• Korean Journal of Environment and Ecology
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• v.12 no.4
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• pp.389-397
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• 1999

The purpose of this study was to analyze visitors' behavior in Hallyo-Haesang National Park, Korea. To accomplish the purpose, questionnaire survey, using self-developed questions, was employed from August 21 to 23 in 1998. 303 samples for the survey were selected in 4 different zones(Koje, Tongyong, Namhae, and Odongdo) within park boundary. As the results, socioeconomic characteristics, such as gender, education and income level, age, and others, were showed similar trends with results from visitor surveys in other national parks. Most respondents were pointed out unintentional violation due to habit as a major reason of littering. And, majority of respondents didn't know the Clean-up-Time Movement Program in this park. In addition, ecosystem condition, natural landscape, trash problem, safety, and kindness of park rangers were recognized as the major influencing factors that can affect to visitors' recreation experience in this park but existing conditions for each influencing factor were evaluated lower than level of their expectation. Overall level of recreation satisfaction in Hanryohaesang national park were, however, perceived in the affirmative.

• Journal of Korean Society of Rural Planning
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• v.22 no.1
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• pp.37-48
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• 2016

The purpose of this study is to provide an objective insight for factors that affect people's visiting behavior to educational farms. Second, this study aims to identify the underlying dimensions representing motivations and constraints for visiting educational farms. Third, this study explores differences among the classified groups with respect to structural relationships of each construct. Finally, identifying strategies of educational farm-related organizations could develop to reinforce visit motivations, offset visit constraints and ultimately increase behavioral intention for potential possible visitors to revisit and recommend educational farms. Empirical results of the study suggest implications for promoting the current farm villages and markets with many stakeholders in agricultural industries. Nevertheless, there are some limitations as followed: first, despite the possibility of their effects, the study did not consider other factors, which could affect revisiting behavior such as destination image, experiencing attributes etc. Second, the study needs improvements through longitudinal research because the cross-sectional research could not rule out the alternative explanations. The directions for the future study are as follows: first, future study requires time series approach instead of cross sectional approach. Secondly, future study might utilize comparative study regarding regional characteristics of educational farms or a nation-wide approach. Thirdly, future study can suggest a combined educational farms considering practical educational farm cases. Lastly, it is considered that developing evaluation measures such as quality authentication system will contribute to educational farms' stabilization.

• Journal of the Korean earth science society
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• v.25 no.5
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• pp.315-326
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• 2004

The aim of this study is to investigate the relationship between visitors' behavior and their satisfaction at Natural History Museum (NHM). This study involves 204 participants including elementary, middle, and high school students, their teachers and parents, and university students from Korea. The results are tested using crosstabs and chi-square. The main results are as follows: First, dominant behavior involves visiting with family, visiting for leisure and just visiting, viewing exhibits utilizing explanation cards, and visiting for over 2 hours. Second, the degree of satisfaction tends to be high in visiting with family or alone, visiting for interest in science, and viewing exhibits utilizing explanation cards or explanation by a parent, teacher, or a guide. While, third, the degree of satisfaction tends to be low in visiting with a school group, visiting for leisure/just visiting, or visiting for homework research, and viewing exhibits without any guidance. Forth, the relationship between length of visits and degree of satisfaction is positively significant.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.5
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• pp.28-41
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• 2020

This study selects two linear parks representing each culture and reveals the differences between them using a visitor survey as small data and social media analytics as big data based on the three components of the model of landscape perception. The 606 in Chicago, U.S., and the Gyeongchun Line in Seoul, Korea, are representative parks built on railroads. A total of 505 surveys were collected from these parks. The responses were analyzed using descriptive statistics, principal component analysis, and linear regression. Also, more than 20,000 tweets which mentioned two linear parks respectively were collected. By using those tweets, the authors conducted the clustering analysis and draw the bigram network diagram for identifying and comparing the placeness of each park. The result suggests that more diverse design concept links to less diversity in behavior; that half of the park users use the park as a shortcut; and that same physical exercise provides different benefits depending on the park. Social media analysis showed the 606 is more closely related to the neighborhoods rather than the Gyeongchun Line Forest. The Gyeongchun Line Forest was a more event-related place than the 606.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.3
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• pp.11-20
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• 2009

The purpose of this study is to analyze visitor preferences and the degree of service satisfaction for campsites and investigate factors that influence visitor satisfaction so that the study may provide proper data needed to build and operate campsites. The results are as follows. 1. It was found that men use campsites more frequently than women. Campsites are most often used by those in their thirties, the highest percentage out of all the age groups. Relaxation proved to be the main purpose for using campsites. It was also found that usually 2 to 4 people use a campsite at a time, the highest percentage as well. 2. The factor-analysis of 13 items related to campsite satisfaction can be divided into facilities, psychological factors, the surrounding-environment and access. 3. It was found that the satisfaction of lavatories has the most influence in the facilities factor. The satisfaction on the intention to revisit has the most influence in the psychological factor. The landscape element has the most influence in regards to the surrounding-environment and the guidance and sign system has the most influence in the access factor. 4. It was found that the factors that most influence overall satisfaction are facilities factor, psychological factors and the surrounding environment, in that order.

• Korean Journal of Environment and Ecology
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• v.27 no.5
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• pp.642-649
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• 2013

This study evaluated the efficacy of information and self-interpretive media that provide information on park environment using self-administered visitor survey to the Dadohaehaesang National Park, Korea. Excluding missing and unreliable responses, 205 valid responses were used for the analysis. Socioeconomic status and visiting behavior of the visitors to the Dadohaehaesang National Park were similar to those to other Korean national parks. Results showed that, of the self-interpretive media, 'Information board of park use and resources' were most frequently used (87.7%), followed by 'Interpretive label of woody plant,' and 'Bulletin boards for information and enlightenment.' 'Guided interpretation' was used less than 40% of the visitors. Visitors also highly rated the importance of the media (higher than 4.0 on average out of 5 point Liker scale question). The average performance rate was 3.82, suggesting that visitors were satisfied on the self-interpretive media. Visitors responded that 'Information board of park use and resources' and 'Bulletin boards for information and enlightenment' were not useful and, therefore, should be amended and managed to improve the self-interpretability of the media.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.402-413
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• 2013

A traditional house or a traditional village experience has been on the rise as a form of experiential cultural tourism. But the Oeam folk village, a experiential cultural tourist destination representing Chungcheng-do seems to confront the stagnancy in the part of growth. It has to grow in two sides of quantity and quality. On the ground of this critical mind, 3 assumptions were established after analyzing previous studies. Additionally, market segmentation using satisfaction factors was practiced. In order to verify assumptions, A questionnaire was made and a survey was practiced. Out of statistic analyses, cluster analysis was practiced to do market segmentation targeting people who visit Oeam folk village and regression analysis to verify established assumptions. The assumption 1 was adopted that satisfaction factors influence whole satisfaction. The assumption 2 was partly adopted that satisfaction factors(sightseeing efficiency, sightseeing convenience, traditional house and experience factor) except food and souvenir factor influence behavior intention. The assumption 3 was adopted that whole satisfaction influences behavior intention. These were similar with the results of previous studies. As the result of cluster analysis to confirm the difference of demographic characteristics according to the market, 2 clusters was classified and classified clusters showed the difference of demographic characteristics.

• Journal of the Korean Institute of Landscape Architecture
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• v.45 no.3
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• pp.21-29
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• 2017

In this study of visitor place attachment to parks, Scannel and Gilford considered the dimensions of place attachment, and proposed the theoretical framework of PPP(Place, Person, Process) that should be systematically studied from the perspective of person, place and psychological processes. According to Scannel's theoretical basis, this paper puts forward the hypothesis of a structure model of place attachment. In the model, the five independent variables of people, places, cognition, emotion, and behavior have influenced the dependent variable of place attachment. The questionnaire was conducted on 18 neighborhood parks in Kunming, China, and the residents of the 5 neighborhood parks in Daejeon, South Korea. A total of 1,645 valid samples of the questionnaire survey were collected. Through confirmatory factor analysis(CFA) results of the inspection of the various elements, it was shown that the reliabilities of 6 latent variables, such as people, places, cognition, affection, behavior and place attachment, which were composed with the observed variables(30 observed variables in Daejeon, 19 observed variables in Kunming), were all above 0.7 and the data were fit for this study. The hypothesis test results found that the physical environment of the neighborhood parks such as a comfortable environment, pleasant road and convenient facilities would increase the rate of visitors coming back. From the park management perspective, to increase the amount of visitors to the park, the park should increase visibility, provide more organized, varied activities and meetings, or special exhibitions according to the particular characteristics of the individual park, to increase awareness of the park. From the park visitors' psychological perspective, visitors are seeking to enjoy the park facilities and environment not only to bring physical relaxation, but also to bring about a psychological cure. With the commonality of attachment structure between the two countries, to improve the place attachment of neighborhood park visitors, collecting regularly visitor feedback will facilitate the sustainable development of neighborhood park attachment.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.116-123
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• 2017

This research was designed to seek and plan the foreign tourists visiting the National Hangeul Museum revitalization method; foreign tourists in this research refer to Japanese, Chinese and Americans tourists since they make up the big proportion of foreign tourists visiting the National Hangeul Museum. This research was aimed to seek the visiting revitalization method through correlation analysis among: foreign tourists' visiting purpose, requested improvement on exhibition facility and service, satisfaction level on exhibited contents and service quality, overall satisfaction level on viewing exhibition and behavior intention. As the result of research, tourists visiting purpose from three countries showed a difference; American and Japanese tourists picked 'guidance system in foreign language' while Chinese tourists picked 'experiment programs' as the most requested improvement on exhibition facility and service. Also, Tourist' satisfaction level on exhibited contents and service quality showed a difference among tourists from three countries; American tourists' satisfaction level was shown higher than that of Japanese and Chinese tourists. In addition, American tourists' overall satisfaction level on exhibition and behavior intention after viewing the exhibition in National Hangeul Museum tends to be higher than that of Japanese and Chinese tourists. Based on this research, visiting revitalization method to attract more foreign tourists to the National Hangeul Museum, such as contents development is suggested in the research.

• Journal of Distribution Research
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• v.15 no.5
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• pp.81-102
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• 2010

The present study analyzes the choice factors and possibility of traditional and other competing markets through consumer behavior analyses in order to suggest factors that can help reactivate traditional markets. Hence, Multinomial Logit Model is used as it is an optimum model to understand discrete selection. The results suggested some tendencies regarding traditional market. For example, traditional market is more activated when the market is large and has more parking spaces, and when the level of consumer satisfaction is high. While, increased travel distance and time have negative effects on visitor's choice. Governmental supports are turned out to have less to do with the consumer attraction. People with higher incomes tend to prefer other types of market. The results also suggested there is more likelihood of traditional markets being reactivated if the market is not fiercely competing with other types of markets. Internet market is ranked top in consumer's choice possibility, while traditional market is ranked at the bottom. The plausible factors to reactivate traditional market were physical factors(including increasing shops and parking facilities), which is followed by governmental support.