• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.131-137
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• 2019

The purpose of this study is to draw the factors that makes the visitors decide to visit the art-museum and verifying the influence of visit determinants on recommendation intention and revisit intention. Visitors to Gwangju Museum of Art and Gwangju Biennale in Gwang-ju city were chosen for this study. Data were collected for 30 days from September 15 to October 14, 2018. A total of 350 visitors were attended in this research and finally 315 samples were used for the empirical analysis. The result of this study showed that 4 determinant factors(Escape from the ordinary, self-development, novelty, culture experience) of visiting art-museum were identified which all influences on behavioral intention(recommendation intention, revisit intention). Particularly, 'novelity' is the major factor influences on recommendation intention followed by 'escape from the ordinary' factor. Moreover, 'escape from the ordinary' factor influences the most on revisit intention among all determinants of visiting art-museum.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.9
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• pp.1399-1404
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• 2022

The transition to the untact era caused by the COVID-19 pandemic has greatly shrunk Korea's continuously growing tourism industry. In this paper, the size, gender ratio, and gender ratio of foreign tourists before and after the outbreak of Corona, gender ratio, It was noted that there was a very large change in the purpose of the visit. Considering the end of the mandatory outdoor mask, the lifting of the mandatory quarantine for all overseas arrivals regardless of vaccination, and the number of outbound tourists who started to recover rapidly from the first half of 2022, this thesis examines how the interest in Korean tourism in the post-corona era is I wanted to see if it had changed. To this end, we analyzed how major tourism-related search keywords changed before and after COVID-19, and suggested changes necessary for the development of the Korean tourism industry.

• Journal of the Korean Society of Earth Science Education
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• v.16 no.1
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• pp.133-142
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• 2023

This study conducted qualitative research using Geochang Wolseong Space Creative Science Museum as a case study to investigate the organizational and operational status of small local science museums during the COVID-19 pandemic, as a basic study for the dissemination of scientific culture and public understanding of science. To analyze the situation of the science museum, an evaluation framework was developed, and information obtained through various communication channels and in-depth interviews with information commissioners of the museum were used for the study. As of 2020, when COVID-19 was at its peak, this science museum showed a clear decline in sales and visitor numbers compared to the previous year. Despite this situation, the museum was found to be using crisis management methods such as introducing unface-to-face programs, managing exhibits, and using various promotional media. However, the shortage of professional personnel, excessive workload of employees, and absence of differentiation from other science museums remain as challenges to be addressed in the future for sustainable earth science.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.191-193
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• 2022

The advent of the 4th Industrial Revolution due to the trigger of digital technologies such as artificial intelligence and big data has caused many changes in society, culture, and industry. However, traditional markets in each region are not responding quickly to new distribution environments and consumer changes. In particular, in the case of traditional markets in Jeju, regional characteristics such as marketing strategies for tourists visiting Jeju have not been utilized. Therefore, this study proposes the establishment of a smart traditional market based on big data and artificial intelligence that utilizes the regional characteristics of Jeju. The research contents include customer profiling through visitor big data analysis, providing tourist movement results through traffic analysis, providing real-time popular product charts, and developing video-based fire and crime prevention functions.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.439-441
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• 2023

National park is one of the important types of protected area management systems established by IUCN and a management model for effective conservation and sustainable use of natural and cultural heritage in countries around the world, and it assumes important roles in conservation, scientific research, education, recreation and driving community development. This study takes Liaohe National Park in China, a typical representative of global coastal wetlands, as a case study, and uses python technology to collect travelogues and reviews of visitors from Mafengwo.com, Ctrip.com, Go.com, Meituan.com and Dianping.com as a source, and the text spans from 2015 to 2022. The results show that wildlife resources, natural landscape with river and sea, wetland ecology and fishing and hunting culture of northern China are fully reflected in the perceptions of visitors to Liaohe National Park. However, there is still much room for improvement in terms of supporting services and facilities, public education and tourists' experience and participation in Liaohe National Park. In this paper, we use python data visualization technology to study the public perception of wetland wildlife as the theme, and grasp the satisfaction, spatial distribution, activity content and emotional tendency of the public in the process of wetland wildlife as the theme, so as to better promote the Liaohe National Park to better carry out the public experience while strictly adhering to ecological protection, and to provide the Liaohe National Park with a better opportunity to This will provide scientific basis for the Liaohe National Park to play a better role in ecological civilization construction and education of ecological civilization awareness.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.3
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• pp.12-21
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• 2020

This study aims to implement the Sustainability Evaluation Framework of Korea Natural Parks to county parks in Gyeongsangnam-do, and to review the performance status of management effectiveness evaluation (MEE) and identify factors that influence the improvement of management effectiveness in protected areas. County park officers evaluated current management using this framework that was developed based on the MEE framework designed by the Korean Ministry of Environment. Among the principal values of county parks, 'natural and ecological' is indicated as the most important, followed by 'cultural and historic value' and 'leisure and recreation'. Natural disasters and climate change, visitor impact-inappropriate visitor behavior are indicated as current threats, and three county parks administrators viewed that there was no particular threat to their park. According to MEE results, the most effective management fields were 'State of cultural and historic value', 'State of leisure and recreational value', 'Current state of principal value'. The comparatively weaker fields were 'Threatened species management', 'Invasive species management', 'Management monitoring and evaluation'. The effects of sustainable management on county parks were analyzed through a regression analysis, and the influence of management factors reveal 'Annual budget', will impact attaining higher management scores. This study presents the current management information about county parks and provides support for the basis for the planning of county parks in Korea, suggesting the influencing factor.

• Journal of The Korean Association For Science Education
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• v.32 no.1
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• pp.46-63
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• 2012

The purpose of this research is to explore factors which influence visitors' attention on exhibition panels by analyzing visitors' attention according to topic types and visitor group types. The subjects of this research are exhibition panels of a Tesla Coil exhibition in the Gwacheon National Science Museum. The exhibition panels' topic are basic concepts, explanations of phenomena, operating principles, applications and historical background. These topics are selected through a survey of visitors' intellectual needs for a Tesla Coil. Five new exhibition panels according to the topics are developed and visitor groups' behaviors in front of the panels are recoded in natural situations. The total participant groups are 586 groups, which includes individual student (30.0%), individual adult (20.6%), student group (28.2%), adult group(2.4%), and family group (18.8%). Visitors' attention to exhibition panels is sub-categorized into attracting power and holding power. Attracting power is defined by the percentile of group numbers who attend to an exhibition panel more than 3 seconds to the total group numbers who attend to an exhibition panel for more than a glance. Holding power is defined by average attention time and decay time. The attracting powers of historical background and application panels are 72.3% and 68.8% respectively, while that of the basic concept panel is 47%. Average attention times of explanation of phenomena and operating principle are 37.0 and 34.2 seconds, while those of historical background and application panels are 25.4 seconds. The decay times of each panel shows the same patterns of average attention times. Attracting powers of panels easy to approach and holding powers of panels with in-depth scientific concepts seems to be high. Attracting powers of the individual adult, family, and student group are 66.9%, 66.4% and 62.4% respectively, while the attracting power of the adult group and individual student are 57.1%, and 55.7%. Average attention times of the student group, family, adult groups are 34.0, 33.0, 31.6 seconds respectively, while that of individual student is 19.5 seconds. The decay times of each group shows the same patterns of average attention times. Both of attracting powers and average attention times of the student group and family group are high, while both of individual student are low. Tentatively, attracting powers of exhibition panels seems to be influenced more by topic types of panels, and holding power seems to be influenced more by group type. But these results are very limited and further studies are needed.

• Korean Journal of Environment and Ecology
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• v.21 no.3
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• pp.213-222
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• 2007

The goal of the study is to provide basic information that can be used to come up with environmental interpretation methods that are appropriate to the conditions of urban parks. For this matter, research was conducted to find out whether the environmental interpretation that was provided to the visitors of the World Cup Park Visitor Center encouraged them to become interested in the environment and to understand how such environmental interest was related to the level of satisfaction that the visitors were experiencing from their visits to the park. At the same time, the research was designed to find out whether the park's visitors were affected differently in terms of their environmental interests and their experience depending on the two different types of environmental interpretations; Interpreter's Interpretation and Self-guiding Interpretation. Experimental result showed no statistically meaningful correlation between environmental interpretation and environmental knowledge, though the experimental group subjected to environmental interpretation was found to have higher environmental knowledge than that of the control group, which was not subjected to environmental interpretation. As for the correlation between environmental knowledge, which was acquired through environmental interpretation, and environmental interest, the group, which showed big changes in terms of the volume of environmental knowledge, was found to have higher environmental interest than that of the group, which recorded a low level of changes in the volume of environmental knowledge. Also, the difference in their level of environmental interest was big enough to be acknowledged statistically. Also environmental interest, which was created thanks to environmental interpretation, was found to affect the level of satisfaction visitors feel when visiting the park. Even though the study was intended to find out how environmental interpretation affects park visitors by means of analysis that can be proved based on facts, it was difficult to control some of the variables due to the circumstances under which the experiments were conducted. Despite this, the study can be considered meaningful in the fact that the researches and experiments were conducted at a park that is actually visited by people. It is also believed that as one of the first studies done on the World Cup Park, it could serve as a basis upon which future studies could be carried out.

• Journal of Distribution Science
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• v.4 no.2
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• pp.81-106
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• 2006

The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time. This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations. In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value. The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.105-120
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• 2005

The research regarding the important attribute which gives an effect to golf club membership purchase. 1990's as the golf boom as percentage shows the rapid increase of the golf course visitor and it grows, from 2001 are passing over ten million people golf course visitors. When purchasing golf club membership, it is important from the research which it sees the attributes which it thinks probably are what, it grasped and the scope of research did Seoul and the metropolitan area golf user in the object and it executed an empirical.analysis. In order to raise the reality and a reliability of research also it executed the collection and a Question investigation and a empirical analysis of various statistical data. The result of research a frequency analysis, descriptive analysis, factor analysis, multiple regression analysis and a correspondence analysis used the SPSS/PC+ 10.0 which and is a statistics package program. The results show that four dimensions of image were derived from 14 important attributes, using a factor analysis. A correspondence analysis indicates that statistically significant relationships existed between some of Golf club membership factors with respect to the demographic variables of income and Golf frequency. A multiple regression analyses also indicate that most of Golf club membership factors had great impacts on visitors' recommend.