• The Journal of Industrial Distribution & Business
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• v.10 no.7
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• pp.49-58
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• 2019

Purpose - Previous studies on the influence of appeal types of advertising messages on pro-social behavior have shown inconsistent results. The purpose of this study is to examine whether the appeal type of advertising affects consumer's prosocial behavior. In particular, the authors investigated whether the social exclusion moderates the relationship between the appeal type of advertising and prosocial behavior. Research design, data and Methodology - To verify the hypothesis, two experimental study were conducted. The experimental study was 2(appeal type : self-benefit vs. other-benefit) by 2(social exclusion : being ignored vs. being rejected) between-subject design. Participants were randomly assigned to one of four conditions. The experiment was conducted using a computer. First, the participants was exposed to the advertising image used in the social campaign, and then responded to questions about social behavior. The participants completed the experiment after further responding to the item for manipulation check and demographic measure. The experiment took about 10 minutes in total. Results - In Study 1, a global warming campaign with participation intention variable, other-benefit ads rather than self-benefit ads drive consumers who feel socially rejected to be more willing and likely to participate, but consumers who feel socially ignored are more likely to participate the campaign in self-benefit ad than other-benefit ad. Study 2 replicates the findings, a child poverty relief campaign with an amount-to-donate variable: consumers who feel explicitly rejected allocate more dollars to the charity in response to other-benefit rather than self-benefit ads, but consumers who being ignored are willing to donate more money. Conclusion - This study has theoretical contribution in that it expands existing theories by explaining the existing inconsistent results of the message appeal influence on pro-social behavior through new control variables. In addition, the results have important managerial implications, suggesting marketers should tailor their marketing message to match the consumer situation.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.23 no.2
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• pp.169-173
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• 2010

Because of power consumption increase, global warming, and limitation of installation, not only high reliability and interruption capability but also compact and light power apparatuses are needed. In this paper, E field calculation and experiment were processed to identify the influence of the shape of end shield and gap distance. It is expected that the results of FEM simulation and experiments could be the basic data to develop VI. the results of FEM simulation and experiments are as following. Firstly, maximum E fields were compared by means of finite element method as a function of the shape of end shield. 3 types of models were used to analyze maximum E field of each model and the influence of shape of shield could be identified. As a result, proposed L type shield could reduce the maximum E field by 20%. Secondly, the influence of the gap distance between end shields on E field was analyzed. As the gap distance become short the gap distance between inner walls of ceramic also become short. And the maximum E field concentrated on inner wall of ceramic finally increased. Thirdly, the experiment was conducted by fabricating each prototype. As a result, no creepage occurred in shieldless model. In other words, creepage occurred in the shield-installed models. And creepage inception voltages were different from each other because of the difference of maximum E field. Fourthly, The equation that shows relation between calculated E field and measured creepage inception voltage was proposed as a result of FEM analysis and experiment. It is concluded that when designing VI this equation could be important data to reduce time and cost by identifying indirectly the optimal gap distance and the shape of shield required to prevent creepage.

• Development and Reproduction
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• v.12 no.2
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• pp.141-149
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• 2008

This study was conducted to develop an efficient cryopreservation method of human embryonic stem (ES) cells using vitrification. In an initial experiment, sub-clumps of human ES cells (CHA-hES3 and CHA-hES4) were vitrified using grids after incubation with STO feeder cells for 1 or 16 h (Groups 1-1 and 1-2, respectively). After storage for $2{\sim}4$ months, thawed clumps were re-plated on a fresh feeder layer. The survival rates of warmed CHA-hES3 and CHA-hES4 cells of Group 1-2 were significantly higher than those of the corresponding Group 1-1 cells. In the second experiment, human ES cells were vitrified after incubation with feeder or feeder-conditioned medium (Groups 2-1 to -7). Relative mRNA expression of BM proteins and survival rates were increased following incubation of ES cells with fresh feeder cells for 16 h. In conclusion, increasing of tight adhesion between ES cells by extended incubation with feeder could reduce cryoinjury after vitrifying/warming.

• ALGAE
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• v.29 no.3
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• pp.203-215
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• 2014

As global warming continues over the coming century, marine organisms will experience a warmer, more acidic ocean. Although these stressors may behave antagonistically or synergistically and will impact organisms both directly (i.e., physiologically) and indirectly (i.e., through altered species interactions), few studies have examined the complexities of these effects in combination. To address these uncertainties, we examined the independent and combined effects of elevated temperature and $pCO_2$ on the physiology of the adult sporophyte stage of giant kelp, Macrocystis pyrifera, and the grazing of the purple sea urchin Strongylocentrotus purpuratus. While elevating $pCO_2$ alone had no effect on M. pyrifera growth or photosynthetic carbon uptake, elevating temperature alone resulted in a significant reduction in both. However, when M. pyrifera was grown under elevated temperature and $pCO_2$ together, growth and photosynthetic carbon uptake significantly increased relative to ambient conditions, suggesting an interaction of these factors on photosynthetic physiology. S. purpuratus held under future conditions generally exhibited reduced growth, and smaller gonads than urchins held under present-day conditions. However, urchins fed kelp grown under future conditions showed higher growth rates, partially ameliorating this effect. Feeding rates were variable over the course of the experiment, with only the first feeding rate experiment showing significantly lower rates for urchins held under future conditions. Together, these data suggest that M. pyrifera may benefit physiologically from a warmer, more acidic (i.e., higher $pCO_2$) ocean while S. purpuratus will likely be impacted negatively. Given that kelp-urchin interactions can be important to kelp forest structure, changes to either of these populations may have serious consequences for many coastal environments.

• Journal of the Korean earth science society
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• v.30 no.1
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• pp.58-68
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• 2009

Three-dimensional distributions of longwave radiation flux for the April-September 1998 period are generated from radiative transfer calculations using the GEWEX Asian Monsoon Experiment (GAME) reanalysis temperature and humidity profiles and International Satellite Cloud Climatology Project (ISCCP) cloudiness as inputs to understand the effect of cloud radiative forcing in the monsoon season. By subtracting the heating of the clear atmosphere from the cloudy radiative heating, cloud-induced atmospheric radiative heating has been obtained. Emphasis is placed on the impact of horizontal gradients of the cloud-generated radiative heating on the Asian monsoon. Cloud-induced heating exhibits its maximum heating areas within the Indian Ocean and minimum heating over the Tibetan Plateau, which establishes the north-south oriented differential heating gradient. Considering that the differential heating is a ultimate source generating the atmospheric circulation, the cloud-induced heating gradient established between the Indian Ocean and the Plateau can enhance the strength of the north-south Hadley-type monsoon circulation. Cooling at cloud top and warming at cloud bottom, which are the vertical distributions of cloud-induced heating, can exert on the monsoon circulation by altering the atmospheric stability.

• Ocean and Polar Research
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• v.27 no.2
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• pp.115-123
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• 2005

Recently, it has been observed in the East Sea that temperature increases below the thermocline, and dissolved oxygen increase in the intermediate layer but decrease below it. The layer of minimum dissolved oxygen deepens and the bottom homogeneous layer in oxygen becomes thinner. It emerges very probably that these changes are induced by the mode change of deep water formation associated with global warming. To further support this hypothesis, a one-dimensional model experiment is performed. First, a thermal profile is obtained by injecting a cold and high oxygen deep water into the bottom layer, say the bottom mode. Then, two thermal profiles are obtained from the bottom mode profile by assuming that either all the deep water introduce into the intermediate layer has been initiated, say the intermediate mode, or that only a part of the deep water has been initiated into the intermediate layer, say the intermediate-bottom mode. The results, from the intermediate-bottom mode experiment are closest to the observed results. They show quite well the tendency for oxygen to increase in the intermediate layer and the simultaneous thinning of the bottom homogeneous layer in oxygen. Therefore, it can be said that the recently observed slow variation of the thermal structure might be associated with changes in the deep water formation from the bottom mode to the intermediate-bottom mode.

• The Journal of Korean Medicine
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• v.18 no.1
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• pp.456-469
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• 1997

The cerebral infarction arised from occulsion of cerebral artery has a high mortality rate and fatal sequelae. Sohabhyangwon(蘇合香元) is generally regarded to have a effect of walking up the patient from unconsiousness and promoting the flow of Qj(氣) by warming channel. METHOD The purpose of this study is to find out the effections of Sohabhyangwon(蘇合香元) on regional cerebral blood flow and relative cerebral infarction area in the experimentally induced infartion in rats In this experiment, 12 Spraque-Dawley rats weighting 280-350g were used. Cerebral ischemia induced by intraluminal suture technique of Kozumi's and Zea-Longer's method. $Co_{2},\;O_2$, pH, arterial blood pressure in rats were checked by Blood Gas Analyzer every 30 minutes for 2 hours. And regional cerebral blood flow were checking by hydrogen clearance technique, cerebral infarcted area was megsured by Image Analysis System. RESULTS 1. During the experiment, $CO_{2},\;O_2$, pH, arterial blood pressure in rats had no change in both sample group and control group. 2. Cortical cerebral blood flow decreased at same rate in both sample group and control group after inducing cerebral infarction. 3. On comparison of relative cerebral infarcted area, Sohabhyangwon(蘇合香元) perfused group showed a significant decrease. CONCLUSION According to the result above, Sohabhyangwon has a protection effect on cranial nerve and-has no effect on cerebral blood flow.

• Journal of the Korean Solar Energy Society
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• v.33 no.6
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• pp.85-91
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• 2013

It is essential to reduce the amount of fossil fuel because facing with the natural problem such as a global warming. To achieve this goal, many of interests in the use of renewable energy is growing. Especially, as one of these renewable energy systems, a solar air heater invention has been conducted for enhancing the efficiency of solar air heater. According to this trend, scale-down sized experiment apparatus was constructed and performed for searching a proper fin and confirming the heat transfer performance by fin shape on constant heat condition to enhance efficiency of solar air heater. In this experiment, heat gain, convection heat transfer coefficient, number of transfer units, Nusselt number, Reynold's number, friction factor, performance factor were investigated in order to evaluate the thermal characteristics based on the real data obtained. By comparison with the each fin performance, a zigzag shape keeping a right angle to the plate had the highest value among them.

• Journal of the Korean GEO-environmental Society
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• v.23 no.12
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• pp.55-61
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• 2022

Carbon dioxide is one of the greenhouse gases in the atmosphere and much research is underperforming in reducing carbon dioxide. Geological carbon dioxide storage is considered the primary technique for global warming prevention. So, technic development for storing carbon dioxide is required. Using surfactant is considered an effective material for geological carbon dioxide storage. However, research on using surfactants for carbon dioxide sequestration is not enough. In this study, a 2D micromodel experiment depends on the surfactant type (sodium dodecyl sulfate and sodium dodecylbenzene sulfonate), concentration and carbon dioxide injection rate. As result, geological carbon dioxide sequestration efficiency is increased according to surfactant concentration and carbon dioxide injection rate increase. However, efficiency no more increases after critical concentration and rate.

• Proceedings of the KSME Conference
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• 2007.05b
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• pp.2217-2221
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• 2007

Because of the ozone layer depletion and global warming, new alternative refrigerants are being developed. In this study, evaporation heat transfer characteristics of carbon dioxide flowing upward in a vertical tube have been investigated by experiment. Before the test section, a pre-heater is installed to adjust the inlet quality of the refrigerant to a desired value. A smooth tube with outer diameter of 5 mm and length of 1.44 m was selected as a test tube. The test was conducted at mass fluxes of 212 to 530 kg/$m^2s$, saturation temperature of -5 to 20$^{\circ}C$, and heat fluxes of 20 to 45 kW/$m^2$. As the vapor quality and mass fluxes increase, the heat transfer coefficients of carbon dioxide are decreased, and the heat transfer coefficients increase when the heat fluxes and saturation temperatures increase.