• 한국의류학회지
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• 제35권9호
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• pp.1069-1084
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• 2011

This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

• 대한전기학회논문지:전력기술부문A
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• 제52권12호
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• pp.675-683
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• 2003

This paper describes the correction strategy of an overcurrent relay applied in the linked line for interconnecting wind farm with utility power networks in order to improve the capability of a fault detection. The fault current measured in a relaying point might vary according to the fault conditions. Generally, the current of the line to line fault or the line to ground fault in the linked line is much higher than the set value of protective relay due to the large fault level. However, when the high impedance fault occurs in the linked line, we can't detect it by conventional set value because its fault level may be lower than the generating capacity of wind farm. And, the protective relay with conventional set value may generate a trip signal for the insertion of wind turbine generators due to the large transient characteristics. In order to solve above problems and improve protective relaying algorithms applied in the linked line, we propose a new correction strategy of the protective relay in the linked line. The presented method can detect the high impedance fault which can't be detected by conventional relay set value and may prevent the mis-operation of protective relay caused by the insertion of wind farm.

• 동양고전연구
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• 제73호
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• pp.249-279
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• 2018

본 논문은 손자병법의 '전략'을 분석하고, 이를 현대사회, 특히 기업경영에 접목하는 시도를 통해 손자병법의 현대적 응용가치를 검증하기 위한 것이다. 군대는 전쟁에서 피해와 희생을 최소화하고 빠른 시간 내에 승리를 얻기 위해 '전쟁전략'을, 기업은 최소비용으로 최대이윤을 내기 위해 '경영전략'을 사용한다. 손자병법의 '세(勢)', '응변력(應變力)', '궤도(詭道)'로 구성되는 전략의 3요소는 현대 기업경영에서의 '내부자원 분석', '외부환경 분석', '정보관리'와 연결된다. 전략의 수립단계에서 손자병법에서는 '선지(先知)', '묘산(廟算)', '군쟁(軍爭)'을 포함하는 '선승전략(先勝戰略)'의 중요성을 강조하였는데, 이는 현대 기업경영에서 '선지'는 3C분석 중 경쟁자분(competitor)과 벤치마킹으로, '묘산'은 SWOT분석과 4P's분석으로, '군쟁'은 포지셔닝전략과 시장선점전략으로 표현되고 있다. 전략의 실행단계에서 '기습전략(奇襲戰略)', '허실전략(虛實戰略)', '분합전략(分合戰略)'은 현대 기업경영에서 '기습전략'은 차별화전략과 집중화전략으로, '허실전략'은 정보관리와 합리적 포지셔닝으로, '분합전략'은 다각화전략, 집중화전략, 변화관리, 본원적 경쟁전략, 시너지효과 등으로 발현되고, 전략의 결실은 손자병법에서는 '전쟁의 승리', 현대 기업경영에서는 '경쟁우위'와 '이윤극대화'로 나타난다. 이처럼 손자병법의 전략은 표현과 방식에 있어서 약간의 차이가 있을 뿐 현대 기업의 경영전략과 궁극적으로 서로 상통하고 있어, 기원전 500년경에 쓴 병법서이지만 빠르게 변화하는 환경과 치열한 경쟁 속에 놓여 있는 현대의 기업들과 현대인들에게 경쟁의 원리와 승리의 비법을 깨닫는데 필요한 '큰 지혜'를 제공하고 있다는 것을 알 수 있다.

• Asia Marketing Journal
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• 제22권4호
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• 통상정보연구
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• 제16권5호
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• pp.151-178
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• 2014

리히텐슈타인의 글로벌 전동공구 기업 Hilti는 유럽의 미소국에서 작은 가족기업으로 출발하여 태생적인 입지적 약점을 극복하고, 현재 120여 개국에 진출한 건설장비 및 공구산업에서 글로벌 기업으로 자리매김한 하나의 성공사례이다. 또한 Hilti의 글로벌 시장성공은 국제경쟁력 결정요인으로서 요소조건과 수요조건 등 일국의 내생적 조건의 중요성을 설명하는 Porter의 diamond 이론에 배치되는 하나의 사례로 평가될 수 있다. 즉, Hilti의 글로벌 시장 성공사례는 누가 무엇을 얼마나 가지고 출발하느냐가 아니라 주어진 환경조건에서 자신의 역량을 얼마나 효율적으로 활용하느냐에 따라 기업은 타고난 내생적 한계를 극복하고 경쟁적 지위를 확보하는데 더 중요하다는 사실을 확인시켜주고 있다. 본 사례연구에서는 Hilti의 글로벌 경쟁력 및 성공요인을 기업특유자산과 전략특유자산 관점에서 분석하고, 시장성공 요인을 고품질의 제품개발역량, 조직 혁신성, 고객지향에 입각한 마케팅전략 그리고 글로벌화 전략 등으로 제시하였다. Hilti의 글로벌 성공에서 한국 제조 중소기업들에게 제시될 수 있는 시사점은 무엇보다 기업의 혁신 노력과 고객지향에 기반 한 명확한 비즈니스 전략과 전략의 구현이라고 할 수 있다.

• Management Science and Financial Engineering
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• 제13권2호
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• pp.99-116
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• 2007

This paper considers the value of location in a linear city model and examines the product differentiation equilibrium of duopoly providing different benefits to consumers. We show that if the value of location is small, symmetric location equilibrium occurs where two firms follow the maximal differentiation principle. However, as the value of location increases, asymmetric location equilibrium occurs where the low-value-location firm moves to the high-value-location firm and thus adjusted maximal differentiation principle holds. We also investigate two different price leadership model and demonstrate the relationship between the value of location and the role of price leadership. In particular, we show that when the location value is high, the price leadership by high-value-location firm will appear as a unique equilibrium.

• 경영과학
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• 제19권2호
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• pp.221-235
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• 2002

Many people are getting more and more interested in the value of information sharing in a supply chain in proportion to the development of information technology in these days. In spite of much interest in the value of shared information, the related studies concluded that the effect of only sharing information strategy between upper and lower level is not large However, many related companies want to link each channel members in the supply chain with on-line to expect to reduce the cost by means of information sharing. This study wants to evaluate the alternative strategy to reduce more related costs than only sharing information strategy. This paper analyzed that how much the total supply chain cost is to change in the case of a transfer of decision rights from the lower (retailers) to the upper level (depot, vendor) in a supply chain. The decision rights mean the rights of being able to decide when to order, how much to order, where to order, and what mode to transport or distribute, etc. in a supply chain. By the experimental simulation study to the simple case, the strategy to share only information took the low effect of 1～2%, but the strategy to transfer the decision lights from the lower to the upper member had larger effect of about 5%. However. for the strategies to work well, it needs to cooperate closely among each supply chain members, and the fruits from the transfer of decision rights in a supply chain are allocated to each chain members reasonably Therefore, there needs to study in the future not only the exact transfer effect of decision rights, but the reasonable allocation method of the fruits among the chain members.

• 한국시스템다이내믹스연구
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• 제15권2호
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• pp.97-131
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• 2014

The purpose of this study is to analyze Foreign Exchange(FX) exposure and FX hedge strategy based on the systems thinking perspective using causal loop diagrams. FX exposure has been a critical issue on a business management. Many studies in Korea have researches on variables which make effects to the company value. This study displays causal loop diagrams(CLDs) on these issues. In order to make CLD more objective, most causalities are articulated from recent 72 studies (1998~2013) of domestic top journals. This approach is valuable in that it is the first try to draw all the causalities from various literature review regarding FX exposure and FX hedge strategy. This study is expected to make a useful and basic material to research the financial issues of corporate, as the first research to dynamically understand FX exposure and FX hedge strategy.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2005년도 추계학술대회 및 정기총회
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• pp.27-37
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• 2005

The rectilinear Steiner tree problem (RSTP) is to find a minimum-length rectilinear interconnection of a set of terminals in the plane. It is well known that the solution to this problem will be the minimal spanning tree (MST) on some set Steiner points. The RSTP is known to be NP-complete. The RSTP has received a lot of attention in the literature and heuristic and optimal algorithms have been proposed, A key performance measure of the algorithm for the RSTP is the reduction rate that is achieved by the difference between the objective value of the RSTP and that of the MST without Steiner points. A hybrid evolution strategy on RSTP based upon the Prim algorithm was presented. The computational results show that the evolution strategy is better than the previously proposed other heuristic. The average reduction rate of solutions from the evolution strategy is about 11%, which is almost similar to that of optimal solutions.

• 한국전자거래학회지
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• 제3권2호
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• pp.1-15
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• 1998

A major effect of electronic commerce on the Internet is that it reduces transaction costs and creates an efficient market. Thus, an information strategy for developing of regional economy must be changed toward 21st century of electronic commerce era. In this paper, we present an information strategy for activating the electronic commerce of regional small and medium-sized business organizations. The paper stresses creation of a network organization comprising local government, regional business organizations, universities, research institutes, and citizens' coalitions as groups of organizational actors. Necessary conditions of a successful network organization in electronic commerce are to build the public key infrastructure for developing the trust of transactions among partners, and to create an information center to manage a web of partners. In the network organization, the information center must play critical roles as a creator of value and the certification authority in order to issue and manage participants' electronic certificates.