• 유통과학연구
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• 제11권4호
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• 공학교육연구
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• 제13권6호
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• pp.152-163
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• 2010

토목공학은 사회와 인류 발전에 필요한 사회기반시설물의 건설과 관리를 주로 담당해 왔던 학문이기 때문에 고대 사회로부터 지속적으로 발전해 왔지만 그 변화의 속도나 첨단기술 도입의 측면에서는 다소 보수적인 측면이 있다. 또한 사회 인프라 전반을 다루기 때문에 구조, 지반, 수공, 환경, 측량, 건설관리 등과 같은 매우 광범위한 분야를 포함하게 된다. 주로 시장의 이익을 주요 목적으로 하는 제조업 기반의 학문 분야들, 예컨대 기계공학, 화학공학, 재료공학과는 다른 특성을 갖게 된다. 따라서 타 공학전공 분야에서 활용되고 있는 종합설계 개념을 공공기반의 이익을 목적으로 하는 토목공학 분야에 그대로 적용하는 데 는 다소 문제가 있을 수 있다고 본다. 그러므로 본 논문에서는 현재 연세대학교 사회환경시스템공학부에서 운영하고 있는 종합 설계과목의 교육내용과 변화, 그리고 운영방식을 소개.설명하여 토목공학 분야에 적합한 종합설계과목의 운영방법을 논의하고자 한다. 또한 학부 수강생들의 강의 평가결과 및 학습성과를 분석하여 개선된 종합설계과목의 타당성을 객관적으로 평가하고자 하였다.

• 감성과학
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• 제14권1호
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• pp.147-156
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• 2011

여러 연구자들이 정서특정적 자율신경계 활동을 밝히기 위하여 행복, 슬픔, 분노, 공포 및 혐오를 포함한 기본 정서들을 사용하여왔지만, Ekman 등(1983)의 기본정서들 중 놀람 정서에 대한 연구는 많지 않다. 본 연구의 목적은 ECG와 PPG를 이용하여 놀람 자극에 대한 심혈관 반응을 밝히는 것이다. 76명의 대학생에게 놀람자극을 제시하기 전과 후에 ECG와 PPG를 기록하였으며, ECG와 PPG 신호로부터 심박률(HR), R-R 간격의 표준편차(SD-RR), 연속된 R-R 간격 차이의 제곱평균제곱근(RMSSD-RR), 호흡성 부정맥(RSA), 손가락 혈류량 파형의 진폭(FBVPA), 손가락 맥파 전달시간(FPTT)을 산출하였다. HR과 SD-RR, RMSSD-RR은 놀람자극 제시 전에 비하여 놀람자극이 제시된 후에 유의하게 증가하였으며, FBVPA는 유의하게 감소하였고, FPTT는 유의하게 짧아졌다. 놀람 자극은 말초혈관을 수축시키고, 심박률을 증가시키는 교감신경계 반응특성을 가지는 것으로 볼 수 있으며, 심박률 변산성을 증가시키는 부교감신경계도 동시에 활성화될 가능성이 있는 것으로 나타났다. 이러한 연구 결과는 정서이론의 발전과, 인간정서를 탐지하는 컴퓨터 시스템의 기초를 확립하는데 기여하는 바가 있을 것이다.

• 감성과학
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• 제12권1호
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• pp.65-76
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• 2009

본 연구는 남녀 대학생을 대상으로 동일색조 코디네이션과 1:2:3면적비 변화에 따른 스트라이프 넥타이의 감성이미지와 상호작용효과를 알아보고자 한다. 이들 단서로 사용된 56개 자극물은 4가지 색조합, 2가지 색조, 7가지 면적비로 구성되었고, 감성이미지는 26개의 형용사쌍에 대해 7단계로 평가되었다. 조사대상자는 경남, 서울, 부산, 대구 등지에 거주하는 대학생 1344명의 피험자로 하였으며, 그 연구결과는 다음과 같다. 동일색조 코디네이션과 1:2:3면적비 변화에 따른 스트라이프 넥타이의 감성이미지를 요인분석한 결과 매력성, 젊음 활동성, 현시성, 능력성, 온유성의 5가지 차원으로 도출되었다. 색조합과 색조는 감성이미지의 모든 요인에서 독립적인 영향을 나타내었다. 또한 색조는 면적비와 상호작용하여 현시성과 능력성 요인에서 두드러진 단서로 작용하였다. 성별과 면적비는 젊음 활동성 요인에서, 성별과 색조는 온유성 요인에서, 색조합과 색조는 현시성과 온유성 요인에서 상호작용효과를 나타내었다. 이러한 연구결과는 남성 코디네이션을 위한 효과적인 기초자료로 활용될 것이다.

• 서비스연구
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• 제10권1호
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• pp.97-107
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• 2020

본 연구는 서비스에서 서비스스케이프에 대한 고객수용이 고객만족에 미치는 영향을 테마파크를 중심으로 실증하기 위한 것이다. 특히 서비스스케이프에 대해 고객이 인지하는 유용성 및 이용상의 편리함의 정도는 서비스에 대한 공동창조 활동과 공유 가치의 창출 과정을 거쳐서 궁극적으로는 고객만족에 영향을 미치게 된다. 이러한 구조적 영향 관계를 실증하기 위해서 서비스 경영을 수강하는 대학 학부 및 대학원 학생 총 247명을 대상으로 설문을 통해 분석한 결과, 서비스스케이프에 대한 고객의 수용이, 서비스의 공동창조 활동에 영향을 미치며 공유 가치를 창출하여 비로소 만족도 제고에 기여하게 된다. 본 연구에서 도출된 결과를 세부적으로 살펴보면 서비스스케이프에서 테마파크 직원들의 복장이나 및 상징물 등 유용성을 고려해야 하며, 시설 자체의 편의성 등이 중요하므로 서비스스케이프에 대한 지속적 관리 및 투자가 필요하다. 그리고 현장에 실시간적 정보의 표출 등으로 고객이 서비스 활용함에 불편이 없어야 하고 공유가치 창출을 통해서 고객만족도를 높일 수 있음을 밝혀주고 있다. 본 연구는 대규모의 현장이 존재하고 다수 고객의 분포가 실시간적으로 변화하는 특성을 갖는 테마파크를 중심으로 실증되었기 때문에 다른 서비스에 적용하는데 제약이 있으며, 다양한 분야에 적용하기 위해서는 많은 전문역량이 투입되고 재해석되어야 한다.

• 한국생활과학회지
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• 제10권4호
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• pp.399-409
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• 2001

The purpose of this study was to evaluate the preference of image for modern application of Korean traditional patterns. A survey was conducted using the random selection among female undergraduate students in Daegu city. The degree of interest and preference in Korean traditional style or something like that measured by 5 scale method. And then they were classified into two groups which were interest/non-interest group, and preference/non-preference group. The image of Korean traditional patterns consisted of semantic differential scales. Frequency, percentage and mean were analyzed, for difference of groups t-test was analyzed. The results were as fellows; 1. For the degree of interest for Korean traditional patterns, it was showed that 53.8% of total respondents took interest and about 40.4% of them had preference for traditional patterns. the correlation coefficient of the degree of interest and preference was 0.782(p<0.01) and showed that the positive correlation was high. 2. Among 20 kinds of Korean traditional patterns, the degree of preference for the patterns of plants and nature was quite high whereas that for the patterns of geometrical things was low relatively. 3. It was evaluated that pattern of nature was fresh, refined and womanly image generally. It was evaluated that pattern of plants was womanly, fresh, weak, light and soft image and that of animals was heavy, splendid, high-class, manly, strong and positive image. It was evaluated that pattern of geometrical things was the most refined image and high-class, rigid and strong. 4. The statistical significance of mean between interest/non-interest group was showed statistically in the patterns of clouds, mountains, lotus, apricot, orchid, dragon, phoenix and bogey. In case of pattern of orchids, the degree of preference was most different between interest/non-interest group. 5. The pattern of plants showed the most different evaluation for images between interest/non-interest group. For refined/old-fashioned polar adjective images, the interest group evaluated the pattern of plants more refined. 6. For pattern of orchids, the difference of degree of preference between preference/non-preference group was most remarkable in Korean traditional patterns. 7. The pattern of geometrical things showed the most different evaluation for images between preference/non-preference group. For warm/cool polar adjective images, the preference group evaluated the pattern of geometrical things cooler.

• 유통과학연구
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• 제14권9호
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• pp.85-94
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• 2016

Purpose - Recently, Mobile technologies and devices including smart phones and tablets have increased the possibility of communicating with other people and sharing personal information without time and space restriction. In order to realize the market potential related to mobile technologies, a large number of internet services have been incorporated into mobile platforms. Especially, The number of MIM(Mobile Instant Messenger) users has been increasing dramatically and services using MIM platform also have diversified. In spite of drastic growth in markets related to MIM, there is little empirical research on MIM and users' behaviors. This study designed to examine the structural relationships among belongingness, loneliness, self-disclosure intention, system quality, and self-disclosure behavior in context of MIM. Research design, data, and methodology - Three hypotheses were about the relationship among belongingness, loneliness and self-disclosure intention. The other two hypotheses were about the moderating effect of system quality in the causal relationship between self-disclosure intention and self-disclosure behavior. The data was analyzed by structural equation modeling. Research data were obtained from 330 undergraduate students who were KakaoTalk users and total 314 valid questionnaires were used in the final analysis. Results - The results from this study are as follow. First, the belongingness and the loneliness had a significant impact on self-disclosure intention in MIM. Second, the self-disclosure intention in MIM also had a positive impact on the self-disclosure behavior. Lastly, there is a moderating effect of the system quality in the relationship between the self-disclosure intention and self-disclosure behavior in MIM. Specifically, the higher system quality level was perceived, the positive effect of the self-disclosure intention in MIM on the self-disclosure behavior was greater. Conclusions - Based on the results from this study, academic and practical implications can be drawn. First, the study extends the scope of research about SNS through focusing on MIM to be classified by closed type SNS and identifies the relationship between emotion, behavioral intention and behaviors in MIM. Second, this study provides strategic guidelines to increase the efficiency for promotion activity. Limitations for the study also should be discussed.

• 산경연구논집
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• 제9권11호
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• pp.55-66
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• 2018

Purpose - Present research aimed at identifying the effects of ambient pride type on judgement difference between existing preference and final preference formed after being exposed to the preference inconsistent information from others representing a conflict between consumer's own perspective and the others' perspective. And this study also explored the roles of empathic concerns and motive type in the ambient pride type's effects on the judgement difference. Research design, data, and methodology - 2(information type: consistent versus inconsistent) × 2(pride type: hubristic versus authentic) between-subjects design was employed. Data for empirical analysis were from 252 undergraduate students who participated in questionnaire survey. To verify hypotheses, Anova and regression analysis were used. Results - First, there was the judgement difference among the experimental groups. The difference was greater at the authentic pride group than at the hubristic pride group. And the difference was greater at the inconsistent information group than at the consistent information group. The interaction effect of pride type and information type was significant. Second, when consumers who had made their preference were exposed to the inconsistent information from other, those of the hubristic pride group showed more defense motive and less empathic concerns than those of the authentic pride group. And there were the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of pride type on the judgement difference. Third, the self validity did not affect the difference even that become increased by defense motive rather than accuracy motive. Conclusions - This research could advance the information processing theory related to pride type by exploring the effects of the pride type on judgement difference between existing preference and final preference formed by the inconsistent information from others, and by identifying the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of the pride type. In view of the results from current study, marketers should make efforts of inducing defense motive and developing and communicating the consistent information to persuade consumers under hubristic pride who have the belief that attributes of their brand are better than those of the competitors' brand, and they also should conduct marketing acts by using the inconsistent information to persuade consumers under authentic pride who have the belief that attributes of the competitors' brand are better than those of their brand.

• 산경연구논집
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• 제10권11호
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• pp.35-47
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• 2019

Purpose: Current study focused on investigating the effects of the self-dissociation as a thought in which consumers dis-identify or dissociate with the threatened in-group and the escapism as a tendency of consumers' distracting themselves and avoiding their thoughts about the in-group under severe but adoptable criticism by turning their attention elsewhere on across-domain compensatory consumption intention. And It explored not only the positive roles of undesirability thought against the in-group in consumers' forming the self-dissociation and the escapism, but also the effects of negative emotion to the in-group felt at the place of being exposed to the criticism against the in-group on the escapism. Research design, data, and methodology: The experiment was performed with the in-group-threatening single factor within-subject design. Questionnaire data were collected from 196 undergraduate students, and the data were used to testing research hypotheses by structural equation model of Amos 21.0. Results: First, both the self-dissociation of consumers' dis-identifying with the in-group criticized severely by others and the escapism of their deliberately directing their thoughts and distracting their attention away from thinking the in-group positively influenced on the across-domain compensatory consumption intention. Second, the negative emotion positively influenced on the escapism. Third, the undesirability thought to the in-group under the severe criticism positively effected on the self-dissociation as well as the escapism. Putting in the nutshell, the findings of this study are consistent with the idea that consumers can overcome the negative self-discrepancy on one dimension of their social identity by distracting themselves and avoiding thinking about the threatened in-group to find meaning on another dimension which might lead them to the place of doing the across-domain compensatory consumption. Conclusions - Focusing on the results of this study, checking which aspects of consumers' social identity are linked to products or brands is at issue to marketers when the consumers are faced with the criticism against the in-group. The marketers should build the messages about their products or brand not related to the checked aspects, and communicate the messages, to lead the consumers to the place of doing the across-domain compensatory consumption by their products or brands.

• 한국과학교육학회지
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• 제22권2호
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• pp.398-409
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• 2002

본 연구는 개념도 채점 방법의 타당도, 신뢰도 그리고 평가 도구로서 개념도의 현실 적용가능성을 알아보는데 목적이 있다. Burry-Stock의 채점 방법, Novak과 Gowin의 채점 방법, McClure와 Bell의 채점 방법을 모두 사용했고, 각 채점 방법에 대해 2명의 채점자를 배정하였다. 채점자는 지방 국립 사범대 과학교육학부 4학년 학생들이었다. Burry-Stock의 채점 방법을 제외하고는 과제의 제시 유형에 상관없이 두 채점자간의 정수 차이가 크지 않았고, 점수 차이가 통계학적으로도 유의하지 않았다. Novak과 Gowin과 McClure와 Bell의 채점 기준을 따를 때 개념도는 타당도가 높은 평가 도구인 것으로 나타났다. Burry-Stock의 채점 방법은 개념을 주고 개념도를 만들도록 한 과제를 위해 개발된 것인 만큼 그 유형의 과제를 가지고 개념도를 만들도록 했을 때는 타당도가 있었다. 각각 3가지 채점 방법에 따른 Pearson의 단순 적률상관 계수를 이용하여 채점자간 신뢰도롤 분석한 결과 신뢰도는 $.449{\sim}.975$의 범위였다. Novak과 Gowin의 채점 방법을 사용할 때는 .94 이상의 높은 일치도를 보여주었다. McClure와 Bell의 채점 방법 또한 환경 오염에서 .816의 비교적 높은 상관 관계를 보여 주었다. 채점자들이 개념도률 채점하는데 걸린 시간은 최소 1.13분에서 최대 3.70분까지 소요되었다. 본 연구 결과 개념도가 생물 개념 평가 도구로서 타당도 신뢰도 그리고 현실적용 가능성이 충분히 있다고 사료된다. 작성하는데 필요한 시간은 평균 29분이었다(n=40. S.D=5.10). 채점자들이 40개의 개념도를 채점하는데 필요한 시간을 기록하였다. Table 5는 각 평가 방법에 따른 개념도 채점에 평균 소요 시간을 나타낸 것이다. 전체적으로 1.13분에서 3.70분까지 소요되었다. 채점자에 따라 채점 시간에서 차이를 보였다.