• Title/Summary/Keyword: visitor characteristics

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Suggestions for establishing a smart system to revitalize the local traditional market (지역 전통시장 활성화를 위한 지능형 시스템 구축 제언)

  • Lee, Junghun;Cho, Jungwon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.10a
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    • pp.191-193
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    • 2022
  • The advent of the 4th Industrial Revolution due to the trigger of digital technologies such as artificial intelligence and big data has caused many changes in society, culture, and industry. However, traditional markets in each region are not responding quickly to new distribution environments and consumer changes. In particular, in the case of traditional markets in Jeju, regional characteristics such as marketing strategies for tourists visiting Jeju have not been utilized. Therefore, this study proposes the establishment of a smart traditional market based on big data and artificial intelligence that utilizes the regional characteristics of Jeju. The research contents include customer profiling through visitor big data analysis, providing tourist movement results through traffic analysis, providing real-time popular product charts, and developing video-based fire and crime prevention functions.

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Characteristics of Junior Ranger Activity Books of U.S. National Parks and Their Implications for Geomorphological Education in Korea (미국 국립공원 주니어레인저 워크북 특성 및 국내 지형교육에의 시사점)

  • Kim, Taeho
    • Journal of The Geomorphological Association of Korea
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    • v.28 no.1
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    • pp.101-114
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    • 2021
  • Junior Ranger is a self-directed interpretation program for young visitors at national parks in the United States. The success of this program can be largely attributed to the role of an activity book which is given an applicant free of charge at a visitor center. This study aims to analyze the main characteristics of activity books for 14 national parks' Junior Ranger and to draw some implications for Korean geomorphological education. Although the activity books are varied in size, volume and printing, all of them offer diverse activities which are composed of different contents related to park resources in four fields and are performed in different ways such as Q&A, picture and word game, and creative activity. The time-consuming activities including attendance at a ranger-led program prevent the participant from making a superficial visit to be a junior ranger. The implications of the study are as follows: Firstly, the geomorphological education for children is needed to be strongly based on field experience learning and to be more carried out using a way of game rather than conventional Q&A, suggesting that it encourages students not to lose their interest for learning. Secondly, it is also necessary for the learning contents to be focused on various resources related to landform as well as landform itself. In addition, a creative activity such as writing verse or drawing feeling should be more applied to the geomorphological education in order to enhance their effects on affective domain beyond cognitive one. It is likely to be an alternative approach to understand landform by internalizing a sense of landform.

A Study on the Characteristics of Trail Use and Trail Users' Perception Regarding Visitor Impact Levels on Baekdudaegan Trails of Korea (백두대간 등산로 이용행태 및 환경영향 수준에 대한 이용객 인식)

  • Yoo, Ki-Joon;Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.23 no.6
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    • pp.603-612
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    • 2009
  • This study was conducted to provide information which will be useful for establishing and implementing effective management policy for Baekdudaegan Trail and user satisfaction by investigating the characteristics of trail use and users' perceptions of the environmental impacts on the trail. For this purpose, a questionnaire survey was employed in Baekdudaegan trail by three topological types. With this classification, the characteristics of the way the trails used and users' perceptions of the impacts were analysed in terms of ecological, physical and social environments. The result showed that the Baekdudaegan trail was used mainly for mountaineering rather vacation or travel, and found no differences in the characteristics of the trail use by the types. Ecological environment showed no significant relation with user satisfaction, however changes in physical environmental factors such as a trail width functioned as a negative component to decrease use experience. In addition, the satisfaction of the users had little to do with social environment, when the level of using the trail was relatively low. To present, the levels of impacts on ecological, physical and social environments and the users' satisfaction level regarding the Baekdudaegan trail appear to be positive. However, the increase of use level is expected in the future, and therefore systematic managerial measures need to be implemented to monitor the changes of the trails and interactions of the environmental impacts.

Development of Trip Programs with Nature Interpretation Using Geomorphic Characteristics of Mt. Halla (한라산의 지형 특성을 활용한 자연해설 탐방 프로그램의 개발)

  • KIM, Taeho
    • Journal of The Geomorphological Association of Korea
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    • v.19 no.2
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    • pp.17-29
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    • 2012
  • In order to improve a trip pattern in Mt. Halla climbing only to a summit, two trip programs with nature interpretation have been developed using the geomorphic characteristics of Mt. Halla which are distinct from those of mountains in the Korean peninsula. It also aims to help conservation of natural environment of Mt. Halla and to enhance the visitor satisfaction in Mt. Halla. The subalpine trip program is carried out on a 1.5 km-long trail between Wissaeoreum Hut and Janggumokoreum. Program participants are able to learn expertise about, and understand vulnerability of, a subalpine ecosystem, Consequently, the program can obtain an educational attainment getting them to recognize the necessity of preserving the subalpine zone of Mt. Halla as an important natural resource. The mountain river trip program is performed on a 1.5 km-long reach of Byeongmun River between Gwaneumsa trailhead and a gorge upstream of Gurin Cave. The program is capable of exhibiting effectively the river characteristics of Jeju Island using the geomorphic and hydrologic properties of Byeongmun River which differ from those of rivers in the Korean peninsula. Since the subalpine grassland and ephemeral stream of Mt. Halla are the visiting places which are rarely experienced in the Korean peninsula, the program participants can understand the regionality of Jeju Island as well as Mt. Halla through trip activities.

The Analysis of Visitor′s Behavior in Sobaeksan National Park (소백산 국립공원의 이용객 행태분석)

  • 김용근
    • Korean Journal of Environment and Ecology
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    • v.6 no.2
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    • pp.218-228
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    • 1993
  • Visitors to Sobaekson National Park were surveyed from August 6 to 9 and from October 16 to 18. During this time. 773 visitors were contacted. Of those individuals, 61.7% were males. 40.8% of respondents reported that they had gone beyond high school. and almost one-half (46.9% ) had gone as far as college. 52.8% were 20 years of age. Over one-half (55.8% ) of the survey respondents were making their first trip to Sobaeksan National Park. The largest percentage of respondents were reported that they visited Sobaeksan Nat'l Park for enjoying natural landscape. In group type, 62% were traveling with their asociates or friends. In activity characteristics. 62.9% were day-time visitors, and 37.8% mentioned carrying in their own food. The majority of visitors perceived that landscape interpretation boards were useful to understand Sobaeksan Nat'1 Park. Most respondents were not likely to intervene to stop other visitors' depreciative behavior.

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A Study on the Planning Strategy of Tenant Variety and Placement for Urban Entertainment Center (도심 쇼핑센터(UEC)의 테넌트 구성 및 배치계획에 관한 연구)

  • Lee, Hyun-Soo;Oh, Jung-Ah
    • Korean Institute of Interior Design Journal
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    • v.21 no.2
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    • pp.174-185
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    • 2012
  • The purpose of this study is to suggest planning strategy of tenant mix for UEC based on the final result of tenant mix analysis of five different research cases. The following is the comprehensive explanation about the result of tenant mix planning strategy for UEC currently in operation and when planning a new facility. First, overall research cases in this study show the tendency of following an old tradition, which stresses direct sales focusing on retail and dining adaptation. In order to compensate the defect, it is suggested to adopt new type of tenants with the functional mix of retail and dining with entertainment rather than decreasing the proportion of retail and dining tenant and increasing it of entertainment tenant. Second, the floorplan of UEC should adopt racetrack or circuit form that can stimulate shoppers' circular movement so to expose them to as much tenants as possible. Service consumption mode related tenants are required to place on the side or the edge of UEC, while retail consumption mode related tenants should be planned in the center. Among dining consumption mode related tenants, impulse dining tenants like a coffee shop should be placed at the turning point or at the end of the pathway, destination tenants like a restaurant and a food court, on the other hand, is needed to be placed in the center of the space. In case of Entertainment related tenants, destination tenants like bookstore or multiplex should also be placed at the end of the pathway, and on the way to those tenants, it is required to place general tenants that can share target customers with them. On the contrary, game center or record shop like tenants that can stimulate impulse sales should be placed on the visitor's main move or near the other destination tenants. Third, anchor tenants play an important role in gathering people to the UEC, and then induce them to visit the other tenants that are located near the anchors. Thus it is suggested to plan to place general tenants on the same floor as anchor tenants are placed so they can share the characteristics of target customers which create synergy effect.

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Design for Carbon Neutral Arboretum in Gwangju Metropolitan City (광주광역시 탄소중립 수목원 설계)

  • Kim, Hoon Hee
    • KIEAE Journal
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    • v.9 no.3
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    • pp.61-68
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    • 2009
  • Gwangju Metropolitan Government & Ministry of Environment have signed a model city in response to Climate Change agreement. The agreement calls for Gwangju to cut greenhouse gas emissions 10% below 2005 levels by 2015. Gwangju has seen this agreement as an opportunity to cut pollution and conserve the environment as well as to reinvigorate local economy. According to policy of Gwangju, Gwangju held design competition for Gwangju City Arboretum on march, 2009. The purpose of design competition was to give a wide publicity to Gwangju as Hub City of Asian Culture and construct carbon-neutral arboretum in accordance with the policy of 'Low-Carbon and Green Growth'. First of all, a design concept of arboretum is 'winding, round, overlay 'to reflect the landscape of Nam-do which is surrounded by mountains and river flows through the village. Second, the arboretum has five different places with these themes - Forest of Festivals, Health, Nature, Nostalgia, Education and Future. Each place has a symbolic theme park and different flow planning respectively. Third, the most critical point is that the arboretum is a carbon-neutral park. Gwangju arboretum will soon be developed in metropolitan sanitary landfill and constructed as the O2 arboretum based on low carbon strategy. Fourth, the O2 arboretum suggests specialized issue : 'Energy Saving', 'Recycling System', 'Green Network', 'Water System(rainwater maintenance and wetland development)'. Besides, main buildings(greenhouse, visitor center, Nam-do experience exhibition hall, and forest museum) is designed in consideration of harmony with topography character, surroundings. Also, planting will be a multilayer plant based on native landscape trees in consideration of function and the growth characteristics.

The Study of Framework of Structural Scenarios for Chatbot Docent in Science Centers and Museums (과학관 챗봇 도슨트 개발을 위한 구조화된 시나리오의 틀 연구)

  • Kim, Hong-Jeong;Rhee, Sang-Won;Jeong, Seok-Hoon;Tahk, Hyun-Soo
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.115-121
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    • 2020
  • This study aims to develop a framework of structural scenarios for chatbot docent that supports visitors' activities in science centers and museums, and to suggest the application examples. For this study, the author adapted Focus Group Interview. As a result, the frameworks of scenarios could be categorized into the Collection of Science and Technology(CST) and Inquiry-Based Exhibition(IBE). These frameworks had dimensions of the primary and storytelling in common. Especially, framework of IBE scenario was added the usage dimension considering the characteristics of interaction between exhibits and visitors. This study could be basic materials for AI chatbot to support exhibition descriptions using the built data, and is expected to be help develop a more visitor-oriented scenarios of activities.

The Factors Affecting on the Health Service Satisfaction of Health Center Visitors (보건소 이용자의 의료서비스 만족도에 영향을 미치는 요인)

  • Park Jae San
    • Korean Journal of Health Education and Promotion
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    • v.22 no.1
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    • pp.147-160
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    • 2005
  • The purpose of this study is to identify the nature of the patient service quality of health center, and based on that, to examine the relationship of health center visitor's perceived quality and overall satisfaction. Data were collected on the basis of 'the 3rd Regional Health Care Planning' operated by Rural Health Care Service Technology Aid Task-force Team(RHCSTAT), Ministry of Health and Welfare. Basically, the Manual of 3rd Regional Health Care Planning is composed of structure, process, and outcome measurement indicators. Of these indicators, 21 patient satisfaction questions as outcome indicators are used in this study. The samples are 3,530 patients who visited 80 health centers all of the nation. First, the reliability and validity of patient service quality items was evaluated. Second, the descriptive statistics of health service quality are calculated. Third, through the T-test and ANOVA, the differences of patient satisfaction by responder's general characteristics are compared. In final, to explore the relationship of service quality and overall satisfaction, multiple regression analysis was used. This study shows firstly, the dimension of patient service quality was categorized into 3 dimensions, that is, facilities and environment, staff kindness, and access convenience. Secondly, the reliability and validity of patient service quality items was satisfied. Thirdly, the mean score of staff kindness factors are high in contrast to the facilities and environment. And in regard to the overall satisfaction, the mean score is more higher in Daegu region, County type health center, male group, and upper 65 age group than comparison groups. Lastly, as a result of multiple regression analysis, the effect of patient's perceived service quality, especially, appropriateness of billing time(Beta=0.190) and of reservation time(Beta=0.132) are statistically significant(P<0.01). In conclusion, to satisfy the health need of community people and improve the service quality of the health center, the efforts for the access convenience might be needed. Additionally, the enlargement on health center space and supply of new medical equipment is urgent for the patient satisfaction.

A Study on the Factors Affecting Visitor's Attitude and Behavioral Intention to Visit Educational Farms (농촌교육농장 방문자의 행동의도 및 방문태도에 미치는 영향요인 연구)

  • Kwak, Byung-Jin;Noh, Gyoung-Soo;Shin, Ho-Kyun
    • Journal of Korean Society of Rural Planning
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    • v.22 no.1
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    • pp.37-48
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    • 2016
  • The purpose of this study is to provide an objective insight for factors that affect people's visiting behavior to educational farms. Second, this study aims to identify the underlying dimensions representing motivations and constraints for visiting educational farms. Third, this study explores differences among the classified groups with respect to structural relationships of each construct. Finally, identifying strategies of educational farm-related organizations could develop to reinforce visit motivations, offset visit constraints and ultimately increase behavioral intention for potential possible visitors to revisit and recommend educational farms. Empirical results of the study suggest implications for promoting the current farm villages and markets with many stakeholders in agricultural industries. Nevertheless, there are some limitations as followed: first, despite the possibility of their effects, the study did not consider other factors, which could affect revisiting behavior such as destination image, experiencing attributes etc. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations. The directions for the future study are as follows: first, future study requires time series approach instead of cross sectional approach. Secondly, future study might utilize comparative study regarding regional characteristics of educational farms or a nation-wide approach. Thirdly, future study can suggest a combined educational farms considering practical educational farm cases. Lastly, it is considered that developing evaluation measures such as quality authentication system will contribute to educational farms' stabilization.