• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.35-42
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• 2019

The purpose of this study is to make an empirical analysis of the influencing factors of consumer purchase intention of ginseng products, one of the specialties of jilin province in china, on the basis of expanding the theoretical model of planned action at the level of perceived value, so as to better grasp consumer purchase behavior of ginseng products. In this study, a questionnaire survey was conducted among ginseng product consumers living in jilin, and 360 valid samples were statistically analyzed using SPSS 23.0.The analysis results show that behavioral attitude, subjective norms, cognitive behavior control, price value, emotional value and social value have considerable influence on consumers' intention to buy ginseng products, and the influence of perceived value is significantly greater than the three factors of planned action theory. Moreover, the functional value has little influence on consumers' intention to buy ginseng products.

• Journal of the Korean Society of Earth Science Education
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• v.5 no.1
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• pp.51-59
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• 2012

The purpose of this study was to examine the effects of Future Problem Solving Program on creativity and scientific attitude. For this study the 4 grade, 2 class was divided into a research group and a comparative group. The class was pre-tested in order to ensure the same standard. The research group had the science class with FPSP, and the comparative group had the class with teacher centered lectures for 9 classes in 10 weeks. The FPSP was focused on finding problems, finding key problems, creating solutions, selecting the standard of judgement, making alternative solutions, and learning creative steps of solutions consisting of development of action planning. To prove the effects of this study, creativity was split up according to fluency, originality, abstractness, accuracy, and openness. Also, scientific attitude consisted of honesty, patience, curiosity, preparedness, autonomy, criticism, and openness. The results of this study are as follows. First, the science class with FPSP with finding problems, finding key problems, and creating solutions had the effect of developing the scientific creativity; fluency, originality, abstractness of the title, accuracy, and openness. Second, the FPSP had the effect of developing the scientific attitude. Students made ideas and solved the problems through divergent thinking and convergent thinking. During the class it had the effect of developing the scientific attitude; honesty, patience, curiosity, preparedness, autonomy, criticism, and openness. As a result, the elementary science class with FPSP had the effects of developing scientific creativity and scientific attitude. It means the science class with FPSP has potential possibilities and value to develop scientific creativity and scientific attitude.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.403-411
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• 2018

This study analyzes the attitude toward new products through case studies. The contents of the case study applied to the study were analyzed about the attitude of the new product to the recently screened movie "Sanguiwon(the royal tailor)". The court was an institution that oversees the clothes of the royal family in the Chosun Dynasty. In a conservative and closed market environment, attitudes toward acceptance of new products are strongly influenced by internal and external factors. Authoritative and conservative attitudes to secure competitive advantage in existing markets ultimately hamper the acceptance of new products or cause externalities. Eventually, innovative resistance to new products emerges. On the other hand, the acceptance of new products in an open market will form an attitude toward new products, once they form a respectful attitude towards their own benefit or attitude. These market leaders, depending on the way they pursue their values, form an attitude to adhere to their products or accept innovation. The validity of this study was verified through other cases. Ultimately, success in the market for new products suggests that success can only be achieved by understanding the delivery of value to consumers.

• Human Ecology Research
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• v.57 no.4
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• pp.459-472
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• 2019

The purpose of this study was to develop an Implicit Association Test to measure students' gender-biased attitude toward Home Economics, a required subject in middle-school and to examine the effects of gender, gender-biased attitude toward Home Economics, and gender egalitarianism on the perception of the subject. A total of 508 male and female middle-school students were surveyed using Qualtrics. The results revealed that the students had a gender-biased attitude of perceiving Home Economics as feminine as a whole, and this tendency was more evident among female than male students. To the contrary, their attitudes toward Home Economics as a subject was generally favorable when asked explicitly using self-administered questions. Among the high school elective classes, students preferred 'fashion' most, followed by 'dietary life', 'technology and home economics', and 'family life culture'. Female students, students with patriarchal attitude, and students who has gender-biased attitude toward Home Economics were more likely to perceive Home Economics as an alienated and less important subject. The generally positive explicit attitude toward Home Economics may be the results the social desirability effect due to the education. However, the home economists should develop a plan to overcome the gender-biased implicit attitude in order for the value of Home Economics as a subject to be fully addressed.

• Journal of Convergence for Information Technology
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• v.11 no.12
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• pp.70-79
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• 2021

The purpose of this study is as follows: First, this study investigates the effect of the supervisor's coaching leadership on the employee's protean career attitude. Second, we examine the effect of a protean career attitude on career satisfaction. Finally, we examine the mediating effect of protean career attitude on the relationship between supervisor's coaching leadership and career satisfaction. As a result of analyzing the data of 329 employees from pharmaceutical companies, the positive influence of coaching leadership on the protean career attitude was significant. The positive effect of the protean career attitude on career satisfaction was significant. The mediating effect of the protean career attitude on the relationship between coaching leadership and career satisfaction was significant. The findings of this study provide an understanding regarding the concept of career development, which has recently changed from an organization-centered to an individual-centered perspective. Also, this study has theoretical and practical implications for the field of human resource development in that it suggests the type of leadership as an antecedent of protean career attitudes.

• Journal of Preventive Medicine and Public Health
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• v.31 no.3 s.62
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• pp.516-539
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• 1998

The objective of this study is to identify the difference in attitude toward medical care between patients who visited a university hospital or an oriental medical hospital of oriental medical college, and physicians who engaged in the same hospitals. The subjects of this study were 397 cases who agreed to respond the prepared questionnaire, including 288 patients(146 university hospital utilizers and 142 utilzers for an oriental medical hospital) and 109 physicians(76 physicians and 33 oriental medical doctors). The attitude toward medical care was measured by the structured questionnaire developed for this study, which had high validity and reliability according to factor analysis, item discriminant validity, and Cronbach's $\alpha$ coefficients. On the criteria of mean value of care and cure score, the attitude toward medical care was classified into 4 groups encompassing a group with dependent attitude on medical care, a group with skeptical attitude toward it, a group with cure-oriented attitude, and a group with care-preferred attitude. The results of chi-square test, discriminant analysis, and logistic regression analysis were as follows; patients who visited a univisity hospital, patients who visited an oriental hospital, physicians, and oriental medical doctors included in the group with dependent attitude, the group with cure-oriented attitude, the group with skeptical attitude, and the group with care-preferred attitude, retrospectively. Among the subdomains of care and cure domains, which classified in reference to the result of factor analysis on pilot study, those that patients ranked more importantly than physicians were 'the importance of medical equipment for diagnosis and treatment', 'authority of physician, 'aggressiveness of treatment', 'information giving', 'personal interest' in the case of western medicine. In the case of oriental medicine, those were 'the importance of equipment for diagnosis and treatment', 'aggressiveness of treatment', 'amenities and accessibility', 'coordination of medical staff'. Both physicans and patients put the subdomain, 'physicians' medical knowledge and skillfulness' on the highest rank. The differences in ranking the important attributes of medical care between patients and physicians were apparent in the area of an 'importance of medical equipment for diagnosis and treatment' and so on. It meant that patient had over-expectation on medical care and suggested that the policy on demanad side such as the developement and dissemination of an evidence-based recommendation protocol for health care consumers might be important in Korea. In addition, regarding the attitude of physicians, during the medical education and training it may be neccessary to emphasize the aspect of 'care' of medical care rather than 'cure'. In planning on heath care delivery system, it should be considered that there is a difference in the attitude toward medical care between western medicine and oriental medicine as well as between health care providers and consumers. We expect that more valid measurement tool be developed in this area, which may be major limitation of this study and that this kind of research be expanded into the non-academic settings.

• Journal of the Korea Safety Management & Science
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• v.19 no.4
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• pp.231-240
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• 2017

The paper explores the relationship among the personnel characters, organizational formalization and organizational commitment in Korean firms in Shandong province of China. In this paper, the employee's personnel characters include the sexual, job, college graduate, collectivism(value attitude), Power distance(value attitude). The results of anaysis shows that College gratuate have negative effects on the organizational commitment, and the collectivism have positive effection on the affective commitment, the perception of organizational formalization have positive effects on the affective commitment. And, the perception of organizational formalization have moderlate effects among the job, college gratuate, collectivism, power distance with organizational commitment. Based on the these results, the paper described the theoretical and practical implications.

• Research in Mathematical Education
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• v.25 no.1
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• pp.21-43
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• 2022

Investigating the relationship between intrinsic and extrinsic motivation and their effects on affective mathematics engagement in a cultural context is critical for determining which types of motivation promote affective mathematics engagement and the relationship with cultural affordance. The investigation in the current study is comprised of two dependent studies. The results from Phase 1 indicate that attitude and emotion are better explained by extrinsic motivation, while self-acknowledgment and value are better explained by intrinsic motivation. The results of Phase 2 indicate that the Korean sample has greater extrinsic motivation, attitude, and emotion, while the U.S. sample has greater intrinsic motivation, self-acknowledgment, and value. The key outcome for this research is that disentangling cultural affordance from the emotional and cognitive structures is impossible.

• Research in Mathematical Education
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• v.27 no.2
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• pp.223-239
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• 2024

The integration of coding and mathematics education, known as coding-integrated mathematics education, has received much attention due to the strength of Artificial Intelligence-based Science, Technology, Engineering, Arts, and Mathematics (AI-based STEAM) education in improving students' affective domain. The present study investigated the effectiveness of coding-integrated mathematics education on students' development of affective mathematics engagement. Participants in this study were 86 middle and high school students who attended the coding-integrated mathematics program. Surveys of students' affective mathematics engagement were administered before and after the intervention period. The results showed that students' affective mathematics engagement was statistically significantly improved through coding-integrated mathematics education. In particular, students exhibited increased positive affective mathematics engagement in terms of mathematical attitude, emotion, and value. These findings indicate the positive influence of coding-integrated mathematics education on students' learning in mathematics.

• Smart Media Journal
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• v.12 no.9
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• pp.172-172
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• 2023