• Journal of Information Technology Services
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• v.14 no.1
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• pp.99-113
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• 2015

Adaptive bitrate (ABR) streaming technology has become an important and prevalent feature in many multimedia delivery systems, with content providers such as Netflix and Amazon using ABR streaming to increase bandwidth efficiency and provide the maximum user experience when channel conditions are not ideal. Where such systems could see improvement is in the delivery of live video with a closed loop cognitive control of video encoding. In this paper, we present streaming camera system which provides spatially and temporally adaptive video streams, learning the user's preferences in order to make intelligent scaling decisions. The system employs a hardware based H.264/AVC encoder for video compression. The encoding parameters can be configured by the user or by the cognitive system on behalf of the user when the bandwidth changes. A cognitive video client developed in this study learns the user's preferences (i.e. video size over frame rate) over time and intelligently adapts encoding parameters when the channel conditions change. It has been demonstrated that the cognitive decision system developed has the ability to control video bandwidth by altering the spatial and temporal resolution, as well as the ability to make scaling decisions

• The Journal of Information Systems
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• v.24 no.1
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• pp.119-145
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• 2015

The concept of attachment between users and Information Systems; specifically on mobile devices was examined in this study. Furthermore, the moderating effect of users' past experience also was investigated. The empirical study was done involving 240 university students; to investigate the participants' perceived value, perceived enjoyment, attachment and also continuous usage of mobile devices. Additionally, participants' past experience was also enquired to examine its moderating effects. The results show that attachment is mediating both perceived value and perceived enjoyment with continuous usage. Meanwhile, past experience negatively moderates perceived enjoyment with attachment and also negatively moderates attachment with continuous usage.

• Journal of Digital Contents Society
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• v.16 no.3
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• pp.425-436
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• 2015

Along with the spotlight of storytelling, storydoing has attracted public's attention as it has been utilized in various different areas. There are valued message by producer and story to back it up in the storydoing. Recipient will acknowledge the affordance encouraged by producer and confirm the message by practicing it. Finally producer will evaluate the practice process. Therefore, storydoing promotes the product of company, strengthens the brand image and delivers message and value through a previously mentioned cycle. Ultimately, storydoing is operated based on user's experience. In this study, based on the experience theory of John Dewey, in order to discover how the interactivity and continuity operate story doing, we conducted a study on the concept of storydoing, the national and international story doing status, the difference between storytelling and storydoing, the elements of story doing, the relationship with user experience, and the principle of operating story doing. As a result, we learned that story doing had the five elements of message, story, characters, action, and confirmation, and operated by the interaction and continuity between the producer and receptor. Thus, through this research to understand the nature of storydoing, we have identified new trends of the cultural industries and discovered the possibilities to expand the application scope of storydoing, which was currently applied by companies to promote their brand images, onto contents field. More importantly, the proposal of theoretical differences between storytelling and storydoing makes this report meaningful in terms of sociocultural, industrial and academic aspect.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.20-25
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• 2001

In recent years, the concern about a user center design in increasing, and it's needed to task a user's visual cognitive characteristics for information presentation. Then this study aims to grasp user's cognitive characteristics about the information presentation by analyzing the fixation points. In the experiment, actually subject operated a copy machine. Recorded the fixation point movement of the operation panel by the eye mark recorder. Analysis examined the screen interface of the operation panel from the field of a fixation point trace. The top down type fixation oder by experience or the context became clear as a result. Furthermore, the difference of the fixation order by skill level was also examined. In this study, it was assumed that to grasp the visual cognitive characteristics becomes the key of efficient information.

• Asia pacific journal of information systems
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• v.12 no.3
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• pp.191-212
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• 2002

Recently, Internet banking becomes a major trend in the financial marketplace. However, there are few researches to investigate relationship between factors influencing user's intention to use the Internet banking service. Therefore, this paper is aimed at analyzing the Internet banking service user's intention to use empirically. Our research framework is basically based on TAM(Technology Acceptance Model) proposed by Davis(1989). Empirical results using path analysis revealed that experience has a direct relationship with intention to use, while those three factors like perceived risk, self-efficacy, technical support indirectly affect intention to use.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.1
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• pp.90-98
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• 2017

Since 2010, SNS was holding the explosive spread of smartphones has created a place of public advertising platform, and it entered the Internet of Things (IoT) is born gradually countdown of the era came to us already. In utilizing a variety of location-based services IoT services (beacon, O2O) The focus of this paper to analyze the differences in satisfaction with the oil layer by experienced users of what is being used. We consider the type and overall utilization of the concepts typical IoT service in the current service is made to expand the contents of the paper. Hypothesis was reconstructed ease, attractiveness, a survey reliability, value four kinds of models, called Honeycomb UX, User Experience Honeycomp Peter Mobil. Company that provides the service IoT in this study are expected to be used as basic data to help provide a more accurate personalized service according to the user's satisfaction difference.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.571-576
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• 2020

When a user visits a specific site through various devices, the hero image located in the main area that can be viewed without scrolling includes multiple slides and has various carousel navigation patterns. While there is a negative perception that the carousel design does not receive the user's choice due to the hidden slide, it can be seen that its usefulness can vary depending on the user's context. In addition, the navigation pattern of the carousel design is the factor that has the greatest influence on the user experience. The left and right arrow navigation pattern, the bottom pagination navigation pattern, the accordion type navigation pattern, the thumbnail type navigation pattern, the divided slide type navigation pattern, and the last. It could be divided into six types of left and right slide navigation patterns.

• Journal of Korea Game Society
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• v.12 no.5
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• pp.23-34
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• 2012

Computer games should keep user's immersion for fun. Flow can be occured on the balance of user's game skill level and the difficulty level of the challenges by an immersion theory. Computer games can make automatic control of the challenge difficulty level but user's game skill makes difficult to know instantly its level on gameplay because the skill is decided by game goals, user tendency, or user experience. In this paper, we proposed a method of measurement of user's gameplay skill level that we can know the skill level instantly on gameplay. The proposed methods require to be implemented in the stages of the design and implementation of the computer game to be used. Computer games can keep continuously the balance of user's game skill level and the difficulty level of the challenges in order to occur flow immersion by using the proposed measurement method and automatic control methods of the difficulty of game challenges.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.187-195
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• 2020

Although multimedia messaging services (MMS) are becoming increasingly popular, and companies are maximizing the use of their content, few systematic studies on MMSs exist. This study examined technology acceptance factors for MMS in 398 young people aged 10 to 39 to identify MMS users' continuous intention to use (CITU) via a questionnaire and SPSS21 and PLS-Graph 3.0. The results showed that perceived media richness (PMR) had a positive effect on perceived usefulness, perceived ease of use, and most importantly, CITU. Furthermore, PMR had a positive effect on perceived ease of use as a moderating effect on experience. To increase use efficiency in MMSs based on these results, media richness, perceived ease of use, perceived usefulness, and user experience may serve as important variables affecting users' CITU and provide a basic reference and development direction for MMS users. Future studies should include more variables and examine additional factors when analyzing the structural model.

• Journal of the Korea Society of Computer and Information
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• v.29 no.5
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• pp.55-66
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• 2024

The purpose of this study was to identify the experience factors (4Es) of live commerce that provide differentiated value for consumers based on Pine & Gilmore's experience economy and analyze the relationships between experience factors, flow, attitude, and purchase intention. This study conducted an online survey to collect live commerce user responses and employed a path analysis to test the research hypotheses, using Smart PLS 4.0. The results of the study were as follows: 1) all experience factors had significant effects on flow, 2) both entertainment experience and educational experience had significant effects on attitude, while esthetic experience and escapist experience did not have significant effects on attitude, 3) flow had a significant effect on attitude and purchase intention respectively, and 4) attitude had a significant effect on purchase intention. The findings of the study are expected to provide the implications for further research and marketing strategies grounded on the understanding of the experience factors in live commerce.