• 기술혁신연구
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• 제16권1호
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• pp.191-213
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• 2008

This study investigates the effect of technology import and R&D investment on the value of the firm in Korea. The result shows that the technology import announcement effect of firms with a low R&D investment is higher than that of firms with a high R&D investment. The evidence suggests that technology import can substitute the existing R&D capability of the firm. In addition, the result shows that there is an optimal level of technology import and R&D investment to maximize the value of the firm. In particular, firms with a low R&D investment and a large amount of technology import experience the highest announcement effect. The study concludes that an adequate allocation of fim's capital between R&D investment and technology import is needed for firm's optimal technology strategy.

• Structural Engineering and Mechanics
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• 제32권1호
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• pp.147-165
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• 2009

This study proposes a certain measure or investment strategy for decision making associated with seismic retrofitting. This strategy reduces the risk of a large-scale malfunction such as water supply loss under seismic risks. The authors developed a stochastic value index that will be used in the overall evaluation of social benefit, income gain, life cycle costs and failure compensation associated with existing lifeline systems damaged by an earthquake during the remaining service period. Optimal seismic disaster prevention investment of deteriorated lifeline systems is discussed. Finally, the present study provides a performance-based design method for seismic retrofitting strategies of existing lifelines which are carried out using the target probabilities of value loss and structural failure.

• 지식경영연구
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• 제9권3호
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• pp.107-123
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• 2008

Company strategy that considers market trend becomes a more important key to success in the new product development. Well-being as a present social trend has created a huge new product market. but with increasing number of camouflaged well-being products that are not fulfilled consumer needs. The purpose of this study is to understand the concept of well-being products from a consumer point of view an to find five consumer values based on the consumer value model of Sheth, Newman, and Gross(1991) through conducting content analysis from semi-structured individual In-depth Interviews. This study has a significance in identifying the detailed consumer value attributes and influence factors by collecting practical and reach qualitative data in the lack of systematic research of domestic well-being market and its products from a consumer point of view. The result of this study will be a foundation of future quantitative researches and provide a guideline to companys' well-being marketing strategy.

• Communications for Statistical Applications and Methods
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• 제8권1호
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• pp.147-151
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• 2001

In discrete red and black, you can stake any amount s in your possession, but the value of s takes positive integer value. Suppose your goal is N and your current fortune is f, with 0$\frac{1}{2}$ where the house has the advantage over the player, and with the value of p greater than $\frac{1}{2}$ where the player has the advantage over the house. The optimum strategy at any f when p<$\frac{1}{2}$ is to play boldly, which is to bet as much as you can. The optimum strategy when p>$\frac{1}{2}$ is to bet 1 all the time.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.89-107
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• 2013

Recently, the majority of leading companies has a strong interest in SNS advertisement. Therefore, the purpose of this study was to classify lifestyle of SNS adopters in order to support establishing companies' SNS advertising strategy. According to the analysis, (1) SNS advertisement's attributes (Entertainment, Irritation and Credibility) are affecting the Advertising Value, similar to a Mobile advertisement, and (2) Major SNS advertisement's Advertising Value depends on the lifestyle. The results show that : (1) self-express lifestyle is affected by Irritation, and that (2) information collected lifestyle is affected by Entertainment.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 춘계학술대회 및 창립 30주년 심포지엄(논문집)
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• pp.273-278
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• 2006

본 연구에서는 동북아 지역에서 협력과 공존을 위한 부가가치 물류 전략방안들을 제시하는 것이 목적이다. 국내산업구조의 변화와 일본슈퍼중추항만계획 및 중국의 대수심 양산항만의 건설 등으로 인해 국내 항만물류산업은 이들과의 경쟁을 피할 수 없게 되었다. 국내산업 구조의 변화로 수출물량의 감소와 양국의 새로운 항만정책과 건설로 인한 환적화물의 감소는 현재 컨테이너 물동량 처리 위주로 운영되고 있는 부산항 항만물류산업에 커다란 영향을 미칠 것으로 사료된다. 이제는 컨테이너 물동량 처리를 통하여 항만의 수익을 얻으려는 것에는 한계가 있으며, 향후 중국의 신항만 증가에 따라 중국으로 직기항하는 선박들이 많아질 경우 동북아 거점항만이 되기 위해 노력했던 국내 물류전략들은 수정이 불가피할 것이다. 그리고 경쟁이 아니 상호 협력과 공존을 위한 전략이 필요하다고 하겠다. 그래서 본 논문은 협력과 공존을 통해 서로가 공생할 수 있는 부가가치 물류 전략방안들을 연구해 보았다.

• 한국IT서비스학회지
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• 제15권4호
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• pp.153-174
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• 2016

On account of multiple causes, including prolonged global economic crisis, addressing environmental pollution and the advent of hyper-connected society, a new paradigm called 'sharing economy' has rapidly emerged. Many startups have attempted to build promising business model based on the sharing economy concept. Nevertheless, successful cases are still very rare in the global level, except for Uber and Airbnb cases. Therefore, this study analyzes necessary causes and sufficient causes for successful settlements in the market through a comparative case analysis on digital matching firms in the sharing economy businesses. For the case study, we compare five successful cases (Uber, Airbnb, Kickstarter, TaskRabbit and DogVacay), three failure cases (Homejoy, Ridejoy and Tuterspree) and a platform cooperativism case (Juno) in accordance with six value attributes of business model including value proposition, market segment, value chain, cost structure and profit potential, value network and competitive strategy. We apply Boolean method to support controlled comparison and eliminate unnecessary attributes. The Boolean analysis result shows that value proposition, cost structure and profit potential, value network and competitive strategy are the essential attributes. Furthermore, the result indicates that each attribute is a necessary condition, where all four conditions should be met simultaneously in order to be successful. With this result, we discuss essential consideration for those who are planning startup based on the sharing economy business model.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.11-22
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• 2022

The iron and steel sector is caught between two worlds: "carbon reduction" and "development." The goal of this study is to show that optimizing asset structure to boost intangible assets, particularly brand assets, is a viable strategy to achieve low-carbon development. This study uses panel data from 38 A-share companies in China's iron and steel industry from 2010 to 2020, as well as World Brand Lab data, to create a comprehensive impact index of enterprise value from the standpoint of an asset structure optimization, and to test the impact of intangible assets and brand equity on enterprise value. The findings show that: the asset structure of iron and steel enterprises is closely related to enterprise value, implying that iron and steel industry development necessitates a transformation of quantity control and quality improvement; the proportion of intangible assets in the asset structure of iron and steel enterprises plays a positive and critical role in enterprise value under surplus conditions. The iron and steel industry begins to shift from tangible to intangible assets; there is heterogeneity in the iron and steel industry transformation. Given certain technological levels, the share of brand assets contributes significantly to the increase in enterprise value.

• 산업융합연구
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• 제19권6호
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• pp.1-10
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• 2021

본 연구는 글로벌 공급망 변화로 인해 국내외 기업의 투자유치를 통한 지역경제 활성화가 긴요한 시점에서 충청북도를 중심으로 공공외교를 활용한 지방정부의 경쟁력 강화 방안을 모색했다. 최근 글로벌 비즈니스 환경에서 나타나고 있는 주요 이슈를 정리하면, 글로벌 가치사슬의 지역화 강화, 리쇼어링 현상과 공급망 다변화, 디지털 전환을 통한 효율적인 글로벌 가치사슬 창출 등이다. 따라서 본 연구는 이러한 변화를 바탕으로 공공외교 전략의 필요성을 강조하고 SWOT 분석을 통해 충북의 대응 여건 및 세부 전략을 도출했다. 또한, 이를 종합하여 ABCD 모델을 기반으로 충북형 공공외교 전략을 수립하고, 충북의 경쟁력을 한 단계 업그레이드하기 위한 전략적 시사점을 제시했다.

• Asia Marketing Journal
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• 제10권3호
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• pp.127-146
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• 2008

본 사례는 대표적인 B2B 기업인 삼성석유화학이 토털마케팅 활동을 통하여 어떻게 고객 가치를 창출하고 있는지를 분석하고 있다. B2B 산업의 많은 기업들은 상대적으로 마케팅의 역할을 과소평가하고 있으며, 마케팅적 접근을 투자가 아니라 비용개념으로 인식하고 있다. 그러나 삼성석유화학의 사례는 B2B 산업에서도 브랜드 마케팅을 정점으로 한 토털 마케팅의 도입이 고객 가치를 창출하는 데 매우 효과적임을 보여주고 있다. 본 사례는 삼성석유화학의 마케팅 전략을 크게 브랜드 마케팅과 이를 실현하기 위한 SPC 모델(서비스-제품-고객)의 두 가지 축으로 제시하고 있다. 삼성석유화학의 토털 마케팅 사례는 적극적인 마케팅 활동을 고려하고 있는 많은 B2B 기업에게 의미 있는 시사점을 제공할 것으로 기대된다.