Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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A Study on the Influence of Information Security on Consumer's Preference of Android and iOS based Smartphone

정보보안이 안드로이드와 iOS 기반 스마트폰 소비자 선호에 미치는 영향

  • Received : 2016.08.16
  • Accepted : 2016.11.20
  • Published : 2017.02.28
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Abstract

Smartphone users hit over eighty-five percentage of Korean populations and personal private items and various information are stored in each user's smartphone. There are so many cases to propagate malicious codes or spywares for the purpose of catching illegally these kinds of information and earning pecuniary gains. Thus, need of information security is outstanding for using smartphone but also user's security perception is important. In this paper, we investigate about how information security affects smartphone operating system choices by users. For statistical analysis, the online survey with questionnaires for users of smartphones is conducted and effective 218 subjects are collected. We test hypotheses via communalities analysis using factor analysis, reliability analysis, independent sample t-test, and linear regression analysis by IBM SPSS statistical package. As a result, it is found that hardware environment influences on perceived ease of use. Brand power affects both perceived usefulness and perceived ease of use and degree of personal risk-accepting influences on perception of smartphone spy-ware risk. In addition, it is found that perceived usefulness, perceived ease of use, degree of personal risk-accepting, and spy-ware risk of smartphone influence significantly on intention to purchase smartphone. However, results of independent sample t-test for each operating system users of Android or iOS do not present statistically significant differences among two OS user groups. In addition, each result of OS user group testing for hypotheses is different from the results of total sample testing. These results can give important suggestions to organizations and managers related to smartphone ecology and contribute to the sphere of information systems (IS) study through a new perspective.

현재 국내 인구의 85% 이상이 스마트폰을 사용 중이며, 개인의 사생활과 다양한 정보들이 스마트폰 내부에 저장되어 있다. 이러한 정보를 불법으로 취득하고자 악성코드와 스파이웨어 등을 유포하여 사용자에게는 금전적인 피해를 입히는 사례들이 증가하고 있다. 이에 따라 스마트폰을 이용하는데 있어 정보보안의 필요성은 불가피하며 사용자의 보안 인식이 중요시 되고 있다. 본 논문에서는 정보보안이 사용자들의 스마트폰 운영체제 선택에 어떠한 영향을 미치는지에 대해서 알아보고자 한다. 스마트폰 사용자를 대상으로 온라인 설문조사를 실시하여 수집한 응답지 218개를 샘플로 통계분석 프로그램 IBM SPSS Statistics 22를 사용하여 요인분석을 통한 공통성, 신뢰성 분석 그리고 회귀분석을 통해 가설을 검증하였다. 검증 결과, 하드웨어 환경에 따라 지각된 용이성에 영향을 주는 것을 알 수 있었다. 스마트폰의 사용을 통해 즐거움을 얻고 편하게 사용하고자 하는 소비자의 의도는 스마트폰의 하드웨어가 그 기능을 수행하기 위해 뒷받침되어야 함이 검증되었다. 또한 브랜드 영향력은 지각된 유용성과 지각된 용이성에 모두 영향을 미침을 알 수 있었다. 개인위험 감수정도에 따라 스마트폰 스파이웨어 위험성을 인지하는데 차이가 있다는 가설이 채택되었다. 또한 지각된 유용성, 지각된 용이성, 개인위험 감수정도, 스파이웨어 위험성이 스마트폰 구매의향에 유의한 영향을 준다는 것을 파악하였다. 한편 안드로이드와 iOS 운영체제(OS) 사용자의 집단간 차이분석 결과 두 집단 간에는 유의한 차이가 없음을 알 수 있었다. 본 연구의 결과는 국내 스마트폰 관련 기업 및 실무자에게 중요한 시사점을 줄 수 있고, 정보시스템 관련 분야 연구에 새로운 관점을 제시해 줄 수 있다는 점에서 유용성을 가진다.

Keywords

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