• Journal of Fashion Business
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• v.13 no.4
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• pp.51-59
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• 2009

The purpose of this research is to investigate the influences of service experience and brand reputation on intention by word of mouth(WOM) when consumers get experiences at beauty salon. We made 2(valence of service experience: positive/negative) ${\times}$ 2(brand reputation level: high/low) subjects experimental design in order to find reason that there is a significant difference of intention by word of the mouth between positive experience condition and negative experience condition. Also we tried to find the interaction of two factors. To test our hypothesis, an experiment was performed on 68 university students in seoul area. Specifically, we used 2-way ANOVA and planned contrast method through SPSS 12.0 procedure. As a result, a two-way ANOVA demonstrated a significant main effect of service experience, which means that people more intend to make WOM when they experience a negative service than a positive service. Also the ANOVA showed a significant interaction effect between service experience and brand reputation, which represents that people more intend to make WOM for high-reputed(low-reputed) brand than low-reputed(high-reputed) brand when they encounter negative(positive) services.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.58 no.10
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• pp.2052-2058
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• 2009

The standardized and open information model called common language and information exchange format should be firstly defined for the interoperable power system and two-way information exchange among the components of the power system. The information models and information exchange formats for power facilities and power system applications are being defined in power system area, but the information model and information exchange format for the consumer area are not being yet defined besides of metering information model. An architecture and open standard for the information exchange between energy service provider and consumer are required to provide various value added services through the networking with devices in consumer premise. In this paper, an architecture for the two-way communications between energy service provider and consumer is defined and psXML(power system XML) for the information exchange is designed.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.169-181
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• 2003

As growth of the web-based applications, the requirements of the users who have been very familiar to the web-based user interfaces and customer-oriented services on the Internet would become more knowledge-intensive and higher technology involved in a more convenient and polite way of service delivery. Therefore, the service quality of information system department should be considered as a very important factor influencing success of information systems. The objective of this study is to provide the relationship between service quality of IS department and its impacts such as use, user satisfaction and job performance. For this purpose, we provide a research model for it and test it empirically for the users of the corporate portal in one of main telecommunication service providers in Korea. In result, our model with satisfiable validity and reliability shows not only importance of IS departments' service quality but also two-faced characteristics of service quality. That is, while technical competence which means with knowledge and expertise of IS department staffs is more related with user satisfaction on information systems, personal service which means the way and manner of service delivery is more related with use of it.

• Journal of the Korea Society for Simulation
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• v.19 no.2
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• pp.137-145
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• 2010

This study presents an RTS(Real-time Traffic System) based on an LBS(Location Based Service) using 5.8~5.9GHz RSU(Road Side Unit). The proposed LBI(Location based Broadcast system on ITS) is a local information-based service supported by RSU for drivers, which has a feature of convergence between T-DMB system and ITS-based RTS. The convergence of local broadcasting station and ITS is realized by two-way communication and supports LBS(Location Based Service) by identifying of vehicle's location using RSU. Real-time information delivery and various services could be provided by information exchanges between LMM and local broadcasting stations. Furthermore, conventional technical limitations have been solved mutually such as transmission area limitation in RTS and one-way communication problem in T-DMB. This support real-time two-way communication to each driver. Therefore, it can be expected that traffic dispersion effects and services expansion for drivers by RTS and LBI. Finally, it is proposed to built and implement test-bed around institute.

• Journal of Korean Academy of Nursing Administration
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• v.22 no.3
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• pp.220-229
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• 2016

Purpose: The objective of this study was to investigate the influence of hospital nurses' self-leadership, communication skill, and self-esteem on the quality of nursing service. Methods: The participants, 230 nurses working at a general hospital in Seoul, completed a cross-sectional descriptive questionnaire survey between January 17 and 28, 2014. The collected data were analyzed using the SPSS 19.0 program for descriptive statistics, t-test, one way & two way ANOVA, correlation, and multiple regression analysis. Results: Nurses' self-esteem and communication skill had significant main effects on self-leadership and the quality of nursing service, but the interaction effect of the two independent variables was not significant. Variables that significantly influenced the quality of nursing service were self-leadership, communication skill, self-esteem, and career longevity. The explanatory power of these variables for the quality of nursing service was 54.4%. Conclusion: Findings indicate a need for education programs for nurses which are designed to promote communication skill and enhance self-esteem and self-leadership skills which will in turn enhance the quality of nursing service.

• International Commerce and Information Review
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• v.9 no.1
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• pp.467-491
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• 2007

The Korean Peninsula has the gateway role of Far East Asia in economic aspect, because it is the channel to global world that Korea and Japan should take in the future. Till now, there was no real economic cooperation in service industry for two Koreas. Nevertheless, it is high time that two Koreas have to play a gateway role in order to pave the way to come true their global vision. This paper aims to examine the possibility of economic cooperation between two Koreas in service sector and explore the vision and strategy which are useful for the ways toward peaceful unification on the Korean Peninsula and two Koreas' future survival in the midst of global competition. Economic cooperation in service sector, such as transport, tourism, educational services, etc. between two Koreas means establishing and strengthening the infrastructure of their unification. If there were no cooperation of service sector on the Korean Peninsula, we also could not expect the outcome of economic cooperation and the vision of Korea's unification. To sum up, the strategy recommended for the Korean Peninsula's global vision is that two Koreas should simultaneously open the window of economic cooperation in service sector and link the interface between the Eurasian continent and the Korean Peninsula.

• Proceedings of the IEEK Conference
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• 1999.11a
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• pp.829-832
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• 1999

KORTASAT-III is planning to provide Ka-band broadband communication service, including eastsouth Asia area. In this paper, we calculate the link budget for Ka-band KOREASAT-III multimedia service and describe the performance of multimedia services according to link design parameters. There are Trunk service, Television receive only service, Two-way point-to-multipoint service, Tele-education service in the service scenario.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.69-74
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• 2010

Due to a development of information and communications technology, now we can watch TV show whenever and wherever we want through DMB service. And this is different from existing TV service which we can just enjoy at certain place. Now, I will look into IPTV technology which is basis of Mobile IPTV service. And then, I will introduce Mobile IPTV service which combines the virtues of 'Mobility' of DMB technology and 'two-way communication' of IPTV technology and lets us enjoy two-way TV service at anytime and anywhere. And also I will check the problems of IPTV, on-going trend of Mobile IPTV(in service), and the perspective of Mobile IPTV. Finally, we suggest new fast duplicate address detection scheme in Mobile IPTV to support seamless IPTV packet transmission.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2001.11a
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• pp.37-57
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• 2001

Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

• Spatial Information Research
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• v.14 no.3 s.38
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• pp.261-270
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• 2006

With the development and invention of computer and internet, GIS (Geographic Information System) has provided diverse services to users. Web 2.0, the next generation web, has been developed to create a new business by accumulating and structuring information from many users. The characteristics of Web 2.0 are blog, longtail distribution, SNS, DCC, collective intelligence, and so on. This study proposes a GIS 2.0 service model to maximize the introduction effect and use of GIS by the method that two-way communication and the participation of consumer, characteristics of Web 2.0, are used to build more practical GIS rather than providing spatial information in one-way and simple inquiry oriented way.