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Different Influence of Environmental Interpretation for Increasing Visitors' Interests -The Case of World Cup Park-  

Jung, Kwan-Woong (KG Engineering & Consultants Co., Ltd.)
Shim, Jung-Sun (Dept. of Landscape Architecture, Graduate School, Univ. of Seoul)
Cho, Joong-Hyun (Culture & Community)
Oh, Hung-Eun (Dept. of Landscape Architecture, Graduate School, Univ. of Seoul)
Kim, Yong-Geun (Dept. of Landscape Architecture, Univ. of Seoul)
Publication Information
Korean Journal of Environment and Ecology / v.21, no.3, 2007 , pp. 213-222 More about this Journal
Abstract
The goal of the study is to provide basic information that can be used to come up with environmental interpretation methods that are appropriate to the conditions of urban parks. For this matter, research was conducted to find out whether the environmental interpretation that was provided to the visitors of the World Cup Park Visitor Center encouraged them to become interested in the environment and to understand how such environmental interest was related to the level of satisfaction that the visitors were experiencing from their visits to the park. At the same time, the research was designed to find out whether the park's visitors were affected differently in terms of their environmental interests and their experience depending on the two different types of environmental interpretations; Interpreter's Interpretation and Self-guiding Interpretation. Experimental result showed no statistically meaningful correlation between environmental interpretation and environmental knowledge, though the experimental group subjected to environmental interpretation was found to have higher environmental knowledge than that of the control group, which was not subjected to environmental interpretation. As for the correlation between environmental knowledge, which was acquired through environmental interpretation, and environmental interest, the group, which showed big changes in terms of the volume of environmental knowledge, was found to have higher environmental interest than that of the group, which recorded a low level of changes in the volume of environmental knowledge. Also, the difference in their level of environmental interest was big enough to be acknowledged statistically. Also environmental interest, which was created thanks to environmental interpretation, was found to affect the level of satisfaction visitors feel when visiting the park. Even though the study was intended to find out how environmental interpretation affects park visitors by means of analysis that can be proved based on facts, it was difficult to control some of the variables due to the circumstances under which the experiments were conducted. Despite this, the study can be considered meaningful in the fact that the researches and experiments were conducted at a park that is actually visited by people. It is also believed that as one of the first studies done on the World Cup Park, it could serve as a basis upon which future studies could be carried out.
Keywords
ENVIRONMENTAL KNOWLEDGE; LEVEL OF SATISFACTION; VISITOR CENTER; FIELD EXPERIMENTAL DESIGN;
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