• Archives of design research
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• v.17 no.1
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• pp.89-98
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• 2004

A systemic approach to behavior on the basis of human psychology is needed for behavior-centered space design. Also, the recognition that human and environment, in all, have complementarity is needed- human and space shall be understood as a general phenomenon, supposing interaction. Design of behavior-oriented space means configuration and coordination of physical subjects as well as understanding, analysis and reflection of psychological and behavioral phenomena. It is analysis of a private individual as well as understanding of interaction between human groups, as well. In respect of space recognition, analysis not on material movement but on energy circulation and variable is important. It means that the understanding of user's behavior and psychology does not orient reasonable purpose just for convenience. That is, such understanding intends to understand behavioral patterns and psychological phenomena between space and human beyond the decomposition of structure of human and space into physical elements and the design based on standardized data. Thereby, more human-oriented space design might be implemented by the understanding of behavioral essence. Also, a user-centered design process from another viewpoint might be created, and the general amenity among man, space and environment - better environmental quality - might be produced. For this, the consciousness of human activity that is, activity system shall be ahead of it, and the approaches for design shall be implemented into a process not in predictive ideas but in semi-scientific system. On the basis of the above view, this study was attempted to investigate the orientation of design to recognize space as another life, and explore a process where it is drawn into a design language on the basis of human behavior. If the essence of space behavior and the activity system are analyzed through user observation and it is reflected upon a space design program and then developed into a formative language, a new design process on human and environment might be produced. In conclusion, the reflection of user's behavior and psychology into design, contrary to existing public space design based on physical data, can orient quality improvement of human life and ultimately be helpful to the proposition, 'humanization of space'.

• Knowledge Management Research
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• v.10 no.2
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• pp.85-103
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• 2009

Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

• Archives of design research
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• v.14 no.2
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• pp.245-252
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• 2001

On the assumption that the layout of refrigerator for domestic market does not match with the eating habits of the Korean, this study suggests a way of improvement for usability of the refrigerator by re-arranging layout of inner shelves through behavioral analysis with the video ethnography. On the result of analysis, it can be found that the layout of inner shelves of the most refrigerators differs from the habits of cooking and preparing meals of Korean food, so the author propose a new layout to exchange the usage of the 3rd shelf with the vegetable box of the bottom level. It can be effective method to improve the usability by assigning appropriate usage for each shelf. To extract internal design factors of product, which is related to the specific living habits such as a refrigerator, understanding of user behavior must be accomplished at the first stage. The author found that the analysis of user behavior using the video ethnography is useful for this purpose, because it can be used to explore unpredictable design factors from user's real life.

• Journal of Information Management
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• v.39 no.2
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• pp.1-25
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• 2008

This study is to investigate the user behavior of defense development and test researchers working for A research institute to provide advanced library services. Based on the prior studies about the subject, survey through questionnaires were conducted, and the data analyzed using SPSS 12.0. Results of the analyses are as follows: The researchers generally gathered information 2 to 3 times per month. The major reason for information gathering was to solve problems and do their tasks. They considered accuracy of information as the most important factor when they gather information. Finding and selecting information sources were the most difficult task for them in retrieving, acquiring and using information. They have most frequently used digital materials (67%), printed materials next (26%), and non-book materials (6%). Internet was both the most frequently used and most satisfied information source for the researchers.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.225-234
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• 2021

Due to pandemic situations, the development of home robots that can make the house an optimized space for various activities is active. This study aims to confirm the effectiveness of approach or avoidance behavior for feedback positioning on the user experience, depending on the context in which the robot performs the task. Based on two types of the task contexts(Reactive vs. Proactive) and three types of robot feedback positioning(No move vs. Avoidance vs. Approach), six different scenarios were designed for experimental study. Likeability, perceived intelligence, rapport, negative attitude and predictability of behavior are measured for each conditions. The result showed the main effects of perceived intelligence, rapport, predictability in the context of tasks, and of likability, perceived intelligence, rapport in robot feedback positioning. The interaction effects were shown in likeability and perceived intelligence. In conclusion, approach-avoidance experiences can also be applied to robot behaviors as well, and the negative effects of avoidance have been significantly confirmed.

• Information Systems Review
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• v.25 no.2
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• pp.1-30
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• 2023

This study analyzes and examines the travel behavior of Chinese people in Korea through a questionnaire survey of Chinese people who are long-term residents in Korea using Xiaohongshu App (RED). In this study, we add some variables to the MTEs (Memorable Tourism Experiences) model to analyze the travel behavior of Chinese people who are in Korea for a long period of time. We also chose to survey the users of Xiaohongshu App (RED), a popular software in recent years, and found the following findings in 240 valid questionnaires: (1) Scenery, Entertainment, and Informativeness have positive effects on people sharing travel experiences, while interaction does not. (2) Sharing travel experiences had a positive effect on travel satisfaction and the intention to go to other destinations, and travel satisfaction had a positive effect on the intention to go to other destinations. This paper extends the literature on tourism by combining MTEs and UGC (User-Generated Content) models, and also provides relevant suggestions for further research on the travel behavior of foreigners in Korea.

• Journal of Distribution Science
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• v.13 no.5
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• pp.45-52
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• 2015

Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.

• Journal of the Ergonomics Society of Korea
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• v.29 no.4
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• pp.595-604
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• 2010

Reaching up the present from the past, the design was reflected in our life, thereby having brought about great development in the aesthetic harmony or functional part. In the present era, it is advancing in order to seek for the better direction without being satisfied with formativeness. What comes to represent it is UX design, namely, user-experience design. If a user has confusion in using product or environmental facilities, or if a user needs to utilize by analyzing function, this cannot help being inconvenient. Only what a user's behavior is caused by which the cognitive and sensitive attributes interact without inconvenience can be said to be design for a user. Given explaining easily, UX implies to design and develop the designed product or space from the position of a client who uses. Also, it also implies to offer service of being satisfied. For one example, a work can be said that distributes logo to the upper part of web site. That is because of allowing client to be much confused if logo is distributed to the different position. The designed web site in consideration of user's position is developed much now. However, it is the real situation of being still much insufficient in the public facilities that have UX characteristics amid the living environment. There is great interest in UX of the public facilities. However, there are many cases of facing mostly for the first time. The understanding level is thought to be much different. This study examines about a concept of UX design, and about UX design, which considered from the user's position, and analyzes a case. Thus, the aim is to suggest good directivity in designing by efficiently approaching UX that can be difficult theoretically.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.9
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• pp.3335-3356
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• 2015

In this paper, we analyze the connectivity of cognitive radio ad-hoc networks in a log-normal shadow fading environment. Considering secondary user and primary user's locations and primary user's active state are randomly distributed according to a homogeneous Poisson process and taking into account the spectrum sensing efficiency of secondary user, we derive mathematical models to investigate the connectivity of cognitive radio ad-hoc networks in three aspects and compare with the connectivity of ad-hoc networks. First, from the viewpoint of a secondary user, we study the communication probability of that secondary user. Second, we examine the possibility that two secondary users can establish a direct communication link between them. Finally, we extend to the case of finding the probability that two arbitrary secondary users can communicate via multi-hop path. We verify the correctness of our analytical approach by comparing with simulations. The numerical results show that in cognitive radio ad-hoc networks, high fading variance helps to remarkably improve connectivity behavior in the same condition of secondary user's density and primary user's average active rate. Furthermore, the impact of shadowing on wireless connection probability dominates that of primary user's average active rate. Finally, the spectrum sensing efficiency of secondary user significantly impacts the connectivity features. The analysis in this paper provides an efficient way for system designers to characterize and optimize the connectivity of cognitive radio ad-hoc networks in practical wireless environment.

• Journal of the Korea Society of Computer and Information
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• v.24 no.8
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• pp.159-166
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• 2019

In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.