• Title/Summary/Keyword: vitalization strategies

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A Study on the Barriers and Vitalization Strategies of Developing New Markets for Organic Products (유기농식품시장의 장애요인과 전략적 활성화방안에 관한 연구)

  • Yoo, Duck-Ki;Hwang, Jae-Hyun;Kwon, Hyuk-Jun
    • Korean Journal of Organic Agriculture
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    • v.18 no.4
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    • pp.463-487
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    • 2010
  • This work is described as an early effort to study organic products marketing. Discusses the characteristics, barriers and vitalization strategies of developing new markets in an environment of increasing consumer awareness and marketability of organic products. Barriers to developing new markets for organic products include lack of basic information or poor understanding among farmers of sustainable techniques and practices, poor access to markets, high start-up costs, lack of understanding the developing market, uncertainty in marketing and pricing, consumer habits, inadequate financing, including resistance to paying premium prices, misinformation and misapprehension concerning the production of organic products. Recommends strategies for implementing sustainable systems, e.g., involve government agencies, educating and organizing both farmers, processors, and consumers developing marketing and distribution programs. Examines business strategies that have successfully targeted markets, such as advertising, labeling, public relations and communications, gaining consumer trust, partnerships, and diversifying operations.

User Requirements Analysis for Vitalization of Open Source GIS Software in Korea (국내 오픈소스 공간정보 소프트웨어 활성화를 위한 요구사항 분석)

  • Kang, YoungOk;Kwon, HoeYun
    • Spatial Information Research
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    • v.23 no.6
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    • pp.99-107
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    • 2015
  • Recently, the open source software market is becoming bigger and bigger as its demand keeps increasing worldwide. A variety of policies have been driven in Korea in order to vitalize the open source software. However, the performance for vitalizing the open source GIS software has not been initiated yet. The purpose of this research is to generate the support plan to vitalize the domestic open source GIS software which is appropriate for real field by analyzing the actual demand and user requirements. For this purpose we reviewed all the researches related to the vitalization of the open source software and conducted a survey based on the awareness of the open source GIS software, the current vitalization status, the adoption intent and necessary strategies for vitalization. According to the survey, the intent of adopting the open source GIS software is relatively high in both enterprises(97%) and universities(89%). On the other hand it is very low in public organizations(69%). As a result, the survey implies that more intense public relations are needed to escalate the awareness of the open source GIS software in the public organizations. In addition, the survey shows that both education and technology support are definitely needed as a strategies for the vitalization of the open source GIS software. We expect that this research can be utilized as a basic material for the policy making of the vitalization of the open source GIS software in Korea in the future.

Strategies for Revitalizing Social Venture Ecosystem Based on Social Innovation Theory (사회적 혁신 기반 소셜벤처 생태계 활성화 전략)

  • Choi, Yong Seok;Baek, Bo Hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.1-17
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    • 2020
  • The Fourth Sector has been attracting attention as a means to solve the various problems plaguing modern society; it emerged to overcome the Third Sector's issues such as excessive reliance on the government and service model isomorphism, represented by social economy enterprises (Meadows, 1972; Howaldt & Schwarz, 2010). Social venture companies have been mentioned as key agents of the Fourth Sector (Gyeonggi Research Institute, 2018). However, the academic and policy concepts related to social ventures continue to be vague. Therefore, this study aims to clarify the concept of social ventures as part of the Fourth Sector, and research development strategies for the vitalization of the social venture ecosystem in an effort to encourage inclusive growth of society. To achieve these goals, it establishes the concept of social ventures differentiated from the Third Sector, based on previous studies, and presents the importance of an intermediate support organization for the ecosystem's vitalization. Furthermore, to propose strategies for said vitalization, the study derives detailed forms of social venture intermediate support organizations, and provides suggestions regarding their importance and roles through social innovation levels.

The Strategies for Vitalization of Exporting Horse Industry in Korea (우리나라 말(馬)산업의 수출활성화 방안)

  • Lee, Young-Soo;Kwon, Soon-Koog
    • International Commerce and Information Review
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    • v.16 no.2
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    • pp.131-155
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    • 2014
  • The horse industry is a very large and important part of our national and local economies. As the horse industry which includes agriculture, business, sports, gaming, entertainment, and recreation is recently leads to interests in the local market, it is expected to maximize social and economic effects as a higher value-added industry. In reality, however, the portion of the horse industry is very poor in the entire agricultural industry, and it is prepared under very weak conditions for vitalization due to many restricted factors caused by low awareness and weak competitiveness in the horse industry. Under the circumstances, the paper presents Korean export status of horse industry and suggests the strategies for vitalization of exporting horse-related goods. The results of the study are as follows: Korean government needs to revise the law for export expansion, clarify HS tariff classification of horse-related industry, expand export items and markets, provide the export support policies and support the technical alliance with advanced countries.

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The Successful Factors of Rural Community Development Project -Focusing on the Implementation System of New Rural Vitalization Plus Project- (농촌 지역개발사업의 성공 요인 -농촌신활력플러스 사업 추진체계를 중심으로-)

  • Jang, Eunmie;Lee, Minsoo;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.28 no.3
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    • pp.137-151
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    • 2021
  • The study aims to explore the success factors focus on the system for implementing the New Rural Vitalization Plus Project (NRVPP). It offers recommendations to bring the success of the community development projects and support the strategies in political and practical. Conclusions and recommendations for improving the practice of implementation are based on the results of the in-depth interview with 9 developers and experts joining the NRVPP. Findings show that the promotion team as the NGO for the community development project used the collaboration and cooperation network to progress for the success of the project although they suffered the political, legal, and institutional problems hindering the normal function of each promotion entity in municipalities. The implications of the study were presented in the conclusion section.

A Study on the New Developmental Ststegies for Promotion of Rural Economy (농촌지역 산업진흥을 위한 새로운 발전전략의 모색)

  • 이동필
    • Journal of Korean Society of Rural Planning
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    • v.1 no.1
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    • pp.111-124
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    • 1995
  • This paper discuss on the strategies for rural economic development Maul purposes of this paper are as follow: First, to review importance of economic promotion in the integrated rural developmental scheme, Second, to identify structural problems of rural economy, and Third, to suggest promotional strategies for the development of rural economy. Economic vitalization is the very important strategy to support daily life of rural population. Since rural economy heavily depends on agricultural sector which has relatively low productivities, diversification of rural economy through introduction of 2nd and 3rd industrial sector is one of the most urgent tasks in rural Korea. Integrated, localized, and planning oriented approaches with reformation of incentive system for the development of rural economy are strongly recommended as new strategies.

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Development Strategies for Domestic Electronic Commerce of Agricultural Products (국내 농업인 전자상거래 발전전략)

  • Park, Heun Dong;Chae, Yooseok;Moon, Junghoon
    • Agribusiness and Information Management
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    • v.1 no.2
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    • pp.133-156
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    • 2009
  • This study proposes development strategies for domestic e-commerce of agricultural products. So far, it grows quantitatively so fast, but because of lack of continuous management, it does not work properly. Previous studies have some outcome for vitalization of e-commerce, but they have limits that they neglect rapid changes of e-commerce circulation structures and practical problems farmers go through when they sell their products. This study deals with these problems more than previous. The first phase of this study analyzes two cases of overseas successful and failure e-commerce sites of agricultural products, for example, Wine.com and Webvan.com. The second phase analyzes As-Is and distribution structure of domestic e-commerce of agricultural products. Finally this study asserts three strategies for domestic e-commerce of agricultural products based on Web 2.0 environment.

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A Study on Community Senior Citizen Center as the Senior Health Care Center Vitalization Plan Measures

  • Jung, Yun-kyung
    • Journal of Korean Clinical Health Science
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    • v.4 no.4
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    • pp.680-688
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    • 2016
  • Purpose. This study aims to explore Situations and Problems of the Community Senior Citizen Center as the senior health care and the Elderly's Leisure status. Then, aims to arrange Activation Vitalization Plan of the senior's leisure in Community Senior Citizen Center. Methods. The literature and data used in this study was based on a questionnaire survey, mostly from Gyeongki-Do Community Senior Citizen Center Branch and statistical research data. Literature review and analysis frequency was by reference to the paperback and academic papers related to the senior health welfare. Results. First, the period of the seniors with the Community Senior Citizen Center as health facilities has appeared in 6-10years(32.8%), followed by the response showing that more than 10years(32.4%). Therefore, it reveals that the senior live in the same region in the long term. Second, the number of days that the senior health care the Community Senior Citizen Center has been used by the senior was over 5days. This result was supported by 608people(61.7%). Both men and women replied that they use the health center more than five days. Third, the number of the senior who responded that they use the Community Senior Citizen Center as health facilities 629people(63.9%). They replied that they use the facilities mostly afternoon. The senior use the facilities all day appeared to 263people(26.7%). Conclusions. It seems like that there needs to be a variety of personalized programs that can be added to increase the life satisfaction of the senior participation in leisure programs for the Community Senior Citizen Center as senior health facilities in the future. Additionally, the government needs to require a wide range of financial support for the Community Senior Citizen Center as senior health care and devise the strategies that will lead the health center for the senior need to be actively utilized.