• 제목/요약/키워드: user study

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컨텐츠 유통 플랫폼에서 이용자 참여와 생산자 반응의 적합성 효과에 관한 연구 (The Effect of Congruency between User Participation and Producer Response on User Generated Content)

  • 손정민;이준섭
    • 유통과학연구
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    • 제13권8호
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    • pp.73-80
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    • 2015
  • Purpose - This study's objective is to analyze the content of the communications between users and producers based on the construal level theory. User generated content refers to content created in an online-based service where users and producers communicate interactively with each other. In a user generated content platform, the messages sent and received between the many players, the users and producers who use the content, may be analyzed at the psychological level based on construal level theory. Research design, data, and methodology - This study gathered user and producer participation through a snow-bowling sampling method. The data analyzed includes 125 video clips and 2,912 comments. The period of the data collection was from September 2014 to December 2014. The collected data was analyzed using a t-test and two-way ANOVA. Results - This study obtained the following research results. First, users who were a short social distance from producers responded to user participatory activities stated in concrete language rather than abstract language. In contrast, users who were at a longer social distance from producers tended to respond to the content requesting user participation through abstract language. Second, if users and producers were at a short social distance from each other, user preference increased more when a producer response to user participation was expressed concretely rather than when it was expressed abstractly. In contrast, if the users were at a longer social distance, users' preferences increased more when producer response was expressed abstractly rather than when it was expressed concretely. Conclusion - This study found that the effect of suitability, in which the social distance and the content were in congruence at the construal level, could be observed. Therefore, based on this, academic and practical implications were drawn. The three main insights of the study are as follows. First, firms can use psychological factors to analyze the message content of users in their distribution platforms. This study reveals managerial implications for marketing managers who want to take make use of this analysis of user and producer communications. This study indicates that the main factors include the concrete and abstract scores and social distance between users and producers. Second, we also provide the strategic guidelines to maximizing user preferences and other outcomes. The main dependent variable in this study is the user preference shift; the variable increases through the congruence effect; and the construal level is determined by the social distance between the users and producers and the type of producer response. The outcomes here from users can be utilized to develop several systemic strategies. One process to use the outcomes could be: (1) firms could measure the users and producers social distance; (2) calculate the concreteness or abstractness of the messages; and, (3) predict the user preference outcomes by the congruence between user and producer social distance and the abstractness or concreteness of the message content.

User Experience Measurement for Senior Friendly Product

  • Jung, Kwang Tae;Chun, Keyoung Jin;Won, Byeong Hee
    • 대한인간공학회지
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    • 제32권6호
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    • pp.557-563
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    • 2013
  • Objective: This study introduces user experience measurement and its application for senior friendly products. Background: Measuring user experience for senior friendly product is very important for its design, but the measurement is not easy. Method: This study was focused on case studies for user experience measurement and its application for senior friendly product. Mobile patient lift and four wheeled walker that assist the old's mobility were studied. User experience was measured through interview and observation method. Result: From measuring the user experience, some usability issues were identified for the products. A method to apply QFD(quality function deployment) in design process was proposed. A design prototype was also developed considering user experience. Conclusion: User experience measurement for senior friendly products is key process for user centered design. Application: The method and result of this study can be applied to user experience measurement and design of senior friendly product.

정보담당 최고임원 (CIO)의 경영자 역할이 사용자에 미치는 직접적 영향에 관한 연구 (A Study on the Effects of CIOs' Managerial Roles on Users)

  • 이재범;안상협
    • Asia pacific journal of information systems
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    • 제7권3호
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    • pp.125-143
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    • 1997
  • As information is the critical resource of business, CIOs(chief information officers)' managerial roles become more important. CIOs work out the organization and information system strategies, introduce changes into organizations, communicate with chief executive officers and users, and take the responsibilities of the information system operation. The CIOs' managerial roles make affects on the information system performance and the organizational effectiveness. They are divided into six sub-roles; leader, liaison, entrepreneur, monitor, resource allocator and spokesman. The CIOs' influences on organizations are evaluated by information systems performance. User information satisfaction is one of the most valid information system evaluation criterions. User participation and user involvement are regarded as the antecedents of user satisfaction. This study investigates the effect of CIOs' managerial roles on user satisfaction, user participation, user involvement, CIOs' six managerial roles do not equally influence users. The results of this study have implications for the CIOs' managerial roles in organizations. As CIOs effectively perform managerial roles, user satisfaction is improved.

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최종사용자 컴퓨팅의 성패 영향요인 연구 (A Study on the Factors Affecting the Success of End-User Computing)

  • 서건수
    • Asia pacific journal of information systems
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    • 제5권2호
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    • pp.259-288
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    • 1995
  • Using end-user attitude as intervening variable, this paper proposes a causal model of how environmental factors of EUC influence end-user computing (EUC) success, measured by the degree of IS use. This study identifies unique aspects of the EUC environment and generates key dimensions of end-user attitude appropriate for this context : perceived information quality, perceived design quality, and perceived usefulness. The research model includes six environmental factors - top management support, end-user education, task variability, task analyzability, end-user's computing ability, and end-user involvement. A field study was undertaken to test the hypothesized relationships among the research variables. The results generally support the assumption that end-user attitude intervene the impact of environmental factors on IS use. The implications of the findings are discussed.

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Antecedents of Continuous Use and Purchase Intention: In the Context of Mobile Application Store

  • Kim, Yoo-Jung;Han, Jin-Young
    • 한국컴퓨터정보학회논문지
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    • 제20권7호
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    • pp.65-76
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    • 2015
  • This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향 (A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community)

  • 고미현;권순동
    • Asia pacific journal of information systems
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    • 제18권2호
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

이용자 참여의 개념 구조: 한국장애인복지에 대한 함의 (Conceptual Structure of User Involvement and Implications on Korean Disability Services)

  • 김용득;김미옥
    • 한국사회복지학
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    • 제59권2호
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    • pp.39-64
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    • 2007
  • 본 연구는 최근 장애인복지계에서 활발히 논의되는 이용자 참여의 개념구조에 대한 논의를 통하여 한국 장애인복지에 대한 함의를 도출하고자 한 것이다. 이를 위해 본 연구에서는 이용자 참여와 관련된 다양한 용어들을 정리하고, 이용자 참여의 개념 및 이해의 틀을 형성하기 위해 참여의 차원, 참여 정도, 참여모델, 주요 동력 측면에서 설명하였다. 또한 구체적인 이용자 참여의 기제를 파악하기 위해 이용자 참여의 기본전제와 참여 영역, 지원요소에 대해서도 다각도로 논의하였다. 이를 기초로, 이용자 참여 활성화를 위한 한국 장애인복지의 과제를 이용자 참여의 영역과 지원요소의 틀(framework)에 의거하여 구체적으로 제시함으로써 한국 장애인복지에의 적용가능성을 높이고자 하였다.

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학교건축 디자인 지표의 사용자 참여설계 적용에 관한 연구 (A Study on the Efficient Application of Design Indicators to User Participatory Design for School Facilities)

  • 조창희;오형석;이화룡
    • 교육시설 논문지
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    • 제20권3호
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    • pp.3-12
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    • 2013
  • The study explored empirically user participatory design methods for realizing user demand efficiently and evaluating alternatives systematically by using design indicators such as the design quality indicators system of the UK. In the empirical exploratory process utilizing design indicators, the study selected design indicators, and conducted a survey of design realization methods, evaluation methods, and user participatory design utilizing design indicators. Also, concerning the empirical exploratory process, it can be classified into a preliminary survey aimed at those majoring in architecture; a user group survey aimed at elementary school students, parents, and teachers; and a professional group survey aimed at professionals in architecture. In particular, the study carried out the survey for the empirical exploratory process of user participatory design by combining on-line and off-line methods.

웹 이용행태에 따른 사용자분류 가능성에 관한 연구 (A Study on the Possibility of User Classification by Web-Using Types)

  • 신목영;김병욱
    • 디자인학연구
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    • 제19권1호
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    • pp.317-328
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    • 2006
  • 지금까지 사용성과 관련된 웹 이용행위에 대한 예측이나 분석은 사용자의 인구통계학적 특성이나 사용정황의 특성만으로 주로 설명되어 왔다. 그러나 그러한 특성만이 행위를 유발하늑 요인으로 볼 수 있는지, 그렇지 않다면 어떠한 요인이 있으며 또한 그러한 요인들은 행위에 어떠한 특성을 유발할 것인지에 대한 의문으로 본 연구를 진행하였다. 이는 사용자 중심의 사용자인터페이스(UI)디자인에서 사용자 특성을 정의하는데 중요한 요소로 활용되었던 사용자정보(User Profile)를 사용에 있어서의 특정유형과의 상관관계를 포함하는 사용자정보(User Profile)로 확장시킴으로써 구체적인 사용자인터페이스(UI)디자인에 적용될 수 있도록 하기 위함이다. 연구내용은 첫째, 다양한 미디어에 따른 사용자를 이해하고 기존의 사용자 분류 방법을 고찰한다. 둘째, 웹 이용행태에 따른 사용자 분류를 위한 사용자 분류변수 및 변수 측정 척도를 마련하고 사례 연구를 통해 사용자 행위 특성을 추출하여 특성에 따른 사용자를 분류한다. 셋째, 실험을 통해 수집된 데이터를 바탕으로 분류된 사용자 집단의 사용자정보(User Profile)의 특성을 밝혀 사용자정보(User Profile)의 특성이 유발하는 행위의 요인을 규명하기 위해 행위 특성과 사용자정보(User Profile)의 특성을 맵핑시켰다. 이를 통해 사용자의 이용행태에 따른 특성이 사용자정보(User Profile)특성 중 사용자의 일반 정보와 사용정황 뿐 아니라 개인성향이나 매체 사용태도와 성격유형 등도 영향을 끼칠 수 있다는 가능성을 발견할 수 있었다. 실험 설계상의 몇 가지의 문제점들이 발견되었으나 이를 개선하고 보완한다면 좀 더 명확한 사용행위에 따른 사용자정보(User Profile)특성을 추출할 수 있을 것이다. 따라서 사용자정보(User Profile) 특성으로도 사용자의 행위 유형을 예측할 수 있어 사용자 분류를 활용한 사용자인터페이스(UI)디자인의 가능성을 확대시킬 수 있을 것이다.

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지식정보자원시스템의 이용자 경험요인에 관한 연구 (A Study on the User Experience Factors for The Knowledge and Information Resource System)

  • 전정현;이지연
    • 정보관리학회지
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    • 제37권2호
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    • pp.353-379
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    • 2020
  • 본 연구에서는 정보매체 및 정보서비스 연구영역에서 새로운 분석기준으로 대두되고 있는 이용자 경험의 관점에서 지식정보자원시스템을 분석하기 위한 경험요인을 개발하였다. 문헌분석을 통해 선정한 분석 기준을 기반으로 이용자 경험 샘플링 방법을 적용한 실험연구를 통해 지식정보자원시스템 이용에 영향을 미치는 시스템 지각요인과 이용자 경험요인을 도출하였다. 수행결과 총 9개의 경험요인에 대한 55개의 세부 경험요인, 138개의 시스템 지각요인으로 구성된 이용자 경험요인이 도출되었다. 본 연구는 추상적 개념인 이용자 경험을 실험을 통해 실제적이고 구체적인, 측정 가능한 요인으로 도출하여 제시하였다는데 의의가 있다. 도출된 이용자 경험 요인은 지식정보자원시스템 이용자들이 지각하는 이용자 경험 정도를 측정하기 위한 기준으로 활용될 수 있을 것으로 예상한다.