• 제목/요약/키워드: usage satisfaction

검색결과 789건 처리시간 0.025초

고객 확대를 위한 대학급식소 신설의 객관적 근거 모색 및 급식소 위치에 따른 마케팅 전략 수립 사례 연구 (A Case Study on Establishment of the Authority for Newly-formed Foodservice and the Marketing strategies for College Union Foodservice)

  • 박문경;김창준;양일선
    • 대한영양사협회학술지
    • /
    • 제13권1호
    • /
    • pp.15-29
    • /
    • 2007
  • This study was designed to : (a) investigate the present situations of a college union foodservice and suggest authority on establishing new college foodservice, (b) estimate the service quality attributes as perceived by students, (c) identify the effecting factor to customer satisfaction, and (d) formulate the plans and marketing strategies for the increasing usage rate of the foodservice in the future. The questionnaire that developed by interviewing student were conducted with 305 male and female students, who were registered for daytime classes. A total of 284 were usable and data was analyzed by the SPSS(ver. 11.0) for the descriptive analysis, factor analysis, reliability test, multiple regression analysis, t-test, and $x^2$. The decrease in the usage rate of college foodservice by the respondents were influenced most by the 'taste of meal' and next by the 'distance'. The service quality attributes of foodservice currently under operation were evaluated above the average only for the 'price' while evaluated generally to be in the lower level of the average or under for others. As the overall level of satisfaction with the college union foodservice, most of the respondents showed the 36% for the ‘dissatisfaction’ and dissatisfied at 54.4%. Two service quality dimensions,"food . sanitation . service" and "price and comfortable environment" were derived from factor analysis and the reasons for decreasing usage rate of the college foodservice both the nearly located group from college union foodservice(NG) and the far away located group from college union foodservie(FG) indicated the ‘poor taste’ and the 'far distance', and the 'evaluation of students' dining room showed a low rating for the factor of "food . sanitation . service". "food . sanitation . service" was analyzed to have more influence to the overall customer satisfaction.

  • PDF

식품표시제도에 대한 부산지역 초등학교 교사의 인식, 만족도 및 이용실태 (Awareness, Satisfaction, and Usage Patterns of Elementary School Teachers for Food Labeling in Busan)

  • 이정숙
    • 대한영양사협회학술지
    • /
    • 제26권4호
    • /
    • pp.254-268
    • /
    • 2020
  • This study examined the awareness, satisfaction, and usage patterns of 257 elementary school teachers for food labeling in Busan. The survey was conducted from April 15 to June 20, 2020, by questionnaires. The perception degree of food labeling was higher in female teachers than in male teachers and did not differ significantly among age groups. The score of the understanding degree was highest in their 20s and lowest in their 30s. The degree demand in their 50s was higher than in their 30s and 40s. The reliability degree in their 20s was higher than that of those in their 40s and 50s. The verification degree and satisfaction degree did not differ significantly with age or gender. The primary reason to check food labeling was 'to confirm harmful additives (31.9%)'. Among those in their 20s and 30s, the major reason for reviewing nutrition labeling was 'nutrient', while it was 'health improvement' was most important in those in their 40s and 50s. Of the subjects, 31.1% reported that the reason for the difficulty in understanding the label was 'various forms and the small letters'. The demand for the content was highest in trans fats. Apporximately 32.3% of the teachers were educated for food labeling; 42.4% of them taught food labeling, and 62.7% of them recognized the necessity of food labeling teaching. A correlation was observed between the demand for food labeling and understanding (r=0.586). Therefore, preparing education programs for teachers according to gender and age group and developing food additives-related programs will be necessary for strengthening the teachers' ability to manage their dietary life and educate students.

SNS(Social Network Service)의 사용자 만족과 지속적사용 향상을 위한 방안 (A Study on the Strategies for Improving User Satisfaction and Continuous Usage of Social Network Service)

  • 김대진;김진수
    • 경영정보학연구
    • /
    • 제17권1호
    • /
    • pp.171-197
    • /
    • 2015
  • SNS 기업들의 최대 관심사는 사용자들의 요구분석을 통한 만족도 제고 및 지속적 사용을 유도할 수 있는 서비스 개발에 있다. 특히, 성숙기에 접어든 SNS는 서비스를 전개하는데 있어 관리의 방향성이 중요하게 고려되고 있다. 이를 위해 SNS에서 제공하는 서비스 중 사용자 기대에 비추어 만족하지 못하는 부분들을 파악하고, 궁극적으로 소비자들이 추구하는 기능을 파악하는 것이 중요하다. 따라서 본 연구에서는 다양한 이론 및 선행 연구들을 분석하여 사용자의 SNS 이용 만족 및 지속적 사용의도에 영향을 미치는 다양한 요인들을 도출하였다. 이를 위해 기대일치이론(Expected Confirmation Model : ECM)을 기반으로, 기존 품질요인에 SNS 특성을 반영한 사회성 품질, 개인 감성 품질을 추가적으로 고려하여 품질 관점에서 통합적으로 접근하였다. 그리고 인지요인들과의 영향정도를 분석하여 이용 만족 및 지속적 이용의도에 영향을 미치는 요인을 제시하였다. 이를 통해 SNS 기업들의 서비스 전개 방향성 및 이용 만족 모형을 개발하는데 유용한 가이드라인을 제시하였다.

식품영양표시에 대한 부산지역 성인여성의 인식, 만족도 및 이용실태 (Awareness, Satisfaction, and Usage Patterns of Female-Consumers for Food-Nutrition Labeling in Busan)

  • 이정숙
    • 대한영양사협회학술지
    • /
    • 제24권4호
    • /
    • pp.312-329
    • /
    • 2018
  • This study was conducted to compare the awareness, satisfaction, and usage patterns of female-consumers for food-nutrition labeling in Busan. The survey was conducted from April 15 to June 10, 2018 by questionnaire. Degree of perception of food-nutrition labeling was higher among individuals in their 30s, 40s and 50s than those in their 20s, 60s and 70s. The score of verification degree was highest among respondents in their 40s and lowest among those in their 20s and 70s. Degree of demand of individuals in their 70s was lower than that of those in their 60s. Degree of reliability of individuals in their 30s, 40s and 50s was higher than that of those in their 20s, 60s, 70s. Satisfaction degree did not differ significantly among groups. Overall the most common reason to review food labeling was 'to confirm expiry date' (30.8%). Among those in their 20s, the main reason for reviewing nutrition labeling was 'weight control', while it was 'nutrients' among those in their 30s, 40s, 50s, and 60s, and 'health improvement' among those in their 70s. Additionally, 51.3% of the subjects reported that the major reason for difficulty understanding the labeling was 'small letter, various form'. The demand for nutrient contents was highest in sodium. Age was negatively correlated with perception of food-nutrition labeling, demand, need for education and publicity, and nutrition knowledge (P<0.01), whereas it was positively correlated with dietary attitude (P<0.01). There was a strong correlation between demand for food-nutrition labeling and the need for education and publicity regarding food-nutrition labeling (r=0.546). Therefore, education materials and improvement plans based on age should be developed and implemented to inspire individuals to choose more nutritious food and develop a healthy dietary life.

중학교 여학생의 스마트폰 장시간 사용 관련요인 및 고위험군 특성 (The Factors related to Long Hours of Smartphone Usage and the Characteristics of High-risk Group in Female Middle School Students)

  • 박성희;이지선
    • 한국학교보건학회지
    • /
    • 제31권3호
    • /
    • pp.135-145
    • /
    • 2018
  • Purpose: The study aimed to investigate the factors associated with long hours of smartphone usage and to identify the characteristics of the high-risk group among female middle school students in South Korea. Methods: The study analyzed the data of 13,648 female middle school students using their own smartphone extracted from the 13th Youth Health Behavior Online Survey (2017). The factors related to using smartphones for a long time was analyzed by binomial logistic regression. The characteristics of the high-risk group was defined by a decision tree analysis. Results: The average hours spent on smartphone usage was 269.54 minutes per day. The significant factors associated with the long hours of smartphone usage were grade, living with parents, perceived household economic status, perceived academic achievement, stress, sadness and hopelessness, the main purpose of smartphone usage, drinking, body mass index, breakfast, and satisfaction with sleep quality. The subjects showing low academic performance and having breakfast four times a week or less were more likely to use their smartphone for a long time. Conclusion: Based on the results of the research, we need to establish intervention strategies focusing on the factors influencing long-time usage of smartphone. Particularly, the subjects who show poor academic performance and skip breakfast frequently should be considered as the high-risk group for spending long hours on smartphone usage.

일부 한국농촌지역의 8대 한방공공보건사업에 대한 주민의 이용실태 및 개선방향;강원도 홍천군을 중심으로 (Utilization and Improvement of 8 Principle TKM Public Health Services in Rural Areas of Korea)

  • 신헌태;이선동;주재신;한상백;한용주;박해모
    • 대한예방한의학회지
    • /
    • 제11권1호
    • /
    • pp.23-34
    • /
    • 2007
  • Health promotion program utilizing traditional korean medicine(TKM) is very unique modality uncommonly conducted throughout the world. Korea's TKM public health services went through initial stage from 2001 and spread throughout the country by 2003. 35 public health centers in the nation is appointed as 'TKM health promotion HUB' and in operation from 2007. But the program is still in the early state and evaluation of usage, satisfaction, and community service is still in demand. This study aims to verify current situations of TKM public health service by examining public awareness, usage, and satisfaction and suggest improvements based on findings. 2.5% of local residents were sampled and 1739 were chosen as subjects. Knowledge, attitude, satisfaction and others for TKM public health service were examined. TKM treatment service was most widely utilized(13.2%), followed by CVA prevention program(5.2%). For satisfaction level, CVA prevention program showed highest satisfaction(73.3%), closely followed by (Qi-gong program 63%). In general, awareness and utilization of TKM public health service were low but compensated by high satisfaction level. More active promotion and development of community specific programs should become available in the future.

  • PDF

인터넷 쇼핑몰의 지각된 이용편리성과 유용성이 신뢰, 만족, 애호도에 미치는 영향 (A Effect of Internet Shopping Mall' Perceived Ease of Use and Usefulness on Trust, Satisfaction and Loyalty)

  • 박상규;원구현;함홍식
    • 경영과학
    • /
    • 제22권1호
    • /
    • pp.83-101
    • /
    • 2005
  • We are going to make clear three things through the examination of the subject of this study. The first thing is to verify whether perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which determine the loyalty of a shopping mall. The second Is to find out the effect of perceived usefulness and ease of use of using internet shopping mall on shopping mall's loyalty through variable intermediation of trust and satisfaction. The third is to emphasize the importance of perceived usefulness and ease of use of using a shopping mall web sites and carrying out a through analyzing path that usefulness and ease of use are intermediated by trust and satisfaction to loyalty. We made a poll to people who had ever used internet shopping mall and got Information. The results are below. The easer internet shopping mail users feel when using shopping mall sites, the more they feel them useful. Perceived usefulness and ease of use of usage have positive effects on trust and satisfaction which are major preceding factors of Internet shopping mall loyalty. The perceived ease of use, trust, and satisfaction intermediate between the perceived ease of use and shopping mall's loyally while users are accepting internet shopping mali. And trust and satisfaction intermediate between the perceived usefulness and shopping mall's loyalty. These results show that the degree of usefulness and feeling easiness in using shopping mall of users should be considered seriously. The only easiness of shopping mall doesn't create shopping mail's loyalty, but, It's created when users acknowledge the usefulness, trust, and satisfy.

한국과 중국의 이러닝 만족도에 관한 비교연구 (A Comparative Study on e-Learning Satisfaction between Korea and China)

  • 배재홍;신호영
    • 디지털융복합연구
    • /
    • 제18권1호
    • /
    • pp.369-377
    • /
    • 2020
  • 본 연구의 목적은 한국과 중국의 이러닝 품질과 학습자의 이용동기가 이러닝 만족도에 미치는 영향력을 밝히는데 있다. 또한 두 국가 간 학습자들의 만족도에 영향을 미치는 요인을 비교 분석해 봄으로서 효과적인 이러닝 활용 방안을 제시하고자 하였다. 본 연구는 경상북도에 소재한 Y대학과 K대학의 한국인 대학생과 중국 허난성에 소재한 A대학의 중국인 대학생을 대상으로 설문조사를 실시하였다. 그 결과 한국인 대학생은 학습시간, 학습공간, 학습과정, 유용성 그리고 이러닝 정보 품질, 서비스 품질이 이러닝 만족도에 영향을 미치는 것으로 나타났다. 중국인 대학생은 학습시간, 학습과정 그리고 이러닝 시스템 품질, 정보 품질, 서비스 품질이 이러닝 만족도에 영향을 미치는 것으로 나타났다. 그 중 서비스 품질은 두 국가 모두 이러닝 만족도에 영향을 미치는 중요한 요인으로 나타났지만, 요인별 평균 점수는 매우 낮게 나타났다. 향후 서비스 품질을 개선할 방안에 대해서 논의하였다.

대학생의 사물인터넷 이용과 생활만족의 구조적 관계 연구 (A Study on the Structural Relationship between IoT Usage and Life Satisfaction Among University Students)

  • 이상호;조광문
    • 사물인터넷융복합논문지
    • /
    • 제7권2호
    • /
    • pp.55-63
    • /
    • 2021
  • 본 연구는 대학생의 기술 전략 우선순위로 제시되었던 사물인터넷(IoT)의 이용동기가 이용태도, 이용성과, 생활만족에 어떠한 구조적 관계에 있는지를 규명하고자 하였다. 2021년 4월 1일부터 4월 30일까지 광주광역시와 전라남도에 거주하는 대학생을 대상으로 비대면 설문조사를 실시하였고, 총 213부로 연구를 진행하였다. 수집된 설문지는 IBM사의 SPSS 21.0와 AMOS 21.0 프로그램을 활용하여 분석하였다. 연구결과는 다음과 같다. 첫째, 사물인터넷 이용동기는 이용태도와 영향이 있는 것으로 나타났고, 생활만족에도 영향이 있는 것으로 나타났으며, 이용성과에도 영향이 있는 것으로 나타났다. 둘째, 사물인터넷 이용태도는 이용성과에 영향이 있는 것으로 나타났다. 하지만 생활만족에는 영향이 없는 것으로 나타났다. 셋째, 사물인터넷 이용성과는 대학생의 생활만족에 영향이 있는 것으로 나타났다. 넷째, 이용태도에 대한 간접효과는 이용동기와 이용성과의 관계에 대하여는 간접효과가 있는 것으로 나타났다. 하지만 이용동기와 생활만족의 관계에 대하여는 간접효과가 없는 것으로 나타났다. 다섯째, 이용성과에 대한 간접효과는 이용동기와 생활만족의 관계에 대하여는 간접효과가 있는 것으로 나타났다. 또한 이용태도와 생활만족의 관계에 대하여도 간접효과가 있는 것으로 나타났다. 여섯째, 이용동기와 생활만족의 관계에서 이용태도와 이용성과를 경유하는 이중간접효과는 없는 것으로 나타났다. 이를 기반으로 대학생의 사물인터넷 이용동기 마련과 정보격차 해결 방안을 제시하였다.

셋팅 펌과 디지털 펌 기기의 사용 이유와 사용 만족도 조사 (A Investigation for Usage Reason and Usage Satisfaction of Setting Perm and Digital Perm)

  • 홍미라;박해련;윤영한
    • 한국콘텐츠학회논문지
    • /
    • 제20권6호
    • /
    • pp.312-325
    • /
    • 2020
  • 헤어 미용 산업체 현장에서 열 펌시술은 업무의 효율을 높이고 매출 증가에 긍정적으로 영향을 미치기 때문에 선호하는 미용시술이다. 본 연구에서 수도권 소재 헤어 샵 종사자 262명을 대상으로 열펌인 셋팅 펌과 디지털 펌 기기의 사용이유, 사용만족도, 재구매 의향에 대해서 설문조사하였다. 그 결과 펌 시술은 헤어 시술의 32.1%를 차지하였고, 디지털 펌기기의 사용이 셋팅 펌기기보다 많았다. 사용 이유는 셋팅 펌기기에서 종사기간이 길수록 웨이브가 잘 걸려, 탄력적이어, 직급은 높을수록 웨이브 유지력, 긴 머리에 시술 할 수 있어, 매출도움이 된다가 유의미하게 높았고, 디지털 펌은 종사기간이 길수록 웨이브가 잘 걸려와 매출에 도움이 되어가 유의미하게 높았다(p<0.05). 사용 만족도중 원하는 스타일의 웨이브를 연출 할 수 있다가 디지털 펌 기기에서 종사기간이 길수록 유의미하게 높았고, 재구매 의향은 셋팅 펌에서 종사기간이 길고 직급이 높을수록 유의미하게 높았다(p<0.05). 셋팅 펌과 디지털 펌 기기의 사용 이유는 사용 만족도, 재구매 의향과 좋은 양의 상관관계를 나타냈다. 사용 이유 중 매출에 도움이 되어서, 웨이브가 잘 걸려서, 웨이브가 탄력적이어서, 긴머리에 시술 할 수 있어서가 원하는 스타일의 웨이브 연출과 재구매 의향에 유의미하게 영향을 미치는 것으로 나타났다. 따라서 열펌 시술은 매출에 도움이 되고, 웨이브가 잘 걸리며, 긴 머리에 시술 할 수 있을 뿐 아니라 시술이 간편하기 때문에 헤어 샵에서 종사기간이 길고 디자이너 이상의 직급이 선호하는 것으로 확인되었다.