• Title/Summary/Keyword: vertical and horizontal media

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Social Media Performance: From the Perspective of Strategic Direction of Social Media Firm and User's Dependency on Social Media (소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구)

  • Inwon Kang;Ahra Oh
    • Korea Trade Review
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    • v.47 no.6
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    • pp.21-37
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    • 2022
  • This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

Optokinetic Differentiation through the Menu Layout and Cognitive Degree of Service Menu Title for Watching Digital Media (디지털미디어 메뉴 타이틀의 인지차이와 메뉴 방향에 따른 시선주목도 차이)

  • Lee, Sang-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.111-119
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    • 2010
  • This paper deals with the experiments of optokinetic differentiation within eye tracking test through the menu direction and cognitive degree of service menu title for watching digital media service. Researcher establish a research topic which verification of differentiations of eye tracking velocity when media user perceive the service menu title within vertical structure or horizontal structure. Experimentation was designed with two types of menu structure-vertical or horizontal-and these have each 9 cases of eye tracking tasks for experimentee. Researcher arrives at a conclusion through as stated above experiment that cases of vertical menu structure is more effective method with linear channel service menu, otherwise that cases of horizontal menu structure is more effective method with non linear channel service menu, like a video on demand service. The research results will be very helpful with actual media industry players when they planning the evolutionary direction of their menu layout.

Evaluation of the Reducing Efficiency of Vertical and Horizontal Wetland Using Intermittent Flow System (간헐식 흐름방식을 활용한 수직·수평 습지의 정화효율 평가)

  • Joo, Kwang Jin;Lee, Dong Min;Kim, Ki Jung;Cho, Yong Chul;Jang, Gwang Hyeon;Choi, I Song;Oh, Jong Min
    • Ecology and Resilient Infrastructure
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    • v.4 no.3
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    • pp.142-148
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    • 2017
  • Nitrogen and phosphorus are key factors in causing eutrophication of water body. In this study, ceramics media was selected to increase the removal efficiency of nitrogen and phosphorus. We designed vertical, horizontal flow constructed wetlands to create aerobic and anaerobic flow conditions by using the media, then proceeded to performance evaluations after acrylic reactors were produced. In the case of vertical and horizontal flow constructed wetlands, we measured oxygen concentrations to evaluate aerobic and anaerobic conditions. we got the result of 2.7 mg/L in the aerobic condition, N.D in the anaerobic condition respectively, which suited our purpose. The result of the combined vertical and horizontal flow condition showed that the removal efficiency of SS was 94%, 91%, 61% at 140 min, 80 min, 60 min of running times, respectively, and the removal efficiency of T-P was 84%, 71%, 63% during each running time. In case of T-N, the removal efficiency was 63%, 49%, 42% during each running time. We found that the reactor exerted better removal efficiency when in the short time compared to 12 - 24 hr residence time of existing wetlands. In this study, we conducted experiments to explore functional effects after applying combined vertical and horizontal flow methods in the field. Further study will be carried out to identify its mechanism and administrative perspective.

A Study on Efficient Simple Water Supply System in Rural Areas (농촌지역의 효율적인 간이 상수처리에 관한 연구)

  • 이홍근;백남원;백도현
    • Journal of Environmental Health Sciences
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    • v.22 no.3
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    • pp.103-115
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    • 1996
  • The purpose of this study was to establish acceptable criteria for the design of simple water treatment plant in rural areas. To develop efficient simple water treatment methods for rural areas, water quality in the study areas was investigated and rapid and slow filtrations in pilot-scale were tested under various conditions. The main results of this study are as follows. It was found that the water qualities of the study areas exceed the drinking water standards, which implies that some treatments are required in rural areas. Treatment efficiencies of both rapid sand and dual-media (sand and anthracite) filtration without pre-treatment such as flocculation and sedimentation are very low, which were turned out to be unadequate for the rural areas. Treatment efficiencies of both vertical and horizontal slow filtration without chlorination are very high for consumed $KMnO_4, NH_3-N, NO_3-N$, turbidity, and very low for coliform and bacteria. Treatment efficiencies of both vertical and horizontal slow filtration with chlorination are very high over the most pollutants. A slow filtration with chlorination is efficient for the rural areas. An adequate depth of sand layer is over 60 cm. A horizontal filtration is more economical than a vertical filtration. A horizontal filtration can be operated for a relatively long periods of time without sand washing or replacement because clogging is removed by simple back-washing.

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Soft-$\alpha$ Filter Technology for image enhancement of MPEG-2 Video (MPEG-2 비디오의 화질 향상을 위한 소프트-$\alpha$ 필터 기법)

  • 심비연;박영배
    • Proceedings of the Korean Information Science Society Conference
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    • 2002.04b
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    • pp.109-111
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    • 2002
  • Visual organs play an important role in human information recognition processes. If they are expressed in a way of digital information, it makes much bigger amount of visual information among any other information. For that reason, MPEG-2 has been taken use of to represent information compressing technology in multi-media. Although the imported data would basically contain noises, when original video images are encoded into MPET-2. Accordingly, we propose soft- $\alpha$ filter to improve image quality of digital image received from the actual image and to reduce noises from them. We also propose a method combining vertical/horizontal filter and soft- $\alpha$ filter on MPEG-2 video image. We can get two kinds of effects from the advantages of this kind of combination. Firstly, it will reduce processing time ducting horizontal and vetical filtering process. It will cover time for soft- $\alpha$ filter. Secondly, it will simplify the colors in horizontal and vertical filter. Therefore we can get clearer quality without noises from soft- $\alpha$ filter.

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A Comparative Study of Spatial Composition in East Asian Hanging Scrolls and Contemporary Digital Vertical Videos (동양의 전통 족자와 현대의 디지털 세로 영상의 공간 구성 비교 연구)

  • Sun Ling;Kim Yoojin
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.289-298
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    • 2024
  • As digital mobile technology has advanced, vertical videos have emerged as a prominent format in the contemporary media field, presenting a new visual language that challenges traditional horizontal-centric aesthetic norms. This study delves into the visual and structural parallels and distinctions between traditional East Asian Hanging scrolls and contemporary vertical videos by applying traditional spatial composition techniques such as the 'Three Distances', 'One River, Two Banks', 'Intended Blank', and 'Unity of Poetry, Calligraphy, and Painting' to the creation of modern vertical videos. Through this comparative analysis, the research examines how vertical layouts enhance depth and layering of the screen, deepen emotional expression, and offer creators new avenues for expression. By juxtaposing the spatial compositions of traditional East Asian Hanging scrolls with those prevalent in today's digital vertical videos, this study seeks to uncover new visual languages and aesthetic values within the evolving media field.

Numerical Study of Natural Convection in Porous Media Bounded by Short Vertical Annulus (단형 수직환형 다공성 물질에 있어서의 자연 대류에 대한 수치해석)

  • 윤종혁;김종보
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.13 no.5
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    • pp.979-990
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    • 1989
  • Natural convection heat transfer has been investigated numerically in the vertical annulus filled withsaturated porous material for the aspect ratio less than unity. The inner wall of the annulus is exposed to constant heat flux condition and the outer wall is cooled to keep isothermal condition. The upper and the lower horizontal wall are assumed to be insulated. Under conditions ranging 50 .leq. Ra .leq. 10000, 1 .leq. RD .leq. 12, the characteristics of flow and heat transfer have been investigated. The results show that average Nusselt numbers increase when the radius ratio increases and the multicellular flows are not detected under the present conditions. Isothermal lines are plotted within the porous media. Temperatures of the inner wall with constant heat flux conditions and the local heat flux rate of the cooled outer wall with constant temperature are also obtained.

Sub-pixel Multiplexing for Autostereoscopic Full Parallax 3D (무안경 완전시차 입체 재현을 위한 서브픽셀 다중화)

  • Eum, Homin;Lee, Gwangsoon
    • Journal of Korea Multimedia Society
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    • v.20 no.12
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    • pp.2009-2015
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    • 2017
  • A two-dimensional lens is required to reproduce both the horizontal and vertical parallax through an autostereoscopic 3D display. Among the two-dimensional lenses, a hexagonal micro lens array (MLA) having good optical efficiency is mainly used. However, the hexagonal MLA has complex geometric features. The first feature is that the lens cells are zigzagged in the vertical direction, which should be reflected in the view number calculation for each sub-pixel. The second feature is that the four sides of a hexagonal lens cell are tilted, requiring a more careful view index assignment to the lens cell. In this paper, we propose a sub-pixel multiplexing scheme suitable for the features of the hexagonal MLA. We also propose a view-overlay algorithm based on a two-dimensional lens and compare subjective image quality with existing view-selection through autostereoscopic 3D display implementation.

The Analysis for Electric Field Strength on the Ground Level from DMB Transponder in Stratosphere HAPS (성층권 고공항등체 DMB 트랜스폰더의 지표면 수신전계 강도 분석)

  • Kuk Jay-Il;Chinn Yong-Ok
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.1A
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    • pp.16-22
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    • 2006
  • This papers described with the analysis for electric Field strength on ground level transmitted from DMB transponder in stratosphere HAPS. It is compare with horizontal propagated ground wave. Resultly we confirm the equal strength a electric field on ground level between hish altitude vertical propagated wave and horizontal ground wave, also, is only 1W compare with terrestrial facility as transmitted output power for the DMB transponder in stratosphere HAPS. It is corresponding to 1Kw as same power value in ground propagated wave. Lastly it is new material wave source and also we concluding remarks as ubiquitous communication networking media.

Cuboidal Infinite Elements for Soil-Structure-Interaction Analysis in Multi-Layered Half-Space (3차원 지반-구조물 상호작용해석을 위한 입방형 무한요소)

  • Seo, Choon-Gyo;Yun, Chung-Bang;Kim, Jae-Min
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.20 no.1
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    • pp.39-50
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    • 2007
  • This paper presents 3D infinite elements for the elastodynamic problem with multi-layered half-space. Five different types of infinite elements are formulated by using approximate expressions of multiple wave components for the wave function in multi-layered soil media. They are horizontal, horizontal-corner, vortical, vertical-corner and vertical-horizontal-comer infinite elements. The elements can effectively be used for simulating wane radiation problems with multiple wave components. Numerical example analyses are presented for rigid disk, square footings and embedded footing on homogeneous and layered half-space. The numerical results show the effectiveness of the proposed infinite elements.