• Title/Summary/Keyword: video promotion

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A Study on the Adequate HD Camera Focal Length in the Broadcasting Studio using LED Video Wall (LED 비디오월을 사용하는 방송환경에서 HD 카메라의 적정 초점거리 연구)

  • Choi, Ki-chang;Kwon, Soon-chul;Lee, Seung-hyun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.713-721
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    • 2022
  • In order to use the LED video wall in the broadcasting studio, there are a few things to be aware of. First, since the pixels are closely arranged, a moire phenomenon may occur due to a short arrangement period, and second, the distance between pixels (pixel pitch) may be recorded on the image sensor of the broadcasting camera. When moire occurs or pixel pitch is observed, viewers feel uncomfortable. Moire effect can be reduced by adjusting the shooting distance or angle of the camera, but in order to prevent the pixel pitch from being recorded on the image sensor, secure a sufficient distance between the LED video wall and camera. even when the distance secured, the zoom lens used in the broadcasting studio must be operated by appropriately changing the magnification. If the focal length is changed by changing the magnification to obtain a desired angle of view, the pixel pitch may be unintentionally recorded. In this study we propose the range that the pixel pitch is not observed while changing the magnification ratio of the zoom lens when the distance from the video wall is sufficiently secured. The content was played back on the LED video wall and the LED video wall was recorded on the server using an HD camera equipped with a B4 mount zoom lens

Effects of the Attachment Promotion Therapy Program for the Children with Autistic Spectrum Disorder (자폐장애 아동을 위한 애착증진치료 프로그램의 효과)

  • Im Sook-Bin;Ju Se-Jin;Hong Kang-E M.
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.17 no.2
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    • pp.91-97
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    • 2006
  • The effects of the Attachment Promotion Therapy (APT) program for the autistic children were reviewed by 8 papers. The program was consisted with play activity centered mother-child interaction, educational activity for parents, lecture, video-feedback, and support. APT program was effective to improve the attachment behaviors and attachment security. And the mother's behaviors to her child became more child-centered, positively responsive, expressive supportively. Ninety six point seven percent of the mothers were satisfied with the APT program. They described that it was helpful to understand their children's developmental limitation and strength, to learn how to play with their children, to make supportive social network among the mothers, to minimize familial conflicts, and to make them much more comfortable with their children. They thought the APT Program was to be a steppingstone of the further educational program. APT program is an effective early intervention to promote social development and decrease autistic problems.

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Analysis of the Film's Promotional Website - Focus on Motion Graphic (모션그래픽 활용을 중심으로 영화홍보 웹사이트 분석)

  • Min, Jang-Geun;Han, Sang-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.7
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    • pp.27-35
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    • 2014
  • Motion Graphic developed in the visual fields such as film and TV is widely used from the fields of arts such as applied paintings to interactive media such as web sites. In particular, Motion Graphic is actively used in the film's promotion websites with the form of a mixture between characteristics of visual media and characteristics of websites. In this study, we analyze the characteristics of film's promotion websites, investigate previous studies for Motion Graphic analysis. And present a model for the analysis of websites including visual elements, media elements and motion elements as main elements. We select some of promotion websites for films among 2013 domestic hot films, carry out a case analysis, and present the direction of development on the base of the results.

A study on Promotional App Development Using an Interactive Movie (인터랙티브 영상을 이용한 프로모션 앱 제작 연구)

  • Yoo, Wang-Yun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.429-437
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    • 2014
  • Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.

The Effect of Sex Education based on ICT(Information and Communication Technology) to Sex Knowledge and Attitude of 5th -year Elementary Students (ICT를 활용한 성교육이 초등학교 5학년 아동의 성지식과 태도에 미치는 효과)

  • 한상숙;국미경
    • Korean Journal of Health Education and Promotion
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    • v.21 no.3
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    • pp.87-100
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    • 2004
  • Objective: This research has been conducted in order to conduct sex education using information and communication technologies (ICT) which is currently taught to elementary school students, understand how this method of education affects the knowledge of and attitude towards sexual health in them, so that it could be actually applied in classrooms. Subject: 115 students were divided into three different groups: a comparison group of 38 students (who were given no sex education at all), control 2 group of 39 students (who were given sex education via video programmes), and control 1 group of 38 students (who were given sex education using ICT). Research Tool: A questionnaire used by the literature studies. After verifying content validity, it was modified and supplemented in this way: sex knowledge was reduced to 26, and sex attitude was also reduced to 11. The reliability of the research tool was Cronbach's a=0.86 for sex knowledge tool, and Cronbach's a=0.81 for sex attitude tool. The collected data have been analysed using SPSS 11.0 program. The content validity was analysed by factor analysis and multiple regression analysis, and hypothesis verification was analysed using repeated measure ANOVA test. Result: 1) In sex knowledge marks, there was a significant difference according to the group (p=.009) and point of time (p=.000), and there was a significant interaction between the groups and point of time(P=.000). As a result, it turned out that both video programmes and ICT were significantly effective in improve the knowledge. 2) In sex attitude marks, there were no significant differences according to the group (p=.213), but there was a significant difference according to point of time (p=.002), and there was a significant interaction between the groups and point of time(P=.018). As a result, it turned out that only the education method using ICT was effective in improving the attitude. Conclusion: From the results of this research, it can be said that the sex education using ICT was the most effective method in improving the sex knowledge and attitude of students at elementary school. Therefore, it is advisable that the sex education methods using ICT should be developed and applied continuously.

A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users' Perceived Value (유튜브 쇼츠(Youtube Shorts)의 스낵컬처(Snack Culture)현상 요인 분석: 사용자의 인지된 가치를 중심으로)

  • Won Jin Hong;Seung In Kim
    • Industry Promotion Research
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    • v.9 no.3
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    • pp.193-203
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    • 2024
  • This study analyzes user behavior on YouTube Shorts within snack culture and proposes short-form video production strategies by identifying key value factors. Prior research identified seven characteristics (playfulness, time killing, information provision, social presence, interactivity, escapism, conciseness) and criteria based on the 5W1H principles. Surveys and interviews revealed that key user values are playfulness, time killing, conciseness, and interactivity. Users engage without specific purposes, watch 10-20 consecutive pieces selectively, and use it in comfortable environments. This research provides insights for understanding user behavior and short-form video production strategies.

EFFECTS OF THE MOTHER-CHILD ATTACHMENT PROMOTION PROGRAM FOR AUTISTIC CHILDREN (자폐아동을 위한 모-아애착증진 프로그램의 효과)

  • Lee, So-Woo;Hong, Kang-E;Im, Sook-Bin
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.11 no.2
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    • pp.198-208
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    • 2000
  • Objectives:This study was conducted to evaluate the effects of the attachment promotion program which was designed to promote attachment between autistic children and their mothers. The program was consisted of play activity centered mother-child interaction, educational activity for mothers by lecture, video-feedback session, and emotional supports. Methods:The subjects were consisted of 11 pairs of mother and child(7 for participant group:PG, 4 for non-participant group:NPG), who were 2-4 years-old autistic children. The data were collected by video-taping, behavioral observations, and analyzed by Wilcoxon Rank(Sign) Sum Test and Content Analysis. Results:The total attachment score increased from pre test to post-test of PG was significantly higher than that of NPG. The scores of attachment behaviors indicating proximity, mutuality and affect increased significantly(p<.05), while some behaviors indicating synchrony and jointattention did not. Especially the affectionate behaviors of PG demonstrated the most notable changes and they became more active, voluntary and reciprocal. After the program, the mother's nurturing behaviors of PG increased more than that of NPG, with no significant difference between two groups. The mother's behaviors to her child of PG became more child-centered, positively responsive, supportively expressive. As the attachment was promoted, there were also positive changes in the children's autistic behaviors with a great deal of individual differences. Conclusion:Our findings suggest that Mother-Child Attachment Promotion Program could be an effective early intervention model for autistic children.

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A comparison of working alliance, session evaluation and participants' experience of university student clients by counseling media -Comparison of face-to-face, phone, video, and video with digital mask counseling- (대학생 내담자를 대상으로 한 상담 작업동맹과 회기 평가 및 내담자 경험 비교 연구 - 전화, 화상 및 디지털가면 화상상담과 대면상담 비교 -)

  • Cho, Eunsuk;Oh, Yoon-Seok;Jang, Eun-Hee
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.49-58
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    • 2022
  • The purpose of this study is to find out how on-line counseling modalities (phone, video, and video counseling using digital mask) differ from face-to-face counseling in terms of clients' perception of working alliance, depth and smoothness of each session, satisfaction, and their qualitative counseling experience. 40 university students participated in the experiment, divided into 4 groups, received 3 personal counseling sessions per person. The quantitative data revealed no significant difference among the four counseling groups in working alliance. Also, the "depth" of the session was similar in the four groups, but phone and video with mask counseling group who did not expose their faces showed higher "smoothness" in the first and second sessions than face-to-face counseling group, indicating that anonymity was helping the clients' inhibition overcome. Through the post-interview data, subtle differences in experience of each counseling method were identified by the participants. The results are expected to provide primary information for developing and implementing various online counseling modalities in the future.

Emotional Expression of the Virtual Influencer "Luo Tianyi(洛天依)" in Digital'

  • Guangtao Song;Albert Young Choi
    • International Journal of Advanced Culture Technology
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    • v.12 no.2
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    • pp.375-385
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    • 2024
  • In the context of contemporary digital media, virtual influencers have become an increasingly important form of socialization and entertainment, in which emotional expression is a key factor in attracting viewers. In this study, we take Luo Tianyi, a Chinese virtual influencer, as an example to explore how emotions are expressed and perceived through facial expressions in different types of videos. Using Paul Ekman's Facial Action Coding System (FACS) and six basic emotion classifications, the study systematically analyzes Luo Tianyi's emotional expressions in three types of videos, namely Music show, Festivals and Brand Cooperation. During the study, Luo Tianyi's facial expressions and emotional expressions were analyzed through rigorous coding and categorization, as well as matching the context of the video content. The results show that Enjoyment is the most frequently expressed emotion by Luo Tianyi, reflecting the centrality of positive emotions in content creation. Meanwhile, the presence of other emotion types reveals the virtual influencer's efforts to create emotionally rich and authentic experiences. The frequency and variety of emotions expressed in different video genres indicate Luo Tianyi's diverse strategies for communicating and connecting with viewers in different contexts. The study provides an empirical basis for understanding and utilizing virtual influencers' emotional expressions, and offers valuable insights for digital media content creators to design emotional expression strategies. Overall, this study is valuable for understanding the complexity of virtual influencer emotional expression and its importance in digital media strategy.

Indoor Surveillance Camera based Human Centric Lighting Control for Smart Building Lighting Management

  • Yoon, Sung Hoon;Lee, Kil Soo;Cha, Jae Sang;Mariappan, Vinayagam;Lee, Min Woo;Woo, Deok Gun;Kim, Jeong Uk
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.207-212
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    • 2020
  • The human centric lighting (HCL) control is a major focus point of the smart lighting system design to provide energy efficient and people mood rhythmic motivation lighting in smart buildings. This paper proposes the HCL control using indoor surveillance camera to improve the human motivation and well-beings in the indoor environments like residential and industrial buildings. In this proposed approach, the indoor surveillance camera video streams are used to predict the day lights and occupancy, occupancy specific emotional features predictions using the advanced computer vision techniques, and this human centric features are transmitted to the smart building light management system. The smart building light management system connected with internet of things (IoT) featured lighting devices and controls the light illumination of the objective human specific lighting devices. The proposed concept experimental model implemented using RGB LED lighting devices connected with IoT features open-source controller in the network along with networked video surveillance solution. The experiment results are verified with custom made automatic lighting control demon application integrated with OpenCV framework based computer vision methods to predict the human centric features and based on the estimated features the lighting illumination level and colors are controlled automatically. The experiment results received from the demon system are analyzed and used for the real-time development of a lighting system control strategy.