• Korean Journal of Rural Living Science
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• v.5 no.2
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• pp.159-169
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• 1994

The Purpose of this study was to investigate the actual conditions of rural housewife's sex role attitude, the value consciousness of home management and the satisfaction of household work. Further, basic data for the improvement of the satisfaction of household work and the value consciouseness of home management will be produce through grasping the relationship of them. For these purposes, the data were collected by using questionnaire distributed to 292 housewives living in Cheong Song. The data were analyzed using descriptive statistics, One Way Anova, Pearson's Correlation analysis and Multiple Regression analysis. The results of the research were as follows : 1. Rural housewife's sex role attitude comparatively took the transitional position and the value consciousness of home management was modernized. Housewife's satisfaction of household work was generally usual. 2. There were significant differences in the sex role attitude according to the type of housing. 3. The value consciousness of home management of rural housewives was variable according to housewife's occupation, husband's occupation and the type of housing. 4. Among the independent variables, the number of family member, the number of children and family style. 5. There were significant differences in the satisfaction of household work according to housewife's sex role attitude. 6. Among the independent variables, the number of children, monthly family income, the sex role attitude, the value consciousness about household work, education and leadership had significant influence on the satisfaction of household work.

• Culinary science and hospitality research
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• v.22 no.6
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• pp.98-104
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• 2016

In comparison to the rapid rise in the number of restaurant daily deal service consumer complaints, relatively little attention has been directed at the features of deal consumers' complaint behaviors in academic research. In order to address this gap, this study examined the characteristics of complaint behaviors of consumers who purchase restaurant deals with a focus on three potential determinants (likelihood of success with the complaint, attitude toward complaining, and severity of the failure). Results indicated that the three proposed determinants emerged as critical factors that influence deal consumers to exhibit different complaint reactions to dissatisfactory experiences. Furthermore, it was discovered that the hypothesized relationships were moderated by value consciousness, in which high value-conscious deal consumers exhibited a higher complaint inclination than low-value conscious deal consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.635-642
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• 2003

The purposes of this study were to explore the consumer attitude toward the retail sales, to examine the relationships between the sale attitude and the price-related variables(i.e., price consciousness, sales proneness, and value consciousness), and to examine the effects of the sale attitude and the price-related variables on the perceived price value during the retail sales. Data were collected from 790 undergraduate students using the two types of questionnaires representing the sale and non-sale situations, and 776 responses were analyzed. Factor analysis of the sale attitude extracted five dimensions including price benefit, limited product assortment, impulse buying, low service quality, and disordered store atmosphere. The price benefit and the impulse buying factors were related with all the 3 price-related variables, and all the sale attitude factors were related with the value consciousness. The price benefit and the impulse buying factors positively affected the perceived price value under the sale situation.

• Journal of Families and Better Life
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• v.13 no.4
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• pp.25-38
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• 1995

This study cheked on the general tendency of the value consciousness of working teenagers about family life and how it was affected by demographic and psycho-social variables. In that way modern korean family life making trouble with the traditional family relationship can comprefhensively be understood. And this study 500 copies of the questionnare were given to them and 478 copies were for use in the final information of analysis. Data was analyzed by frequency distribution percentage mean Pearson's product-moment correlation analysis and stepwise multiple regression analysis. The results are summarized as follows. 1) The value consciousness of working teenagers about family life shows a modern tendency on the whole 2) The value consciousness about family relationship comparatively shows a traditional tendency.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2003.11a
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• pp.131-134
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• 2003

To evaluate existence value of green area through industrial area worker＇s consciousness estimation, result that achieve is as following. According as green area amount of green area decreases, assessment about existence value of green area decreased. Environment that industrial complex worker can work in agreeable psychology need to increase green area in some form to be formed. Existence of green area enhances conscious value about visual improvement effect such as good environment, seasons change, and green quantity, and is judged that green area is exerting positive effect to consciousness regarding environment improvement effect such as cooling sensation, wind control, and noise decrease.

• Journal of the Korean Society of Food Culture
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• v.29 no.1
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• pp.54-60
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• 2014

The coffee industry has grown very fast ever since international coffee brands were launched in the 1990's. Recently, consumers have begun to focus on coffee produced ethically. This phenomenon is due to ethical-consumption consciousness, which consists of three factors, emotional value, social value and function value. Most studies on this topic have focused on consumers who purchase fair-trade coffee. Thus, this study is novel in its focus on baristas who sell fairtrade coffee in their shops as well as differences from former studies. The three factors of ethical-consumption consciousness of baristas affected the sale of fair-trade coffee, except for the function value. Therefore, the sale of fair-trade coffee could be influenced by ethical-consumption consciousness of baristas. This study shows that education of baristas can promote the sale of fair-trade coffee. However, there are limitations as it only researched coffee brands ranked in the top 5, so further studies will be required in the future.

• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.33-48
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• 2008

The purpose of this study was to examine consciousness of household work and participation in adolescents. Partitioned by gender, the personal characteristics, Sociodemographic variables, and parents' household work variables of each respondent was analyzed. The results are summarized as follows. Firstly, adolescents demonstrated positive consciousness on the value, and participation in, of household work. However, participation rates in household work was lower than consciousness. Secondly, male adolescent participation in household work varied according to communication satisfaction with family, father's participation in household work, father's consciousness on equality of both sexes, amount of household work delegated, and amount of household work delegated to each sex. However, female adolescent participation in household work varied according to mothers' employment status, father's participation in household work, amount of household work delegated, and amount of household work delegated to each sex. Finally, father's participation in household work directly, and indirectly, affected male adolescent participation. However, in female adolescents, parents' compliment was the most meaningful variable directly and indirectly related to participation in household work.

• Archives of design research
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• v.19 no.5 s.67
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• pp.255-268
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• 2006

This study raised a question about 'how user's psychological value consciousness influences design evaluation and evaluated 14 product samples. Three main categories were chosen to be analyzed; product evaluation by step, value consciousness toward products, and creation of shape image and design evaluation. In order to obtain results, four research hypotheses were established a and case study was conducted as part of 'conclusive research' for verification. 120 university students in their 20s majoring in product design were chosen as testees in a bid to increase the accuracy of data. With data collected, the whole flow was analyzed by simple tabulation and further analysis was carried out in three evaluation items. An analysis method was mainly quantitative, focusing on multivariate analysis like factor analysis, cluster analysis, etc. The empirical analysis of this study was verified at P<.05 significance level and SPSSWIN 12.0 program was used for statistic process. As a result, four conclusions were gained regarding 'user's value consciousness toward products and pattern of design evaluation'.

• Journal of Families and Better Life
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• v.4 no.2
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• pp.103-117
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• 1986

The purpose of this study is to provide the basic information for the improvement of housewives consciousness and satisfaction of household work by analyzing the data regarding the housewives consciousness and satisfaction toward household work. The research problems was described as follows; 1) How independent variables influence the housewives consciousness of household work. 2) How independent variables influence the satisfaction of household work. 3) How relate the housewives consciousness and the satisfaction of household work. The research was conducted on 354 housewives in Seoul during the end of January and the beginning of March, 1986. As for the measurement of the instrument, questionnaire with 46 items was made by investigator. The data were analyzed by frequency, percentage, mean and t-test, F-test, Scheffe-test, Pearson-r. The results were summarized as follows; 1) Among the independent variables, the ages of housewives, durations of marriage, psychologica satisfaction were variables to have influence on the housewives consciousness towark household work. 2) Among the independent variable,s the socio-economic status, durations of marriage, psychological satisfaction were variables to have influence on the satisfaction of household work. 3) There were strong positive correlationship between the housewives consciousness and the satisfaction of household work. As a result, it is necessary to minimize the repetition and the overload of house-hold chores through the rationalization of household work and also to divide householdwork properly to family members. We let the housewives feel that her ability can be obtained from the household work. Especially the housewives must have a clear and a high level of consciousness of the household work an expect to receive high value of her household work from the family members. In order to do so, it seems to be important that housewives makes on great effort to have a positive value system and attitudes toward the consciousness and satisfaction of household work. We also must develop those factors through school and home education.

• Korea journal of population studies
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• v.31 no.3
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• pp.85-106
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• 2008

This study explores Korean youths' gender equality consciousness in an attempt to search for a way to increase youth's gender equality consciousness. First, this study carries out a survey of youths' gender equality consciousness based on questionnaires collected from a nationwide sample. Second, this study attempts to identify key points needed to evaluate youths' gender equality consciousness in terms of youths' general values. The data used for this survey is from the survey on youths' values conducted by Korean Institute for Health and Social Affairs in 2006 with a sample of 11,240 students from 132 schools nationwide. As a result, youths in 2006 had higher gender equality consciousness than that of previous years(2002). Especially, the support for the fair share of domestic work in the house by youths was significantly increased than the past. However, the survey of youths' values showed clear gender gaps in general attitudes of youths including gender equality consciousness. Female students not only had higher gender equality consciousness than male students but also had higher levels of 'universal value' which would allow one to become sensitive to discrimination and 'self development and achievement value'. In contrast, male students scored high on 'power-oriented value' related to discriminatory attitudes. Therefore, the study recommends focusing on alleviating the gender gaps through school education and other various media education.