• Knowledge Management Research
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• v.21 no.4
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• pp.211-225
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• 2020

We investigate factors affecting chatbot use intention of online shopping mall users. We identify theoretical foundations from the literature and postulate that accuracy, personalization level, intelligence, intimacy, social presence, and piracy concern should affect intention to use more or negative intention to use. Based on 300 responses from online shopping mall chatbot users in Korea, we run the statistical analysis to assure the reliability and validity of the measurements. From the multiple regression analysis, we find that personalization level, intelligence, social presence, and privacy concerns significantly affect intention to use more. In contrast, we find that accuracy and privacy concerns significantly affect negative intention to use. This work will present pragmatic implications upon the design and management of chatbot in order to not only incent customers to use more but reduce factors that may cause negative use intention. Among functional factors, personalization and intelligence increases the intention to use more while accuracy decreases negative intention to use. Among emotional factors such as intimacy and social presence, we find that only social presence significantly increases intention to use more. Privacy concerns is found to decrease intention to use and increase negative intention to use.

• Korean Journal of Culture and Social Issue
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• v.17 no.4
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• pp.435-459
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• 2011

The present study explored Korean parents' perceptions of and behavior toward game use among teenagers in Korea. A total of 600 Korean mothers of teenagers residing in Seoul and five other metropolitan areas participated in the survey. The survey was constructed based on five categories of variables, including the overall perception of games and game use, specific attitudes toward game use, cognitions about and attitudes toward game addiction, factors predicting parental monitoring of children's game use, and views and opinions about what needs to be done to promote healthy game cultures as well as to prevent problematic game use among teenagers in Korea. Results indicate that the respondents' overall perceptions of and attitudes toward games and game use are negative. In contrast, attitudes toward game use of the respondent's own child are contingent upon various comparison standards. Results also indicate that the respondents tend to overestimate the possibility that their own child is addicted to games, and their perceptions of game addiction are based on a narrow range of behavioral symptoms. Additional analyses indicate that parental monitoring of teenagers' game use can be predicted by the theoretical model driven from Ajzen(1991)'s theory of planned behavior. Finally, results also indicate that, in order to deal with the problems associated with teenagers' game use, proactive approaches to promote healthy game cultures as well as various initiatives to prevent problematic game use are necessary. Implications of the findings and future direction were discussed.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.106-114
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• 2022

This study attempted to empirically investigate the difference in the Advertising Acceptance Attitudes of pre-roll advertisements according to the Use Motivation and Use Intensity of YouTube, which act as important factors in using YouTube. For this study, a survey targeted to both male and female university students was conducted, 200 people's data being used for the analysis. First research result was that positive attitude towards advertisement based on the Youtube Use Motivation was higher for the group who pursue narrative identities than the group who habitually use intention and pursue amusement. For avoidance behavior, the group who habitually use intention and pursue amusement was higher than the group who pursue narrative identities. Second, for the positive attitude towards advertisement based on Youtube Use Intensity, the group with higher Use Intensity showed an optimistic attitude relative to the group with lower Use Intensity. However, there was no difference in the avoidance behavior for advertisement. These following results imply that a strategy considering the Use Pattern based on the Use Motivation and Use Intensity of the users is needed in enforcing YouTube pre-roll advertisements.

• Journal of Korean Academy of Nursing
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• v.27 no.4
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• pp.777-786
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• 1997

The purpose of this study was to examine the conditions of drug use and to find the main factors that lead students to start and select drugs in their circumstances. The "other drugs" in this study means analgesics, hypnotics, stimulants, tranqualizers, and drinks including caffeine. The sample was 1,900 students and 1,412 responses were analyzed. Variables in the study included prescription provision by parents, drug use by friends, attitudes to drugs, drinking and smoking activities, and poly drug use Analysis of the data was done using descritive statistics, chi square, and, to find the determinants on other drug use, multiple logistic regression was performed. Data were analysed by SAS/PC programs. Of the subjects 86.6% of the students have had experienced with alcohol and 49.8% of them continue to use it, and 37.9% of the students have had experienced with smoking and 22.1% of them continue to smoke. The rates of using other drugs were as followed : analgesic 33.3%, hypnotics 4.3%, sedatives 4.4%, stimulants 8.7%, and 242 students have had experienced with more than two different kinds of drugs of the same time including alcohol and smoking. With the exception of alcohol and smoking, 126 students were continuing to use more than two different kinds of drugs. And 2.3 kinds of drugs were the average that were being used at the same time by poly drug users, alcohol and smoking excepting. In conclusion, the determinants of other drug use can be summarized as poly drug use, drug use by friends, obedience to drug prescription of parents, and time of first using drugs.

• Journal of Physiology & Pathology in Korean Medicine
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• v.18 no.6
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• pp.1558-1568
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• 2004

In ancient times, the society was unity of church and state and this social leader took medical treatment, too. As he ruled over a people with a Chinese classic on divination, many oriental doctors have considered that the medicine and a Chinese classic on divination(周易) have same origine, and have used it. The divination of six yinyang-strokes(六爻) must be made up of some established rules, for example, division of fifty sticks(葉蓍法), use of three coins(擲錢法), use of numbering sticks and number of time(時間作卦法). six yinyang-strokes is one trigram. As we divine good or bad luck through investigation of six yinyang-strokes, we can know good or bad luck of patient's diseases and cares. A purpose of divination is called use-spirit(用神), a spirit to weaken use-spirit is called dislike-spirit (忌神), and a spirit to help use-spirit is called pleasure-spirit(喜神). As use-spirit is a state of disease in divination of disease and patient, use-spirit is patient and dislike-spirit is disease. If supports of use-spirit are more than supports of dislike, it's good luck, but if not, it's bad luck. As use-spirit is a prognosis of disease in divination of care, use-spirit is patient, dislike-spirit is a state of disease, and pleasure-spirit are medicine and doctor. we inspect condition of patient with good or bad luck of use-spirit, state of disease with good or bad luck of dislike-spirit, and medicine with good or bad luck of pleasure-spirit. Finally, we take a bird's-eye-view of the balance of them and decide on course of action.

• Nutrition Research and Practice
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• v.9 no.1
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• pp.63-70
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• 2015

BACKGROUND/OBJECTIVES: Use of nutrition labels in food selection is recommended for consumers. The aim of this study is to examine factors, mainly beliefs explaining nutrition label use in female college students based on the Theory of Planned Behavior (TPB). SUBJECTS/METHODS: The subjects were female college students from a university in Seoul, Korea. The survey questionnaire was composed of items examining general characteristics, nutrition label use, behavioral beliefs, normative beliefs, corresponding motivation to comply, and control beliefs. The subjects (n = 300) responded to the questionnaire by self-report, and data from 275 students were analyzed using t-test or ${\chi}^2$-test. RESULTS: The results showed that 37.8% of subjects were nutrition label users. Three out of 15 behavioral beliefs differed significantly by nutrition label use. Nutrition label users agreed more strongly on the benefits of using nutrition labels including 'comparing and selecting better foods' (P < 0.001), 'selecting healthy foods' (P < 0.05). The negative belief of 'annoying' was stronger in non-users than in users (P < 0.001). Three out of 7 sources (parents, siblings, best friend) were important in nutrition label use. Twelve out of 15 control beliefs differed significantly by nutrition label use. These included beliefs regarding constraints of using nutrition labels (e.g., time, spending money for healthy foods) and lack of nutrition knowledge (P < 0.001). Perceived confidence in understanding and applying the specifics of nutrition labels in food selection was also significantly related to nutrition label use (P < 0.001). CONCLUSIONS: This study found that the beliefs, especially control beliefs, suggested in the TPB were important in explaining nutrition label use. To promote nutrition label use, nutrition education might focus on increasing perceived control over constraints of using nutrition labels, acquiring skills for checking nutrition labels, as well as the benefits of using nutrition labels and receiving support from significant others for nutrition label use.

• Journal of Korean Library and Information Science Society
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• v.38 no.2
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• pp.337-352
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• 2007

The purpose of this study was to investigate the joint-use libraries from other countries and provide some directions for the joint use library of Korea. The analyses revealed that there were two types of joint-use libraries broadly. One was school/public library, and the other was academic/public library. The advantages of joint-use libraries were the hiring of professional staff, collection increase, various library programs, and the efficient use of library space. The disadvantages of joint use libraries were the problems of the joint-use library located in school, busy space, limited library collection, and the limited function of school library. Success factors for Joint use libraries were the population of community, process of formal planning, community involvement and support, written legal agreement. This study showed two types of joint-use libraries for Korea : school/public library for rural areas and academic/public library for small cities.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.5
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• pp.61-73
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• 2012

Social Network Service is a web-based service that allows the people to construct relationship among users with same interest and supports various activities such as managing personal relations and sharing information or contents. Based on the IS Success Model and UTAUT model, this study examines factors influencing the satisfaction of SNS use. Questionnaires are collected from 473 students who are using the SNS. The results are followings: first, the performance expectancy, effort expectancy and social influence have positive effect on the use intention. Second, the facilitation conditions and use intention have positive effect on the use. Third, the system quality, information quality and use have positive effect on the satisfaction. Fourth, the performance expectancy is the strongest predictor of the use intention, the use intention is the strongest predictor of the use and information quality is the strongest predictor of the satisfaction.

• Journal of Korean Society on Water Environment
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• v.32 no.6
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• pp.552-561
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• 2016

For the prediction of hydrologic phenomenon, predicting future land use change is a very important task. This study aimed to compare and analyze the two land use change models, CLUE-S and SLEUTH3-R. The analysis of two models were performed based on the MSR value such that the model with more reliable MSR value can be recommended as an appropriate land use change prediction model. The model performance was examined by applying to the Gapcheon A watershed. Land use map of the study area of 2007 obtained from the Ministry of Environment was compared with the predicted land use map obtained from each of the two models. The result from both models showed somewhat similar results. The MSR value obtained from CLUE-S was 0.564, while that from SLEUTH3-R was 0.586. However, when land use map of 2010 was compared with predicted land use map obtained from the two models in same manner, the MSR value obtained from CLUE-S' was 0.500 while that from SLEUTH3-R was decreased to 0.397, an approximately 32.3% decrease from previous value of 2007. Moreover, SLEUTH3-R showed more sensitivity in conversion of urban areas, as compared to other land use types. Therefore, for the prediction of future land use change, CLUE-S model is more reliable than SLEUTH3-R.

• The Journal of Korean Medicine
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• v.15 no.2 s.28
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• pp.198-211
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• 1994

After giuing some anti-high blood pressure medicine of boiled-compressed fluid and 5-Kinds factors(Hydralazine, Verapamil, Clonidine, Furosemide and Hydrochlorothiazide with Kangsimsan to animals in single or together. I got the following conclusion in comparing blood-pressure and pulse of circulating system with urinating operation. 1. By joint-use of Kangsimsan and Hydralazine. it was found out that the effect of blood-pressure lowering continues longer in together-use than in single. And I coule see that the number of pulse increased. 2. By joint-use of Kangsimsan and Verapamil. the blood-pressure lowering operation was kept better in together-use than in single. the number of pulse was not affected any. 3. By joint-use of Kangsimsan and Clonidine the blood-pressure lowering operation was not found out any concrete result. 4. By joint-use of Kangsimsan and Furosemide. the Remarkble effect of Urinization was recognized to be much better in joint-use than in single. 5. By joint-use of Kangsimsan and Hydrochlorothiazide. the suppressing effect of urinization was recognized to be much better in joint-use than in single. Therefore in consideration of the above study and observation. when the joint-use of Kangsimsan and the blood-pressure lowering medicine. Hydralazine and Verapamil. the period of blood-pressure lowering was kept and I can conclude that in case of joint-use of Furosemide, a kind of good urinization. the effect of urinization by Furosemide is increased, but that of Hydrochlorothiazide is disturbed.