• 스마트미디어저널
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• 제12권6호
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• pp.27-34
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• 2023

코로나19로 인해 넷플릭스 사용량이 증가하면서 사용자들의 넷플릭스 서비스 경험도 함께 증가하였다. 이에 본 연구는 코로나19 대유행 전후 넷플릭스 사용자 경험과 서비스 변화를 살펴보기 위하여, 넷플릭스 리뷰 데이터를 기반으로 토픽 모델링 분석을 수행하고자 한다. Google Play Scraper 라이브러리를 사용하여 구글 플레이 스토어 내의 넷플릭스 앱 리뷰 데이터를 수집하여, 코로나19 대유행 전후 앱 리뷰 기반의 토픽 모델링을 활용하여 키워드 차이를 살펴보았다. 분석 결과 넷플릭스 앱 기능, 넷플릭스 콘텐츠, 넷플릭스 서비스 이용, 넷플릭스 총평이라는 4가지 토픽으로 나타났다. 사용자 경험이 증가한 코로나19 대유행 이후 사용자들은 더 다양하고 세부적인 키워드를 사용하여 리뷰를 작성하는 경향을 보였다. 본 연구는 넷플릭스 리뷰 데이터를 활용하여 사용자들의 의견을 분석하여 코로나19 대유행 전·후 넷플릭스 서비스의 사용자 경험 변화를 보여주므로, 향후 치열한 OTT 서비스 시장에서의 경쟁력 강화를 위한 가이드 라인으로 활용할 수 있을 것이다.

• 지식경영연구
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• 제10권2호
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• pp.85-103
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• 2009

Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

• 디지털융복합연구
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• 제10권1호
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• pp.21-28
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• 2012

전자참여란 정보통신기술을 사용하여 시민들 간 또는 시민들과 정책 담당자들 간 연결을 도모하여 적극적인 정치적 참여를 촉진하는 활동이다. 전자참여는 전자정부 웹사이트나 전자참여를 목적으로 하는 전용 웹사이트를 통해서 행해진다. 전자참여시스템은 이미 구축되어 운영되고 있기 때문에 지속적인 사용이 관심사이고 이를 위해서는 사용이 편리하고, 만족스러우며, 좋은 품질을 제공할 수 있어야 한다. 또한 품질을 측정할 수 있다면 적합한 개선방안을 마련할 수 있을 것이다. 본 연구에서는 체감품질의 개념과 사용성 측정 방법을 적용하여 체감품질 점수를 계산하는 방법론을 제안하였다. 측정대상, 체감품질 항목, 실험설계방법, 데이터 획득 및 분석 방법, 점수계산 방법을 기술하였다.

• 지식경영연구
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• 제14권5호
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• pp.121-136
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• 2013

Augmented reality, which has recently drawn great attention, has along history in technical terms. However, the latest emergence of mobile augmented reality using smartphones is allowing people to access augmented reality more easily and faster than ever. However, a review of existing studies shows that most of them have focused on the technical realization of augmented reality, whereas few studies have dealt with how users perceive augmented reality. For users, augmented reality is a means of knowledge transfer, which enables the experience of more abundant reality by providing additional informatio nsources to objects or landscapes. There fore, the element of experience must be considered for the perception of users. In addition, the current augmented reality technology certainly provides users with more fun than any other existing technologies. In this regard, this study intended to divided experiences not only into sensory experiences, but also into entertainment, educational, escapist, and esthetic experiences based on the experience economy theory suggested by Pine and Gilmore(1998). Moreover, this study intended to examine whether mobile augmented reality applications, which are highly popular as a means of the experience economy, influence the usefulness, convenience, and enjoyment perceived by users, and to identify which of these cognitive elements influence usage intentions.

• 한국IT서비스학회지
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• 제19권5호
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• pp.107-124
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• 2020

Due to spread of covid-19, which began in December 2019, the usage of online distance learning has expanded within colleges. However, because of the lack of readiness for running online distance learning, professors and students had to experience a lot of inconvenience. In the near future, the usage of online distance learnig is expected to more expand, thus, it seems that there should be a strategies for sustainable online learning operations. This study aims to investigate which factors have impact on the continuance intention to usage of online distance learning of airline department students, focused on Post-Acceptance Model. For the empirical analysis, this study utilized a structural equation model after collecting 136 survey data. The results is as follow; First, user interface has positive impact on confirmation and confirmation has positive impact on satisfaction of online distance learning. Seconds, confirmation has positive impact on perceived usefulness, flow and social presence. Third, social presence has positive impact on satisfaction of online distance learning, but perceived usefulness and flow didn't have statistically meaningful impact on satisfaction. Finally, statisfaction of online distance learning has huge positive impact on continuance intention to usage. It is expected that the implications of this study enable colleges effectively to run online distance learning in preparation for the post-covid 19 era.

• 지식경영연구
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• 제17권1호
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• pp.155-174
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• 2016

Recent years, a smartphone has been playing a role of searching, booking, and decision-makings in the tourism industry through tourists' user experiences and engagements. This study investigated the tourists' behavior toward smartphone usage regarding Chinese visitors who were ranked in Korea inbound tourism. This research model formulated two types of usage which identified explorlative use and exploitive use and the antecedent relationships of user empowerment including user competence, user impact, usage meaning, user trust. We analyzed SmartPLS2.0 for the hypotheses and found that first, user competence has a positive influence both of exploitative use and explorative use, second, user impact has a positive influence on exploitative use, but has not influenced on explorative use, third, usage meaning has not influence on exploitive use, but has a postitive influence on explorative use, and finally user trust has influence on both of exploitive and explorative use. Based on the results we found, we suggested Chinese tourists' smartphone usages' behaviors and theoretical and practical implications.

• 한국의류학회지
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• 제42권6호
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• pp.977-987
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• 2018

This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

• 한국IT서비스학회지
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• 제22권4호
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• pp.1-19
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• 2023

This study is a study on the effect of technical readiness factors on counselors' intention to use when applying AICC. AICC counselors experience improved customer service and emotional stability by receiving various monitor notification window services based on artificial intelligence algorithms such as customer counseling history, prohibited word control system, and customized counseling system. Accordingly, this study tried to verify using factors derived from technology readiness theory and technology acceptance theory among the factors affecting the intention to continue using AICC provided to counselors. To verify the research hypothesis, the causal relationship between variables such as Optimism, Innovativeness, Discomfort, Insecurity, and Technology Acceptance Theory, such as Team Support, Ease of Usage, and Innovation Resistance, was verified. As a result of empirical analysis, first, it was verified that Optimism has a positive (+) effect on Team Support and Ease of Usage, and Discomfort and Insecurity have a negative (-) effect on Ease of Usage and Team Support. Second, it was confirmed that Team Support and Ease of Usage had a positive effect on the Intention to use AICC. Based on the above empirical analysis results, the concepts of Technical Readiness were clearly proved, and in practical terms, AICC helped inquiry, quality evaluation, recording, and management of counseling history, ultimately increased corporate work efficiency.

• 한국과학교육학회지
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• 제39권6호
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• pp.755-765
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• 2019

이 연구는 초등학교 교사의 관점에서 융합인재교육의 실행 형태를 측정하기 위한 측정도구를 개발하고 이를 활용하여 실행 형태와 관련 배경 요인이 실행 수준에 미치는 영향을 조사하였다. 실행형태의 측정도구는 다양한 선행 연구 및 심층면접 등의 분석을 기반으로 개발되었고, '수업준비', '수업설계', '수업운영', '평가'의 4개 세부 요인으로 구성되었다. 사전 개발된 측정 문항을 바탕으로 전국의 융합인재교육 연구·선도학교의 교사, 융합인재교육 교사연구회 활동을 하는 교사, 그리고 융합인재교육을 실시하고 있는 일반 초등학교 교사 266명을 대상으로 융합인재교육 실행 형태를 조사하였다. 탐색적 요인분석 및 신뢰도 분석을 통하여 융합인재교육의 실행 형태를 측정을 위한 총 19개의 측정 문항을 확정하였다. 초등교사의 융합인재교육의 실행형태와 그 실제 실행수준의 관계를 조사하기 위해 먼저, 실행형태의 4개 세부 요인과 실행수준의 직접적 영향을 조사하고, 배경 요인으로 고려한 초등교사의 교육경력, 융합인재교육 연수경험이 이 실행형태 각 세부 요인과 실행수준에 미치는 영향을 조사하였다. 마지막으로 실행형태 4개 세부 요인과 배경요인의 상호작용을 동시에 고려하여 실행수준과의 관계를 분석하였다. 분석의 결과, 초등교사의 융합인재교육의 실행수준을 개선시키기 위한 방안으로 실행형태의 '수업운영' 요소와 배경변인 중 '연수경험'의 유의미한 상관이 도출되었으며, 이 연구를 통하여 개발된 측정도구는 초등교사의 관점에서 융합인재교육의 실행을 분석하는 데에 유용할 뿐 아니라, 바람직한 개선 추구에 기여할 수 있을 것이다.

• 한국IT서비스학회지
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• 제3권1호
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• pp.63-77
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• 2004

The purpose of this research is to identify what factors influence a customer's purchasing intention and to identify if customer's attitudes are different between an Internet shopping mall in Singapore and Korea. To perform a cross-nation analysis between Singapore and Korea, this research reapplied the finding of Liao and Cheung(2001) in a Singapore Internet shopping mall, including transactions security, Internet usage, price, shopping experience, vendor quality, network speed. The empirical results of this research indicate that all hypotheses in our model are significant; therefore, Internet usage, price, vendor quality and network speed influence customer's purchasing intention positively and transactions security and shopping experience negatively. The results of a cross-nation analysis indicate that customer's attitudes in both Singapore and Korea are the same. Therefore, Asia's with similar cultures are the same factors In Internet shopping mall. In Conclusion, with the rapid growth of the Internet market in Asia, many cross-nations researches based on Asia culture must be published. Therefore, this research will be the foundation of these researches.