User Adoption Model under Service Competitive Market Structure for Next-Generation Media Services
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Jeon, Hyo-Ri
(Technology Strategy Research Division, ETRI)
Shin, Yong-Hee (Technology Strategy Research Division, ETRI) Choi, Mun-Kee (Department of Management Science, KAIST) Rho, Jae-Jeung (Department of Management Science, KAIST) Kim, Myung-Seuk (Internet Research Laboratory, ETRI) |
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