• 제목/요약/키워드: use -conformity

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TV 홈쇼핑 의류 상품 쇼핑 호스트의 방송 언어 분석 - 구매 설득 소구점과 사용 어휘를 중심으로 - (A Study on the Locution of TV Home Shopping Show Bests for Apparel Products - With Focus on Selling Points and Vocabulary -)

  • 김세희
    • 한국의류학회지
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    • 제33권9호
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    • pp.1483-1494
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    • 2009
  • This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

의료시설 에너지절약 운영방법 도출을 위한 사례분석을 통한 에너지 영향요소 분석 (Case Study for Energy Conservation Measures of Hospital Buildings Using the Analysis of Energy Consumption Structure)

  • 이상문;조진균
    • 한국태양에너지학회 논문집
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    • 제39권2호
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    • pp.57-69
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    • 2019
  • Because the hospital building operates 24 hours a day, 365 days a year for treatment and restoration of patients, it has a different pattern of energy use than that of ordinary buildings. Hospitals contribute to energy consumption and have a negative environmental impact. This study aims to find how meaningful energy performance, reflecting good energy management and ECMs, can be operated for hospital buildings, a category encompassing complex buildings with different systems and large differences between them. In this study, we proposed the energy diagnosis & evaluation method and energy management process to verify energy saving through operation data based on system & facility characteristics, operation pattern and energy consumption characteristics of hospital building. Energy consumption structures were surveyed throughout 4 reference hospital in Seoul, Korea. Findings confirm that different hospital departments have hugely different energy-demand profiles. Energy efficiency and energy saving potentials are presented. The energy performance analysis can be applied to a wide range of problems in energy-system operation.

알칼리 활성 슬래그 결합재의 미소수화열 분석 (Isothermal Conduction Calorimetry Analysis of Alkali Activated Slag Binder)

  • 최영철;조현우;오성우;문규돈
    • 한국건설순환자원학회논문집
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    • 제3권3호
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    • pp.237-243
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    • 2015
  • 본 연구에서는 알칼리 활성화 슬래그 결합재의 반응성을 정량적으로 살펴보기 위해 미소수화열을 분석을 수행하였다. 알칼리 활성화 슬래그 결합재의 반응성 및 작업성 확보를 위해 다양한 알칼리 자극제의 종류 및 농도에 대해서 실험을 수행하였다. 알칼리 자극제 및 $SO_3$ 질량비를 변화하면서 미소수화열을 측정하였으며, 응결시간 제어를 위해 sodium tripolyphosphate ($Na_2P_3O_{10}$)와 hydrated sodium borate ($Na_2B_4O_710H_2O$)를 적용하였다. 그 결과, 알칼리 활성화 슬래그 결합재는 알칼리 활성에 의해 calcium silicate hydrate(C-S-H)를 촉진하는데 4~5% 농도의 알칼리가 필요한 것으로 나타났으며, $SO_3$ 함량이 높아질수록 누적 발열량이 작아지면서 전반적으로 발열이 지연되는 것으로 나타났다. 또한, 응결 지연제로서 hydrated sodium borate를 사용하였을 경우 발열을 억제하여 지연된 효과를 나타내며, 전체적인 누적 발열을 지연시키는 효과를 보이는 것을 확인할 수 있었다.

남자대학생의 라이프 스타일 요인이 의복의 구매동기, 정보원활용, 의복선택기준에 미치는 영향 연구 (The Impact of Lifestyle Factors on Clothing Purchase Motives, Information Use, and Selection Criteria in Male College Students)

  • 황진숙;이기춘
    • 복식
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    • 제50권4호
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    • pp.63-72
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    • 2000
  • The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

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비소성 시멘트 콘크리트의 휨 거동에 관한 연구 (A Study on the Flexural Behavior of Concrete Using Non-burnt Cement)

  • 유성원;남은용;이상준;황선복;소양섭;김재신
    • 한국안전학회지
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    • 제27권2호
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    • pp.49-56
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    • 2012
  • If cement can be manufactured with industrial byproducts such as granulated blast furnace slag, phosphogypsum, and waste lime instead of clinker, there would be many advantages, including maximum use of these industrial byproducts for high value-added resources, conservation of natural resources and energy by omitting the use of clinker, minimized environmental pollution problems caused by CO2 discharge, and reduction of the production cost. By this reason, in this study, mechanical behavior tests of non-burnt cement concrete were performed, and elasticity modulus and stress-strain relationship of non-burnt cement concrete were proposed. 6 test members were manufactured and tested according to reinforcement ratio and concrete compressive strength. By the test results, there was no difference between ordinary concrete and non-burnt cement concrete of flexural behavior. In order to verify the proposed non-burnt cement concrete model, nonlinear analytical model was derived by using strain compatibility method. By the results of comparison between test results, ordinary concrete model and proposed model, The proposed model well predicted the flexural behavior of non-burnt cement concrete.

60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용 (Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s)

  • 홍경희;이윤정
    • 한국의류학회지
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    • 제34권2호
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    • pp.200-211
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    • 2010
  • This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

육군 전투복의 기능성 향상을 위한 연구 (A Study on the Functional Development of Army´s Combat Uniforms)

  • 최지숙;최혜선;이경미
    • 복식
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    • 제53권5호
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    • pp.141-153
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    • 2003
  • The object of this study is to understand the problems of combat uniform garments through a survey regarding current wearing conditions, and furthermore to propose a combat uniform design more well suited to movement and body type. For this study, a survey of soldiers on active service was conducted. Based on the analysis of the survey results, a design that addressed the weak points of the garments currently in use was proposed. Four sets of experimental garments were created and in addition to present combat uniforms used in sensory tests to evaluate appearance and movement. In terms of the results of the evaluation of the appearance and movement evaluation. the test garments were generally received more favorably than the uniforms in current use.

서브미터링 전력데이터 기반 건물에너지모델의 입력수준별 전력수요 예측 성능분석 (Performance Analysis of Electricity Demand Forecasting by Detail Level of Building Energy Models Based on the Measured Submetering Electricity Data)

  • 신상용;서동현
    • 한국건축친환경설비학회 논문집
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    • 제12권6호
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    • pp.627-640
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    • 2018
  • Submetering electricity consumption data enables more detail input of end use components, such as lighting, plug, HVAC, and occupancy in building energy modeling. However, such an modeling efforts and results are rarely tried and published in terms of the estimation accuracy of electricity demand. In this research, actual submetering data obtained from a university building is analyzed and provided for building energy modeling practice. As alternative modeling cases, conventional modeling method (Case-1), using reference schedule per building usage, and main metering data based modeling method (Case-2) are established. Detail efforts are added to derive prototypical schedules from the metered data by introducing variability index. The simulation results revealed that Case-1 showed the largest error as we can expect. And Case-2 showed comparative error relative to Case-3 in terms of total electricity estimation. But Case-2 showed about two times larger error in CV (RMSE) in lighting energy demand due to lack of End Use consumption information.

등산동기가 등산복 추구혜택 및 등산복 착용행동에 미치는 영향 (The Effects of Mountain Climbing Motivation and Mountain Climbing Wear Benefits Sought on Clothing Usage Behavior)

  • 안서영;윤승원;이미아;고애란
    • 한국의류학회지
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    • 제37권4호
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    • pp.565-576
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    • 2013
  • This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

소셜미디어 이용 동기가 이용자 몰입에 미치는 영향: 사회적 압력의 조절효과 (Influence of User-Motivation on User-Commitment in Social Media: Moderating Effects of Social Pressure)

  • 배지우;박정열
    • 한국콘텐츠학회논문지
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    • 제15권1호
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    • pp.462-474
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    • 2015
  • 본 연구는 소셜미디어 이용자를 대상으로 소셜미디어에 대한 이용자 동기가 이용자 몰입에 미치는 영향에 있어 소셜미디어에 대한 사회적 압력이 양자의 관계에서 어떠한 기능을 하는지 살펴보기 위하여 수행되었다. 이를 위해 소셜미디어 이용자 동기 차원을 각각 사회적 동기, 기능적 동기, 유희적 동기로 구분하였으며, 사회적 압력은 정보소외압력과 동조압력으로 구분하여, 각 차원에서 사회적 압력이 이용자 동기와 이용자 몰입의 관계에 있어 어떤 차별적 효과를 나타내는지를 확인하고자 하였다. 본 연구의 결과를 정리하면 다음과 같다. 첫째, 소셜미디어에 대한 이용자의 사회적 동기와 유희적 동기는 소셜미디어에 대한 이용자 몰입에 정적으로 유의미한 영향을 주는 것으로 나타났다. 둘째, 정보소외압력은 기능적 동기와 몰입 간의 관계에서 조절효과가 나타났다. 셋째, 동조압력은 사회적 동기와 몰입 간의 관계에서 조절효과가 발생하였다. 본 논문은 소셜미디어에 대한 이용과 몰입 현상에서 사회적 압력이 작용하는 방식에 대한 실증적 자료를 제시하였다는 점에서 의의가 있다. 그러나 소셜미디어와 관련된 사회적 압력에 대한 보다 세분화된 요인을 탐색하고 이들이 이용자 몰입에 미치는 영향에 대한 다각적인 연구가 진행될 필요성이 제기된다.