• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.651-664
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• 2018

With the rising popularity of food shows driven by the development of information and communication technologies, food-incorporated broadcasting programs based on various materials are produced in large numbers. This situation has raised a need for each program to examine viewers' preference factors for planning intentions in order to produce competitive programs. This study thus examined viewers' preference factors for food programs and planning intentions and discovered total three factors. The first factor places importance on practicality and entertainment and enjoys food and food programs as a means of resting. The second factor searches for specialized information and focuses on the essential meanings of food and the delivery of the right information. Finally, The third factor gets satisfaction from interactions with food programs and finds joy in storytelling and communication provided by broadcasting programs. These factors have different tendencies from one another, and the present study proposed a concept design for food broadcasting programs based on them.

• Korean Journal of Community Nutrition
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• v.26 no.2
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• pp.93-102
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• 2021

Objectives: This study was conducted to investigate the relationship between watching mukbang (eating broadcasts) and dietary and health behavior in adults who watch mukbang. Methods: The questionnaire was administered on a self-written basis through online and offline formats to 800 adults (400 men and 400 women). The contents of the survey consisted of general characteristics, mukbang viewing time per week, breakfast intake frequency, preference for menus when viewing mukbang, delivery food intake frequency per week, late meal intake frequency per week, and health behavior. The subjects were divided into three groups according to mukbang viewing time. Results: The body weight of viewers was significantly higher when mukbang viewing time was over 14 hours for both men and women. In particular, based on the BMI (body mass index), those who watched mukbang for more than 14 hours were found to be overweight. People with more than 14 hours of mukbang viewing time per week were found to prefer mostly carbohydrate-rich food and meat, while those with less than 7 hours of mukbang viewing time per week showed a higher preference for vegetables and fruits. An analysis of the frequency of breakfast eaten showed that the rate of skipping breakfast was the highest for those who watched mukbang for more than 14 hours per week, and the rate of eating breakfast daily was the highest in the case of fewer than 7 hours of viewing. In the case of high mukbang viewing time per week, the frequency of food delivery and night eating was high. When mukbang viewing time was high, the viewer's interest in health was low and the frequency of exercising too was low. Conclusions: Viewers with high mukbang viewing time showed undesirable health and eating behavior. Thus, it is believed that proper nutrition education on improving eating habits and raising the awareness of correct eating habits is necessary for such viewers.

• The Journal of Information Systems
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• v.14 no.3
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• pp.59-62
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• 2005

The recent broadcasting environment has shifted to embrace multimedia and multi-channel features through terrestrial, satellite and cable media. This has multiplied the number of broadcasting programs. With the information on a myriad of programs provided to TV viewers, information overload occurs, and thus, the TV viewing environment is shifting to one where viewers cannot select programs passively. Thus, a growing need is emerging to ensure a personalized electronic program guide (EPG) to help individuals select TV programs according to their taste. This paper presents a personalized EPG that enables a purpose-oriented broadcasting service to provide personalized broadcasting programs in tune with the user's requirements and preferences.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.91-101
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• 2018

This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.265-269
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• 2008

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.655-664
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• 2013

The Korean film has not been on the board of Korean waves due to the limitation of the media accessibility. However, N-screen gives Korean films the chance of being on the board of Korean waves, especially in Asian country which have shared cultural codes. This study aims to demonstrate the possibility of Korean films in asia based on the analysis of Korean film viewers' motivation and media usage. For this purpose the 330 data were collected among Korean, Japanese and Chinese from Feb, 23rd through April, 5th in 2013. The results show the followings; 1) Korean viewers have the strong preference of cinema theater to other media such as PC, VCR/DVD player, tablet PC and mobile phones. Whereas, Japanese viewers prefer VCR or DVD players and Chinese viewers prefer PC and mobile phones. 2) In terms of viewing motivation, social utility is most important to Korean viewers while diversion to Japanese and Chinese viewers.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.167-175
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• 2011

Increased numbers of Chinese are using the Internet as communications technology develops, and more Chinese are downloading and watching Korean dramas and movies. According to a survey conducted to assess the present state of Korean wave in China, most Chinese young people are watching Korean dramas by downloading them from the Internet. The objective of this study is to see the characteristics of Korean dramas preferred by Chinese viewers: the factors are years of production, diffusers(Broadcasters), types of drama, story topics, main actors, and directors. As a result, Chinese viewers tend to prefer to dramas recently diffused in Korea, miniseries, and comic dramas and romance. Otherwise, broadcasters, main actors, and directors do not influence directly on the choice of dramas of Chinese. Particularly, Korean wave stars in China do not always appear into the dramas favored by Chinese viewers.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2007.12a
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• pp.136-137
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• 2007

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

• Journal of Broadcast Engineering
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• v.7 no.2
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• pp.88-95
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• 2002

According to an evolution of digital broadcasting, it is possible that terrestrial and satellite broadcasting media provide multi-channel services. CATV and satellite media have been also extended to hundreds of channels. As the result of channel expanding, viewers came to select lots of channels. But it is difficult that they select the favorite channel among hundreds of channels. In this paper, we propose an efficient automatic method to recommend channels and programs on a viewer's preference in a multi-channel broadcasting receiver like a Set ToP Box(STB). The proposed algorithm selects channels based on the following method. It makes and saves user history data by using MPEG-7 MDS based on the program information a viewer had watched. It recommends programs similar to a viewer's preference based on user history data. It selects the channel in the recommended genre based on the viewer's channel preference. The experimental result shows that the proposed scheme is efficient to select the user preference channel.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.174-181
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• 2017

Colors that stimulate human emotions in everyday life are one of the important factors in animation production. The research on color has been actively carried out in relation to the importance and nature mainly for animation production. However, researches that investigated different views for specific color by geographic characteristics are rare. Therefore, information was collected through questionnaire survey and empirical analysis was conducted using SPSS statistical package to analyze preference of Korean and Chinese people for the Chinese traditional colors. The analysis results showed that both Korean and Chinese groups preferred red color among Chinese traditional colors. This preference for red was statistically significant in both groups, indicating that the intensity of preference for red was different even though Korean and Chinese equally preferred red. Furthermore, among 10 red colors, the preferred red was different between Chinese and Korean. Based on these results, it is suggested that the color should be selected considering the characteristics of the intended market for Chinese animation production and the personality of the viewers who watch the animation products.