• Title/Summary/Keyword: visual factors

Search Result 1,649, Processing Time 0.028 seconds

A Study on the Influence Factors of Fashion Virtual Influencer's Visual Factors Leading to Follower's Behavioral Intention & Addiction (패션 버추얼 인플루언서의 시각적 요소가 팔로워 행동의도, 중독에 이르는 영향요인 연구)

  • Wang, Jin-Nan;Bae, Seung-Ju;Lee, Suk-Ho;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.12
    • /
    • pp.213-222
    • /
    • 2021
  • This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers thought that a study to confirm the behavioral intention of fans and the path to addiction through the visual factors of FVI would be necessary. According to the research results, it was confirmed that among the visual factors of FVI, attractiveness affects authenticity through expertise. In addition, researchers confirmed that authenticity influences flow through relationship maintenance of behavioral intention, and authenticity influences addiction through flow. Thus, researchers verified the path leading to FVI's visual factors to behavioral intention and addiction, such as visual factors and authenticity, authenticity and behavioral intention, and behavioral intention and addiction. Researchers hope to conduct research with various content types of FVI, other social platforms.

A Study on the Visual Character and Preference of Roadscape -In Case of the Main Entrance Road in Chongju- (도로경관의 시각적 특성 및 선호도에 관한 연구 -청주시 주진입로를 대상으로-)

  • 정대영;심상렬;문석기
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.24 no.1
    • /
    • pp.15-31
    • /
    • 1996
  • The purpose of this study was to figure out visual character and preference of roadscape for the main entrance road in Chongju. We took 9.6km which was from the Chongju interchange of Kyungbu expressway to Sangdang park and was thought to have a peculiar characteristics. This main entrance road was seperated into 4 parts according to arranging patterns of roadside trees and buildings. To investigate the visual characters, the sementic differential scale experiment was used. The visual characters, the sementic differential scale experiment was used. The visual preference was examined by analyzing visual volume of 4 factors. The results of the study based on these analyses were as below : 1. Factors that compose the visual characters of roadscape were classified by the emotional factor, the individual factor and the physical factor. These 3 factors showed a64.14% total variance. Among 3 factors the emotional factor which represented psychological reaction was appreciated to be the highest and the physical factor was assessed to be the lowest. 2. 24 items in total 14 adjectives showed the following ranking of mean values in sementic differential experiment : Road I -->RoadIII-->RoadII-->RoadIV. The mean values between Road I and RoadIV showed a significant difference, which can be explained to be a contrast between the natural factor and the artificial factor. 3. The mean value of the visual preference was the highest at Road I and the lowest at Road IV. While Road II and Road III showed 3.51 and 4.71, respectively. 4. The effect of 4 factors on visual preference was analyzed by regression as follows : Visual preference =1.2983+0.0627 + 0.0230+0.0203, R-Square=0.5

  • PDF

Factors Associated with Poor Self-rated Health according to Visual Impairment Severity

  • Jeon, Eunyoung
    • Journal of Korean Public Health Nursing
    • /
    • v.35 no.1
    • /
    • pp.149-164
    • /
    • 2021
  • Purpose: To identify the factors associated with poor self-rated health in individuals with acquired visual impairment through classification of such individuals into severe and mild visual impairment groups. Methods: This descriptive, cross-sectional, survey-based study analyzed data from 563 individuals with visual impairment due to acquired causes who had been recruited in the 2017 Korean National Survey on Persons with Disabilities. Results: Individuals with severe visual impairment reported poorer self-rated health. Mild depression (p=.003), and low smartphone use (p=.045) were associated with poorer self-rated health in those with severe visual impairment. The factors associated with poor self-rated health in those with mild visual impairment were comorbidities, low smartphone use (p=.006), needed health information (p=.020), unbalanced diet (p<.001), low weight (p=.024), and lack of health checkups (p=.001). Conclusion: Depression was found to be a predictor of poor self-rated health in individuals with severe visual impairment, which highlights the need for nursing and related healthcare intervention to lower depression in this specific population. Further, promoting social network building and providing health information using smartphones may serve to encourage appropriate health behavior in people with severe visual impairment who have reduced mobility and health literacy.

An Analysis of Factors Related to Changes in the Visual Acuity of Primary School Children Over One Year (초등학생의 1년간 시력변화와 관련된 요인 분석)

  • Lee, Kyu Young
    • Journal of the Korean Society of School Health
    • /
    • v.10 no.2
    • /
    • pp.179-192
    • /
    • 1997
  • The main purpose of this study was to analyze and identify factors related to changes in visual acuity of primary school students over one year period. The data for this study were collected from 980 students in the first to fifth grades of one elementary school located in Koyang City, Kyungki Province. The visual acuity tests of students and self reported questionnaires for the students and their parents were administered in 1995 and 1996. The data were analyzed by using SAS PC. The results of the study were as follows. 1. Visual acuity in both eyes is significantly lower in girls than in boys. 2. Overall visual acuity of the students decreased over the one year. Notably, decreases in visual acuity were statistically significant during the transition from the first to the second grade and from the third to the fourth grade. 3. Students with visual acuity ranging from 0.4 to 0.7 and those above 1.0 in 1995 showed a significantly lower acuity in 1996 than other students. 4. Students who needed glasses in 1995 showed significantly lower visual acuity in 1996 than those without glasses. 5. Other factors related to visual acuity are lights in the classroom, difficulty reading a blackboard, posture of children while watching TV, and distance from the TV set. Some of these factors may be the result of students' already poor visual acuity rather than causes of the decrease. In conclusion, many elementary school children experience significant decrease in visual acuity and need special intervention to maintain or improve their visual acuity.

  • PDF

Effects of Web Sites' Visual factors on Communication (웹사이트의 시각적 요소가 커뮤니케이션에 미치는 영향)

  • 노방환;이진렬;김현철
    • Archives of design research
    • /
    • v.14 no.1
    • /
    • pp.111-118
    • /
    • 2001
  • The primary purpose of this research is to identify effects of the complexity levels of visual factors on user's communication in the web-sites. In this study, six complexity levels of visual factors were manipulated with four items(graphics, moving graphics, size and links) to test communication effects. As a result, user's communication was influenced by the complexity of illustration. This result shows that web sites with moderate levels of illustration complexity are more preferred than with complex or simple levels of visual complexity.

  • PDF

Clinical Study on Predisposing Factors of Visual Acuity Decrease in the View of Oriental Medicine (편시력저하요인에 관한 한의학적 임상고찰)

  • Woo, Young-Min;Nam, Young
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
    • /
    • v.15 no.2
    • /
    • pp.200-209
    • /
    • 2002
  • Visual acuity Decrease is one of the most common symptoms of adolescents. Acupuncture method has been used for improvement of visual acuity from ancient period. But it is not sufficent to recognize underlying causes and predisposing factors of visual acuity decrease. So we investigate the common causes and factors on myopia outpatients group. We researched 992 outpatients who were treated at Department of Acupuncture & Moxibustion, National Medical Center from June 2001 to May 2002. The outpatients were classified into several groups according to visual acuity and age. Common predisposing factors of visual acuity decrease were assessed through questionnaires based on the Classics of the traditional oriental medical bibliography. The results are as follows; age distribution is 52.9$\%$ for female, 47.1$\%$ for male. The predisposing factors were ranked as poor posture(66.9$\%$), unbalanced diet(57.2$\%$), heredity(53.8$\%$), irregular diet habit(51.3$\%$) and so on. These results playa role as preliminary data in recongnition of myopia in the view of oriental medicine.

  • PDF

Visual Preference of the Methods for River Embankment - The Case of Dongchon in Gwangyang - (하천호안공법의 시각적 선호도 - 광양시 동천을 사례로 -)

  • Lee Sang-Suk
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.34 no.3 s.116
    • /
    • pp.12-22
    • /
    • 2006
  • The purpose of this study is to evaluate visual preferences of the methods for river embankment based on seasonal changes and to reveal the relationship between visual preference and effective factors, which are the physical and esthetic elements inside the river. For this research seven river embankment methods including concrete block, concrete wall, gabion, and vegetated concrete block were selected in Dongchon of Gwangyang. Twenty-eight pictures by the four pictures of each embankment method based on seasonal changes, the winter and summer of the first and second years after construction were used for a photo-questionnaire by 49 participants. In the analysis of the relationship between visual preference and effective factors, the independent variables included eight factors: form of the material, harmony with the surroundings, the cleanness of river floor, the green area of embankment methods, the water area in river floor, the stone and sand area in river floor, the planting area in river floor, and the area of embankment itself. The result of this study are as follows. First, visual preference in summer was higher than in winter, and the summer landscape of the second you scored the highest value for visual preference. Second, similarly to the way the vegetated concrete block produced a green effect, cobblestone and gabion embankments made of natural materials scored higher than others, whereas the concrete retaining wall scored the lowest of all methods because of it's artificiality. Third, the seven independent variables, except form of the material, are proved statistically significant at the 5% level. The water area in river floor, harmony with the surroundings, the planting area in river floor, and the cleanness of the river floor were revealed as more effective factors influencing visual preference. The research results suggest that the riverscape has to be controlled in terms of seasonal change and embankment methods. Natural materials and green effects in embankment methods are more important for increasing landscape preference, and the landscape factors inside a river should also be considered important variables. It is recommended that advanced study on other factors affecting visual preference of the riverscape be carried out to support this research.

The Visual Environment Factors of the Store and the Store Types Preferred by Consumer Traits - Based on the Consumer Segmentation by Store Choice Criteria - (소비자 특성에 따라 선호되는 의류 점포의 비주얼 환경 요소 및 점포 유형 -점포 선택 기준에 의한 소비자 유형화를 기초로-)

  • 김선숙
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.8
    • /
    • pp.1112-1120
    • /
    • 2004
  • The visual environment of the store is a very important factor to attract consumers into the store and make consumers purchase products. Therefore retailers should have concerns about store environments to differentiate their stores from other stores. Thus this study focused on visual environment of the store influencing consumer behavior. The concrete purpose of this study was to identify preferences of store environments and store types by consumer traits. First, the store choice criteria factors were examined and through the cluster analysis, several consumer groups were constructed. And then the visual environment factors of the store that consumers perceived important were identified and the visual environment factors of the store preferred by consumer groups were examined. Finally, store types preferred by consumer groups were examined. The findings of this study can assist store designers and retailers to set up a store environment or visual marketing strategies.

Factors Affecting Visual Satisfaction of Benches at Urban Park (도시공원에서 벤치의 시각적 만족도에 영향을 미치는 요인)

  • 유상완;권상준;정정섭
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.28 no.3
    • /
    • pp.88-96
    • /
    • 2000
  • The objective of this study is to evaluate the preference and visual characteristic of users according to the location of benches at urban community parks. The types of benches are separated into four patterns and located in four representative places at urban community parks. Each relations between visual preference and adjective related factors are calibrated by the estimated results of Pearson correlation coefficient. Moreover, the factors which affect the visual preference are obtained by multiple regression analysis and to calibrate the each factors significant level, the method of multivariate variance analysis is applied. The results of this study are summzrized as belows: 1. Four types of factors which consist the visual characteristic are classified as emotional factor of visual images(aesthetic factor(F1), texture related factor(F2)) and physical factor(physical factor(F3), transformable factor(F4)). Each factor's eigenvalue is appears as 5.27∼1.78 and the eigenvalue of emotional factor of visual images is more higher than the physical factor. 2. The correlation coefficient between visual preference according to the location of benches(X21) and aesthetic factor(f1) is estimated as 0.79, which is highest value among the four factors. And the correlation coefficient of texture related factor(f2), physical factor(F3) and transformable factor(F4) is estimated as 0.14, 0.04 and 0.08 respectively. 3. The visual preference of users according to the location of benches is greatly affected by the emotional factor of visual images(F1, F2) and the physical factor(F3, F4) are poorly related. The results of this study suggest the effective guidelines for the location of leisure facilities. Moreover the design and planning of leisure facilities at the urban community park have to be reexamined. What must be examined from now on is as follows: First, the preference research of rest facilities in the urban park through the multiple approach must be carried out continuously. Second, the research about the visual quality of the environmental sight observed in sitting on the bench as well as the visual quality of the showed object and place needs to be supported. Nevertheless, through this study the utilization into the useful data of the plan and the design for the systematic disposition of landscape architecture equipments centered on the users can be expected.

  • PDF

Prediction Models for Color Emotion Factors by Visual Texture and Physical Color Properties of Printed Fabrics (직물의 시각적 질감 특성과 물리적 색채 성질에 의한 색채감성요인 예측모델)

  • Lee, An-Rye;Lee, Eun-Ju
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2009.11a
    • /
    • pp.54-57
    • /
    • 2009
  • This study was aimed to investigate the effects of visual texture on color emotion and to establish prediction models for color emotion by both physical color properties and visual texture characteristics. A variety of fabrics were printed by digital printer according to hue and tone combinations. Subjective sensation was evaluated in terms of visual texture for fabrics printed in gray whereas color emotion for those in chromatically printed. As results, fabric clusters by visual texture showed significant differences in color emotion factors and the differences were clearer for grayish tone fabrics. Prediction models for color emotion factors by both physical color properties and visual texture clusters were proposed as for all fabrics and grayish ones, respectively.

  • PDF