• 한국의류학회지
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• 제20권5호
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• pp.769-782
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• 1996

This study intends to contribute to developing an effective marketing strategy targeting women in their 40's and 50's by classifying them into social classes and analyzing their wearing and purchasing behavior. The subject of this study are 344 women in their 40's and 50's living in Seoul, and the model sampling is done by allotment sampling. Modified survey based on references and former studies is used, and SAS package is used for analysis. The results of data analysis are as follows: 1. Women in their 40's and 50's are classified into 3 social classes, and the most influencial factor in the classification of social class is found to be total monthly income. 2 Clothing image of which each social class wear are proven to be significantly different among 3 classes. However, specific garment styles they wear are proven not to be significantly different. 3. Clothing purchasing behavior factors such as informants, clothing selection standards, store selection standards, place of purchase, shopping time, frequency of purchase, price of purchase, and paying methods are proven to be significantly different among 3 social classes. 4. Marketing strategies for each social class are provided based on these results.

• 복식
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• 제55권3호
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• pp.81-93
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• 2005

The purpose of this study was to identify Chinese new generation women's clothing exploratory behavior according to their sensitivity pursuit propensity. The respondents were 500 Chinese new generation women residing in Soju City, China. Frequencies, percent, mean, one-way ANOVA, factor analysis, Chi-square test, and cluster analysis were done by use of SPSS PC+. The results were as follows; 1. The factors of sensitivity pursuit propensity were adventure & diversity, change, new atmosphere, and artistic sensitivity. And factors of clothing exploratory behavior were brand turnover, innovative clothing purchasing or wearing, clothing information collection through visiting store, and clothing information collection through contacting neighbors or advertisement. 2. The Chinese new generation women were classified into the creativity pursuit, the adventure & change pursuit, the multi-sensation pursuit, and the sensation retard according to their sensitivity pursuit propensity. 3. The creativity pursuit explored clothing for brand turnover and information through visiting store, communication, or advertisement, were found more among the unmarried late 20's with higher education and jobs. The adventure & change pursuit explored clothing information through visiting store, were found more among the unmarried university students in early 20's. The multi-sensation pursuit explored innovative clothing purchasing, were found more among the unmarried early 20's with jobs or students. The sensation retard explored clothing information through communication or advertisement, considered quality more, were found more among the married early 30's with lower education level and jobs.

• 복식문화연구
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• 제9권1호
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• pp.61-72
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• 2001

Chunghahk-dong is located in a retired spot, Jiri Mountain and has been built up its won religion and culture without any exchange outside world. People in Chunghahk-dong believe in a religion called Genjungyutaosim. Forming a trinity on which mind is Taoism, body is Buddhism, and behavior is confucianism. These are the principle elements to form a village. They made their own unique cultural factor such as longhaired boys and girls, wearing traditional cloths and hat, a monastic life, folk mores and family rituals, and private school system. This shows a great deal of affection on their life style and organization and is closely connected with community and culture. Grasping a culture and behavior on clothing, it has propose to understand Chunghahk-dong properly according to this study. A method of study has a purpose to understand culture and clothing behavior precisely in Chunghahk-dong. I inquire ito clothing behavior with investigation and study of picture script. The results are as followed; People in Chunghahk-dong show unique clothing and hair style behavior based on Genjungyutao. First, men and women wear a white cloth called HanBok(Korean costume) and footwear made of rubber. Only men wear a blue vest. A grown up men wear a long coat when they go out. They are dressed in tractional cloth for a ceremonial occasion. The reason why they put on the HanBok(Korean costume) is a belief on our traditional cloth becomes a standard dress in the future. They believe Korea becomes a standard dress in the future. They believe Korea becomes a standard dress in the future. They believe Korea become a leading country in the world. This clothing behavior is symbol of Genjungyutao and has a role of delivery system for expressing their split. Second, In sign of being a Genjungyutao men, they let their grow hair. Cutting hair is not to be a Genjungyutao men any more. There is few reason that people in Chunghahk-dong let grow their hair : First, because of importance in TanGun's ideology, they believe Korea is a first nation in the world and can't cut their hair which has grown from TanGun (The founding father of the Koran nation) Chosun traditionally. Second, Cutting their hair runs counter to the principle of nature. Third, They value their body for confucianism. They don't want to damage their body because of body from their parents. Boys and girls braid and tie up their hair and adult tie a topknot and a chignon. Wearing a YouGun(A horsehair skullcap) at home and Kat(A Korean top hat) when going out, they express as a Genjungyutao. Hemp cloth and synthetic fibers are main clothes. Also, they wear an improved HanBok(Korean costume) these days on influence outside.

• 한국의류산업학회지
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• 제20권6호
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• pp.679-689
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• 2018

The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts. Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as $R(157{\leq}x<170)$ and $T(170{\leq}x<182)$. The 23 questionnaire items were divided into three categories: 'General purchasing behavior and wearing', 'Fit satisfaction of ready-made dress shirts' and 'Wearing and fit satisfaction of online custom dress shirts'. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

• 한국의류산업학회지
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• 제18권5호
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• pp.588-594
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• 2016

The outer clothing of shaman that are put on while performing current gutgeori is lacking in form and composition, diversified with kinds. Above all, name of shaman clothing is not unified, accordingly, there's a big difference from traditional Gutgeori, which was definitely divided in the role of outer clothing of shaman in respect of function and role of Gutgeori. Here, this research attended a site that performed Gutgeori based on the advanced literature research data research and analyzed the state and name of outer clothing by conducting a survey and interview investigation. Survey was conducted during 2 years from 2014 to 2015 classifying Gutgeori of Seoul, Gyeongsang, Honam, Jeju, Chungcheon. Research results are as follows. First, lots of outer clothes were put on along with shamanism type in Seoul, accordingly, names were diversified. Name of outer clothing was not unified by focusing on level of divinity or behavior of Gutgeori, with no consistency being mixed. Second, name was not consistent even the outer clothing of the same type shaman along with the region, sometimes put on in different meaning, accordingly, called in different name. Combination of such name of shaman is determined to be a big reason of lack of accurate information on shaman clothing and genealogy of name of shaman clothing in shamans, as the initial research on shamanism was conducted by folklorists in advance.

• 한국의류학회지
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• 제17권3호
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• pp.436-447
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• 1993

This study concerns the role of costume in Shakespearean tragedy from the viewpoint of the role theory. The term "role" has been used to represent the behavior expected of the occupant of a given position or status. A specific role can not be successfully performed without the aid of the Costumes. Costumes are adopted in relation with a specific role. The role of social status and position reflects sex, age, occupation, class, economic position of the characters. In his works, the crown and the mace represented not only the throne but also a previllege and supreme position. The sitution role of costume could be widely used for visualizing the psychological situation and external environments of the characters on the stage. The disguise role hided one's status, thereby makes possible acting others position. And the disguise role can bring about the change of status, age, sex, occupation, and atmosphere. The costume could be used as a voucher of love. The costume performed the role of the physical and psychic protection, and provided its wearer with consolation and peaceful mind. The costume reflected the custom of a society through its wearing condition and wearing configuration. The results obtained from this study can provide useful cues for understanding the role action in the social structure. This kind of understanding reveals the costume phenomena in real life, allows one to perform roles properly and efficiently, and opens our insight on the overall aspects of the costume culture.

• 복식문화연구
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• 제16권1호
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• pp.166-180
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• 2008

These days, sexual harassment in the workplace or at school is being socially visualized. In this study, the desirable direction for clothing behavior is suggested by discussing the relationship between sexual desire and clothing. The relationship between sexual impulse and clothing is provided by studying college student's general opinion about sexual desire, also different ideas from females and males about the clothes that cause sexual impulses were studied, moreover, the desirable direction for clothing behavior is suggested by comparing the perceptions of college students about overly revealing clothing. This study performed the self description method and in-depth interview method on male and female college students at 3 University for 3 weeks from May, 28, 2007 to June, 23, 2007. After which 564 survey papers were distributed. The program SPSS WIN 12.0 was used to statistically analyze the data Frequency analysis, cross analysis, T-test, and a reliability test were performed on the study subject. According to the study results, sexual impulses are affected not only by internal factors but also external factors such as clothing and it is an important point. Women should not only pursue an attractive external appearance but also consider how other people think and respond to the message, and they should protect themselves from sexual harassment, or sexual violence, which are anti-social behaviors, by wearing clothes that are less stimulating.

• 대한가정학회지
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• 제43권12호
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• pp.125-134
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• 2005

This study was conducted to develop a comprehensive program for improving obese children's living habits such as wearing clothing and eating, and their self-esteem. Thirteen obese elementary school children, six boys and seven girls in the 4th to 6th grade, voluntarily participated in a ten-week intervention program. During the program, the obese children filled out a checklist consisted of daily ambient temperature inside the house, weight of clothing, meal diary, time taken for physical exercise, time taken for watching TV, etc. After carrying out the program, its effect was testified and evaluated. Percent body fat of the children measured using a body composition analyzer was reduced by $1.9\%$ after the program (p<.01). Wearing behavior of clothing was positively changed in view of the high correlation between ambient temperature and clothing weight (r=-.917, p<.01). Ability of dietary self control was improved and eating time was lengthened. Self-esteem was improved in global self-worth, athletic competence, and behavior/conduct. It was suggested that active interest of the family would be helpful and that an intervention program over longer than ten week would be necessary to improve childhood obesity.

• 복식
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• 제45권
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• pp.133-146
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• 1999

Because adolescents are much inflicted with the sense of obsession in endless competition with their feers the costume of the pop singers relieving this agony and anxiety is becoming the object of immitation more than that of any oother entertainer. In this perspective it was thought that it was very necessary to attempt to investigate what relationship sense of mental anxiety the costume singers recently have worn had with adolescents sense of anxiety. The anxiety questionnaire used by Chu Young-sook and Kim Jung-hui and the questionnaire drawn up as the result- of the pilot-test and the pre-test were used and the questionnaires drawn up by a total of 228 middle schoolgirls in seoul were used a sfinal data of annalysis. Of them the anxiety questionnaire was made up of 8 sub-scales such as classic·social·morbid·learning examination·school record·poverty·war and other to anxieties. in order to survey the overall content concerning the costume of the singers preferred by teenagers the other questionnaire presented three vaiables such as musicality fashionability and dance as the distinct characteristics of singers and hiphop style tidy style and sexy style of clothing as the style of clothing preferred of singers' clothing. The importance fashionability and imitability of clothing were investigated as variables in relation to singers' clothing behavior. The SPSS PC+ program was used as the analytic method of data which were tested by the frequency analysis Duncan's multiple anaylsis of variance t-test and so on. As a result of investigation middle schoolgirls having a high level of learning and examinatior anxieties preferred the singers excellent in musicality while middle schoolgirls having a lower level of classic anxiety preferred the singers excellent in fashionability and dance wearing the hiphop style of clothing. And it was shown that middle schoolgirls having a lower level of classic anxiety preferred the singers wearing the clothing of sexy style. In the light of these results it was shown that there was the correlation between anxiety and clothing preference. Accordingly it is thought that the purpose of this study was achieved to some exent.

• 한국생활과학회지
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• 제18권2호
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• pp.431-439
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• 2009

This research aims to invest consumers' purchase behavior and preference of F/W season knit wear to prepare for basic data in producing competitive knit wear which can meet consumers' demands. The results are as follows: 1. Consumers in their twenties are largely purchasing their knit wear at bonded clothing shops, consumers in their thirties at outlet stores and consumers in their forties and fifties at department stores. As for preferred materials in knit wear, the twenties like 100% of cotton, the thirties mixed wool, and the forties and the fifties 100% of wool. Across all age groups, they prefer knit wear pattern with no figures, while they consider its design and color as important factors in purchasing F/W knit wear. 2. As for the wearing sensations of F/W knitwear of three age groups, there are not significant differences in other factors except a factor of 'jacket length'. 3. As for the fitting sensation about F/W knit wear, consumers with 'thin' somatotype feel high comfort in the factor of 'girth', while consumers with standard somatotype feel high satisfaction in the factor of 'length'.