• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.279-299
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• 2013

The problem of choosing the right product that will best fit a consumer's taste and preferences extends to the field of electronic commerce. However, e-commerce has been able to create a technological proxy for the social filtering process, known as online recommender systems (RSs). RSs aid users in filtering products and decisions on matters relating to personal taste. RSs have the potential to support and improve the quality of the decisions consumers make when searching for and selecting products and services online. However, most previous research on RSs has focused on the accuracy of the algorithms, with little emphasis on user interface and perspectives. This study identified transparency and feedback as possible ways to effectively evaluate RSs from the user's perspective. Thus, this research focused on examining and identifying the roles of transparency and feedback in recommender systems and how they affect users' attitudes toward the system. Results of the study showed that both transparency and feedback positively and significantly affected perceived trust, perceived value of the process, and perceived enjoyment. Furthermore, we found that perceived trust, perceived value of the process, and perceived enjoyment positively and directly affected users' intentions to use/reuse a recommender system.

• Journal of the Korea Society of Computer and Information
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• v.17 no.3
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• pp.121-133
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• 2012

In this paper, we propose a novel data analysis approach that extracts granules suitable for various perspectives by introducing scaling level into formal concept analysis in order to control the level of granularity. Based on our approach, we can extract various granules from the given data set and constructs granular concept hierarchies based on the relations between the granules. Therefore, we can classify the given data with respect to the purpose or the intention of user's viewpoints. And, we developed G-Tool that supports our approach. In order to verify the usefulness of our proposed approach and G-Tool, we have done some experiments for real data set and reported about results of our experiments. From the experiments' results, we can verify our approach with G-Tool can be useful and suitable for classifying the given data with various scaling levels. The traditional formal concept analysis cannot control the level of granularity and can only classify for a particular perspective. However, our proposed approach can classify the given data with respect to user's purpose or intention by combining of diverse scale information and scaling levels.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.3D
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• pp.363-373
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• 2011

With rapid economic development, general demand and interest in surroundings that consist of our lives have grown gradually. In addition, as there has been increased social interest in creating landscape of roads, which considers all important factors from the user's view including accessibility, safety, and psychological stability, efforts to improve quality of roads are required. Therefore it is needed to establish standards on safe and comfort road design based on sensibility satisfaction of road users rather than based on standardized road design guidance from the engineering perspective. To this end, research was carried out to analyze sensibility satisfaction of users about road landscape focused on elements of road cross section in a city. It identified relation between sensibility satisfaction and the elements by using principal and cluster analysis, and the multiple regression models. It also found that user's satisfaction about roads and a road landscape is high with road width (3~5 meters), clear zone (2.2~3.9 meters), road central garden (1.05~1.9 meters), shoulder (0.55~1.43 meters), median (0.65~1.625 meters), the number of travel lanes (2~5), height of trees at the central garden (6.4~15 meters) and height of buildings surrounding roads (18~44 meters or 6~15 floors).

• Journal of the HCI Society of Korea
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• v.14 no.1
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• pp.45-52
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• 2019

As the requirement of the in vehicle infotainment service increases, the role of the in vehicle display is also expected to rise. Particularly, center information display(CID) is expected to be actively utilized, and since the size and position of the display is anticipated to change, it is necessary to research based on the users' perspective. However, there are limited research studies that investigated the user's consciousness on the size and position of autonomous vehicle display. Herein, the purpose of this study is to identify and present the preference of the center information display's size and position on each levels of driving automation. For this, an experiment on the driving simulator was conducted using the think-aloud method. As a result, it was found that the horizontal display(12.5inch) on the top position was the most preferred in the second level of the driving automation. On level three, the participants significantly preferred the vertical display(17inches) compared to the second level. This study is significant since it conducted an empirical study which examines the user' preference of CID using a driving simulator for the autonomous vehicle.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.380-389
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• 2022

Service design refers to an activity to design a user's service experience and a design area for professionally executing it. In order to design services from the people's point of view away from the supplier-oriented policy decisions in the past, the recent public participation business model using the service design methodology is increasing. In particular, the Ministry of Public Administration and Security formed the 'National Design Team' in 2014 to design services from the perspective of the public throughout the policy process. The public participatory policy model is being operated in which the public as policy consumers, service designers and public officials as suppliers participate in the overall policy process to develop and develop public services through service design techniques. This study is meaningful in that it presented the developmental direction of the actual project site through the case of the National Design Team sign improvement project with the goal of establishing a regional revitalization strategy using the service design methodology. However, as this study is about the current project, verification of the application of future project sites and user satisfaction evaluation have not been conducted. When the project is completed in the future, it is necessary to conduct a project satisfaction survey targeting consumers.

• Information Systems Review
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• v.19 no.3
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• pp.155-177
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• 2017

The purpose of this study is to investigate those factors that are influenced when a user recognizes his/her private information value as an economic asset. The relationship among these factors will also be discussed. This research targets Internet users, and the value of their private information will be converted into economic figures. How economic value changes in relation with individual attributes, dealer's traits, and circumstantial properties will also be studied. The changes in the factors of private information value under different situations will be analyzed from an economic perspective. By using the cost-benefit analysis framework, this work hypothesizes that the user's private information value can be influenced by individual attributes and situational properties. in the business aspect, this study can help users recognize the true value of their personal information and minimize the cost resulting from private information security incidents. This work also highlights the necessity of estimating the scale of investments for protecting private information. Overall, this research will proceed under the hypothesis that the users' recognition of their private information value is influenced by the attributes of the individual, dealers, or situations.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.147-165
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• 2009

Virtual community(VC) will increasingly be organized as commercial enterprises, with the objective of earning an attractive financial return by providing members with valuable resources and environment. For example, Cyworld.com in Korea uses several community services to enable customers of Cyworld to take control of their own value as potential purchasers of products and services. Although initial adoption is important for online network service success, it does not necessarily result in the desired managerial performance unless the initial usage is continuously related to the continuous usage and purchase. Particularly, the customer who receives relevant online services and is well equipped with online network services, will trust the online service provider and perceive less risk and experience more activities such as continuous usage and purchase. Thus, how to promote continued online service usage or, alternatively, how to prevent discontinuance is a critical issue for VC service providers to consider. By aggregating a wide range of information and online environments for customers and providing trust to its members, the service providers of virtual communities help to reduce the perceived risk of continuous usage and purchase. Drill down, online service managers realize that achieving strong and sustained customers who continuously use online service and purchase on it is crucial. Therefore, the research into this online service continuance will identify the relationship between the initial usage and the continuous usage and purchase. The research of continuous usage or post adoption has recently emerged as an important issue in the IS literature. Individuals' information systems(IS) continuous usage decisions are congruent with consumers' repeat purchase decisions. The TAM(Technology Acceptance Model) paradigm has been strongly confirmed across a wide range from product purchase on EC to online service usage contexts. The analysis of IS usage based on TAM has proven to be successful across almost online service contexts. However, most of previous studies have focused on only an area (i.e., VC or EC). Just little research has tried to analyze the relationship between VC and EC. The effect of some factors on user intention, captured through several theories such as TAM, has been demonstrated. Yet, few studies have explored the salient relationships of VC users' EC acceptance. To fill this gap between VC and EC research, this paper attempts to develop a research model that extends the TAM perspective in view of the additional contributions of trust in the service provider and trust in members on some factors that affect EC and VC adoption. In this extension, we applied the TAM-to-TAM(T2T) model, and analyzed the transfer effect of trust between these two TAMs. The research model was empirically tested on the context of a social network service. The model was to extend TAM with the trust concept for the virtual community environment from the perspective of tasks. By building an extended model of TAM and examining the relationships between trust and the existing variables of TAM, it is aimed to explain a user's continuous intention to use VC and purchase on EC. The unit of analysis in this paper is an individual user of a virtual community. The population of interest is the individual with the experiences in virtual community. The data for this paper was made available via a Web survey of VC users. In total, 281 cases were gathered for about one week, but there were some missing values in the sample and there were some inappropriate cases. Thus, only 248 cases were finally analyzed. We chose the structural equation analysis to test the hypotheses and it is better suited for explaining complex relationships than the other methods. In this test, AMOS was used to test the Structural Equation Model (SEM). Noticeable results have been found in the T2T model regarding the factors affecting the intention to use of virtual community and loyalty. Our result showed that trust transfer plays a key role in forming the two adoption beliefs. Overall, this study preliminarily confirms the salience of trust transfer in online service.

• Journal of Internet Computing and Services
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• v.18 no.1
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• pp.105-119
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• 2017

Smartphone users hit over eighty-five percentage of Korean populations and personal private items and various information are stored in each user's smartphone. There are so many cases to propagate malicious codes or spywares for the purpose of catching illegally these kinds of information and earning pecuniary gains. Thus, need of information security is outstanding for using smartphone but also user's security perception is important. In this paper, we investigate about how information security affects smartphone operating system choices by users. For statistical analysis, the online survey with questionnaires for users of smartphones is conducted and effective 218 subjects are collected. We test hypotheses via communalities analysis using factor analysis, reliability analysis, independent sample t-test, and linear regression analysis by IBM SPSS statistical package. As a result, it is found that hardware environment influences on perceived ease of use. Brand power affects both perceived usefulness and perceived ease of use and degree of personal risk-accepting influences on perception of smartphone spy-ware risk. In addition, it is found that perceived usefulness, perceived ease of use, degree of personal risk-accepting, and spy-ware risk of smartphone influence significantly on intention to purchase smartphone. However, results of independent sample t-test for each operating system users of Android or iOS do not present statistically significant differences among two OS user groups. In addition, each result of OS user group testing for hypotheses is different from the results of total sample testing. These results can give important suggestions to organizations and managers related to smartphone ecology and contribute to the sphere of information systems (IS) study through a new perspective.

• Journal of Digital Contents Society
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• v.14 no.4
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• pp.565-571
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• 2013

We need to study China, the country that's improving constantly, in perspective of economic, political, social integration, and area studies with expertise in some perspective. If we expand the range of view to studies at industry research, national organization, and academia, exact information and diversity with professional research information portal site is at the core of the region. Specialized information portal site in China through an analysis of Chinese studies at the research analyzes the usage of the content. Through the main advantage of the status and content attributes of a site visitor analysis, it has shown a relatively high user loyalty through last 10 years operating as a single topic of professional information website. Through the CSF, the national level with expertise in design construction information portal site can be used as a more efficient way to build the foundation planning. Furthermore, through the effective use of information in China, the two countries, South Korea and China laid the foundation for the economic development of area studies which is expected to contribute to the establishment of information systems.

• 한국노년학
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• v.36 no.3
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• pp.649-671
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• 2016

The purpose of this study was to identify the meaning of performance experienced in the process of practicing at the elderly suicide prevention center. Therefore, the actual results perceived from the subjective viewpoints of the chiefs, staff and service users from the public institutions, which offer the elderly suicide prevention services were examined. The results classified the service provider's view, service users view and multi-dimensional view. The research method is a case study of qualitative research method. The results of the study found that the analysis commonly perceived from the perspectives of both the chiefs and staff from the public institutions offering elderly suicide prevention service were 'the perception of structural obstacles during the process of practicing the services and focused on the achievement of experiencing changes in the service users and the community'. On the other hand, the analysis from the perspective of the service users turned out to be 'focusing on changes in the users'internal perception according to service experiences'. The meaning and essence of the analytical results perceived from each perspective are summarized as follows. First, the analytical results perceived of the chiefs of public institutions offering elderly suicide prevention service were 'the process in which the identification of the institution is rediscovered through the service'. Second, the analytical results perceived by the staff from the institution were 'being acknowledged in the community and organization while experiencing changes in the service users in the process of struggling to survive in such community and organization'. Third, the analytical results perceived by the service users were 'holding on to the lifeline at the edge of a precipice'. Based on the results, political and practical implications of elderly suicide prevention service were discussed.