• Journal of the Korean Data and Information Science Society
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• v.16 no.4
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• pp.849-860
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• 2005

This Paper analyzed activities of the average time use survey in 1999 and 2004 by Korea National Statistical Office. The survey of National Statistical Office considered general analysis for activities like that personal care(eating), employment and study, leisure, travel by purpose. Change of time of living causes a lot of effects on society whole economy, culture etc., and is used basic data in policy proposal of the country and enterprise's marketing operation establishment. Analysis for average time could look at change in a role of gender, holiday of saturday's enforcement and increasing of temporary post. Using this analysis we can do more developed and analytical sociological study.

• International Commerce and Information Review
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• v.12 no.4
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• pp.345-362
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• 2010

It is necessary to develop new competitive products under the world economic downturn. The medical tourism industry a good example and it has grown rapidly for last couple of years. This paper aims to investigate socio-demographic proxies of inbound medical tourists in Korea. In particular, the medical tourist behaviors are modeled by considering the factors such as acquisition process of medical tourism information, service level of medical tourism industry and the choice attributes. The results of this study are summarized that: 1) Moot inbound medical tourists are over 40-years old with professional occupation accompanied with families; 2) The information resources are mainly acquired from travel agents and WOM(Word of Mouth) such as friends and relatives; 3) Current problems are lack of various promotion channels and the competitiveness of medical coots; 4) The inbound medical tourists are not homogeneous but vary in different segments. The study suggests that various marketing strategies should be implemented for target market segments to promote Korea as a medical tourism hub.

• Journal of the Korean Institute of Rural Architecture
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• v.10 no.3
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• pp.67-74
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• 2008

The roles and needs for the greentourism facilities require the associated functions and systems which can be determined from considering the existing successful facilities. Some of successful examples for the greentourism facilities in Japan have been investigated, and their functions and systems carefully examined. This paper is intended to provide a meaningful step for introducing and applying the functions and systems for the greentourism facilities in Japan to Korea. The facilities should support the greentourism that leads to the active cultural exchange between urban and rural areas. The required specific facilities are discussed in this paper. For newly developed facilities, restaurants, specialty stores, and hotels may be effective facilities for the greentourism. The design for the entire greentourism facilities should consider, for the development of the area, the several kinds of required functions of the greentourism, such as the travel guide center, the marketing center, the information center, the business center, the human resources center, and the environment conservation center.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.01a
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• pp.475-476
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• 2023

본 논문에서는 2021년 국내여행조사 원자료를 활용하여 국내여행의 현황을 통계학적으로 접근하여 소비의 측면을 중점으로 여행자의 특성을 분석하여 마케팅 전략에 활용하고자 한다. 또한 향후 여행사와 지방자치단체에 관광업 중흥을 위한 유용한 데이터 가공 방향을 제공하고자 한다.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.515-524
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• 2017

This study is focused on finding out how Mers affects tourism industry. To achieve the study purpose we analyzed the differences of management performance of hotels, travel agencies and airlines before and after Mers occurrence. As the result of analysis, there were significant differences in the variables of profit margin ratio before income taxes and operating profit ratio as a profit index before and after Mers occurrence in the hotel firms. And in case of travel agencies, there were significant differences in the variables of debt to equity ratio and borrowings dependence ratio as a stability index before and after Mers occurrence. Lastly there were significant differences in the variables of operating profit ratio as a profit index and total assets turnover ratio as an activity index before and after Mers occurrence in the airlines. Therefore the managers should find an way to reduce the negative image of plague through the effective marketing strategy.

• Journal of Advanced Navigation Technology
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• v.2 no.2
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• pp.143-156
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• 1998

Incheon International Airport(IIA) is planned to open in about two years. Korean government has an ambition to make IIA a major hub airport in Northeast Asia. The most essential and required condition for an airport to be a successful hub airport in a certain region is to have more efficient flight service network than the other airports in the same region. IIA should compete with Japanese airports to be a major hub in Northeast Asia because Japanese government also has a plan to expand greatly the airport capacity in Tokyo area and Kansai airport in Osaka. It is necessary for both IIA and Korean national air carriers to compose efficient flight service network considering hub competition with Japanese major airports. As the liberalization of international air transport industry would give more marketing freedom to airlines, they would plan the flight service network and flight schedule based on market analysis instead of governmental regulations. In the economically liberalized environment, it is very required to analyze air passengers' flight choice behaviour in order to induce other carriers and passengers through IIA's attractive flight service network. Disaggregate model is more appropriate than aggregate model to analyze consumers' behaviour. The information derived from disaggregate choice model of air passengers could be utilized in devising efficient flight network and schedule plan. Value of travel time or trade off ratio between flight frequency and travel time which could be estimated from discrete choice model could be utilized for scheduling an efficient flight plan for airlines and composing efficient flight service network for IIA.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.994-1014
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• 2018

The objective of this study was to evaluate the characteristics of the fashion narrative from the commercial and artistic viewpoints by identifying and evaluating the attributes of the fashion narrative and analyzing the fashion narrative focusing on various cases according to fashion media. Louis Vuitton, a brand of the Louis Vuitton $Mo{\ddot{e}}t$ Hennessy (LVMH) group that operates the entire fashion community platform, is recognized as an influential luxury company with enormous capital and capabilities. This study targeted Louis Vuitton to examine the fashion narrative. The common results of Louis Vuitton's fashion narrative according to the communication platform are as follows. First, it emphasizes well-designed craftsmanship and artistry to convey the value and meaning of the brand. Second, it expresses the lifestyle of the bourgeoisie using traveling for finding life purpose, nature, and freedom as common denominators. Louis Vuitton connects, shares, and engages with customers by crossing the communication platform and trying multi-sensory changes based on the fashion narrative of the 'artification' message encompassing craftsmanship, innovation, and travel. The fashion narrative of Louis Vuitton applies tools (e.g., design, direction, stage, and props) differently according to the nature of media. In other words, the fashion narrative in the form of transmedia storytelling is a marketing communication strategy that indicates the representation means and direction of a brand's goals by remediating the brand narrative in various ways through the communication platform.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.1-11
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• 2023

With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hypotheses, 260 users of mobile accommodation apps were analyzed, and the results showed that information quality has a positive impact on pleasure and dominance, and service quality has a positive impact on arousal and dominance, and pleasure and dominance have a positive impact on reuse intention. Through these findings, this study clarifies the relationship between mobile accommodation app quality factors and reuse intention, and effective marketing strategies were suggested by providing basic data for improving app quality.

• Asian Journal for Public Opinion Research
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• v.5 no.2
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• pp.63-83
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• 2018

This exploratory research investigated the factors that influence foreign tourists' decision to use dental services in Thailand. The questionnaire was used to collect data from foreign tourists who used dental services in a hospital or dental clinic in Thailand. Data from 233 respondents completed questionnaires were analyzed using frequency distribution, percentages, mean, and standard deviation. The findings revealed that respondents were most likely to be Asian (54.5%) followed by European (33.9%), females (64.8%) aged between 26-35 years (39.1%), business owners (45.9%), and came to Thailand with friends (47.6%). Regarding travel purposes and contact with dental services, most of them travel for pleasure (52.89%) and contact the clinic directly through the Internet(63.95%) The health/medical services used included health check-up (34.48%), dental services (29.22%), and day spa/massage (23.23%). The dental treatment that respondents had completed or planned to do included dental check-up (29.87%), tooth cleaning (26.68%), and tooth whitening (11.41%). Based on the influence of $_7P$ factors towards the respondent's decision to use the dental service, it was found that the average mean score range from 4.33-4.15 which were at the high to the very high level of influence to their decisions. The people factor had the highest average mean score (mean 4.33, SD= 0.604)followed by the price factor (mean 4.32, SD= 0.651), which both had the highest level of influence. The physical evidence factor had the lowest mean score (mean 4.15, SD+0.752) which was at the high level of importance. It should be noted that the factor concerning the modern technology and dental equipment (mean 4.33, SD=0.606) and factor on the quality of service (mean 4.43, SD= 0.598) had the highest mean score followed by the total cost of the trip including services being reasonable (mean 4.37, SD=0.582). Regarding the country factor, it was found that this factor also had highest influence level (mean 4.30, SD=0.67) and affordability had the highest mean score (mean 4.39, SD=0.614).

• Korean Business Review
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• v.15
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• pp.25-45
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• 2002

The purpose of study is to examine how tour wholesaler's relationship characteristics to tour retailer affect trust, commitment, and repurchase intention in the distribution channel of travel industry. There are several detailed purposes of this study. First, this study is to grasp the factors of tour wholesaler's relationship characteristics to tour retailer. Secondly, this study is to examine how tour wholesaler's relationship characteristics to tour retailer affect trust and commitment. Thirdly, this study is to examine how trust on tour wholesaler, which is divided into two levels, firm and salesperson in charge, affects each other and commitment. Fourthly, this study is to examine how trust on tour wholesaler finn and salesperson in charge and commitment affect repurchase intention. Fifthly, this study is to suggest more efficient basis for marketing strategies to C.E.O or officer in charge of decision making of tour wholesaler, and help them to make right decisions. Managerial implications can be drawn from this study. One is that it is recognized that tour wholesaler's relationship characteristics to tour retailer consist of those to tour wholesaler finn such as reputation, physical characteristics, communication and those to salesperson in charge such as expertise, likability, similarity, frequent contact affect trust and commitment positively. Therefore, C.E.O and officer in charge of decision making of tour wholesaler should set up marketing strategies to get positive results at both levels, a finn and a salesperson. The other is that it is important that a tour wholesaler should manage their tour retailer with relationship oriented methods such as building trust, and make every endeavor to retain long term relationship with tour retailer.