• Title/Summary/Keyword: usage behavior

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An Empirical Study on Factors Influencing the Acceptance of Intranet in Korean Companies (국내 기업의 인트라넷 수용특성에 관한 실증적 연구)

  • Kim, Byung-Gon;Park, Soon-Chang;Kim, Jin-Hwa;Kim, Jong-Uk
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.147-169
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    • 2003
  • Individual adoption and sustained usage of information technology(IT) are crucial prerequisites for exploiting IT as integral components of organizational work. Previous studies on technology adoption in workplace suggest that acceptance behavior is influenced by a variety of factors such as individual differences, social influences, beliefs, attitudes, and situational influences. In this paper, we introduce a research model to predict the usage behavior of intranet in workplace and also explain the causal relationships among variables. Based on the survey of 333 intranet users, this study uses structural equation model with LISREL 8.12. This study suggests several major results from surveys and analysis from them. Perceived use is influenced by intranet experience, task equivocality, organizational support, and perceived ease of use, Experience and organizational support determine perceived ease of use. Task equivocality, task interdependence, and organizational support have positive effects on subjective norm. On the other hand, present usage, which is a dependent variable in this model, is influenced by perceived use, experience, task interdependence, and organizational support.

User Acceptance of the Mobile Internet Services (무선 인터넷 서비스의 사용자 수용)

  • Lee, Won-Jun;Lee, Chung-Seop;Kim, Tae-Ung;Paik, Tae-Young
    • Asia pacific journal of information systems
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    • v.14 no.2
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    • pp.61-86
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    • 2004
  • Despite their potential value, the mobile Internet services in the domestic market have not been widely accepted as industry experts have expected. To understand why, this study uses the TAM, Technology Acceptance Model, and explores the factors affecting the usage behavior of the end-users. Based on statistical analysis of survey data, we show that social influence and perceived ease of use affect perceived usefulness, and that self-efficacy and focus significantly influence perceived ease of use. Furthermore, perceived usefulness is shown to play a significant role in explaining actual usage of the mobile Internet services. However, contrary to the hypothesized relationships, service quality, focus, and innovativeness of users turn out to have little impact on the traditional endogenous TAM variables such as perceived usefulness, perceived ease of use, and actual usage behavior. Based on these results, we attempt to provide managerial implications for the domestic mobile Internet service providers and to suggest future research directions in this domain of research.

The Effect of social presence and affection on usage and participation in the UCC service (UCC 서비스 이용과 참여에서의 사회적 실재감과 감정차원의 중요성에 관한 연구)

  • Kim, Yoo-Jung;Jung, Bang-Gi;Kang, So-Ra
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.94-99
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    • 2007
  • In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

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팩시밀리 이용에 따른 교통대체효과 분석에 관한 연구

  • 원제무
    • Information and Communications Magazine
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    • v.10 no.8
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    • pp.77-87
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    • 1993
  • There has been increasing attention paid to the influence of fascimile type of technologies on transportation costs. This attention is noticeable in large business companies, as fascimile become widely available in Korea. The importance of the fascimile usage is that it might effectively substitute for transportation, thereby reducing transportation costs. This paper presents an analysis of cost saving resulting from fascimile usage for substitutable trips. Data were collected from business companies on various aspects of the fascimile usage patterns, with particular emphasis on usage behavior substitutable for trips. Although by no means comprehensive, the analysis revealed that significant benefits can be derived from the usage of fascimile for substitutable trips in business settings. The results of benefit estimation show that net benefits turn out to be 7,608 won and 5,055 won per one usage for large and small companies respectively. If traffic congestion were to be considered, total social benefits would be higher.

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Factors associated with Respiratory Usage of Manufacturing Workers Based on the Reasoned Action Theory (이성적 행동이론에 의한 제조업 근로자들의 호흡보호구착용에 영향을 주는 요인분석)

  • Koh, Sang Baek;Chang, Sei Jin;Cho, Young Bong;Choi, Hong Ryul;An, Jae Soon;Heo, Jeong Cheol;Wang, Seung Ho;Park, Ki Woo;Lee, Wang Ro;Cha, Bong Suk
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.10 no.2
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    • pp.27-39
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    • 2000
  • Objectives : The purpose of this study is to analyze the factors associated with respirator usage on the basis of reasoned action theory. Methods : The data were collected from August 1 to September 30 1999, and study subjects consisted of 303 workers who were employed in the manufacturing industries. A self-administered questionnaire was used to measure the attitude, subjective norm and related factors. Results : In bivariate analysis, the variables related to protector usage were prevention of occupational disease, protection of toxic material, disturbance during working, troublesome of usage, proper exchange of protector. Multivariate logit analysis was used to estimate factors associated with respirator usage. Significant predictors that are related to respirator usage were attitude toward the behavior, size of industry and proper exchange of protector. Conclusions : The results suggest that it is strongly required to focus on attitude toward the behavior in order to improve workers' usage of respirator.

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A Study on the Effects of Motivations and Ability of Using Smartphone on Smartpad Usage Intention (스마트폰 이용동기와 활용능력이 스마트패드 사용의도에 미치는 영향에 관한 연구)

  • Kang, Eung-Goo;Kim, Young-Han;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.11 no.4
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    • pp.1-23
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    • 2012
  • The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

Effects of the User Perception on Symbolic Adoption and Usage in Mandatory ATCIS-II Use (ATCIS-II의 사용이 의무적인 사용자의 인식이 심적 채택과 사용에 미치는 영향)

  • Park, Minsuk;Park, Junsung;Yoo, Joonwoo;Park, Heejun
    • Journal of Korean Society for Quality Management
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    • v.50 no.3
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    • pp.517-532
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    • 2022
  • Purpose: The purpose of this study is to propose useful suggestions by analyzing causal effect relationship between perceived usefulness (PU), perceived ease-of-use (PEOU), symbolic adoption (SA) which have four constructs, and ATCIS-II usage in mandatory context. Methods: Based on prior research, a research model was constructed using the variables of Technology Acceptance Model (TAM), the symbolic adoption theory, and the post-adoptive behavior variables. A structured questionnaire was conducted for those who use ATCIS-II in Republic of Korea Army (ROKA), and a total of 183 usable responses were collected and empirically analyzed using SmartPLS 3.3.9. Results: The results of this study are as follows; PEOU have a significant effect on PU and two constructs of SA (heightened enthusiasm, effort worthiness). PU have a significant effect on every construct of SA (heightened enthusiasm, mental acceptance, effort worthiness, use commitment). In addition, it was found that heightened enthusiasm have a significant effect on both expanded usage and exploratory usage. Also, mental acceptance and use commitment have a significant effect on exploratory usage. Conclusion: The findings of this empirical study have implications for proposing SA can explain mandated user's behavior and giving possible way that improve organization performance which adopt Information System (IS) by motivating end-user to extend IS's feature and explore new ways of using IS at work.

Determinants of IT Usage : Test of the Revised TAM

  • Park, Tong-Jin
    • Journal of the Korean Data and Information Science Society
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    • v.13 no.1
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    • pp.87-96
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    • 2002
  • This study is design ed to assess Information Technology (IT) acceptance models among Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and the revised TAM using structural equation modeling. Research results show that the revised TAM with perceived ease of use, perceived usefulness and IT usage variables is slightly outperformed TPB and TAM. From a managerial standpoint, the findings of this study reveal that in order to foster IT usage, it is important to encourage a positive perceived ease of use and usefulness.

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A New Approach for Pricing the Internet Service

  • Lee, Hoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.11B
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    • pp.1007-1015
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    • 2003
  • In this Paper, we propose a method of determining the price for the elastic traffic in the current or future Internet services. First, we investigate the behavior in the consumption of bandwidth of elastic traffic in IP network. Next, we propose a new method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially or fully on the usage rate of the network bandwidth. Next, we propose an optimal charging function for elastic traffic, which is applicable to any Internet services. Finally, we will illustrate the implication of the work via simple numerical experiments.

A Study on Consumer Sharing Economy Service Usage Attitudes and Usage Intentions (소비자의 공유경제 서비스 이용태도 및 이용의도에 대한 연구)

  • Lee, Seung Sin
    • Human Ecology Research
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    • v.55 no.2
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    • pp.105-124
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    • 2017
  • The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.