• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.2
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• pp.35-59
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• 2003

Generally high-tech ventures have few resources with which to withstand unpredictable environmental jolts. Therefore environmental changes may have severe effects on the performance of high-tech ventures. Unfortunately previous empirical studies for predicting the performance of ventures hardly deal with such dynamic changes of performance. We try to examine the performance changes of ventures through a longitudinal study before and after severe environmental changes, namely IMF Bailout Memorandum. For the empirical study, we classified venture firms into four types based on entrepreneur's assessment of their performance changes and investigated how these four types differ in characteristics of entrepreneurs, environment, strategy, and organizational features. We found that differentiation strategies, fit between strategy and environmental changes, entrepreneur's trust and activities such as networking and knowledge accumulation about customers, and decentralized organizational structure were important to the performance changes of high-tech ventures.

• Journal of Environmental Impact Assessment
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• v.12 no.2
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• pp.87-98
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• 2003

The main purpose of this study is to propose the integrated assessment model for the rational and effective selection of proposed sites in National Trust (NT) and conserve the ruined natural environment by excessive land development. The results of this study are as follows; 1) The specialists thought that rare and endangered species were very important in plant and animal, in case of landscape and environment, naturality and water quality were too important. 2) In the result of the correlation measure on the indicator of assessment, 'erosion of soil'and 'air pollutant'was highly correlative. Secondly, 'suspended solids' and 'erosion of soil'was high correlation. 3) In the result of forming the factors into the integrated indicators, they were classified into conditional, stable, valuable and potential factors and the purpose of this formation is to evaluate proposed sites in NT objectively and rationally with organic assessment. 4) In the integrated assessment model, the degree of explanation was observed approximately 36.4% and the important factor was the conditional factor, but we have to consider all factors for the effective and objective assessment. Therefore we organically have to apply and use them for the assessment of proposed sites in NT. It turns out to offer raw data on the land conservation and carry out the role of the instrument of measurement. As for future directions, the follow are proposed: 1) adaptation of real proposed site, 2) verification of effect and problem, 3) practical survey for diverse types as mountain, coast and inland.

• The Journal of Information Systems
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• v.21 no.4
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• pp.155-183
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• 2012

Means-Ends Network model was used to identify factors of means objective(means supplied by vendor) and fundamental objectives(purchasing motivations) for purchasing decision-making structure and dimensions of customer values on purchasers of internet shopping mall in Korea and China. In Means-Ends Network 6 factors(shopping travel, shipping assurance, vendor trust, online payment, product choice, and recommender systems) were found as a means objectives and 3 factors(shopping convenience, internet environment, customer support) as a fundamental objectives of shopping. However the results of hypotheses test for Means-Ends Network show some important differences between two countries. Something important to notice here is that Chinese customers shopping in China recognize shipping assurance factor and vendor trust factor as important factors satisfying all fundamental objectives unlike as in the case of our country. As these two factors are attribution factors responsible to the sellers, it is identified that customers do not trust the sellers and sellers have not met the expectations of customers. Therefore, these results show that the seller efforts assuring the reliability of the seller themselves, such as conducting its own compensation scheme are more important rather than the establishment of the guarantee institution to guarantee reliability and delivery assurance of sellers and implementation of legal and institutional apparatus such as the settlement of e-commerce licence system. Though this study presents such an important marketing implications, it can be pointed out that the limits are this research was done on the general Internet shopping malls without considering the Internet shopping mall types of diversity, the survey was designed around the student samples for convenience of the investigation because it was an international survey and the collected data has been limited to the western coast cities, such as China's Beijing, Shanghai, and Dalian.

• Information Systems Review
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• v.9 no.1
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• pp.23-44
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• 2007

The focus of this research is to investigate which factors are important for the adoption of mobile service and the moderating effects of service types such as hedonic and utilitarian service between those factors and the adoption of mobile service. The empirical results based on the data gathered from 169 users of mobile games and finance service showed that perceived usefulness, perceived ease of use and trust had significant impacts on the adoption of mobile service whereas social influence did not. Also the moderating effect of service type was found that perceived usefulness and trust have more impacts on adoption of mobile service in mobile finance rather than mobile game. Base on these empirical results, this study suggests the managerial implications for mobile service marketing.

• Korea Trade Review
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• v.48 no.1
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• pp.1-27
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• 2023

This study is an empirical analysis of export performance according to the type of GVC participation and governance of Korean manufacturing companies. Based on panel data from KOSPI listed firms, it was analyzed that relational investment, information exchange, and innovation affect the level of supply chain integration and corporate performance with the moderating role of trust. In addition, it was found that the degree of integration of the supply chain affects GSCM's performance and export performance. In case of the type of GVC governance, it was analyzed that the higher the integration strength, the higher the performance compared to other types. This result shows that trust-based supply chain integration and continuous GVC investment are very important. This explains that high levels of GVC governance, along with high integration strength, can lead to successful GSCM performance. Innovative investment strategies based on the relationship capabilities and trust levels of GVC participating companies can have a positive effect on the degree of global partnership formation and integration.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.175-185
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• 2015

This article focuses on an analysis of entrepreneurship education programs at U.S. college and universities in order to determine distinctive features of those programs. To this end, we delved into the entrepreneurship programs including Martin Trust Center for MIT, Harvard University VIP program, Polsky Center of Chicago University and Stanford University program. By analyzing major roles, curriculums, and characteristics of the programs, three types of distinctive features emerged. The first feature is dynamic education-focused programs, which provide students with opportunities for applying what they have learned through startup competitions. The second is local-based programs, which take the lead in local startups by focusing on the local industry. The third is the programs with support and encouragement for startups. Based on the three types of features, we suggested critical factors for successful entrepreneurship education.

• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.235-247
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• 2021

Today, the cloud computing has become a major demand of many organizations. The major reason behind this expansion is due to its cloud's sharing infrastructure with higher computing efficiency, lower cost and higher fle3xibility. But, still the security is being a hurdle that blocks the success of the cloud computing platform. Therefore, a novel Multi-tenant Decentralized Information Flow Control (MT-DIFC) model is introduced in this research work. The proposed system will encapsulate four types of entities: (1) The central authority (CA), (2) The encryption proxy (EP), (3) Cloud server CS and (4) Multi-tenant Cloud virtual machines. Our contribution resides within the encryption proxy (EP). Initially, the trust level of all the users within each of the cloud is computed using the proposed two-stage trust computational model, wherein the user is categorized bas primary and secondary users. The primary and secondary users vary based on the application and data owner's preference. Based on the computed trust level, the access privilege is provided to the cloud users. In EP, the cipher text information flow security strategy is implemented using the blowfish encryption model. For the data encryption as well as decryption, the key generation is the crucial as well as the challenging part. In this research work, a new optimal key generation is carried out within the blowfish encryption Algorithm. In the blowfish encryption Algorithm, both the data encryption as well as decryption is accomplishment using the newly proposed optimal key. The proposed optimal key has been selected using a new Self Improved Cat and Mouse Based Optimizer (SI-CMBO), which has been an advanced version of the standard Cat and Mouse Based Optimizer. The proposed model is validated in terms of encryption time, decryption time, KPA attacks as well.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.61-68
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• 2014

In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

• The Journal of Information Systems
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• v.15 no.1
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• pp.49-71
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• 2006

With a rapid diffusion of internet, more peoples are interested in electronic commerce and the various electronic commerce types are being appeared. In these respects, the internet auction being take the more attentions at the present. Since perceived usefulness and perceived ease of use are such a fundamental driver of usage intentions, it is important to understand the determinants of this construct and how their influences change. In these respects, the web site joyfulness, the web site trust and the institutional mechanism are included as the moderating variables in our research model. A better understanding of the interactions of these factors to the usage intention to the auction site would enable us to design the organizational interventions that would increase the user acceptance and the usage of auction systems. Therefore, the goal of the present research is to extend the organizational model of auction system with TAM's perceived usefulness and perceived ease of use and the additional motivating determinants. The result showed that the web site joyfulness and the trust were the significant determinants on the the usage of auction site. However, the direction of the effect was not consistant through the cases. The model suggested in this study need to be extended with including the more sociological factors and the empirical results founded in this study are required to be verified with the extended model.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.333-339
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• 2013

This research explores the effect of TV news anchor's gender on affect of viewer and memory of news based on elaboration likelihood model. For this experimental research, 2 groups of subjects composed of university students were exposed to different types of TV news and responded to survey questions about affect and short-term and long-term memory. This research found that subjects exposed to woman anchor's news showed higher degree of affect and short-term memory, but lower degree of trust than subjects exposed to man anchor's news, but interactive effect of viewers' involvement and anchor's gender as an peripheral clue was not found.