

  • Lim, Se Hun
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.19-41
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    • 2013
  • This study analyzed the users acceptance of e-Government services. Many IT(Information Technology) adoption studies appeared the TAM(technology adoption model) of Davis[1989] as a theoretical background. The TAM composed of three factors those are the perceived easy of use, the perceived usefulness, and intention to adoption of IT. However, TAM did not explain the consequences of intention to adoption and antecedents of the ease of use and usefulness in IT adoption. To overcome limitations of TAM, many technology acceptance studies done. In this study, the researcher suggested the IT acceptance model for explaining users adoption of e-Government service based on the model of IT acceptance of Wixom and Todd[2005]. The model of Wixom and Todd[2005] based on the TAM of Davis[1989], IT adoption model of Taylor and Todd[1995] and, IS(Information Systems) success model of Delone and Mclean[1992, 2003]. For testing our research model, the researcher collected data from 200 users of e-Government services. The researcher analyzed in measurement model and structural model using statistical software. This study analyzed relationships among interaction, information quality, Web systems quality, satisfaction, ease of use, usefulness, and attitude to explain and predict influences of the users acceptance of e-Government services. The results of this study will provide useful information about develop a strategy for usage spread of e-Government services.