• 한국주거학회논문집
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• 제7권2호
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• pp.1-7
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• 1996

This study was designed to examine the effects of housing values on housing satisfaction model. The empirical model of this study was based on the Goulart(1982). Data were collected through questionnaire survey, and the sample consisted of 285 households in Kimhae. Housing values were grouped into four clusters : the health and convenience value, the personal and social value, the location value, and the economic value. The major findings were that 1) the concordance between values and the actual housing conditions contributes significantly to the prediction of housing astisfaction, and 2) the control variables including sociodemographic and economic characteristics and housing values themselves did not directly influence on housing satisfaction.

• 품질경영학회지
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• 제44권2호
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• pp.425-450
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• 2016

Purpose: This study can provide a strategic advantage for the marketing information of CRM of apartment provider microscopically. It is also expected to contribute to policy for public housing supply in the macro. Methods: This study is contained theoretical research on CRM & Residential Satisfaction & the brand of Apartments with the search for prior literature. Establish a research model to derive a hypothesis. It performs measurements aimed at an apartment tenant. After the test the hypothesis proposes a conclusion. Results: CRM activity of the housing construction companies is confirmed that a significant positive influence on residential satisfaction and brand value. Conclusion: Housing construction companies through improved residential satisfaction have on the growth strategy that takes the brand value in regardless of environmental factors. it is necessary to focus on CRM activities.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권1호
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• pp.1-20
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• 2005

The objective of this study is to examine how the factors influence each other by determining the appropriate measurement standard based on the fast food restaurant attribute evaluation, perceived pricing, value, satisfaction and intent for return patronage, and present an effective fast food restaurant marketing strategy based on the analytical results by patrons and market segmentations. The results showed that restaurant attribution evaluation had a positive effect on the perceived value, satisfaction and intent for return patronage of the fast food restaurant patrons; perceived pricing of the fast food restaurant patrons had a positive affect on the perceived value, satisfaction and intent for return patronage; perceived value had a positive affect on satisfaction and intent for return patronage; and satisfaction had a positive affect on intent for return patronage.

• 성인간호학회지
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• 제22권3호
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• pp.303-311
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• 2010

Purpose: The purpose of this study was to investigate the importance of nurses' caring behaviors and to identify the factors influencing of nurses' caring behaviors. Methods: The participants were 404 nurses who were caring the chronically sick elderly in five H university hospitals. Data were collected through self-reported questionnaires on the importance of caring behaviors, nursing professional value and job satisfaction. Data were analyzed with descriptive statistics, t-test, ANOVA, Scheffe-test, Pearson's correlation coefficient and stepwise multiple regression with SPSS/WIN 16.0. Results: The average score for importance of nurses' caring behaviors was 3.38 and the 'professional knowledge and skill' factor was the highest level. The mean score of nursing professional value was 7.53 and job satisfaction, 3.18. Importance of nurses' caring behaviors had a significant positive correlation with nursing professional value, job satisfaction, nurse's age and work experience among demographic variables. Two significant variables influencing importance of nurses' caring behaviors were nursing professional value and job satisfaction. But characteristics of nurses did not influence. Conclusion: The findings of this study indicate that importance of nurses' caring behaviors can be improved by intervening factors affecting this importance. Based on the findings of this study, further nursing practice and nursing research for nurses caring the sick elderly should be focused on their nursing professional value and job satisfaction.

• 한국콘텐츠학회논문지
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• 제13권7호
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• pp.369-378
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• 2013

본 연구는 우수한 인적자원을 중요시 하는 호텔기업과 같은 서비스 산업에 도움이 될 수 있는 이론적, 실무적 시사점을 제공하고자 제안된 직원가치(EVP: Employee Value Proposition), 직무만족도, 조직충성도 간의 구조적 관계를 파악하였다. 서울에서 근무 중인 호텔종사자를 대상으로 설문지를 배포하였고, 총 379명의 자료가 실증분석에 적용되었다. 실증분석 결과 EVP 요인은 '금전적 보상', '승진만족도', '업무시간 유연성', '직무순환 효율성'으로 나타났다. 또한 EVP, 직무만족도, 조직충성도간의 구조적관계를 분석한 결과, EVP는 직무만족도 및 조직충성도에 유의한 영향을 미쳤으며, 직무만족도는 조직충성도에 유의한 영향을 미치지 않는 것으로 분석되었다.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.283-293
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• 2020

This study examines the effect of service quality and perceived value on customer loyalty with the intervening role of customers' satisfaction in the e-commerce industry. The research method uses a quantitative research design with a survey model. The sample used in this study is Tokopedia consumers who live in DKI Jakarta and have done online shopping at Tokopedia at least twice in the last six months. All variables used were reliable and valid and met the research requirements. The object of this research were the 200 customer respondents who had made purchases on the largest e-commerce platform of Indonesia, Tokopedia. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the service quality and perceived value affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between service quality and perceived value on customer loyalty. Third, service quality and perceived value directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the e-commerce industry, good quality and perception could positively influence customers but not necessarily form loyalty. For that, e-commerce players should pay a lot of attention on customer satisfaction.

• 한국의류학회지
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• 제33권5호
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• pp.782-792
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• 2009

The purpose of this research were 1) to identify the distribution of customer equity about sports fashion brands, 2) to identify the dimensions of fashion brand attributes influencing customer satisfaction and customer equity, and 3) to investigate relationships among sports fashion attributes, customer satisfaction and customer equity. Survey questionnaire was used to collect data and 900 responses were used for the data analysis. Descriptive statistics(i.e., frequency, percentage), factor analysis and multiple regression analysis were used for the data analysis. The results of this study were as following. First, 67.4%(i.e., outdoor sports brands) of customer equity distributes under 1 million won while 61.3%(i.e., general sports brand) and 54.3%(i.e., golf brands) distributes. Second, the sportswear brand dimensions consist of 6 factors, product quality value, convenience value, perceived value, unique brand image, trust relationship, and personalized relationship. Third, the higher the product quality value, perceived value, unique brand image, and trust relationship were, the higher customer satisfaction was. Fourth, the higher customer satisfaction was, the higher customer equity was.

• 한국정보시스템학회지:정보시스템연구
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• 제29권3호
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• pp.215-236
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• 2020

Purpose/Design The purpose of this study is summarized as follows. First, we want to derive the quality dimension of the delivery app services based on the experience of the users of the delivery app. Second, we would like to identify the continuous intention to use, taking into account the integrated nature of online and offline quality. Third, the online and offline quality factors of the delivery app services shall be checked in an exploratory manner to see how they affect perceived value, satisfaction, and continuous intention to use. In order to demonstrate the purpose of this study, a self-report survey was conducted in which respondents directly responded. A questionnaire of 295 people was identified as a valid sample and used for the final analysis. Findings The summary of the hypothesis test results is as follows. First, the system quality among the online characteristics does not have a significant impact on both perceived values and user satisfaction. Second, the hypothesis that information quality affects satisfaction and perceived value was adopted. Third, the service quality was shown to be a significant factor affecting perceived value and satisfaction. Fourth, the delivery quality among offline characteristics was found to have no significant effect on perceived value and satisfaction. Fifth, the hypothesis test of commodity quality showed that both perceived value and satisfaction had a significant impact. Sixth, satisfaction in the delivery app service showed a positive effect on the continuous intention to use.

• 대한가정학회지
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• 제51권2호
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• pp.241-251
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• 2013

The purpose of this study was to investigate marital satisfaction, parenting attitude and the practice of Taegyo and to examine the relationship between marital satisfaction, parenting attitude and the practice of Taegyo for pregnant women. The sample included 234 pregnant women who participated in Pregnant Education Programs in Seoul and Gyeonggi Province. We analyzed the data which were collected by means of a questionnaire from June to September, 2012 and the data was analyzed with the t-test, ANOVA, Pearson correlation analysis, and Regression analysis by SPSS 19.0. The results were summarized as follows: First, the level of marital satisfaction and practice of Taegyo was relatively high. On the other hand the level of emotional value of parenting attitude was higher than that of instrumental value. Second, the group of higher marital satisfaction revealed a higher practice of Taegyo and also in the group of higher emotional and instrumental value of parenting attitude, the practice of Taegyo was high. Third, there was a positive relationship between marital satisfaction(respect, care, parent role, and housework role), parenting attitude(emotional value, instrumental value) and the practice of Taegyo such as food Taegyo, place Taegyo, language Taegyo, emotional Taegyo and behavior Taegyo. The significant factors influencing the practice of Taegyo was connected with parent role, housework role of marital satisfaction, and instrumental value of parenting attitude.

• 감성과학
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• 제22권4호
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• pp.85-96
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• 2019

상대적 외적 가치 지향은 내재적 가치(e.g. 사회적 관계, 자기수용 등)에 비해서 외재적 가치(e.g. 부유함, 사회적 인정 등)를 상대적으로 더 중요하게 여기는 경향성이다. 본 연구는 자기회귀교차지연모형을 적용하여 상대적 외적가치 지향과 삶의 만족도의 인과적 관계를 확인하고, 이러한 관계에 성별 차이가 있는지 검토하였다. 이를 위하여 한국아동·청소년패널조사(KCYPS) 중1패널의 3차, 5차, 7차 년도 조사 자료(N = 2,259; 남자 1,140명, 여자 1,119명)를 분석한 결과는 다음과 같다. 첫째, 이전 시점의 상대적 외적 가치 지향과 삶의 만족도는 이후 시점의 상대적 외적가치 지향과 삶의 만족에 유의한 정적 영향을 주었다. 둘째, 이전 시점의 상대적 외적 가치 지향은 다음 시점의 삶의 만족에 유의한 부적 영향을 주었다. 그러나 이전 시점의 삶의 만족은 이후 시점의 상대적 외적 가치 지향을 설명하지 못했다. 끝으로 이러한 관계는 남녀 집단 간에 차이가 없었다. 이러한 결과는 삶에 대한 불만족이 내재적 가치보다 외재적 가치를 지향하게끔 만드는 것이 아니라, 상대적 외적 가치 지향이 높을 때 삶의 만족도가 낮아질 수 있음을 시사한다.