• 복식문화연구
• /
• 제19권6호
• /
• pp.1372-1384
• /
• 2011

The purpose of this study was to identify egonomy tendency on their self-makeup and appearance management behavior of university women in Jeonbuk province. A self-administered questionnaire was used for data collection. Frequency analyses, reliability analyses, cross-tabulations and multiple regression analyses were used. Factors of university women's egonomy tendency were individuality, value, luxury good, style, design, appearance, and economic feasibility. University women were classified into the egonomy retarde group(G1), the value pursuing group(G2), the economic feasibility pursuing group(G3), and the highly egonomy pursuing group(G4). G1 were indifferent to their makeup methods and appearance management, had the least experience in buying recommended cosmetics or idea cosmetics. G2 invested time and efforts in makeup and managed their appearance with cosmetics or folk remedies, had less experience in buying artist brand cosmetics. G3 performed makeup frequently, were not much interested in appearances while showing the most frequent appearance management behaviors using cosmetics of folk remedies, and spent small amount of money to buy cosmetics. G4 showed high frequencies of all factors of self-makeup and appearance management behaviors, had the most experience in buying artist brand cosmetics and spent much amounts of money to buy cosmetics. Self-makeup behavior was affected by their tendencies to pursue individuality, values, appearance and appearance management behavior was affected by their tendencies to pursue luxury goods, appearance, and economic feasibility.

• International Journal of Advanced Culture Technology
• /
• 제7권1호
• /
• pp.43-48
• /
• 2019

The purpose of the study was to examine early childhood teachers' content knowledge of economic education. The subjects, 60 early childhood teachers, were asked to draw concept maps about early childhood economic education. Their concept maps were analyzed in terms of superordinate and subordinate concepts by contents and frequencies. The results were as follows. First, 248 superordinate concepts were shown, and they were categorized into nine representative terms: 'Scarcity and Choice,' 'Decision Making,' 'Monetary Value,' 'Production,' 'Consumption,' 'Distribution,' 'Restrain,' 'Reuse,' and 'Economic Education Activity.' Second, 1,440 subordinate concepts were shown, and 'coin,' 'bill,' 'saving,' 'bank,' and 'money' were frequently shown. Third, the mean numbers of subordinate concepts per superordinate concepts showed that early childhood teachers had more knowledge about 'Consumption,' 'Monetary Value,' and 'Economic Education Activity' than other superordinate concepts. The results showed the need for early childhood teachers to have more systematic and hierarchical pedagogical content knowledge on economic education.

• 한국의류학회지
• /
• 제30권9_10호
• /
• pp.1389-1399
• /
• 2006

The purpose of this study was to measure customer equity, to identify customer equity dimensions reflecting characteristics of fashion products, and to understand dimensions that influence customer equity of fashion product. As for this research, an exit poll was conducted at 6 department stores located in Seoul and total 406 responses were used for the analysis. For the data analysis, descriptive statistics(i. e. frequency, percent, $X^{2}$), factor analysis, multiple-regression were used by utilizing SPSS 10.0 program. The results of this study were as follows: First, 35.5% of fashion product customer equity distributes between 1 million and 3 million won, 32.8% between 100,000 won and 1 million won in present. Second, as a result of factor analysis, dimensions of fashion product customer equity consists of 6 factors, including 'personalized relationship', 'discriminative brand image', 'cognitive value', 'beneficial value', 'constant brand image', and 'credible relationship' Third, the effect of fashion product factors on consumer equity, the higher 'personalized relationship', 'unique brand image', and 'trust relationship' are, the higher customer equity is. In conclusion, this study has significance in that it helps measure customer equity by predicting consumer's future purchase behavior in money and to understand influencing factors for fashion product customer equity.

• 한국조사연구학회:학술대회논문집
• /
• 한국조사연구학회 2001년도 춘계학술대회
• /
• pp.83-107
• /
• 2001

가상상황 가치평가법은 시장에서 거래되지 않는 비시장재 또는 공공재의 가치를 평가하는데 자주 사용된다. 이 방법은 특정 금액에 대한 응답자의 지불의사를 질문함으로써 특정 공공재에 대한 지불의사확률을 추정하고 이를 binary-logit 분석을 통하여 그 재화의 사용가치를 추정한다. 본 논문에서는 이 방법을 사용하여 P산의 사용가치를 3가지 시나리오를 사용하여 평가하였다. 그 결과 P산에 대한 1회 이용의 지불의사액은 1,055.92월 ~ 1,995.61원이고 매주 10만명의 이용객을 가정할 때 P산의 사용가치는 년 54.91억원 ~ 103.77억원으로 추정되었다.

• 한국조사연구학회지:조사연구
• /
• 제2권2호
• /
• pp.83-107
• /
• 2001

가상상황 가치평가법은 시장에서 거래되지 않는 비시장재 또는 공공재의 가치를 평가하는데 자주 사용된다. 이 방법은 특정 금액에 대한 응답자의 지불의사를 질문함으로써 특정 공공재에 대한 지불의사확률을 추정하고 이를 binary-logit 분석을 통하여 그 재화의 사용가치를 추정한다. 본 논문에서는 이 방법을 사용하여 P산의 사용가치를 3가지 시나리오를 사용하여 평가하였다. 그 결과 P산에 대한 1회 이용의 지불의사액은 1,055.92원 ~ 1,995.61원이고 매주 10만 명의 이용객을 가정할 때 P산의 사용가치는 년 54.91억원 ~ 103.77억원으로 추정되었다.

• 보건교육건강증진학회지
• /
• 제4권2호
• /
• pp.71-94
• /
• 1987

Aiming to investigate nutrient intake and food habits influenced by smoking for female college students in Seoul, the questionnaire survey for 763 students was carried out. The results of the survey was summarized as follows: 1. 9.7% of students were found as the current smokers and 18.9% of students had experienced of smoking, however stopped smoking at present(experienced smokers) respectively. 2. In the current smokers, they started smoking with friends at the first (58.9%), alone (27.4%), and with seniors (11.0%) respectively. The psychological frustration (52.2%), curiosity (28.4%) respectively motivated smoking behavior at the beginning. The most had smoking usually at the entertaining place such as restaurant. Only 6.4% of current smokers consumed more than 10 cigarettes daily, and 55% of current smokers inhaled deeply into the lung while they smoked. Even 26% of current smokers explained their intention of not smoking after marriage, and also about 95% of current smokers explained to stop smoking in the case of pregnancy. 3. It was found as the fact that the school age, economic status, and parental smoking affected their prevalence of cigarette smoking. The higher their schoolage, the higher smoking showed; the more their money spent and the lower father smoking showed ; the more their money spent and the lower father's educational level, the higher smoking showed; the more drink, the higher smoking showed. 4. The value evaluation of cigarette smoking also affected the prevalence of cigarette smoking. Of the students recognized advantageous parts of smoking, the prevalence of cigarette smoking was higher. 5. Logistic regression analysis was to determine the most effective factor which determined prevalence of cigarette smoking. The most effective factor was value evaluation of cigarette smoking. The order of effective factors was health value of cigarette smoking, their drinking capacity and the value evaluation of change in body weight due to smoking and smoking's advantages. 6. Cigarette smoking showed signs of affecting to food habits. In the case of smoking, the missing rate of taking regular meals was higher, and the frequency rate of taking regular meals was lower. Also, smokers took meals less regularly. Even the smokers took less candy than non-smokers, however, smokers liked to take more coffee, alcohol, and hot tasting food than non-smokers. 7. Smoking seemed to affect the nutritional status. It was found that smokers took many kinds of nutrients insufficiently, therefore their calory intake by age was not reached to RDA.

• Fashion, Industry and Education
• /
• 제16권1호
• /
• pp.1-18
• /
• 2018

The purpose of this study was to investigate the influence of consumers' regulatory focus on their perceived values of the product as well as shopping process, and willingness to invest resources for online mass-customized products. Data were collected using an online survey from 251 young adult consumers, particularly those who have prior purchase experience of mass-customized products. Interpretation of results indicated that consumers' promotion regulatory focus impacted their perceived values of the product (social, emotional, monetary, and epistemic but not performance), perceived values of the shopping process (hedonic and utilitarian), and willingness to invest more money, time and effort. However, as anticipated, prevention regulatory focus had no significant influence on the dependent variables. Researchers provide crucial implications for brands of online mass-customized products to segment their market based on regulatory orientation, as well as better cater to customer demands by positioning their products as offering benefits that specifically caters to the needs of such consumers.

• 스마트미디어저널
• /
• 제10권4호
• /
• pp.28-34
• /
• 2021

드레이프는 의상의 외형을 결정하는 요인 중 하나로 섬유·패션 산업에서 매우 중요한 요소 중 하나이다. 코로나 바이러스의 영향으로 비대면 거래가 활성화되고 있는 시점에서, 드레이프값을 요구하는 업체들이 많아지고 있다. 하지만 중소기업이나 영세 기업의 경우, 드레이프를 측정하는 것에 대한 시간과 비용적 부담을 느껴, 드레이프를 측정하는 데에 어려움을 겪고 있다. 따라서 본 연구는 디지털 물성을 측정하여 생성된 3D 시뮬레이션 이미지를 통해 조건부 적대적 생성 신경망을 이용하여 입력된 소재의 물성값에 대한 드레이프 이미지 생성을 목표로 하였다. 기존 보유한 736개의 디지털 물성값을 통해, 드레이프 이미지를 생성하였으며, 이를 모델 학습에 이용하였다. 이후 생성 모델을 통해 나온 이미지 샘플에 대하여 드레이프 값을 계산하였다. 실제 드레이프 실험 값과 생성 드레이프 값 비교결과, 첨두수의 오차는 0.75개였으며, 드레이프값의 평균 오차는 7.875의 오차를 보임을 확인할 수 있었다.

• 한국콘텐츠학회논문지
• /
• 제18권2호
• /
• pp.396-404
• /
• 2018

본 연구는 정부의 소규모외식업에 대한 지원정책의 일환인 착한가격업소에 대한 소비자의 인식에 관한 주관성 연구를 통하여 정부지원정책이 외식업소의 경영자입장에서 보다 이용자의 입장에서 어떤 효과가 있는지를 파악하기 위하여 착한가격업소 지정 외식업소 이용에 대한 소비자의 주관적 관점을 분석하고자 Q-방법론을 선택하여 탐색적 연구를 진행하였다. 이를 위해 진술문카드를 응답자가 분류하는 방법으로 분석 작업이 행해졌고 Q모집단을 선정하여 구성하고, 이를 통해 진술문을 작성한 후 P샘플을 선정, 분류작업을 거쳐 얻어지는 Q-sort를 PC QUANL 프로그램을 이용하여 Q요인분석을 통해 분석하였다. 분석결과 총 4가지의 유형으로 분류되었는데, 제1유형[(N=5): 가격대비 양적추구형], 제2유형[(N=2): 가격대비 맛추구형], 제3유형[(N=2): 청결추구형], 제4유형[(N=1): 위치확인형] 등으로서 각 유형마다 각각의 특징이 있는 것으로 나타났다. 이러한 분석을 통하여 검출된 각각의 주관적 의견은 추후 다양한 연구의 밑거름이 될 것이며 향후 착한가격업소의 마케팅 수립과 정부의 외식업소 지원정책 방향에 있어 참고자료로 활용될 수 있을 것이다.

• 한국의류학회지
• /
• 제36권3호
• /
• pp.282-296
• /
• 2012

This study identified the types of motives for reading consumer reviews of apparel products for online stores and classified shoppers into the groups based on motives. Data were collected from eleven Korean women by a focus group interview and from 313 females by an online survey. Respondents were in their 20s' and 30s' with significant experience reading consumer reviews of apparel products for online stores. The seven motives found by interviews were reduced to four types of motives by factor analysis: Right product choice and judgment of product value, risk reduction, saving time and money, and fun/killing time. The motive for the right product choice and judgment of product value was the highest and the motive for fun/killing time was the lowest. Consumers were classified into four groups based on motives: Utilitarian shoppers (25.8%), shopping-task oriented shoppers (36.8%), multiple-motive shoppers (19.7%), and moderate-motive shoppers (17.7%). There were significant differences among age groups and the amount of reading reviews posted on a product and the duration of reading reviews for online stores. In addition, managerial implications were developed.