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Starbucks Growth Background Analysis: Based on STEEP analysis (스타벅스의 성장배경분석 : STEEP을 기초하여)

  • Lee, Jong-Hyeon;Park, Sang-Hyeon
    • Industry Promotion Research
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    • v.7 no.1
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    • pp.9-15
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    • 2022
  • This study tried to analyze the growth background of Starbucks, a competitive company in the Korean coffee industry. Therefore, by using the STEEP analysis technique, each company's competitiveness was analyzed and the results were used to derive competitive factors. And the research results are as follows. Looking at the social aspect, economic activity has been a catalyst for women as the standard of living has increased due to economic growth. In addition, in the case of coffee culture in the past, Starbucks' response strategy, which has seen the transformation from vending machine mixed coffee culture to a consumer market that emphasizes cultural and spatial aspects, was effective. Looking at the technical aspect, the deviation has been reduced by securing uniform standardization of the taste of coffee beans at franchise stores, and the operation of a standardized operating system was possible by operating the store directly. And looking at the economic aspect, as the coffee consumption market continues to expand, the overall size of the market has also grown proportionally, creating a stable growth environment. Lastly, looking at the environmental and policy aspects, it is that the marketing strategy direction based on the policy activities as an eco-friendly company as a market leader has been the main focus of the recent policy direction emphasizing eco-friendliness.

담배자판기, 신규설치 금지 및 철거 규제안 철회되다

  • 한국자동판매기공업협회
    • Vending industry
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    • v.2 no.5 s.6
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    • pp.56-62
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    • 2002
  • 담배자판기의 신규설치를 금지하고 기존 설치된 자판기마저 전면철거하도록 하는 보건복지부의 초강력 규제안이 마침내 철회가 되게 되었다. 보건복지부는 올 들어 확대되는 금연정책에 편승, 기존 흡연 구역 내 담배자판기 신규설치를 금지하고, 기존 설치된 제품들마저 전면철거하는 규제를 담은 국민건강증진법 시행령 개정안을 지난 4월 공고하며 그 입법추진을 진행한 바 있다. 이 공고안은 그간 국무총리실 산하 규제개혁위원회 분과위원회에 상정되어 1,2차 심의를 진행해 오다 지난 9월 27일 본회의를 통해 '보건복지부의 흡연구역 내 담배자판기 신규설치 금지 및 기존 자판기 철거는 명백히 영업활동 자유 및 재산권 침해에 해당된다.'는 이유로 이를 철회토록 하는 결정을 진행했다. 이 결정을 담은 국민건강증진법 개정안은 조만간 법제처 심사 및 차관회의 등을 거쳐 최종 확정 되게 된다. 이같은 규제개혁위원회의 결정은 협회를 중심으로 한 산업의 적극적인 대응이 있었기에 가능했다. 성인인증장치 도입을 통해 청소년 흡연문제를 완전, 해결하겠다는 산업계의 적극적인 자율대책에도 불구하고 아예 담배자판기를 뿌리 채 뽑겠다는 보건복지부의 행정만능주의적인 발상은 도저히 수용하지 못할 부당한 처사라는 데 관련업계가 인식을 같이 했다. 따라서 이를 반대하는 산업계 입장을 분명히 하며 분명히 하며 적극적인 저지 대응을 최근까지 진행해 왔다. 협회에서는 1차적으로 보건복지부 건강증진과에 담배자판기 전면철거에 대한 산업계 반대 입장을 피력하는 소견서 제출하고 적극적인 산업계의 반대의지를 피력하는 작업을 진행했다. 또한 청소년보호위원회를 통해 청소년 흡연감소를 위한 성인인증 담배자판기 설치 활용방안 건의하며 담배자판기의 긍정적인 활용측면을 집중 부각시키기도 했다. 재정경제부를 통해서는 담배사업법 관련 담배자판기 설치기준에 대한 질의를 통해 현행 관련법 내에서의 설치기준을 명확히 하기도 했다. 이같은 대응에 있어서의 핵심 설득 논리는 담배자판기가 이제는 성인인증장치 부착을 통해 청소년 및 사회적 위해 요인을 극소화 할 수 있다는 점에 있었다. 과거와는 달리 담배자판기가 오히려 청소년의 담배 구입루트 차단이라는 긍정적 역할을 할 수 있는 시점에 있어 이를 전면규제하기보다는 합법적인 설치 환경을 확보하여 사회적으로 떳떳하게 존재가치를 평가받을 수 있게 해달라는게 산업계의 초지일관의 주장이었던 것. 협회는 이같은 주장이 결코 산업계의 이기만이 아니라 세계적인 추세라는 점, 또 담배자판기를 전면철거까지 하면서 과당규제를 할 명분이 부족하다는 점을 반대논리로 적극 내세웠다. 규제개혁위원회가 이번 공공 이용시설 중 흡연구역으로 지정된 장소 내에 담배자판기는 설치 금지 및 철거규제에 철회권고를 내리게 된 것은 이러한 산업계의 주장을 적극 수용함에 힘입은 바 크다. 규제개혁위원회는 이번 결정의 주된 이유로 우선 기설치된 자판기에 대한 철거는 재산권 침해로 위헌 소지가 있음을 들고 있다. 또한 흡연자를 위한 흡연구역내에서마저 자판기 설치를 금지하는 등의 규제는 과도하며 흡연자의 권익보호 역시도 필요함을 인정하고 있다. 따라서 전면적인 규제보다는 청소년 이용통제 가능한 흡연구역에 한하여 담배자판기를 설치토록한 현행규정의 실질적 관리를 강화하며, 전체적으로 흡연구역을 축소 제한하는 방향으로 추진함이 바람직하다는 의견을 제시했다. 규제개혁위원회의 이번 결정으로 흡연구역 내 담배자판기의 설치는 현행법의 적용을 받게 되며, 산업계의 자율대책대로 성인인증 장치를 부착한 담배자판기의 설치 확대가 크게 촉발될 수 있을 것으로 기대된다. 담배자판기가 적극적이고 능동적인 사회적 역할을 할 수 있을 때 자연 이를 반대할 수 있는 명분도 약해질 수 밖에 없다. 산업계는 보다 신뢰성 있게 청소년 이용을 차단할 수 있는 담배자판기 관련 기술 수준을 향상시켜야 할 것이며, 협회에서는 담배자판기의 공공성과 역할에 대한 지속적인 계몽 홍보를 통해 소비자 인식을 고양시켜 나갈 수 있게 해야 할 것이다. 비록 전면 규제 완화가 어렵고 힘든 길이기는 하지만 소비자에게 신뢰성을 부여하고 청소년의 담배 구입 루트 차단에 혁혁한 역할을 다할 수 있게 된다면 그 입지기반을 재평가 받을 수 있게 될 것이다. 담배자판기의 내일은 이제 암울함이 아닌 서서히 희망을 비치는 쪽으로 급선회되고 있다.

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A Study on Forecast of Penetration Amount of High-Efficiency Appliance Using Diffusion Models (확산 모형을 이용한 고효율기기의 보급량 예측에 관한 연구)

  • Park, Jong-Jin;So, Chol-Ho;Kim, Jin-O
    • Journal of Energy Engineering
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    • v.17 no.1
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    • pp.31-37
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    • 2008
  • At present, the target amount of demand-side management and investment cost of EE (Energy Efficiency) program, which consists of high-efficiency appliances, has been estimated simply by the diffusion function based on the real historical data in the past or last year. In the internal and external condition, the penetration amount of each appliance has been estimated by Bass diffusion model which is expressed by time and three coefficients. And enough acquisition of real historical data is necessary for reasonable estimation of coefficients. In energy efficiency, to estimate the target amount of demand-side management, the penetration amount of each appliance should be primarily forecasted by Bass diffusion model in Korea. On going programs, however, lightings, inverters, vending machine and motors have a insufficient real historical data which is a essential condition to forecast the penetration amount using a Bass diffusion model due to the short period of program progress. In other words, the forecast of penetration amount may not be exact, so that it is necessary for the method of forecast to apply improvement of method. In this paper, the penetration amount of high-efficiency appliances is forecasted by Bass, virtual Bass, Logistic and Lawrence & Lawton diffusion models to analyze the diffusion progress. And also, by statistic standards, each penetration is compared with historical data for model suitability by characteristic of each appliance. Based on the these result, in the forecast of penetration amount by diffusion model, the reason for error occurrence caused by simple application of diffusion model and preferences of each diffusion model far a characteristic of data are analyzed.

Study on the Chemically Method of Epoxy Restoration Material in Antic Ceramics and Stabilization of Their Materials (토기.도자기 복원에 사용된 에폭시 복원재료의 화학적 제거방법과 그 안정성에 관한 연구)

  • Han, Won-Sik;Bae, Jin-Soo;Park, Gi-Jung;Hong, Tae-Kee;Wi, Koang-Chul
    • Journal of Conservation Science
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    • v.26 no.1
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    • pp.25-32
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    • 2010
  • The yellowing is always occurred phenomena in epoxy restoration material of antic-ceramics. For re-restoration of remains with epoxy restoration material, the epoxy elimination step is the first one in all course of restoration In this paper, the chemically elimination treatments methods of epoxy in various antic-ceramics were discussed. We fabricated the epoxy elimination material for antic-ceramics restoration which were made up Dichloromethane and Dichlormethane based Dimethylformamide solution. Dichloromethane and Dichloromethane + Dimethylformamide mixture were applied to epoxy in various antic-ceramic sample. Particularly, Dichloromethane + Dimethylformamide solution had the best result in variation of color change, gloss, vending strength, weight, exfoliation time test after deposition in this solution. Dichloromrthane had the volume increase characteristics for epoxy material and Dimethylformamide had the mollification ones. So, Dichloromathane increased exfoliation in approximal surface of the epoxy material and antic ceramic, and Dimethylformamide decreased the surface hardness of epoxy. In this result, epoxy material even inside of ceramic that have very weak inside bonding is adaptable and stable eliminated. And in order to show the perfect elimination of this material, we successfully dissolve the epoxy restoration material in one antic pottery that is in one university museum's possession using this mixture. So, there is guarantee in the eternity and stabilization of restoration for antic-ceramics.

A Study on Male High School Students' Smoking Patterns (일부 남자 고등학생의 흡연 실태에 관한 조사연구)

  • Lee, Gi-Yeong
    • The Korean Nurse
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    • v.36 no.5
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    • pp.91-100
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    • 1998
  • This study aims to investigate smoking patterns in high school student and to give student smoker effective information. The sample of 250 male highschool students out of two different schools in Tae-Jon was questioned from July 10th to 15th. 1995. In analyzing these date. the statistics shows the realities by means of number of students. The results are summarized into 17 items as follows. Regarding the level of smoking. 140 students out of 250 admit that they have ever smoked. 52.1% of smoking students say that the motivation of beginning smoking is mainly curiosity. The survey shows that 22.9% of smoking students feel very good when smoking. It also shows that 30.0% of smoking students began smoking in the first grade of high school. With regard to the volume of smoking per day. 41.4% of smoking students smoke variably. 42.1% drink when smoking. 15.0% spend more than W 70.000 a month. About the question who knows the fact of their smoking. 51.5% answer that their friends know the fact of their smoking. In regard to the resaltionship between smoking and school per-formance. 18.2% of non smoking students make poor grades as compared with 40% of smoking students. 9.3% of smoking students say that they are satisfied with the school life. but 35.7% of them are not satisfied. Regarding the attitude to smoking teachers. 35% of smoking students state that they are affected by them. 69.3% of smoking students say that they will stop smoking. while the remaining 30.7% say that they will keep smoking. The reason of 63.9% to stop smoking is that smoking is bad for the health. The reason of 46. 5% to keep smoking is the acquired habit of smoking. 97.2% know the fact that the major element of cigarettes is nicotine and it is very harmful to the health. 40.8% recognize the harmful effect of smoking by TV and radio programs. 97.2% know that smoking could cause lung cancer. From the above results. I propose as follows We should make specific plan to keep smoking by simple curiosity from being developed into habitual smoking. We should teach them how harmful smoking is and make them stop smoking by themselves. It is very essential for family members and teachers to give continuous interest since childhood. As the teacher affect the students very much, they should give up smoking first. The incidence of smoking should be identified in each of the middle and high schools. smoking prohibition programs relevant to each school should be developed and implemented. The local community should ban cigarette vending machines. Cigarettes should not be sold to adolescents. By setting every place where adolescents gather including schools nonsmoking area. we should decrease their impulse to smoke. then smoking opportunities. and harmful effects to them caused by passive smoking.

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A Study on the Development of an Indoor Positioning Support System for Providing Landmark Information (랜드마크 정보 제공을 위한 실내위치측위 지원 시스템 구축에 관한 연구)

  • Ock-Woo NAM;Chang-Soo SHIN;Yun-Soo CHOI
    • Journal of the Korean Association of Geographic Information Studies
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    • v.26 no.4
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    • pp.130-144
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    • 2023
  • Recently, various positioning technologies are being researched based on signal-based positioning and image-based positioning to obtain accurate indoor location information. Among these, various studies are being conducted on image positioning technology that determines the location of a mobile terminal using images acquired through cameras and sensor data collected as needed. For video-based positioning, a method of determining indoor location is used by matching mobile terminal photos with virtual landmark images, and for this purpose, it is necessary to build indoor spatial information about various landmarks such as billboards, vending machines, and ATM machines. In order to construct indoor spatial information on various landmarks, a panoramic image in the form of a road view and accurate 3D survey results were obtained through c 13 buildings of the Electronics and Telecommunications Research Institute(ETRI). When comparing the 3D total station final result and the terrestrial lidar panoramic image coordinates, the coordinates and distance performance were obtained within about 0.10m, confirming that accurate landmark construction for use in indoor positioning was possible. By utilizing these terrestrial lidar achievements to perform 3D landmark modeling necessary for image positioning, it was possible to more quickly model landmark information that could not be constructed only through 3D modeling using existing as-built drawings.

A Study on the Place Identity of Tapgol Park - Focused on the Phenomena after Sacralization Project - (탑골공원의 장소 정체성에 대한 연구 - 성역화사업 이후 현상을 중심으로 -)

  • Han, Sung-Mi
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.3
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    • pp.25-36
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    • 2016
  • As the first public park in Korea, birth place of the march first independence movement, and a representative space of leisure of old men, Tapgol Park contains diverse symbolisms and meanings. In 2000, Seoul authorities selected the symbolism of the March First independence movement, and carried forward the sacralization project of Tapgol Park. They eliminated facilities, including vending machines, and restricted most of the leisure activities in the park such as drinking singing dancing, speech, playing chess, writing calligraphy, etc., and loitering. Also, they changed the park's design into a less available space with green areas and switched wooden benches to granite stone. Since the project finished, a representative phenomenon was the elderly men's exodus to Jongmyo Park, where the restrictions were not strong as in Tapgol Park. As a result, the numbers of users in Tapgol Park decreased sharply. However, overcrowded(more than 3000) Jongmyo Park is also in the middle of a sacralization project now. According to an investigation including observation and in-depth interview, most of the elderly men who use the parks almost everyday were in the low economic class. They just visit the parks everyday and chat with their peers, gaining comfort from each other. These phenomena can be interpreted as a social exclusion in society, which made the elderly men move to another place. Meanwhile, although fifteen years has passed since the project was completed, many people still regard the Tapgol Park as a place for elderly men instead of the birth place of the March First Independence Movement. This study focused on such problems and vague place identity, which is neither a memorial place nor a public park. The study discovery the fact they missed the symbolism that Tapgol Park was the first urban park of Korea. Also, it stresses that the monumentality does not need to be sacred, reverent, or inflexible. With this point of view, this study discussed public aspect and everydayness, which are included in most of the urban parks. Finally, this study suggests Tapgol Park as an urban park that has an identity that embraces the condition of monumentality, everydayness, and publicness all together.

A Study on the Location of Retail Trade in Kwangju-si and Its Inhabitants와 Effcient Utilization (광주시 소매업의 입지와 주민의 효율적 이용에 관한 연구)

  • ;Jeon, Kyung-sook
    • Journal of the Korean Geographical Society
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    • v.30 no.1
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    • pp.68-92
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    • 1995
  • Recentry the structure of the retail trade have been chanaed with its environmantal changes. Some studies may be necessary on the changing process of environment and fundamental structure analyses of the retail trade. This study analyzes the location of retail trades, inhabitants' behavior in retail tredes and their desirable utilization scheme of them in Kwangju-si. Some study methods, contents and coming-out results are as follows: 1. Retail trades can be classified into independent stores, chain-stores (supermarket, voluntary chain and frenchiise system and convenience store), department stores, cooperative associations, traditional, markets mail-order marketing, automatic vending and others by service levels, selling-items, prices, managements, methods of retailing and store or nonstore type. 2. In Kwangju, the environment of retail trades is related to the consumers of population structure: chanes in consumers pattern, trends toward agings and nuclear family, increase of leisur: time and female advances to society. Rapid structural shift in retail trade has also been occurred due to these social changes. Traditionl and premodern markets until 1970s altere to supermarkets or department stores in 1980s, and various types, large enterprises and foreign capitals came into being in 1990s. 3. The locational characteristics of retail trades are resulted from the spatial analysis of the total population distribution, and from the calculation of segregation index in the light of potential demand. The densely-populated areas occurs in newly-built apartment housing complex which is distributed with a ring-shaped pattern around the old urban core. The numbers and rates of the aged over sixty in Kwangsan-gu and the circumference area of Mt.Moodeung, are larger and higher where rural elements are remarkable. A relation between population distribution and retail trade are analysed by the index of population per shop. The index of the population number per shop is lower in urban center, as a whole, being more convenient for consumers. In newly-formed apartment complex areas, on the other, the index more than 1,000 per shop, meeting not the demands for consumers. Because both the younger and the aged are numerous in these areas, the retail trade pattern pertinent to both are needed. Urban fringes including Kwangsan-gu and the vicinity of Mt.Moodeung have some problems owing to the most of population number per shop (more than 1, 500) and the most extensive as well. 4. The regional characteristic of retail trade is analyzed through the location quotient of shops by locational patterns and centerality index. Chungkum-dong is the highest-order central place in CBD. It is the core of retail trades, which has higher-ordered specialty store including three big department stores, supermarkets and large stores. Taegum-dong, Chungsu-dong, Taeui-dong, and Numun-dong that are neiahbored to Chungkum-dong fall on the second group. They have a central commercial section where large chain stores, specialty shopping streets, narrow-line retailing shops (furniture, amusement service, and gallary), supermarkets and daily markets are located. The third group is formed on the axis of state roads linking to Naju-kun, Changseong-kun, Tamyang-kun, Hwasun-kun and forme-Songjeong-eup. It is related to newly, rising apartment housing complex along a trunk road, and characterized by markets and specialty stores. The fourth group has neibourhood-shopping centers including older residential area and Songjeong-eup area with independent stores and supermarkets as main retailing functions. The last group contains inner residential area and outer part of a city including Songjeong-eup. Outer part of miscellaneous shops being occasionally found is rural rather than urban (Fig. 7). 5. The residents' behaviors using retail trade are analyzed by factors of goods and facilities. Department stores are very high level in preference for higher-order shopping-goods such as clothes for full dress in view of both diversity and quality of goods(28.9%). But they have severe traffic congestions, and high competitions for market ranges caused by their sma . 64.0% of respondents make combined purpose trips together with banking and shopping. 6. For more efficiency of retail-trading, it is necessary to induce spatial distribution policy with regard to opportunity frequency of goods selection by central place, frontier regions and age groups. Also we must consider to analyze competition among different types of retail trade and analyze the consumption behaviors of working females and younger-aged groups, in aspects of time and space. Service improvement and the rationalization of management should be accomplished in such as cooperative location (situation) must be under consideration in relations to other functions such as finance, leisure & sports, and culture centers. Various service systems such as installment, credit card and peremium ticket, new used by enterprises, must also be carried service improvement. The rationalization and professionalization in for the commercial goods are bsically requested.

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