• Title/Summary/Keyword: utilization of emotion

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In Search of Demanded Mediating Role of TAM between Online Review and Behavior Intention for Promoting Golf App Distribution

  • KIM, Ji-Hye
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.105-114
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    • 2022
  • Purpose: The technology acceptance model (TAM) refers to a theory that maps the possibility or extent to which users can accept an innovative technology. The purpose of the current research is to investigate the mediating effect of TAM between online review and behavior intention for promoting golf app's distribution. Research design, data and methodology: In order to examine the relationship between app usage reviews, TAM, and behavioral intentions of golf app participants, the present author collected total 170 responses from South Korean participants based on web-based survey system. The main methodology which was selected by this study is mediation causality analysis that Baron and Kenny suggested. Results: The statistical findings definitely indicated that TAM mediating role exists between the positive emotion of golf app users regarding online reviews and positive behavior intention of golf app, which means that all three steps of mediation causality analysis were statistically significant. Conclusions: The present research concludes that the correct utilization of innovation in the design and implementation of the technology features translates into performance excellence. The model can be used to increase the online presence through innovation as a primary drive toward providing more convenience and accessibility to the users through mobile golf apps.

A Study on Stage Background Image Design utilizing the Motion Graphics (모션그래픽을 활용한 배경영상디자인 연구)

  • Choi, Ji-Hye;Kim, Chee-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.05a
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    • pp.365-368
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    • 2011
  • Image is the one of the media that satisfy the wants of people. A motion graphics is a new media stimulating not only a visual but also a hearing of people, and has gained attention by an important emotion communication way that communicates the sound and the visual messages to the audience. In this paper we study on what feelings the motion graphics used on the stage background communicates to the audience, and what its effects and efficiencies are. Because it is not generalized to apply the motion graphics to the stage background, the range of the study can't help being limited. However, recently during two or three years, the use of the motion graphics is increasing more and more, and we expect that its utilization is more expanded.

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A Study on the Necessity of Treatment-Centered Reading Activities for the Elderly (노년기 치료적 독서 활동 필요성에 관한 연구)

  • Lim, Seong-Gwan
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.1
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    • pp.79-93
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    • 2011
  • This study aims to analyzed the treatment factors in the reading activities in order to examine the possibility for such factors to applied to the actual life of the old, and sought for the utilization and direction of the reading program that is presented as the treatment and prevention of the emotional problems of the old people. Considering such circumstances, involving in reading activities improves the quality of the old people's life by meeting their internal desire by themselves and giving the meaning to their life with creativity. In addition, the reading activities helps the old people to express in-depth conflicts, emotion, desire and thinking that they are routinely experiencing, thus leading to the treatment of their agony, trauma, and pain. In such sense, it is very meaningful for the elderly to be joined in any reading activities.

A Study on the Method of Treatment-Centered Reading Activity for the Middle-aged (중년기 치료적 독서 활동 방안 제시에 관한 연구)

  • Lim, Seong-Gwan
    • Journal of Korean Library and Information Science Society
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    • v.47 no.3
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    • pp.261-288
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    • 2016
  • This study aims to analyzed the treatment factors in the reading activities in order to examine the possibility for such factors to applied to the actual life of the meddle-aged, and sought for the utilization and direction of the reading program that is presented as the treatment and prevention of the emotional problems of the meddle-aged people. Considering such circumstances, involving in reading activities improves the quality of the meddle-aged people's life by meeting their internal desire by themselves and giving the meaning to their life with creativity. In addition, the reading activities helps the meddle-aged people to express in-depth conflicts, emotion, desire and thinking that they are routinely experiencing, thus leading to the treatment of their agony, trauma, and pain. In such sense, it is very meaningful for the middle-aged to be joined in any reading activities.

Relationships between child′s Emotional Intelligence and Stress (아동의 정서지능과 스트레스와의 관계)

  • 정현희
    • Journal of the Korean Home Economics Association
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    • v.40 no.7
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    • pp.25-40
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    • 2002
  • The purpose of this study was to examine the relationships between child's emotional intelligence and stress according to child's sex. The subjects for this study were 380 children of 5-6th grade selected from elementary schools in Busan. Kwak's questionnaires(1994) on child's emotional intelligence and Han, Mi-Hyun's questionnaires(1996) on child's stress were used. Statistical techniques such as Manoya, Pearson's correlation, canonical were used. The results were as follows : (1) According to sex, there were significant differences in child's emotional intelligence and stress. The girls showed higher emotional expression, emotional empathy, emotional control, and the friend-related stress than boys. The boys showed higher parent-related stress than girls. (2) There were significant negative correlations between child's emotional intelligence and stress. The children who got higher emotion intelligence perceived lower stress. (3) Among five dimensions of emotional intelligence for boy, the effective variable was emotional utilization. And among six dimensions of stress, the effective variables were home-environment stress and school-related stress. Among fine dimensions of emotional intelligence for girl, the effective variables were emotional expression and emotional recognition. And among six dimensions of stress, the effective variables were friend-related stress and parent-related stress.

Analysis on Types of Scientific Emoticon Made by Science-Gifted Elementary School Students and their Perceptions on Making Scientific Emoticons (초등 과학영재 학생의 과학티콘 유형 및 과학티콘 만들기에 대한 인식 분석)

  • Jeong, Jiyeon;Kang, Hunsik
    • Journal of The Korean Association For Science Education
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    • v.42 no.3
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    • pp.311-324
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    • 2022
  • This study analyzed the types of scientific emoticons made by science-gifted elementary school students and their perceptions on making scientific emoticons. To do this, 71 students from 4th to 6th graders of two gifted science education center in Seoul were selected. Scientific emoticons made by the students were analyzed according to the number and types. Their perceptions on making scientific emoticons were also analyzed through a questionnaire and group interviews. In the analyses for types of text in the scientific emoticons, 'word type' and 'sentence type' were made more than 'question and answer type'. And the majority of students made more 'pun using pronunciation type' and 'mixed type' than other types. They also made more 'graphic type' and 'animation type' than 'text type' in the images of the scientific emoticons. In the analyses for the information of the scientific emoticons, 'positive emotion type' and 'negative emotion type' of scientific emoticons were made evenly. The students made more 'new creation type' than 'partial correction type' and 'entire reconstruction type'. They also used scientific knowledge that preceded the knowledge of science curriculum in their grade level. The scientific knowledge of chemistry was used more than physics, biology, earth science, and combination field. 'Name utilization type' was more than 'characteristic utilization type' and 'principle utilization type'. Students had various positive perceptions in making scientific emoticons such as 'increase of scientific knowledge', 'increase of various higher-order thinking abilities', 'ease of explanation, use, memory, and understanding of scientific knowledge', 'increase of fun, enjoyment, and interest about science and science learning', and 'increase of opportunity to express emotions'. They were also aware of some limitations related to 'difficulties in the process of making scientific emoticons', 'lack of time', and 'limit that it may end just for fun'. Educational implications of these findings are discussed.

Consumer Categorization Based on Perception of Functional Jacket and their Utilization of Functional Information and Hang-tag (기능성의류 인식에 따른 소비자 분류와 이에 따른 제품정보 및 행택 활용도 연구)

  • Bang, Giseong;Yoo, Shinjung
    • Science of Emotion and Sensibility
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    • v.18 no.4
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    • pp.75-86
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    • 2015
  • As a part of integrated study for technical communication between consumer and manufacturer of functional clothing, functional clothing consumers were categorized based on their perception of the functional outdoor jacket and the differences in the source of information and use of hang-tag were examined according to the groups. Questionnaire survey was conducted on 472 males and females in their 20s to 60s, who have experience of purchasing functional outdoor jackets. Perception of functional outdoor jackets was classified into four factors ('functionality', 'price', 'experience/knowledge' and 'brand/design') and the respondents were categorized into three groups according to the factors: 'unconversant/brand & design pursuing group', 'conversant/function pursuing group' and 'high-priced products preferring group'. 'Unconversant/brand & design pursuing group' was composed of high rate of office workers and students in their 20s and 30s who use internet most frequently as source of information while 'conversant/function pursuing group' was composed of high rate of professionals in their 40s and 50s who make the most frequent use of information on hang-tag. 'High-priced products preferring group', which has high rate of the elderly in their 60s and housewives, obtain their information mainly from salespersons. 'Unconversant/brand & design pursuing group' was satisfied with functional information more than other two groups and 'conversant/function pursuing group' concerned for the hang-tag and required more explanation of terminology used in hang-tag. The results effectively explained the features of consumer groups and their different responses toward the information of functional outdoor jacket.

A Study on Design Application for Signboard Arrangement of Jeonju Traditional Korean Style House Village (전주한옥마을 간판정비를 위한 디자인 적용방법에 관한 연구)

  • Hyoung, Sung-Eun;Hong, Jung-Pyo;Chung, Sung-Whan
    • Science of Emotion and Sensibility
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    • v.12 no.4
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    • pp.461-470
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    • 2009
  • This study has been prepared based on signboard arrangement works in order to foster Jeonju traditional Korean style house village as a main city of traditional culture. Overall composition has been suggested based on basic direction of signboard design in order to ensure design standardization method and utilization and right installation of various signboards. Enquete had been progressed by dividing into three areas including general characteristics of Korean style house village, acquisition of information and mobility and regulation/range of signboard with taking 600 number of persons from Jeonju citizens, outsiders and residents of Korean style house village as targets. Based on above result, design concept and detailed sign application method had been defined and pictogram and signboard installation method of Korean style house was suggested. As for the administrative procedure and regulations of signboard arrangement, cooperative method among Jeonju City, publicity company, deliberation committee and local residents and administrative project implementation method were suggested. Therefore, this study had summarized the project progress of signboard design for Jeonju traditional Korean style house village so that it may be utilized as a basic data for ensuring that this village would be developed as a region where tradition and history will be well conserved in the future through consultation with the relevant authorities.

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Application of the Web Design Elements using the Aesthetic Evaluation (감성평가를 이용한 웹 디자인 요소의 활용방안)

  • 김미영;정홍인
    • Archives of design research
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    • v.17 no.3
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    • pp.413-420
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    • 2004
  • New design method has been required for web designers to grasp the proper emotion, impression, and feeling of a web site and reflect these elements in web design. It is certain that such a new methodology can be a useful design tool, although web designers have only relied on their intuition and experience to induce users to perceive specific emotion of web sites. In this study, Kansei Engineering Type Ⅰ (Nagamachi, 2002 and Park, 2000) method was applied to develop the methodology. One hundred thirty six web sites believed to convey emotions effectively were first selected by recommendation of professional web designers and twenty two web sites were finally chosen and evaluated using questionnaire. The web sites were then objectively and quantitatively assessed by measuring the degree of utilization of the design elements, balance, overall density, and homogeneity. We examined the cause-and-effect between the results of emotional and quantitative analysis by multiple regression and introduced the design methodology based on the examination. The research method and procedures applied to this study would be applicable to design studies related to the emotional inducement.

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Study on Expression Characteristic of Patchwork Quilt Technique Type Expressed in Modern Fashion (현대 패션에 표현된 패치워크 퀼트기법 유형의 표현특성에 관한 연구)

  • Lee, Ji-Eun;Kwak, Tai-Gi
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.17-32
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    • 2017
  • Modern society has been transformed into a digital emotional society that could gradually be seen, felt, and enjoyed by the diversification of personal consumption desires due to digital development. Accordingly, in fashion, an original fashion sense that arose out of classical and conventional thinking has become important and there is an increasing interest in patchwork quilts. The purpose of this study lies in contributing to the development and utilization of creative and emotional fashion design by expanding the mental changes that have emerged in modern society to creative areas after analyzing the classification and expression characteristics of the type cases of patchwork quilt techniques expressed in modern fashion. In addition, it is meaningful to examine how the expressive characteristics of patchwork quilts are expressed in the digital emotion era. This study paralleled literature research and empirical case studies. In the scope and method of research, the theatrical research was centered on literature data. For visual data, website photos were collected, limited to women's clothing among the collections from Fall & Winter 2014 to Spring & Summer 2017. After drawing the expression types of patchwork quilts extracted from the previous research based on the design formative factors, the fashion-related expert group analyzed the expressive characteristics of 501 photographs in which the patchwork quilt of the designer clothing collection were reflected. As a result of analysis, the expressive types appeared in the order of diversification of techniques and materials, extended dual images, new formative composition, and reconstruction of traditional patchwork. In this study, the expressive characteristics of patchwork quilts expressed in contemporary fashion are analyzed and drawn as variability, compromise, convergence, and playfulness. Through this, it is hoped that this study can be used variously in the development of fashion design by expanding the interpretation of costume culture.

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